<SEC-DOCUMENT>0001193125-25-112634.txt : 20250505
<SEC-HEADER>0001193125-25-112634.hdr.sgml : 20250505
<ACCEPTANCE-DATETIME>20250505142732
ACCESSION NUMBER:		0001193125-25-112634
CONFORMED SUBMISSION TYPE:	424B2
PUBLIC DOCUMENT COUNT:		2
FILED AS OF DATE:		20250505
DATE AS OF CHANGE:		20250505

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			PRUDENTIAL FINANCIAL INC
		CENTRAL INDEX KEY:			0001137774
		STANDARD INDUSTRIAL CLASSIFICATION:	LIFE INSURANCE [6311]
		ORGANIZATION NAME:           	02 Finance
		EIN:				223703799
		STATE OF INCORPORATION:			NJ
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		424B2
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-277590
		FILM NUMBER:		25912321

	BUSINESS ADDRESS:	
		STREET 1:		751 BROAD ST
		CITY:			NEWARK
		STATE:			NJ
		ZIP:			07102
		BUSINESS PHONE:		9738026000

	MAIL ADDRESS:	
		STREET 1:		751 BROAD ST
		CITY:			NEWARK
		STATE:			NJ
		ZIP:			07102
</SEC-HEADER>
<DOCUMENT>
<TYPE>424B2
<SEQUENCE>1
<FILENAME>d937427d424b2.htm
<DESCRIPTION>424B2
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 <P STYLE="margin-top:6pt; margin-bottom:0pt; margin-left:1%; font-size:7.5pt; font-family:Arial Narrow"><FONT COLOR="#c70101">This pricing supplement, which is not complete, relates to an
automatically effective Registration Statement under the Securities Act of 1933, as amended. We may not sell the notes until we deliver a final pricing supplement. This pricing supplement and the accompanying prospectus supplement and prospectus are
not an offer to sell these notes in any jurisdiction where such an offer would not be permitted. </FONT></P> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:7.5pt; font-family:Arial Narrow" ALIGN="center"><FONT COLOR="#c70101">Subject to
completion, dated May 05, 2025 </FONT></P> <P STYLE="font-size:12pt;margin-top:0pt;margin-bottom:0pt">&nbsp;</P>
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<TD VALIGN="top"> <P STYLE="font-size:2pt; margin-top:0pt; margin-bottom:0pt">&nbsp;</P> <P STYLE="margin-top:0pt; margin-bottom:0pt; margin-right:0.50em; font-size:7.5pt; font-family:Arial Narrow" ALIGN="right">Prudential Financial InterNotes<SUP
STYLE="font-size:75%; vertical-align:top">&reg;</SUP> , Due Six Months or More from Date of Issue</P> <P STYLE="margin-top:0pt; margin-bottom:0pt; margin-right:0.50em; font-size:7.5pt; font-family:Arial Narrow" ALIGN="right">Filed under Rule
424(b)(2), Registration Statement <FONT STYLE="white-space:nowrap">No.&nbsp;333-277590</FONT></P> <P STYLE="margin-top:0pt; margin-bottom:0pt; margin-right:0.50em; font-size:7.5pt; font-family:Arial Narrow" ALIGN="right">Preliminary Pricing
Supplement No. 18 - Dated Monday, May&nbsp;5, 2025. To Prospectus Dated March&nbsp;1, 2024 and Prospectus Supplement dated August&nbsp;5, 2024</P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; margin-right:0.50em; font-size:7pt; font-family:Arial Narrow" ALIGN="right"><B>Investors should read this pricing supplement in conjunction with the Prospectus and Prospectus Supplement.</B></P>
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<TD VALIGN="bottom" ALIGN="center" STYLE="BORDER-BOTTOM:1.30pt solid #000000"> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:7.5pt; font-family:Arial Narrow" ALIGN="center"><B>CUSIP</B></P>
