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Note 5 - Segment Reporting - Reportable Segments (Details) - BRL (R$) R$ in Millions | 12 Months Ended
--- | ---
Dec. 31, 2017 | Dec. 31, 2016 | Dec. 31, 2015
Statement Line Items [Line Items] |  |  |  |
Net sales |  | R$ 47,899.3 | R$ 45,602.6 | R$ 46,720.2
Cost of sales |  | (18,041.8) | (16,678.0) | (16,061.4)
Gross profit |  | 29,857.5 | 28,924.6 | 30,658.8
Distribution expenses |  | (6,295.5) | (6,085.5) | (5,833.2)
Sales and marketing expenses |  | (5,620.0) | (5,925.0) | (5,344.7)
Administrative expenses |  | (2,623.8) | (2,166.1) | (2,281.3)
Other operating income/(expenses), net |  | 1,217.3 | 1,223.1 | 1,936.1
Exceptional items |  | (108.7) | 1,134.3 | (357.2)
Income from operations (EBIT) |  | 16,426.8 | 17,105.4 | 18,778.5
Net finance cost |  | (3,493.9) | (3,702.0) | (2,268.2)
Share of result of joint ventures |  | (3.1) | (5.0) | 3.1
Income before income tax |  | 12,929.8 | 13,398.4 | 16,513.4
Income tax expense |  | (5,079.3) | (315.0) | (3,634.2)
Net Income |  | 7,850.5 | 13,083.4 | 12,879.2
Normalized EBITDA(iii) | [1] | 20,147.6 | 19,483.1 | 22,209.7
Depreciation. amortization and impairment |  | R$ (3,612.1) | R$ (3,512.0) | R$ (3,074.6)
Normalized EBITDA margin in % |  | 42.10% | 42.70% | 47.50%
Acquisition of property, plant and equipment |  | R$ 3,206.0 | R$ 4,035.4 | R$ 5,381.9
Total assets |  | 86,851.9 | 83,841.4 | 90,176.3
Total liabilities |  | 86,851.9 | 83,841.4 | 90,176.3
Operating segments [member] |  |  |  |
Statement Line Items [Line Items] |  |  |  |
Total assets |  | 70,575.1 | 71,329.8 | 69,304.6
Total liabilities |  | 32,747.0 | 31,811.0 | 29,701.2
Elimination of intersegment amounts [member] |  |  |  |
Statement Line Items [Line Items] |  |  |  |
Total assets |  | (3,077.7) | (3,968.1) | (1,996.3)
Total liabilities |  | (3,077.7) | (3,968.1) | (1,996.3)
Unallocated amounts [member] |  |  |  |
Statement Line Items [Line Items] |  |  |  |
Total assets |  | 19,354.5 | 16,479.7 | 22,868.0
Total liabilities |  | 57,182.6 | 55,998.5 | 62,471.4
North Latin America segment [member] |  |  |  |
Statement Line Items [Line Items] |  |  |  |
Net sales | [2] | 31,086.0 | 28,927.8 | 29,654.9
Cost of sales | [2] | (11,935.0) | (10,870.4) | (9,921.3)
Gross profit | [2] | 19,151.0 | 18,057.4 | 19,733.6
Distribution expenses | [2] | (4,193.8) | (3,965.4) | (3,709.6)
Sales and marketing expenses | [2] | (3,655.5) | (3,671.1) | (3,264.0)
Administrative expenses | [2] | (1,954.1) | (1,486.3) | (1,599.8)
Other operating income/(expenses), net | [2] | 1,170.5 | 1,283.7 | 1,871.5
Exceptional items | [2] | (56.1) | 1,183.2 | (273.9)
Income from operations (EBIT) | [2] | 10,462.0 | 11,401.5 | 12,757.8
Net finance cost | [2] | (2,693.3) | (3,694.5) | (1,842.9)
Share of result of joint ventures | [2] | (4.7) | (6.8) | 1.9
Income before income tax | [2] | 7,764.0 | 7,700.2 | 10,916.8
Income tax expense | [2] | (3,309.5) | 1,100.1 | (1,884.7)
Net Income | [2] | 4,454.5 | 8,800.3 | 9,032.1
Normalized EBITDA(iii) | [1] | 13,233.9 | 12,805.0 | 15,274.6
Depreciation. amortization and impairment | [2] | R$ (2,715.8) | R$ (2,586.7) | R$ (2,242.9)
Normalized EBITDA margin in % | [2] | 42.60% | 44.30% | 51.50%
