<SEC-DOCUMENT>0000899243-18-002622-index.html : 20180202
<SEC-HEADER>0000899243-18-002622.hdr.sgml : 20180202
<ACCEPTANCE-DATETIME>20180202145848
ACCESSION NUMBER:		0000899243-18-002622
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20180131
FILED AS OF DATE:		20180202
DATE AS OF CHANGE:		20180202

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Alphabet Merger Sub Inc.
		CENTRAL INDEX KEY:			0001726519
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-37530
		FILM NUMBER:		18570246

	BUSINESS ADDRESS:	
		STREET 1:		C/O THE HERSHEY COMPANY
		STREET 2:		100 CRYSTAL A DRIVE
		CITY:			HERSHEY
		STATE:			PA
		ZIP:			17033
		BUSINESS PHONE:		(717) 534-4200

	MAIL ADDRESS:	
		STREET 1:		C/O THE HERSHEY COMPANY
		STREET 2:		100 CRYSTAL A DRIVE
		CITY:			HERSHEY
		STATE:			PA
		ZIP:			17033

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			HERSHEY CO
		CENTRAL INDEX KEY:			0000047111
		STANDARD INDUSTRIAL CLASSIFICATION:	SUGAR & CONFECTIONERY PRODUCTS [2060]
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-37530
		FILM NUMBER:		18570247

	BUSINESS ADDRESS:	
		STREET 1:		100 CRYSTAL A DRIVE
		STREET 2:		P O BOX 810-EXTERNAL RPTG & COMPLIANCE
		CITY:			HERSHEY
		STATE:			PA
		ZIP:			17033-0810
		BUSINESS PHONE:		7175344200

	MAIL ADDRESS:	
		STREET 1:		P O BOX 810-EXTERNAL RPTG & COMPLIANCE
		STREET 2:		100 CRYSTAL A DRIVE
		CITY:			HERSHEY
		STATE:			PA
		ZIP:			17033-0810

	FORMER NAME:	
		FORMER CONFORMED NAME:	HERSHEY FOODS CORP
		DATE OF NAME CHANGE:	19920703

	FORMER NAME:	
		FORMER CONFORMED NAME:	HERSHEY CHOCOLATE CORP
		DATE OF NAME CHANGE:	19680401

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Amplify Snack Brands, INC
		CENTRAL INDEX KEY:			0001640313
		STANDARD INDUSTRIAL CLASSIFICATION:	FOOD & KINDRED PRODUCTS [2000]
		IRS NUMBER:				000000000
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		500 WEST 5TH STREET
		CITY:			AUSTIN
		STATE:			TX
		ZIP:			78701
		BUSINESS PHONE:		847-982-9800

	MAIL ADDRESS:	
		STREET 1:		500 WEST 5TH STREET
		CITY:			AUSTIN
		STATE:			TX
		ZIP:			78701

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	TA Holdings 1, Inc.
		DATE OF NAME CHANGE:	20150422
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>doc4.xml
<DESCRIPTION>FORM 4 SUBMISSION
<TEXT>
Document 1 - file: doc4.html

Document 1 - RAW XML: doc4.xml

</DOCUMENT>
</SEC-DOCUMENT>