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Advertising Costs (Tables)

12 Months Ended

Jan. 30, 2016

Advertising Costs

Schedule of Advertising Costs

Advertising costs, which primarily consist of newspaper circulars, internet advertisements, and media broadcast, are expensed at first showing or distribution of the advertisement.

Advertising Costs (millions)	2015			2014			2013
Gross advertising costs	$	1,472		$	1,647		$	1,623
Vendor income	38			47			75
Net advertising costs	$	1,434		$	1,600		$	1,548

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- Definition

Tabular disclosure of amount charged to advertising expenses for the period, which are incurred with the objective of increasing revenue for a specified brand, product or product line.

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