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Note 15 - Intangible - Reconciliation of Changes in Intangible Assets (Details) - BRL (R$)
R$ in Millions
 12 Months Ended
Dec. 31, 2017
Dec. 31, 2016
Statement Line Items [Line Items]    
Intangible assets, balance R$ 5,245.9 R$ 5,092.2
Intangible assets, balance 4,674.7 5,245.9
Intangible 4,674.7 5,245.9
Brand names [member]    
Statement Line Items [Line Items]    
Intangible assets, balance 4,158.9 3,906.3
Intangible assets, balance 3,512.8 4,158.9
Intangible 4,158.9 4,158.9
Distribution contracts [member]    
Statement Line Items [Line Items]    
Intangible assets, balance 558.6 765.2
Intangible assets, balance 438.7 558.6
Intangible 558.6 558.6
Computer software [member]    
Statement Line Items [Line Items]    
Intangible assets, balance 291.5 248.7
Intangible assets, balance 432.8 291.5
Intangible 291.5 291.5
Other intangible assets [member]    
Statement Line Items [Line Items]    
Intangible assets, balance 236.9 172.0
Intangible assets, balance 290.4 236.9
Intangible 236.9 236.9
Gross carrying amount [member]    
Statement Line Items [Line Items]    
Intangible assets, balance 7,829.4 7,440.8
Effect of movements in foreign exchange (16.3) (858.1)
Acquisitions 30.5 26.1
Acquisitions through business combination (4.0) 1,073.8
Transfers to other assets categories (352.3) (206.0)
Others 46.0 172.3
Intangible assets, balance 7,533.3 7,829.4
Intangible 7,829.4 7,829.4
Disposal   (0.7)
Acquisitions through exchange transaction of shareholdings   248.7
Disposals through exchange transaction of shareholdings   (67.5)
Foreing exchange effects (16.3) (858.1)
Gross carrying amount [member] | Brand names [member]    
Statement Line Items [Line Items]    
Intangible assets, balance 4,160.8 3,908.2
Effect of movements in foreign exchange (10.5) (645.9)
Acquisitions 18.8 3.0
Acquisitions through business combination (4.0) 1,043.1
Transfers to other assets categories (650.4) (317.7)
Others
Intangible assets, balance 3,514.7 4,160.8
Intangible 4,160.8 4,160.8
Disposal  
Acquisitions through exchange transaction of shareholdings   228.1
Disposals through exchange transaction of shareholdings   (58.0)
Foreing exchange effects (10.5) (645.9)
Gross carrying amount [member] | Distribution contracts [member]    
Statement Line Items [Line Items]    
Intangible assets, balance 2,319.4 2,387.4
Effect of movements in foreign exchange 7.5 (68.3)
Acquisitions
Acquisitions through business combination
Transfers to other assets categories 6.4 0.3
Others
Intangible assets, balance 2,333.3 2,319.4
Intangible 2,319.4 2,319.4
Disposal  
Acquisitions through exchange transaction of shareholdings  
Disposals through exchange transaction of shareholdings  
Foreing exchange effects 7.5 (68.3)
Gross carrying amount [member] | Computer software [member]    
Statement Line Items [Line Items]    
Intangible assets, balance 888.5 788.4
Effect of movements in foreign exchange (12.1) (50.3)
Acquisitions 2.9 4.1
Acquisitions through business combination
Transfers to other assets categories 265.3 135.5
Others
Intangible assets, balance 1,144.6 888.5
Intangible 888.5 888.5
Disposal   (0.4)
Acquisitions through exchange transaction of shareholdings   20.6
Disposals through exchange transaction of shareholdings   (9.4)
Foreing exchange effects (12.1) (50.3)
Gross carrying amount [member] | Other intangible assets [member]    
Statement Line Items [Line Items]    
Intangible assets, balance 460.7 356.8
Effect of movements in foreign exchange (1.2) (93.6)
Acquisitions 8.8 19.0
Acquisitions through business combination 30.7
Transfers to other assets categories 26.4 (24.1)
Others 46.0 172.3
Intangible assets, balance 540.7 460.7
Intangible 460.7 460.7
Disposal   (0.3)
Acquisitions through exchange transaction of shareholdings  
Disposals through exchange transaction of shareholdings   (0.1)
Foreing exchange effects (1.2) (93.6)
Accumulated depreciation, amortisation and impairment [member]    
Statement Line Items [Line Items]    
Intangible assets, balance [1] (2,583.5) (2,348.6)
Effect of movements in foreign exchange [1] 15.5 79.8
Transfers to other assets categories [1] (0.1) 0.1
Intangible assets, balance [1] (2,858.6) (2,583.5)
Amortization [1] (290.5) (323.0)
Intangible [1] (2,583.5) (2,583.5)
Disposal [1]   0.1
Disposals through exchange transaction of shareholdings [1]   8.1
Foreing exchange effects [1] 15.5 79.8
Accumulated depreciation, amortisation and impairment [member] | Brand names [member]    
Statement Line Items [Line Items]    
Intangible assets, balance [1] (1.9) (1.9)
Effect of movements in foreign exchange [1]
Transfers to other assets categories [1]
Intangible assets, balance [1] (1.9) (1.9)
Amortization [1]
Intangible [1] (1.9) (1.9)
Disposal [1]  
Disposals through exchange transaction of shareholdings [1]  
Foreing exchange effects [1]
Accumulated depreciation, amortisation and impairment [member] | Distribution contracts [member]    
Statement Line Items [Line Items]    
Intangible assets, balance [1] (1,760.8) (1,622.2)
Effect of movements in foreign exchange [1] 4.9 9.9
Transfers to other assets categories [1] 0.1
Intangible assets, balance [1] (1,894.6) (1,760.8)
Amortization [1] (138.7) (148.6)
Intangible [1] (1,760.8) (1,760.8)
Disposal [1]  
Disposals through exchange transaction of shareholdings [1]  
Foreing exchange effects [1] 4.9 9.9
Accumulated depreciation, amortisation and impairment [member] | Computer software [member]    
Statement Line Items [Line Items]    
Intangible assets, balance [1] (597.0) (539.7)
Effect of movements in foreign exchange [1] 5.5 29.0
Transfers to other assets categories [1] (1.4)
Intangible assets, balance [1] (711.8) (597.0)
Amortization [1] (118.9) (94.4)
Intangible [1] (597.0) (597.0)
Disposal [1]   0.1
Disposals through exchange transaction of shareholdings [1]   8.0
Foreing exchange effects [1] 5.5 29.0
Accumulated depreciation, amortisation and impairment [member] | Other intangible assets [member]    
Statement Line Items [Line Items]    
Intangible assets, balance [1] (223.8) (184.8)
Effect of movements in foreign exchange [1] 5.1 40.9
Transfers to other assets categories [1] 1.3
Intangible assets, balance [1] (250.3) (223.8)
Amortization [1] (32.9) (80.0)
Intangible [1] (223.8) (223.8)
Disposal [1]  
Disposals through exchange transaction of shareholdings [1]   0.1
Foreing exchange effects [1] R$ 5.1 R$ 40.9
[1] The period of amortization of intangible assets of definite useful life is five years and amortization is calculated at the rate of 20% and recognized in income on a straight-line method.