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Note 5 - Segment Reporting - Reportable Segments (Details) - BRL (R$) R$ in Millions | 12 Months Ended
--- | ---
Dec. 31, 2018 | Dec. 31, 2017 | Dec. 31, 2016
Statement Line Items [Line Items] |  |  |  |  |  |  |
Net sales |  | R$ 50,231.3 |  | R$ 47,899.3 |  | R$ 45,602.6 |
Cost of sales |  | (19,269.6) |  | (18,041.8) |  | (16,678.0) |
Gross profit |  | 30,961.7 |  | 29,857.5 |  | 28,924.6 |
Distribution expenses |  | (6,736.5) |  | (6,295.5) |  | (6,085.5) |
Sales and marketing expenses |  | (5,729.5) |  | (5,620.0) |  | (5,925.0) |
Administrative expenses |  | (2,367.2) |  | (2,623.8) |  | (2,166.1) |
Other operating income/(expenses) |  | 947.3 |  | 1,217.3 |  | 1,223.1 |
Exceptional items |  | (86.4) |  | (108.7) |  | 1,134.3 |
Income from operations (EBIT) |  | 16,989.4 |  | 16,426.8 |  | 17,105.4 |
Net finance cost |  | (3,823.4) |  | (3,493.9) |  | (3,702.0) |
Share of result of joint ventures |  | 1.0 |  | (3.1) |  | (5.0) |
Income before income tax |  | 13,167.0 |  | 12,929.8 |  | 13,398.4 |
Income tax expense |  | (1,789.6) |  | (5,079.3) |  | (315.0) |
Net Income |  | 11,377.4 |  | 7,850.5 |  | 13,083.4 |
Normalized EBITDA(iii) | [1] | 21,098.9 |  | 20,147.6 |  | 19,483.1 |
Depreciation. amortization and impairment |  | R$ (4,023.1) |  | R$ (3,612.1) |  | R$ (3,512.0) |
Normalized EBITDA margin in % |  | 42.00% |  | 42.10% |  | 42.70% |
Acquisition of property, plant and equipment |  | R$ 3,571.0 |  | R$ 3,206.0 |  | R$ 4,035.4 |
Total assets |  | 94,126.1 |  | 86,851.9 |  | 83,841.4 |
Total liabilities |  | 94,126.1 |  | 86,851.9 |  | 83,841.4 |
Operating segments [member] |  |  |  |  |  |  |
Statement Line Items [Line Items] |  |  |  |  |  |  |
Total assets |  | 76,745.9 |  | 70,575.1 |  | 71,329.8 |
Total liabilities |  | 29,742.4 |  | 32,747.0 |  | 31,811.0 |
Elimination of intersegment amounts [member] |  |  |  |  |  |  |
Statement Line Items [Line Items] |  |  |  |  |  |  |
Total assets |  | (2,246.5) |  | (3,077.7) |  | (3,968.1) |
Total liabilities |  | (2,246.4) |  | (3,077.7) |  | (3,968.1) |
Unallocated amounts [member] |  |  |  |  |  |  |
Statement Line Items [Line Items] |  |  |  |  |  |  |
Total assets |  | 19,626.7 |  | 19,354.5 |  | 16,479.7 |
Total liabilities |  | 66,630.1 |  | 57,182.6 |  | 55,998.5 |
North Latin America segment [member] |  |  |  |  |  |  |
Statement Line Items [Line Items] |  |  |  |  |  |  |
Net sales | [2] | 32,628.1 |  | 31,086.0 |  | 28,927.8 |
Cost of sales | [2] | (12,584.9) |  | (11,935.0) |  | (10,870.4) |
Gross profit | [2] | 20,043.2 |  | 19,151.0 |  | 18,057.4 |
Distribution expenses | [2] | (4,399.1) |  | (4,193.8) |  | (3,965.4) |
Sales and marketing expenses | [2] | (3,645.3) |  | (3,655.5) |  | (3,671.1) |
Administrative expenses | [2] | (1,696.0) |  | (1,954.1) |  | (1,486.3) |
Other operating income/(expenses) | [2] | 985.0 |  | 1,170.5 |  | 1,283.7 |
Exceptional items | [2] | 18.7 |  | (56.1) |  | 1,183.2 |
Income from operations (EBIT) | [2] | 11,306.5 |  | 10,462.0 |  | 11,401.5 |
Net finance cost | [2] | (2,211.8) |  | (2,693.3) |  | (3,694.5) |
Share of result of joint ventures | [2] | (2.3) |  | (4.7) |  | (6.8) |
Income before income tax | [2] | 9,092.4 |  | 7,764.0 |  | 7,700.2 |
Income tax expense | [2] | (299.8) |  | (3,309.5) |  | 1,100.1 |
Net Income | [2] | 8,792.6 |  | 4,454.5 |  | 8,800.3 |
Normalized EBITDA(iii) | [1],[2] | 14,053.2 |  | 13,233.9 |  | 12,805.0 |
Depreciation. amortization and impairment | [2] | R$ (2,765.4) |  | R$ (2,715.8) |  | R$ (2,586.7) |
Normalized EBITDA margin in % | [2] | 43.10% |  | 42.60% |  | 44.30% |
Acquisition of property, plant and equipment | [2] | R$ 2,312.3 |  | R$ 1,862.0 |  | R$ 2,352.0 |
Total assets | [2] |  |  |  |  |  |