<P STYLE="margin-top:0pt; margin-bottom:1pt; font-size:7.5pt; font-family:Arial Narrow" ALIGN="center"><B>Number</B></P></TD>
<TD VALIGN="bottom" STYLE=" BORDER-BOTTOM:1.30pt solid #000000">&nbsp;</TD>
<TD VALIGN="bottom" STYLE="BORDER-BOTTOM:1.30pt solid #000000">&nbsp;&nbsp;</TD>
<TD VALIGN="bottom" STYLE=" BORDER-BOTTOM:1.30pt solid #000000">&nbsp;&nbsp;</TD>
<TD VALIGN="bottom" ALIGN="center" STYLE="BORDER-BOTTOM:1.30pt solid #000000"> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:7.5pt; font-family:Arial Narrow" ALIGN="center"><B>Aggregate</B></P>
<P STYLE="margin-top:0pt; margin-bottom:1pt; font-size:7.5pt; font-family:Arial Narrow" ALIGN="center"><B>Principal&nbsp;Amount</B></P></TD>
<TD VALIGN="bottom" STYLE=" BORDER-BOTTOM:1.30pt solid #000000">&nbsp;</TD>
<TD VALIGN="bottom" STYLE="BORDER-BOTTOM:1.30pt solid #000000">&nbsp;&nbsp;</TD>
<TD VALIGN="bottom" STYLE=" BORDER-BOTTOM:1.30pt solid #000000">&nbsp;&nbsp;</TD>
<TD VALIGN="bottom" ALIGN="center" STYLE="BORDER-BOTTOM:1.30pt solid #000000"><FONT STYLE="font-family:Arial Narrow; "><B>Selling<BR>Price</B></FONT></TD>
<TD VALIGN="bottom" STYLE=" BORDER-BOTTOM:1.30pt solid #000000">&nbsp;</TD>
<TD VALIGN="bottom" STYLE="BORDER-BOTTOM:1.30pt solid #000000">&nbsp;&nbsp;</TD>
<TD VALIGN="bottom" STYLE=" BORDER-BOTTOM:1.30pt solid #000000">&nbsp;&nbsp;</TD>
<TD VALIGN="bottom" ALIGN="center" STYLE="BORDER-BOTTOM:1.30pt solid #000000"><FONT STYLE="font-family:Arial Narrow; "><B>Gross<BR>Concession</B></FONT></TD>
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<TD VALIGN="bottom" STYLE="BORDER-BOTTOM:1.30pt solid #000000">&nbsp;&nbsp;</TD>
<TD VALIGN="bottom" STYLE=" BORDER-BOTTOM:1.30pt solid #000000">&nbsp;&nbsp;</TD>
<TD VALIGN="bottom" ALIGN="center" STYLE="BORDER-BOTTOM:1.30pt solid #000000"> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:7.5pt; font-family:Arial Narrow" ALIGN="center"><B>&#8195;</B></P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:7.5pt; font-family:Arial Narrow" ALIGN="center"><B>Net</B></P> <P STYLE="margin-top:0pt; margin-bottom:1pt; font-size:7.5pt; font-family:Arial Narrow" ALIGN="center"><B>Proceeds</B></P></TD>
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<TD VALIGN="bottom" STYLE="BORDER-BOTTOM:1.30pt solid #000000">&nbsp;&nbsp;</TD>
<TD VALIGN="bottom" STYLE=" BORDER-BOTTOM:1.30pt solid #000000">&nbsp;&nbsp;</TD>
<TD VALIGN="bottom" ALIGN="center" STYLE="BORDER-BOTTOM:1.30pt solid #000000"><FONT STYLE="font-family:Arial Narrow; "><B>Interest<BR>Type</B></FONT></TD>
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<TD VALIGN="bottom" STYLE="BORDER-BOTTOM:1.30pt solid #000000">&nbsp;&nbsp;</TD>
<TD VALIGN="bottom" STYLE=" BORDER-BOTTOM:1.30pt solid #000000">&nbsp;&nbsp;</TD>
<TD VALIGN="bottom" ALIGN="center" STYLE="BORDER-BOTTOM:1.30pt solid #000000"><FONT STYLE="font-family:Arial Narrow; "><B>Interest<BR>Rate</B></FONT></TD>
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<TD VALIGN="bottom" STYLE="BORDER-BOTTOM:1.30pt solid #000000">&nbsp;&nbsp;</TD>
<TD VALIGN="bottom" STYLE=" BORDER-BOTTOM:1.30pt solid #000000">&nbsp;&nbsp;</TD>
<TD VALIGN="bottom" ALIGN="center" STYLE="BORDER-BOTTOM:1.30pt solid #000000"><FONT STYLE="font-family:Arial Narrow; "><B>Payment<BR>Frequency</B></FONT></TD>
