<SEC-DOCUMENT>0000899243-18-002622.txt : 20180202
<SEC-HEADER>0000899243-18-002622.hdr.sgml : 20180202
<ACCEPTANCE-DATETIME>20180202145848
ACCESSION NUMBER:		0000899243-18-002622
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20180131
FILED AS OF DATE:		20180202
DATE AS OF CHANGE:		20180202

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Alphabet Merger Sub Inc.
		CENTRAL INDEX KEY:			0001726519
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-37530
		FILM NUMBER:		18570246

	BUSINESS ADDRESS:	
		STREET 1:		C/O THE HERSHEY COMPANY
		STREET 2:		100 CRYSTAL A DRIVE
		CITY:			HERSHEY
		STATE:			PA
		ZIP:			17033
		BUSINESS PHONE:		(717) 534-4200

	MAIL ADDRESS:	
		STREET 1:		C/O THE HERSHEY COMPANY
		STREET 2:		100 CRYSTAL A DRIVE
		CITY:			HERSHEY
		STATE:			PA
		ZIP:			17033

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			HERSHEY CO
		CENTRAL INDEX KEY:			0000047111
		STANDARD INDUSTRIAL CLASSIFICATION:	SUGAR & CONFECTIONERY PRODUCTS [2060]
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-37530
		FILM NUMBER:		18570247

	BUSINESS ADDRESS:	
		STREET 1:		100 CRYSTAL A DRIVE
		STREET 2:		P O BOX 810-EXTERNAL RPTG & COMPLIANCE
		CITY:			HERSHEY
		STATE:			PA
		ZIP:			17033-0810
		BUSINESS PHONE:		7175344200

	MAIL ADDRESS:	
		STREET 1:		P O BOX 810-EXTERNAL RPTG & COMPLIANCE
		STREET 2:		100 CRYSTAL A DRIVE
		CITY:			HERSHEY
		STATE:			PA
		ZIP:			17033-0810

	FORMER NAME:	
		FORMER CONFORMED NAME:	HERSHEY FOODS CORP
		DATE OF NAME CHANGE:	19920703

	FORMER NAME:	
		FORMER CONFORMED NAME:	HERSHEY CHOCOLATE CORP
		DATE OF NAME CHANGE:	19680401

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Amplify Snack Brands, INC
		CENTRAL INDEX KEY:			0001640313
		STANDARD INDUSTRIAL CLASSIFICATION:	FOOD & KINDRED PRODUCTS [2000]
		IRS NUMBER:				000000000
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		500 WEST 5TH STREET
		CITY:			AUSTIN
		STATE:			TX
		ZIP:			78701
		BUSINESS PHONE:		847-982-9800

	MAIL ADDRESS:	
		STREET 1:		500 WEST 5TH STREET
		CITY:			AUSTIN
		STATE:			TX
		ZIP:			78701

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	TA Holdings 1, Inc.
		DATE OF NAME CHANGE:	20150422
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>doc4.xml
<DESCRIPTION>FORM 4 SUBMISSION
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0306</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2018-01-31</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0001640313</issuerCik>
        <issuerName>Amplify Snack Brands, INC</issuerName>
        <issuerTradingSymbol>BETR</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0000047111</rptOwnerCik>
            <rptOwnerName>HERSHEY CO</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>100 CRYSTAL A DRIVE</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>HERSHEY</rptOwnerCity>
            <rptOwnerState>PA</rptOwnerState>
            <rptOwnerZipCode>17033</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001726519</rptOwnerCik>
            <rptOwnerName>Alphabet Merger Sub Inc.</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>C/O THE HERSHEY COMPANY</rptOwnerStreet1>
            <rptOwnerStreet2>100 CRYSTAL A DRIVE</rptOwnerStreet2>
            <rptOwnerCity>HERSHEY</rptOwnerCity>
            <rptOwnerState>PA</rptOwnerState>
            <rptOwnerZipCode>17033</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock, par value $0.0001 per share</value>
            </securityTitle>
            <transactionDate>
                <value>2018-01-31</value>
            </transactionDate>
            <deemedExecutionDate></deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>P</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionTimeliness>
                <value></value>
            </transactionTimeliness>
            <transactionAmounts>
                <transactionShares>
                    <value>76739908</value>
                    <footnoteId id="F1"/>
                    <footnoteId id="F2"/>
                    <footnoteId id="F3"/>
                </transactionShares>
                <transactionPricePerShare>
                    <value>12.00</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>1000</value>
                    <footnoteId id="F4"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <footnotes>
        <footnote id="F1">Pursuant to the terms of the Agreement and Plan of Merger (the &quot;Merger Agreement&quot;) entered into on December 17, 2017 by and among Amplify Snack Brands, Inc. (&quot;Issuer&quot;), The Hershey Company (&quot;Parent&quot;) and Alphabet Merger Sub Inc. (&quot;Acquisition Sub&quot;), Acquisition Sub commenced a cash tender offer (the &quot;Offer&quot;) to acquire all of the issued and outstanding shares of common stock, par value $0.0001 per share, of Issuer (&quot;Common Stock&quot;) at a price of $12.00 per share net to the seller in cash (less any required withholding taxes and without interest). The Offer period expired at 12:00 midnight, New York City time, at the end of January 30, 2018 (the &quot;Expiration Time&quot;), at which time approximately 70,483,915 shares of Common Stock had been validly tendered and not withdrawn pursuant to the Offer, including shares tendered pursuant to guaranteed delivery procedures. Such shares of Common Stock were accepted for purchase by Acquisition Sub shortly following the Expiration Time.</footnote>
        <footnote id="F2">(continued from Footnote 1) The shares of Common Stock purchased represented approximately 93.1746% of Issuer's outstanding shares of Common Stock.</footnote>
        <footnote id="F3">On January 31, 2018, pursuant to the terms and conditions of the Merger Agreement, Acquisition Sub merged with and into Issuer pursuant to Section 251(h) of the General Corporation Law of the State of Delaware, with Issuer being the surviving corporation (the &quot;Merger&quot;). The 76,739,908 shares of Common Stock also includes all of the outstanding shares of Common Stock not tendered in the Offer and cancelled pursuant to the consummation of the Merger. At the effective time of the Merger, these shares of Common Stock were cancelled by operation of law pursuant to the Merger. Each share of Common Stock (subject to certain exceptions set forth in the Merger Agreement) was converted into the right to receive $12.00 per share of Common Stock, net to the seller in cash (less any required withholding taxes and without interest).</footnote>
        <footnote id="F4">Prior to the Merger, Parent held 1,000 shares of the common stock of Acquisition Sub, par value $0.0001 per share, which shares represented all of the issued and outstanding capital stock of Acquisition Sub. Upon the effective time of the Merger, each share of Acquisition Sub held by Parent was converted into one share of the surviving corporation, and Acquisition Sub's separate corporate existence ceased. Issuer survived the Merger as a wholly owned subsidiary of Parent.</footnote>
    </footnotes>

    <remarks></remarks>

    <ownerSignature>
        <signatureName>/s/ Patricia A. Little, Senior Vice President, Chief Financial Officer, on behalf of The Hershey Company</signatureName>
        <signatureDate>2018-02-02</signatureDate>
    </ownerSignature>

    <ownerSignature>
        <signatureName>/s/ Kathleen S. Purcell, Secretary, on behalf of Alphabet Merger Sub Inc.</signatureName>
        <signatureDate>2018-02-02</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