Acquisition of property, plant and equipment | [2] | R$ 1,862.0 | R$ 2,352.0 | R$ 3,442.0
Total assets |  |  |  |
Total liabilities |  |  |  |
North Latin America segment [member] | Operating segments [member] |  |  |  |
Statement Line Items [Line Items] |  |  |  |
Total assets | [2] | 48,811.7 | 50,935.0 | 47,282.3
Total liabilities | [2] | 23,031.6 | 22,958.9 | 20,998.7
North Latin America segment [member] | Elimination of intersegment amounts [member] |  |  |  |
Statement Line Items [Line Items] |  |  |  |
Total assets |  |  |  |
Total liabilities |  |  |  |
North Latin America segment [member] | Unallocated amounts [member] |  |  |  |
Statement Line Items [Line Items] |  |  |  |
Total assets |  |  |  |
Total liabilities |  |  |  |
South Latin America segment [member] |  |  |  |
Statement Line Items [Line Items] |  |  |  |
Net sales | [3] | 10,769.7 | 10,212.9 | 11,255.6
Cost of sales | [3] | (4,122.6) | (3,685.4) | (4,306.8)
Gross profit | [3] | 6,647.1 | 6,527.5 | 6,948.8
Distribution expenses | [3] | (1,007.9) | (979.6) | (1,047.5)
Sales and marketing expenses | [3] | (1,091.3) | (1,317.6) | (1,294.8)
Administrative expenses | [3] | (384.5) | (400.2) | (428.0)
Other operating income/(expenses), net | [3] | 41.2 | (39.0) | 60.3
Exceptional items | [3] | (41.3) | (41.5) | (39.9)
Income from operations (EBIT) | [3] | 4,163.3 | 3,749.6 | 4,198.9
Net finance cost | [3] | (709.5) | (439.0) | (868.6)
Share of result of joint ventures |  |  |  |
Income before income tax | [3] | 3,453.8 | 3,310.6 | 3,330.3
Income tax expense | [3] | (1,144.1) | (814.0) | (1,154.1)
Net Income | [3] | 2,309.7 | 2,496.6 | 2,176.2
Normalized EBITDA(iii) | [1],[3] | 4,866.6 | 4,501.7 | 4,877.8
Depreciation. amortization and impairment | [3] | R$ (662.0) | R$ (710.6) | R$ (639.0)
Normalized EBITDA margin in % | [3] | 45.20% | 44.10% | 43.30%
Acquisition of property, plant and equipment | [3] | R$ 1,051.2 | R$ 1,365.5 | R$ 1,654.1
Total assets |  |  |  |
Total liabilities |  |  |  |
South Latin America segment [member] | Operating segments [member] |  |  |  |
Statement Line Items [Line Items] |  |  |  |
Total assets | [3] | 11,558.5 | 11,149.0 | 12,757.7
Total liabilities | [3] | 6,015.2 | 5,576.4 | 5,093.9
South Latin America segment [member] | Elimination of intersegment amounts [member] |  |  |  |
Statement Line Items [Line Items] |  |  |  |
Total assets |  |  |  |
Total liabilities |  |  |  |
South Latin America segment [member] | Unallocated amounts [member] |  |  |  |
Statement Line Items [Line Items] |  |  |  |
Total assets |  |  |  |
Total liabilities |  |  |  |
North Latin America segment - Central America Operations, excluding Latin America South segment [member] |  |  |  |
Statement Line Items [Line Items] |  |  |  |
Net sales |  | 4,733.0 | 3,973.2 | 3,328.8
Cost of sales |  | (2,045.6) | (1,798.6) | (1,563.0)
Gross profit |  | 2,687.4 | 2,174.6 | 1,765.8
Distribution expenses |  | (538.6) | (409.9) | (357.4)
Sales and marketing expenses |  | (526.4) | (456.7) | (390.1)
Administrative expenses |  | (265.0) | (171.7) | (158.3)
Other operating income/(expenses), net |  | 77.8 | 9.6 | (0.2)
Exceptional items |  | (23.1) | (13.5) | (8.4)
Income from operations (EBIT) |  | 1,412.1 | 1,132.4 | 851.4
Net finance cost |  | (46.5) | (9.2) | 42.8
