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INTANGIBLES (Details) - BRL (R$)
R$ in Millions
12 Months Ended
Dec. 31, 2025
Dec. 31, 2024
IfrsStatementLineItems [Line Items]    
Intangible assets, beginning balance R$ 12,530.7  
Intangible assets, final balance 11,042.7 R$ 12,530.7
Brand names [member]    
IfrsStatementLineItems [Line Items]    
Intangible assets, beginning balance 7,386.3  
Intangible assets, final balance 6,465.9 7,386.3
Intangibles [Member]    
IfrsStatementLineItems [Line Items]    
Intangible assets, beginning balance 1,514.2  
Intangible assets, final balance 1,392.7 1,514.2
Computer software [member]    
IfrsStatementLineItems [Line Items]    
Intangible assets, beginning balance 3,254.0  
Intangible assets, final balance 2,865.5 3,254.0
Others [Member]    
IfrsStatementLineItems [Line Items]    
Intangible assets, beginning balance 376.2  
Intangible assets, final balance 318.6 376.2
Gross carrying amount [member]    
IfrsStatementLineItems [Line Items]    
Intangible assets, beginning balance 12,530.7 10,041.7
Effects of movements in foreign exchange in the balance sheet (1,682.2) 1,115.8
Effect of application of IAS 29 (hyperinflation) 588.9 1,737.2
Additions 475.3 507.7
Amortization (902.8) (847.0)
Disposal (0.3) (0.5)
Transfers 51.5 (24.2)
Reclassified to assets held for sale (18.4)  
Intangible assets, final balance 11,042.7 12,530.7
Acquisition cost 19,112.7 20,502.9
Depreciation (8,070.0) (7,972.2)
Gross carrying amount [member] | Brand names [member]    
IfrsStatementLineItems [Line Items]    
Intangible assets, beginning balance 7,386.2 5,207.1
Effects of movements in foreign exchange in the balance sheet (1,382.5) 824.2
Effect of application of IAS 29 (hyperinflation) 473.1 1,428.7
Additions
Amortization
Disposal
Transfers (0.4) (73.8)
Reclassified to assets held for sale (10.6)  
Intangible assets, final balance 6,465.8 7,386.2
Acquisition cost 6,465.9 7,386.3
Depreciation
Gross carrying amount [member] | Intangibles [Member]    
IfrsStatementLineItems [Line Items]    
Intangible assets, beginning balance 1,514.1 1,350.8
Effects of movements in foreign exchange in the balance sheet (94.2) 214.7
Effect of application of IAS 29 (hyperinflation)
Additions
Amortization (53.4) (51.4)
Disposal
Transfers 26.1
Reclassified to assets held for sale  
Intangible assets, final balance 1,392.6 1,514.1
Acquisition cost 4,143.7 4,417.8
Depreciation (2,751.0) (2,903.6)
Gross carrying amount [member] | Computer software [member]    
IfrsStatementLineItems [Line Items]    
Intangible assets, beginning balance 3,253.9 2,404.8
Effects of movements in foreign exchange in the balance sheet (172.4) 43.4
Effect of application of IAS 29 (hyperinflation) 104.7 284.4
Additions 3.0
Amortization (831.2) (759.1)
Disposal (0.3) (0.5)
Transfers 510.7 1,277.9
Reclassified to assets held for sale  
Intangible assets, final balance 2,865.4 3,253.9
Acquisition cost 7,308.4 7,128.6
Depreciation (4,442.9) (3,874.6)
Gross carrying amount [member] | Others [Member]    
IfrsStatementLineItems [Line Items]    
Intangible assets, beginning balance 376.5 1,079.0
Effects of movements in foreign exchange in the balance sheet (33.1) 33.5
Effect of application of IAS 29 (hyperinflation) 11.1 24.1
Additions 475.3 504.7
Amortization (18.2) (36.5)
Disposal
Transfers (484.9) (1,228.3)
Reclassified to assets held for sale (7.8)  
Intangible assets, final balance 318.9 376.5
Acquisition cost 1,194.7 1,570.2
Depreciation R$ (876.1) R$ (1,194.0)