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Advertising Costs

12 Months Ended

Jan. 30, 2016

Advertising Costs

Advertising Costs

Advertising Costs

Advertising costs, which primarily consist of newspaper circulars, internet advertisements, and media broadcast, are expensed at first showing or distribution of the advertisement.

Advertising Costs (millions)	2015			2014			2013
Gross advertising costs	$	1,472		$	1,647		$	1,623
Vendor income	38			47			75
Net advertising costs	$	1,434		$	1,600		$	1,548

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- Definition

Entire disclosure of advertising costs that are expensed during the period. This may include the media through which advertisements were distributed.

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