<TD VALIGN="bottom" STYLE=" BORDER-BOTTOM:1.30pt solid #000000">&nbsp;</TD>
<TD VALIGN="bottom" STYLE="BORDER-BOTTOM:1.30pt solid #000000">&nbsp;&nbsp;</TD>
<TD VALIGN="bottom" STYLE=" BORDER-BOTTOM:1.30pt solid #000000">&nbsp;&nbsp;</TD>
<TD VALIGN="bottom" ALIGN="center" STYLE="BORDER-BOTTOM:1.30pt solid #000000"> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:7.5pt; font-family:Arial Narrow" ALIGN="center"><B>Maturity</B></P>
<P STYLE="margin-top:0pt; margin-bottom:1pt; font-size:7.5pt; font-family:Arial Narrow" ALIGN="center"><B>Date</B></P></TD>
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<TD VALIGN="bottom" STYLE="BORDER-BOTTOM:1.30pt solid #000000">&nbsp;&nbsp;</TD>
<TD VALIGN="bottom" STYLE=" BORDER-BOTTOM:1.30pt solid #000000">&nbsp;&nbsp;</TD>
<TD VALIGN="bottom" ALIGN="center" STYLE="BORDER-BOTTOM:1.30pt solid #000000"> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:7.5pt; font-family:Arial Narrow" ALIGN="center"><B>1st&nbsp;Interest<BR>Payment</B></P>
<P STYLE="margin-top:0pt; margin-bottom:1pt; font-size:7.5pt; font-family:Arial Narrow" ALIGN="center"><B>Date</B></P></TD>
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<TD VALIGN="bottom" STYLE="BORDER-BOTTOM:1.30pt solid #000000">&nbsp;&nbsp;</TD>
<TD VALIGN="bottom" STYLE=" BORDER-BOTTOM:1.30pt solid #000000">&nbsp;&nbsp;</TD>
<TD VALIGN="bottom" ALIGN="center" STYLE="BORDER-BOTTOM:1.30pt solid #000000"><FONT STYLE="font-family:Arial Narrow; "><B>1st&nbsp;Interest<BR>Payment<BR>Amount</B></FONT></TD>
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<TD VALIGN="bottom" STYLE=" BORDER-BOTTOM:1.30pt solid #000000">&nbsp;&nbsp;</TD>
<TD VALIGN="bottom" ALIGN="center" STYLE="BORDER-BOTTOM:1.30pt solid #000000"><FONT STYLE="font-family:Arial Narrow; "><B>Survivor&#146;s<BR>Option*</B></FONT></TD>
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<TD VALIGN="bottom" ALIGN="center" STYLE="BORDER-BOTTOM:1.30pt solid #000000"> <P STYLE="margin-top:0pt; margin-bottom:0pt; font-size:7.5pt; font-family:Arial Narrow" ALIGN="center"><B>Product</B></P>
<P STYLE="margin-top:0pt; margin-bottom:1pt; font-size:7.5pt; font-family:Arial Narrow" ALIGN="center"><B>Ranking</B></P></TD></TR>


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<TD VALIGN="top" ALIGN="center"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; margin-left:1.00em; text-indent:-1.00em; font-size:7.5pt; font-family:Arial Narrow" ALIGN="center"><FONT COLOR="#c70101"><B>&#8195;74432BAW8</B></FONT></P></TD>
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<TD VALIGN="bottom">&nbsp;&nbsp;</TD>
<TD VALIGN="top" ALIGN="center"><FONT STYLE="font-family:Arial Narrow; " COLOR="#0000ff"><B>[]</B></FONT></TD>
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<TD VALIGN="top" ALIGN="center"><FONT STYLE="font-family:Arial Narrow; ">100.000%</FONT></TD>
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<TD VALIGN="bottom">&nbsp;&nbsp;</TD>
<TD VALIGN="top" ALIGN="center"><FONT STYLE="font-family:Arial Narrow; ">1.800%</FONT></TD>
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<TD VALIGN="top" ALIGN="center"><FONT STYLE="font-family:Arial Narrow; " COLOR="#0000ff"><B>[]</B></FONT></TD>
