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Advertising Costs

12 Months Ended

Feb. 01, 2014

Advertising Costs

Advertising Costs

Advertising Costs

Advertising costs, which primarily consist of newspaper circulars, internet advertisements and media broadcast, are expensed at first showing or distribution of the advertisement, and are recorded net of related vendor income.

Advertising Costs (millions)	2013			2012			2011
Gross advertising costs	$	1,744		$	1,653		$	1,589
Vendor income (a)	76			231			229
Net advertising costs	$	1,668		$	1,422		$	1,360

^(a)    A 2013 change to certain merchandise vendor contracts resulted in more vendor funding being recognized as a reduction of our cost of sales rather than offsetting certain advertising expenses.

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Entire disclosure of advertising costs that are expensed during the period. This may include the media through which advertisements were distributed.

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