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FAIR VALUE MEASUREMENTS (Fair Value Input - Trade Name) (Details) - Fair Value, Inputs, Level 3 [Member] - Trade Names [Member] | Oct. 31, 2024 | Jul. 31, 2024
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Measurement Input, Discount Rate [Member] | Minimum [Member] |  |
Fair Value Measurement Inputs and Valuation Techniques [Line Items] |  |
Fair Value, Level 3, Indefinite-Lived Trade Names, Measurement Input | 15.00% | 15.00%
Measurement Input, Discount Rate [Member] | Maximum [Member] |  |
Fair Value Measurement Inputs and Valuation Techniques [Line Items] |  |
Fair Value, Level 3, Indefinite-Lived Trade Names, Measurement Input | 20.50% | 20.50%
Royalty Rate | Minimum [Member] |  |
Fair Value Measurement Inputs and Valuation Techniques [Line Items] |  |
Fair Value, Level 3, Indefinite-Lived Trade Names, Measurement Input | 1.00% | 1.00%
Royalty Rate | Maximum [Member] |  |
Fair Value Measurement Inputs and Valuation Techniques [Line Items] |  |
Fair Value, Level 3, Indefinite-Lived Trade Names, Measurement Input | 2.50% | 2.50%

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- Definition Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table. + References Reference 1: http://www.xbrl.org/2003/role/exampleRef -Topic 820 -SubTopic 10 -Name Accounting Standards Codification -Section 55 -Paragraph 103 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482078/820-10-55-103 Reference 2: http://www.xbrl.org/2003/role/disclosureRef -Topic 820 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 2 -Subparagraph (bbb)(2)(i) -Publisher FASB -URI https://asc.fasb.org/1943274/2147482106/820-10-50-2 Reference 3: http://www.xbrl.org/2003/role/disclosureRef -Topic 820 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 2 -Subparagraph (bbb)(2) -Publisher FASB -URI https://asc.fasb.org/1943274/2147482106/820-10-50-2 Reference 4: http://www.xbrl.org/2003/role/disclosureRef -Topic 820 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 2 -Subparagraph (bbb)(1) -Publisher FASB -URI https://asc.fasb.org/1943274/2147482106/820-10-50-2 + Details
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