Share of result of joint ventures |  | 6.0 | 19.0 |
Income before income tax |  | 1,371.6 | 1,142.2 | 894.2
Income tax expense |  | (353.5) | (318.8) | (269.4)
Net Income |  | 1,018.1 | 823.4 | 624.8
Normalized EBITDA(iii) | [1] | 1,842.0 | 1,483.8 | 1,173.9
Depreciation. amortization and impairment |  | R$ (406.8) | R$ (338.0) | R$ (314.1)
Normalized EBITDA margin in % |  | 38.90% | 37.30% | 35.30%
North Latin America Segment - Brazil beer operations [member] |  |  |  |
Statement Line Items [Line Items] |  |  |  |
Net sales |  | R$ 22,509.3 | R$ 21,173.1 | R$ 22,441.3
Cost of sales |  | (7,895.1) | (7,339.9) | (6,757.6)
Gross profit |  | 14,614.2 | 13,833.2 | 15,683.7
Distribution expenses |  | (2,961.0) | (2,891.7) | (2,754.0)
Sales and marketing expenses |  | (2,953.6) | (3,044.0) | (2,691.3)
Administrative expenses |  | (1,476.3) | (1,160.2) | (1,341.5)
Other operating income/(expenses), net |  | 825.0 | 969.8 | 1,551.2
Exceptional items |  | (28.2) | 1,014.3 | (265.2)
Income from operations (EBIT) |  | 8,020.1 | 8,721.4 | 10,182.9
Net finance cost |  | (2,646.8) | (3,685.3) | (1,885.7)
Share of result of joint ventures |  | (10.7) | (25.8) | 1.9
Income before income tax |  | 5,362.6 | 5,010.3 | 8,299.1
Income tax expense |  | (2,956.0) | 1,418.9 | (1,615.3)
Net Income |  | 2,406.6 | 6,429.2 | 6,683.8
Normalized EBITDA(iii) | [4] | 10,047.3 | 9,618.6 | 12,038.9
Depreciation. amortization and impairment |  | R$ (1,999.0) | R$ (1,911.5) | R$ (1,590.8)
Normalized EBITDA margin in % |  | 44.50% | 45.40% | 53.60%
Canada segment [member] |  |  |  |
Statement Line Items [Line Items] |  |  |  |
Net sales |  | R$ 6,043.6 | R$ 6,461.9 | R$ 5,809.7
Cost of sales |  | (1,984.2) | (2,122.2) | (1,833.3)
Gross profit |  | 4,059.4 | 4,339.7 | 3,976.4
Distribution expenses |  | (1,093.8) | (1,140.5) | (1,076.1)
Sales and marketing expenses |  | (873.2) | (936.3) | (785.9)
Administrative expenses |  | (285.2) | (279.6) | (253.4)
Other operating income/(expenses), net |  | 5.6 | (21.6) | 4.2
Exceptional items |  | (11.3) | (7.4) | (43.4)
Income from operations (EBIT) |  | 1,801.5 | 1,954.3 | 1,821.8
Net finance cost |  | (91.1) | 431.5 | 443.3
Share of result of joint ventures |  | 1.6 | 1.8 | 1.2
Income before income tax |  | 1,712.0 | 2,387.6 | 2,266.3
Income tax expense |  | (625.7) | (601.1) | (595.5)
Net Income |  | 1,086.3 | 1,786.5 | 1,670.8
Normalized EBITDA(iii) | [1] | 2,047.1 | 2,176.4 | 2,057.3
Depreciation. amortization and impairment |  | R$ (234.3) | R$ (214.7) | R$ (192.1)
Normalized EBITDA margin in % |  | 33.90% | 33.70% | 35.40%
Acquisition of property, plant and equipment |  | R$ 292.8 | R$ 317.9 | R$ 285.8
Total assets |  |  |  |
Total liabilities |  |  |  |
Canada segment [member] | Operating segments [member] |  |  |  |
Statement Line Items [Line Items] |  |  |  |
Total assets |  | 10,204.9 | 9,245.8 | 9,264.6
Total liabilities |  | 3,700.2 | 3,275.7 | 3,608.6
Canada segment [member] | Elimination of intersegment amounts [member] |  |  |  |
Statement Line Items [Line Items] |  |  |  |
Total assets |  |  |  |
Total liabilities |  |  |  |
Canada segment [member] | Unallocated amounts [member] |  |  |  |
Statement Line Items [Line Items] |  |  |  |
Total assets |  |  |  |
Total liabilities |  |  |  |
