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Advertising Costs | 12 Months Ended
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Feb. 03, 2024
Advertising Costs |
Advertising Costs | Advertising Costs Advertising costs consist primarily of digital advertisements and media broadcast. Digital advertising costs are generally expensed as incurred when the consumer engages with the advertisement through clicks or views, while media broadcast costs are generally expensed at first showing or distribution of the advertisement. Reimbursements from vendors that are for specific, incremental, and identifiable advertising costs are recognized as offsets of these advertising costs within Selling, General and Administrative Expenses (SG&A Expenses). Net advertising costs were $1.4 billion in 2023 and $1.5 billion in 2022 and 2021.

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- Definition Entire disclosure of advertising costs that are expensed during the period. This may include the media through which advertisements were distributed. + References No definition available. + Details
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