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<TD VALIGN="top" ALIGN="center"><FONT STYLE="font-family:Arial Narrow; ">Fixed</FONT></TD>
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<TD VALIGN="top" ALIGN="center"><FONT STYLE="font-family:Arial Narrow; ">5.100%</FONT></TD>
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<TD VALIGN="top" ALIGN="center"><FONT STYLE="font-family:Arial Narrow; "><FONT STYLE="white-space:nowrap">Semi-Annual</FONT></FONT></TD>
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<TD VALIGN="top" ALIGN="center"><FONT STYLE="font-family:Arial Narrow; ">05/15/2035</FONT></TD>
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<TD VALIGN="top" ALIGN="center"><FONT STYLE="font-family:Arial Narrow; ">11/15/2025</FONT></TD>
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<TD VALIGN="top" ALIGN="center"><FONT STYLE="font-family:Arial Narrow; ">$25.50</FONT></TD>
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<TD VALIGN="top" ALIGN="center"><FONT STYLE="font-family:Arial Narrow; ">Yes</FONT></TD>
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<TD VALIGN="top" ALIGN="center"><FONT STYLE="font-family:Arial Narrow; ">Senior&nbsp;Unsecured&nbsp;Notes&#8194;</FONT></TD></TR>
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<TD VALIGN="top" COLSPAN="49" STYLE="BORDER-BOTTOM:1.00pt solid #000000"> <P STYLE="font-size:4pt; margin-top:0pt; margin-bottom:0pt">&nbsp;</P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; margin-left:0.50em; margin-right:0.50em; font-size:7.5pt; font-family:Arial Narrow"><B>Subject to our redemption right, we will pay you interest on the notes on a Semi-Annual basis on May 15th and Nov
15th. The first such payment will be made on Nov 15, 2025. The interest rate per annum and stated maturity date are set out above. The regular record dates for your notes are each business day preceding each date on which interest is paid.</B></P>
<P STYLE="font-size:4pt; margin-top:0pt; margin-bottom:0pt">&nbsp;</P> <P STYLE="margin-top:0pt; margin-bottom:0pt; margin-left:0.50em; margin-right:0.50em; font-size:7.5pt; font-family:Arial Narrow">Any notes sold by the selling agents to
securities dealers, or by securities dealers to certain other brokers or dealers, may be sold at a discount from the initial selling price up to 0.9000% of the principal amount.</P>
<P STYLE="font-size:4pt; margin-top:0pt; margin-bottom:0pt">&nbsp;</P> <P STYLE="margin-top:0pt; margin-bottom:0pt; margin-left:0.50em; font-size:7.5pt; font-family:Arial Narrow"><B>Redemption Information: <FONT
STYLE="font-family:Arial Narrow" COLOR="#c70101">Callable at 100.000% on 05/15/2027 and every interest payment date thereafter.</FONT></B></P> <P STYLE="font-size:4pt; margin-top:0pt; margin-bottom:0pt">&nbsp;</P>
<P STYLE="margin-top:0pt; margin-bottom:0pt; margin-left:0.50em; margin-right:0.50em; font-size:7.5pt; font-family:Arial Narrow">This tranche of Prudential Financial, Inc. InterNotes (CUSIP 74432BAW8) will be subject to redemption at the option of
Prudential Financial, Inc., in whole on the interest payment date occurring on 05/15/2027 and on any interest payment date thereafter at a redemption price equal to 100% of the principal amount of this tranche of Prudential Financial, Inc.
