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Advertising Costs | 12 Months Ended
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Jan. 30, 2016
Advertising Costs |
Advertising Costs | Advertising Costs Advertising costs, which primarily consist of newspaper circulars, internet advertisements, and media broadcast, are expensed at first showing or distribution of the advertisement.
Advertising Costs (millions) | 2015 |  | 2014 |  | 2013 |
Gross advertising costs | $ | 1,472 |  | $ | 1,647 |  | $ | 1,623 |
Vendor income | 38 |  | 47 |  | 75 |
Net advertising costs | $ | 1,434 |  | $ | 1,600 |  | $ | 1,548 |

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- Definition Entire disclosure of advertising costs that are expensed during the period. This may include the media through which advertisements were distributed. + References No definition available. + Details
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