<DOCUMENT>
<TYPE>EX-24
<SEQUENCE>2
<FILENAME>poazimm2008.txt
<TEXT>
POWER OF ATTORNEY

NOTICE

THE PURPOSE OF THIS POWER OF ATTORNEY IS TO GIVE THE PERSON YOU
DESIGNATE (YOUR "AGENT") BROAD POWERS TO HANDLE YOUR PROPERTY, WHICH
MAY INCLUDE POWERS TO SELL OR OTHERWISE DISPOSE OF ANY REAL OR
PERSONAL PROPERTY WITHOUT ADVANCE NOTICE TO YOU OR APPROVAL BY YOU.

THIS POWER OF ATTORNEY DOES NOT IMPOSE A DUTY ON YOUR AGENT TO
EXERCISE GRANTED POWERS, BUT WHEN POWERS ARE EXERCISED, YOUR AGENT
MUST USE DUE CARE TO ACT FOR YOUR BENEFIT AND IN ACCORDANCE WITH
THIS POWER OF ATTORNEY.

YOUR AGENT MAY EXERCISE THE POWERS GIVEN HERE THROUGHOUT YOUR
LIFETIME, EVEN AFTER YOU BECOME INCAPACITATED, UNLESS YOU EXPRESSLY
LIMIT THE DURATION OF THESE POWERS OR YOU REVOKE THESE POWERS OR A
COURT ACTING ON YOUR BEHALF TERMINATES YOUR AGENT'S AUTHORITY.

YOUR AGENT MUST KEEP YOUR FUNDS SEPARATE FROM YOUR AGENT'S FUNDS.

A COURT CAN TAKE AWAY THE POWERS OF YOUR AGENT IF IT FINDS YOUR
AGENT IS NOT ACTING PROPERLY.

THE POWERS AND DUTIES OF AN AGENT UNDER A POWER OF ATTORNEY ARE
EXPLAINED MORE FULLY IN 20 PA.C.S. CH. 56.

IF THERE IS ANYTHING ABOUT THIS FORM THAT YOU DO NOT UNDERSTAND, YOU
SHOULD ASK A LAWYER OF YOUR OWN CHOOSING TO EXPLAIN IT TO YOU.

I HAVE READ OR HAD EXPLAINED TO ME THIS NOTICE AND I UNDERSTAND ITS
CONTENTS.


/s/LeRoy S. Zimmerman, Principal
02/04/2008


KNOW ALL MEN by these presents, that the undersigned, hereby
constitutes and appoints Burton H. Snyder, Steven J. Holsinger and
Bonnie S. Martin and each her true and lawful attorney-in-fact to:

(1)  execute for and on behalf of the undersigned Forms 3, 4 and 5
relating to transactions in securities of The Hershey Company in
accordance with Section 16(a) of the Securities Exchange Act of 1934
and the rules thereunder;

(2)  execute for and on behalf of the undersigned Form 144 relating
to transactions in securities of The Hershey Company in accordance
with Rule 144 of the Securities Act of 1933 and the rules
thereunder;

(3)  do and perform any and all acts for and on behalf of the
undersigned which may be necessary or desirable to complete the
execution of any such Forms 3, 4, 5 and 144 and the timely filing of
such forms with the United States Securities and Exchange Commission
and any other authority; and

(4)  take any other action of any type whatsoever in connection with
the foregoing which, in the opinion of such attorney-in-fact, may be
of benefit to, in the best interest of, or legally required of, the
undersigned, it being understood that the documents executed by each
such attorney-in-fact on behalf of the undersigned pursuant to this
Power of Attorney shall be in such form and shall contain such terms
and conditions as each such attorney-in-fact may approve in his/her
discretion.

The undersigned hereby grants to each such attorney-in-fact full
power and authority to do and perform all and every act and thing
whatsoever requisite, necessary and proper to be done in the
exercise of any of the rights and powers herein granted, as fully to
all intents and purposes as the undersigned might or could do if
personally present, with full power of substitution or revocation,
hereby ratifying and confirming all that each such attorney-in-fact
shall lawfully do or cause to be done by virtue of this Power of
Attorney and the rights and powers herein granted.  The undersigned
acknowledges that the foregoing attorneys-in-fact, each in serving
in such capacity at the request of the undersigned, are not assuming
any of the undersigned's responsibilities to comply with Section 16
of the Securities Exchange Act of 1934 and Rule 144 of the
Securities Act of 1933.

This power of attorney shall remain in full force and effect until
such time as the undersigned terminates it in writing.

/s/LeRoy S. Zimmerman
02/04/2008


ACKNOWLEDGEMENT

I, Burton H. Snyder, have read the Power of Attorney and am one of
three persons identified as the agents for the principal.  I hereby
acknowledge that in the absence of a specific provision to the
contrary in the power of attorney or in 20 Pa.C.S. when I act as
agent:

I shall exercise the powers for the benefit of the principal.

I shall keep the assets of the principal separate from my assets.

I shall exercise reasonable caution and prudence.

I shall keep a full and accurate record of all actions, receipts and
disbursements on behalf the principal.


/s/Burton H. Snyder
03/05/2008


ACKNOWLEDGEMENT

I, Steven J. Holsinger, have read the Power of Attorney and am one
of three persons identified as the agents for the principal.  I
hereby acknowledge that in the absence of a specific provision to
the contrary in the power of attorney or in 20 Pa.C.S. when I act as
agent:

I shall exercise the powers for the benefit of the principal.

I shall keep the assets of the principal separate from my assets.

I shall exercise reasonable caution and prudence.

I shall keep a full and accurate record of all actions, receipts and
disbursements on behalf the principal.


/s/Steven J. Holsinger
03/05/2008


ACKNOWLEDGEMENT

I, Bonnie S. Martin, have read the Power of Attorney and am one of
three persons identified as the agents for the principal.  I hereby
acknowledge that in the absence of a specific provision to the
contrary in the power of attorney or in 20 Pa.C.S. when I act as
agent:

I shall exercise the powers for the benefit of the principal.

I shall keep the assets of the principal separate from my assets.

I shall exercise reasonable caution and prudence.

I shall keep a full and accurate record of all actions, receipts and
disbursements on behalf the principal.

/s/Bonnie S. Martin
03/05/2008
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</DOCUMENT>