Total liabilities | [2] |  |  |  |  |  |
North Latin America segment [member] | Operating segments [member] |  |  |  |  |  |  |
Statement Line Items [Line Items] |  |  |  |  |  |  |
Total assets |  | 51,373.8 | [2] | 48,811.7 | [2] | 50,935.0 |
Total liabilities | [2] | 21,673.0 |  | 23,031.6 |  | 22,958.9 |
North Latin America segment [member] | Elimination of intersegment amounts [member] |  |  |  |  |  |  |
Statement Line Items [Line Items] |  |  |  |  |  |  |
Total assets |  |  | [2] |  |  |  | [2]
Total liabilities |  |  | [2] |  |  |  | [2]
North Latin America segment [member] | Unallocated amounts [member] |  |  |  |  |  |  |
Statement Line Items [Line Items] |  |  |  |  |  |  |
Total assets | [2] |  |  |  |  |  |
Total liabilities | [2] |  |  |  |  |  |
South Latin America segment [member] |  |  |  |  |  |  |
Statement Line Items [Line Items] |  |  |  |  |  |  |
Net sales | [3] | 10,753.9 |  | 10,769.7 |  | 10,212.9 |
Cost of sales | [3] | (4,269.7) |  | (4,122.6) |  | (3,685.4) |
Gross profit | [3] | 6,484.2 |  | 6,647.1 |  | 6,527.5 |
Distribution expenses | [3] | (1,053.1) |  | (1,007.9) |  | (979.6) |
Sales and marketing expenses | [3] | (1,113.9) |  | (1,091.3) |  | (1,317.6) |
Administrative expenses | [3] | (410.8) |  | (384.5) |  | (400.2) |
Other operating income/(expenses) | [3] | (24.6) |  | 41.2 |  | (39.0) |
Exceptional items | [3] | (88.3) |  | (41.3) |  | (41.5) |
Income from operations (EBIT) | [3] | 3,793.5 |  | 4,163.3 |  | 3,749.6 |
Net finance cost | [3] | (1,431.4) |  | (709.5) |  | (439.0) |
Share of result of joint ventures | [3] |  |  |  |  |  |
Income before income tax | [3] | 2,362.1 |  | 3,453.8 |  | 3,310.6 |
Income tax expense | [3] | (866.8) |  | (1,144.1) |  | (814.0) |
Net Income | [3] | 1,495.3 |  | 2,309.7 |  | 2,496.6 |
Normalized EBITDA(iii) | [1],[3] | 4,893.7 |  | 4,866.6 |  | 4,501.7 |
Depreciation. amortization and impairment | [3] | R$ (1,011.9) |  | R$ (662.0) |  | R$ (710.6) |
Normalized EBITDA margin in % | [3] | 45.50% |  | 45.20% |  | 44.10% |
Acquisition of property, plant and equipment | [3] | R$ 1,040.8 |  | R$ 1,051.2 |  | R$ 1,365.5 |
Total assets | [3] |  |  |  |  |  |
Total liabilities | [3] |  |  |  |  |  |
South Latin America segment [member] | Operating segments [member] |  |  |  |  |  |  |
Statement Line Items [Line Items] |  |  |  |  |  |  |
Total assets | [3] | 14,447.8 |  | 11,558.5 |  | 11,149.0 |
Total liabilities | [3] | 4,484.6 |  | 6,015.2 |  | 5,576.4 |
South Latin America segment [member] | Elimination of intersegment amounts [member] |  |  |  |  |  |  |
Statement Line Items [Line Items] |  |  |  |  |  |  |
Total assets | [3] |  |  |  |  |  |
Total liabilities | [3] |  |  |  |  |  |
South Latin America segment [member] | Unallocated amounts [member] |  |  |  |  |  |  |
Statement Line Items [Line Items] |  |  |  |  |  |  |
Total assets | [3] |  |  |  |  |  |
Total liabilities | [3] |  |  |  |  |  |
Canada segment [member] |  |  |  |  |  |  |
Statement Line Items [Line Items] |  |  |  |  |  |  |
Net sales |  | 6,849.3 |  | 6,043.6 |  | 6,461.9 |
Cost of sales |  | (2,415.0) |  | (1,984.2) |  | (2,122.2) |
Gross profit |  | 4,434.3 |  | 4,059.4 |  | 4,339.7 |
Distribution expenses |  | (1,284.3) |  | (1,093.8) |  | (1,140.5) |
Sales and marketing expenses |  | (970.3) |  | (873.2) |  | (936.3) |
Administrative expenses |  | (260.4) |  | (285.2) |  | (279.6) |
Other operating income/(expenses) |  | (13.1) |  | 5.6 |  | (21.6) |
Exceptional items |  | (16.8) |  | (11.3) |  | (7.4) |
Income from operations (EBIT) |  | 1,889.4 |  | 1,801.5 |  | 1,954.3 |
Net finance cost |  | (180.2) |  | (91.1) |  | 431.5 |
Share of result of joint ventures |  | 3.3 |  | 1.6 |  | 1.8 |
Income before income tax |  | 1,712.5 |  | 1,712.0 |  | 2,387.6 |
