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Advertising Costs (Tables)

12 Months Ended

Feb. 01, 2014

Advertising Costs

Schedule of advertising costs

Advertising Costs (millions)	2013			2012			2011
Gross advertising costs	$	1,744		$	1,653		$	1,589
Vendor income (a)	76			231			229
Net advertising costs	$	1,668		$	1,422		$	1,360

^(a)    A 2013 change to certain merchandise vendor contracts resulted in more vendor funding being recognized as a reduction of our cost of sales rather than offsetting certain advertising expenses.

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- Definition

Tabular disclosure of amount charged to advertising expenses for the period, which are incurred with the objective of increasing revenue for a specified brand, product or product line.

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