North Latin America segment - Brazil [member] |  |  |  |
Statement Line Items [Line Items] |  |  |  |
Net sales |  | 26,353.0 | 24,954.6 | 26,326.1
Cost of sales |  | (9,889.4) | (9,071.8) | (8,358.3)
Gross profit |  | 16,463.6 | 15,882.8 | 17,967.8
Distribution expenses |  | (3,655.2) | (3,555.5) | (3,352.2)
Sales and marketing expenses |  | (3,129.1) | (3,214.4) | (2,873.9)
Administrative expenses |  | (1,689.1) | (1,314.6) | (1,441.4)
Other operating income/(expenses), net |  | 1,092.7 | 1,274.1 | 1,871.6
Exceptional items |  | (33.0) | 1,196.7 | (265.5)
Income from operations (EBIT) |  | 9,049.9 | 10,269.1 | 11,906.4
Net finance cost |  | (2,646.8) | (3,685.3) | (1,885.7)
Share of result of joint ventures |  | (10.7) | (25.8) | 1.9
Income before income tax |  | 6,392.4 | 6,558.0 | 10,022.6
Income tax expense |  | (2,956.0) | 1,418.9 | (1,615.3)
Net Income |  | 3,436.4 | 7,976.9 | 8,407.3
Normalized EBITDA(iii) | [4] | 11,391.9 | 11,321.2 | 14,100.7
Depreciation. amortization and impairment |  | R$ (2,309.0) | R$ (2,248.7) | R$ (1,928.8)
Normalized EBITDA margin in % |  | 43.20% | 45.40% | 53.60%
North Latin America segment - Brazil soft drink and non-alcoholic and non-carbonated operations [member] |  |  |  |
Statement Line Items [Line Items] |  |  |  |
Net sales |  | R$ 3,843.7 | R$ 3,781.5 | R$ 3,884.8
Cost of sales |  | (1,994.3) | (1,731.9) | (1,600.7)
Gross profit |  | 1,849.4 | 2,049.6 | 2,284.1
Distribution expenses |  | (694.2) | (663.8) | (598.2)
Sales and marketing expenses |  | (175.5) | (170.4) | (182.6)
Administrative expenses |  | (212.8) | (154.4) | (99.9)
Other operating income/(expenses), net |  | 267.7 | 304.3 | 320.4
Exceptional items |  | (4.8) | 182.4 | (0.3)
Income from operations (EBIT) |  | 1,029.8 | 1,547.7 | 1,723.5
Net finance cost |  |  |  |
Share of result of joint ventures |  |  |  |
Income before income tax |  | 1,029.8 | 1,547.7 | 1,723.5
Income tax expense |  |  |  |
Net Income |  | 1,029.8 | 1,547.7 | 1,723.5
Normalized EBITDA(iii) | [4] | 1,344.6 | 1,702.6 | 2,061.8
Depreciation. amortization and impairment |  | R$ (310.0) | R$ (337.3) | R$ (338.0)
Normalized EBITDA margin in % |  | 35.80% | 45.00% | 53.10%
[1] | Normalized EBITDA is calculated excluding of the net income the following effects: (i) Income tax expense, (iii) Share of results of joint ventures (iii) Net finance result, (iv) Exceptional items, and (v) Depreciation, amortization and impairment of property, plant and equipment.
[2] | Latin America - North: includes operations in Brazil, Luxembourg and CAC (El Salvador, Guatemala, Nicaragua, Dominican Republic, Saint Vincent, Dominica, Antigua, Cuba, Barbados and Panama).
[3] | Latin America - South: includes operations in Argentina, Bolivia, Chile, Paraguay and Uruguay. In addition Colombia, Ecuador and Peru, until December 31, 2016, due to exchange of shareholdings, according the Note 1 - Corporate information.
[4] | Normalized EBITDA is calculated excluding of the net income the following effects: (i) Income tax expense, (iii) Share of results of joint ventures, (iii) Net finance result, (iv) Exceptional items, and (v) Depreciation, amortization and impairment of property, plant and equipment.

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