InterNotes plus accrued and unpaid interest thereon, if any, upon at least 30 Calendar Days prior notice to the noteholder and the trustee, as described in the prospectus supplement.</P>
<P STYLE="font-size:4pt; margin-top:0pt; margin-bottom:0pt">&nbsp;</P> <P STYLE="margin-top:0pt; margin-bottom:0pt; margin-left:0.50em; margin-right:0.50em; font-size:7.5pt; font-family:Arial Narrow">Additional Information: The notes do not amortize
and are not zero coupon or original discount notes.</P> <P STYLE="font-size:4pt; margin-top:0pt; margin-bottom:0pt">&nbsp;</P> <P STYLE="margin-top:0pt; margin-bottom:0pt; margin-left:0.50em; font-size:7.5pt; font-family:Arial Narrow"><B>Purchasing
Agent:</B> InspereX LLC&#8195;<B>Agents:</B> BofA / Merrill Lynch, Citigroup, Morgan Stanley, RBC Capital Markets, Wells Fargo Advisors</P> <P STYLE="font-size:1pt; margin-top:0pt; margin-bottom:1pt">&nbsp;</P></TD></TR>
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<TD VALIGN="top"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; margin-left:0.50em; font-size:7.5pt; font-family:Arial Narrow">Offering Date: Monday, May&nbsp;5, 2025 through Monday, May&nbsp;12, 2025</P></TD>
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<TD VALIGN="top" ALIGN="right"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; margin-right:0.50em; font-size:7.5pt; font-family:Arial Narrow" ALIGN="right"><FONT COLOR="#0000ff"><B>Prudential Financial, Inc.</B></FONT></P></TD></TR>
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<TD VALIGN="top"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; margin-left:0.50em; font-size:7.5pt; font-family:Arial Narrow">Trade Date: Monday, May&nbsp;12, 2025 @ 12:00 PM ET</P></TD>
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<TD VALIGN="top" ALIGN="right"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; margin-right:0.50em; font-size:7.5pt; font-family:Arial Narrow" ALIGN="right"><FONT COLOR="#0000ff"><B>Prudential Financial Internotes<SUP
STYLE="font-size:75%; vertical-align:top">&reg;</SUP></B></FONT></P></TD></TR>
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<TD VALIGN="top"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; margin-left:0.50em; font-size:7.5pt; font-family:Arial Narrow">Settle Date: Thursday, May&nbsp;15, 2025</P></TD>
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<TD VALIGN="top" ALIGN="right"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; margin-right:0.50em; font-size:7.5pt; font-family:Arial Narrow" ALIGN="right"><FONT COLOR="#0000ff"><B>Prospectus Dated March 1, 2024 and</B></FONT></P></TD></TR>
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<TD VALIGN="top"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; margin-left:0.50em; font-size:7.5pt; font-family:Arial Narrow">Minimum Denomination/Increments: $1,000.00/$1,000.00</P></TD>
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<P STYLE=" margin-top:0pt ; margin-bottom:0pt; margin-right:0.50em; font-size:7.5pt; font-family:Arial Narrow" ALIGN="right"><FONT COLOR="#0000ff"><B>Prospectus&nbsp;Supplement&nbsp;Dated&nbsp;August&nbsp;5,&nbsp;2024</B></FONT></P></TD></TR>
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<TD VALIGN="top"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; margin-left:0.50em; font-size:7.5pt; font-family:Arial Narrow">Initial trades settle flat and clear SDFS: DTC Book-Entry only</P></TD>
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<TD VALIGN="top"> <P STYLE=" margin-top:0pt ; margin-bottom:0pt; margin-left:0.50em; font-size:7.5pt; font-family:Arial Narrow">DTC Number 0235 via RBC Dain Rauscher Inc.</P></TD>
<TD VALIGN="bottom">&nbsp;&nbsp;</TD>
<TD VALIGN="top"></TD></TR>
</TABLE> <P STYLE="margin-top:10pt; margin-bottom:0pt; margin-left:1%; margin-right:25%; font-size:7.5pt; font-family:Arial Narrow">If the maturity date, redemption date or an interest payment date for any note is not a
business day (as that term is defined in the prospectus), principal, premium, if any, and interest for that note is paid on the next business day, and no interest will accrue from, and after, the maturity date, redemption date or interest payment
date (following unadjusted business day convention). </P> <P STYLE="margin-top:12pt; margin-bottom:0pt; margin-left:1%; margin-right:25%; font-size:7.5pt; font-family:Arial Narrow">* The survivor&#146;s option feature of your note is subject to
important limitations, restrictions and procedural requirements further described on page <FONT STYLE="white-space:nowrap">S-32</FONT> of your prospectus supplement. </P>
<P STYLE="margin-top:12pt; margin-bottom:0pt; margin-left:1%; margin-right:25%; font-size:7.5pt; font-family:Arial Narrow">The Bank of New York will act as trustee for the Notes. Citibank, N.A., will act as paying agent, registrar and transfer agent
for the Notes and will administer any survivor&#146;s options with respect thereto. </P> <P STYLE="margin-top:24pt; margin-bottom:0pt; margin-left:1%; font-size:7.5pt; font-family:Arial Narrow"><FONT COLOR="#0000ff"><B>InterNotes<SUP
STYLE="font-size:75%; vertical-align:top">&reg;</SUP> is a registered trademark of InspereX Holdings LLC. All Rights Reserved. </B></FONT></P> <P STYLE="font-size:60pt; margin-top:0pt; margin-bottom:0pt">&nbsp;</P>
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