<SEC-DOCUMENT>0001137774-24-000050.txt : 20240229
<SEC-HEADER>0001137774-24-000050.hdr.sgml : 20240229
<ACCEPTANCE-DATETIME>20240229153423
ACCESSION NUMBER:		0001137774-24-000050
CONFORMED SUBMISSION TYPE:	144
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20240229
DATE AS OF CHANGE:		20240229

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			PRUDENTIAL FINANCIAL INC
		CENTRAL INDEX KEY:			0001137774
		STANDARD INDUSTRIAL CLASSIFICATION:	LIFE INSURANCE [6311]
		ORGANIZATION NAME:           	02 Finance
		IRS NUMBER:				223703799
		STATE OF INCORPORATION:			NJ
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		144
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	001-16707
		FILM NUMBER:		24703175

	BUSINESS ADDRESS:	
		STREET 1:		751 BROAD ST
		CITY:			NEWARK
		STATE:			NJ
		ZIP:			07102
		BUSINESS PHONE:		9738026000

	MAIL ADDRESS:	
		STREET 1:		751 BROAD ST
		CITY:			NEWARK
		STATE:			NJ
		ZIP:			07102

REPORTING-OWNER:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			SCHMIDT TIMOTHY L
		CENTRAL INDEX KEY:			0001760181
		ORGANIZATION NAME:           	

	FILING VALUES:
		FORM TYPE:		144

	MAIL ADDRESS:	
		STREET 1:		751 BROAD STREET, 5TH FLOOR
		STREET 2:		ATTN:   REGULATORY FILINGS UNIT
		CITY:			NEWARK
		STATE:			NJ
		ZIP:			07102
</SEC-HEADER>
<DOCUMENT>
<TYPE>144
<SEQUENCE>1
<FILENAME>primary_doc.xml
<TEXT>
<XML>
<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001760181</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001137774</issuerCik>
      <issuerName>PRUDENTIAL FINANCIAL INC</issuerName>
      <secFileNumber>001-16707</secFileNumber>
      <issuerAddress>
        <com:street1>751 BROAD ST</com:street1>
        <com:city>NEWARK</com:city>
        <com:stateOrCountry>NJ</com:stateOrCountry>
        <com:zipCode>07102</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>9738026000</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>SCHMIDT TIMOTHY L</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Officer</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Morgan Stanley Smith Barney LLC Securities</name>
        <address>
          <com:street1>Executive Services</com:street1>
          <com:street2>200 W Civic Center Dr., 4th Floor</com:street2>
          <com:city>Sandy</com:city>
          <com:stateOrCountry>UT</com:stateOrCountry>
          <com:zipCode>84070</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>7912</noOfUnitsSold>
      <aggregateMarketValue>858847.00</aggregateMarketValue>
      <noOfUnitsOutstanding>359000000</noOfUnitsOutstanding>
      <approxSaleDate>02/29/2024</approxSaleDate>
      <securitiesExchangeName>NYSE</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>02/14/2015</acquiredDate>
      <natureOfAcquisitionTransaction>Release of Restricted Stock Untis Awarded on 2/14/2012</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>39</amountOfSecuritiesAcquired>
      <paymentDate>02/14/2015</paymentDate>
      <natureOfPayment>N/A</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>08/15/2015</acquiredDate>
      <natureOfAcquisitionTransaction>Release of Restricted Stock Units Awarded on 8/15/2012</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>359</amountOfSecuritiesAcquired>
      <paymentDate>08/15/2015</paymentDate>
      <natureOfPayment>N/A</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>03/31/2017</acquiredDate>
      <natureOfAcquisitionTransaction>Employee Stock Purchase Plan</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>112</amountOfSecuritiesAcquired>
      <paymentDate>03/31/2017</paymentDate>
      <natureOfPayment>Cash</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>06/30/2017</acquiredDate>
      <natureOfAcquisitionTransaction>Employee Stock Purchase Plan</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>115</amountOfSecuritiesAcquired>
      <paymentDate>06/30/2017</paymentDate>
      <natureOfPayment>Cash</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>02/09/2019</acquiredDate>
      <natureOfAcquisitionTransaction>Release of Restricted Stock Units Awarded on 2/9/2016</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>461</amountOfSecuritiesAcquired>
      <paymentDate>02/09/2019</paymentDate>
      <natureOfPayment>N/A</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>02/11/2020</acquiredDate>
      <natureOfAcquisitionTransaction>Release of Performance Shares Awarded on 2/14/2017</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>1064</amountOfSecuritiesAcquired>
      <paymentDate>02/11/2020</paymentDate>
      <natureOfPayment>N/A</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>02/08/2021</acquiredDate>
      <natureOfAcquisitionTransaction>Release of Performance Shares Awarded on 2/13/2018</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>772</amountOfSecuritiesAcquired>
      <paymentDate>02/08/2021</paymentDate>
      <natureOfPayment>N/A</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>02/14/2023</acquiredDate>
      <natureOfAcquisitionTransaction>Release of Performance Shares Awarded on 2/11/2020</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>4990</amountOfSecuritiesAcquired>
      <paymentDate>02/14/2023</paymentDate>
      <natureOfPayment>N/A</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <noticeSignature>
      <noticeDate>02/29/2024</noticeDate>
      <signature>/s/ Richard Baker, Attorney in Fact for Timothy L Schmidt</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