Income tax expense |  | (623.0) |  | (625.7) |  | (601.1) |
Net Income |  | 1,089.5 |  | 1,086.3 |  | 1,786.5 |
Normalized EBITDA(iii) | [1] | 2,152.0 |  | 2,047.1 |  | 2,176.4 |
Depreciation. amortization and impairment |  | R$ (245.8) |  | R$ (234.3) |  | R$ (214.7) |
Normalized EBITDA margin in % |  | 31.40% |  | 33.90% |  | 33.70% |
Acquisition of property, plant and equipment |  | R$ 217.9 |  | R$ 292.8 |  | R$ 317.9 |
Total assets |  |  |  |  |  |  |
Total liabilities |  |  |  |  |  |  |
Canada segment [member] | Operating segments [member] |  |  |  |  |  |  |
Statement Line Items [Line Items] |  |  |  |  |  |  |
Total assets |  | 10,924.3 |  | 10,204.9 |  | 9,245.8 |
Total liabilities |  | 3,584.8 |  | 3,700.2 |  | 3,275.7 |
Canada segment [member] | Elimination of intersegment amounts [member] |  |  |  |  |  |  |
Statement Line Items [Line Items] |  |  |  |  |  |  |
Total assets |  |  |  |  |  |  |
Total liabilities |  |  |  |  |  |  |
Canada segment [member] | Unallocated amounts [member] |  |  |  |  |  |  |
Statement Line Items [Line Items] |  |  |  |  |  |  |
Total assets |  |  |  |  |  |  |
Total liabilities |  |  |  |  |  |  |
Latin America – north segment - CAC segment [member] |  |  |  |  |  |  |
Statement Line Items [Line Items] |  |  |  |  |  |  |
Net sales |  | 5,813.9 |  | 4,733.0 |  | 3,973.2 |
Distribution expenses |  | (627.6) |  | (538.6) |  | (409.9) |
Other operating income/(expenses) |  | 20.0 |  | 77.8 |  | 9.6 |
Share of result of joint ventures |  | 3.9 |  | 6.0 |  | 19.0 |
Net Income |  | 1,339.4 |  | 1,018.1 |  | 823.4 |
Depreciation. amortization and impairment |  | (487.1) |  | (406.8) |  | (338.0) |
Latin America - north segment - Brazil [member] |  |  |  |  |  |  |
Statement Line Items [Line Items] |  |  |  |  |  |  |
Net sales |  | 26,814.2 |  | 26,353.0 |  | 24,954.6 |
Distribution expenses |  | (3,771.5) |  | (3,655.2) |  | (3,555.5) |
Exceptional items |  | (43.7) |  | (33.0) |  | 1,196.7 |
Net finance cost |  | (2,155.0) |  | (2,646.8) |  | (3,685.3) |
Share of result of joint ventures |  | (6.2) |  | (10.7) |  | (25.8) |
Net Income |  | 7,453.2 |  | 3,436.4 |  | 7,976.9 |
Latin America - north [member] |  |  |  |  |  |  |
Statement Line Items [Line Items] |  |  |  |  |  |  |
Net sales |  | 32,628.1 |  | 31,086.0 |  | 28,927.8 |
Sales and marketing expenses |  | (3,645.3) |  | (3,655.5) |  | (3,671.1) |
Exceptional items |  | 18.7 |  | (56.1) |  | 1,183.2 |
Net finance cost |  | (2,211.8) |  | (2,693.3) |  | (3,694.5) |
Share of result of joint ventures |  | (2.3) |  | (4.7) |  | (6.8) |
Net Income |  | 8,792.6 |  | 4,454.5 |  | 8,800.3 |
Normalized EBITDA(iii) | [4] | R$ 14,053.2 |  | R$ 13,233.9 |  | R$ 12,805.0 |
[1] | Normalized EBITDA is calculated excluding of the net income the following effects: (i) Income tax expense, (iii) Share of results of joint ventures (iii) Net finance result, (iv) Exceptional items, and (v) Depreciation, amortization and impairment of property, plant and equipment.
[2] | Latin America &#8211; North: includes operations in Brazil, Luxembourg and CAC (El Salvador, Guatemala, Nicaragua, Dominican Republic, Saint Vincent, Dominica, Antigua, Cuba, Barbados and Panama).
[3] | Latin America &#8211; South: includes operations in Argentina, Bolivia, Chile, Paraguay and Uruguay. In addition Colombia, Ecuador and Peru, until December 31, 2016, due to exchange of shareholdings, according the Note 1 - Corporate information.
[4] | Normalized EBITDA is calculated excluding of the net income the following effects: (i) Income tax expense, (iii) Share of results of joint ventures, (iii) Net finance result, (iv) Exceptional items, and (v) Depreciation, amortization and impairment of property, plant and equipment.

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