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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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<SEC-DOCUMENT>0001193125-05-104440.txt : 20050512
<SEC-HEADER>0001193125-05-104440.hdr.sgml : 20050512
<ACCEPTANCE-DATETIME>20050511213819
ACCESSION NUMBER:		0001193125-05-104440
CONFORMED SUBMISSION TYPE:	6-K
PUBLIC DOCUMENT COUNT:		2
CONFORMED PERIOD OF REPORT:	20050511
FILED AS OF DATE:		20050512
DATE AS OF CHANGE:		20050511

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			MEXICAN ECONOMIC DEVELOPMENT INC
		CENTRAL INDEX KEY:			0001061736
		STANDARD INDUSTRIAL CLASSIFICATION:	BOTTLED & CANNED SOFT DRINKS CARBONATED WATERS [2086]
		IRS NUMBER:				000000000
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		6-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	333-08752
		FILM NUMBER:		05822254

	BUSINESS ADDRESS:	
		STREET 1:		CUAUHTEMOC 400 SUR APERTADO POSTAL 2001
		STREET 2:		COLONIA VELLA VISTA
		CITY:			MONTERREY NL
		STATE:			O5
		ZIP:			00000
		BUSINESS PHONE:		5283286000
</SEC-HEADER>
<DOCUMENT>
<TYPE>6-K
<SEQUENCE>1
<FILENAME>d6k.htm
<DESCRIPTION>FORM 6-K
<TEXT>
<HTML><HEAD>
<TITLE>Form 6-K</TITLE>
</HEAD>
 <BODY BGCOLOR="WHITE">

<HR SIZE="2" NOSHADE COLOR="#000000" ALIGN="left"> <P STYLE="margin-top:0px;margin-bottom:-6px"><FONT SIZE="1">&nbsp;</FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px" ALIGN="center"><FONT
FACE="Times New Roman" SIZE="5"><B>SECURITIES AND EXCHANGE COMMISSION </B></FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px" ALIGN="center"><FONT FACE="Times New Roman" SIZE="3"><B>Washington, D.C. 20549 </B></FONT></P> <P
STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P><HR WIDTH="17%" SIZE="1" NOSHADE COLOR="#000000"> <P STYLE="margin-top:0px;margin-bottom:0px" ALIGN="center"><FONT FACE="Times New Roman" SIZE="5"><B>FORM 6-K </B></FONT></P>
<P STYLE="margin-top:0px;margin-bottom:-6px"><FONT SIZE="1">&nbsp;</FONT></P><HR WIDTH="17%" SIZE="1" NOSHADE COLOR="#000000"> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"
ALIGN="center"><FONT FACE="Times New Roman" SIZE="3"><B>REPORT OF FOREIGN ISSUER </B></FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px" ALIGN="center"><FONT FACE="Times New Roman" SIZE="3"><B>PURSUANT TO RULE 13a-16 OR 15d-16 OF </B></FONT></P>
<P STYLE="margin-top:0px;margin-bottom:0px" ALIGN="center"><FONT FACE="Times New Roman" SIZE="3"><B>THE SECURITIES EXCHANGE ACT OF 1934 </B></FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P> <P
STYLE="margin-top:0px;margin-bottom:0px" ALIGN="center"><FONT FACE="Times New Roman" SIZE="2"><B>For the month of May 2005 </B></FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P><HR WIDTH="17%" SIZE="1" NOSHADE
COLOR="#000000"> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px" ALIGN="center"><FONT FACE="Times New Roman" SIZE="6"><B>Mexican Economic Development, Inc. </B></FONT></P> <P
STYLE="margin-top:0px;margin-bottom:0px" ALIGN="center"><FONT FACE="Times New Roman" SIZE="1"><B>(Translation of Registrant&#146;s Name Into English) </B></FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P> <P
STYLE="margin-top:0px;margin-bottom:0px" ALIGN="center"><FONT FACE="Times New Roman" SIZE="2"><B>Mexico </B></FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px" ALIGN="center"><FONT FACE="Times New Roman" SIZE="1"><B>(Jurisdiction of
incorporation or organization) </B></FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P><HR WIDTH="17%" SIZE="1" NOSHADE COLOR="#000000"> <P STYLE="margin-top:0px;margin-bottom:-6px"><FONT
SIZE="1">&nbsp;</FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px" ALIGN="center"><FONT FACE="Times New Roman" SIZE="2"><B>General Anaya No. 601 Pte. </B></FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px" ALIGN="center"><FONT
FACE="Times New Roman" SIZE="2"><B>Colonia Bella Vista </B></FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px" ALIGN="center"><FONT FACE="Times New Roman" SIZE="2"><B>Monterrey, Nuevo Le&oacute;n 64410 </B></FONT></P> <P
STYLE="margin-top:0px;margin-bottom:0px" ALIGN="center"><FONT FACE="Times New Roman" SIZE="2"><B>Mexico </B></FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px" ALIGN="center"><FONT FACE="Times New Roman" SIZE="1"><B>(Address of principal
executive offices) </B></FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P><HR WIDTH="17%" SIZE="1" NOSHADE COLOR="#000000"> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P> <P
STYLE="margin-top:0px;margin-bottom:0px" ALIGN="center"><FONT FACE="Times New Roman" SIZE="2">(Indicate by check mark whether the registrant files or will file annual reports </FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"
ALIGN="center"><FONT FACE="Times New Roman" SIZE="2">under cover of Form 20-F or Form 40-F.) </FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px" ALIGN="center"><FONT
FACE="Times New Roman" SIZE="2">Form 20-F&nbsp;&nbsp;<FONT FACE="WINGDINGS">&#120;</FONT>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Form 40-F&nbsp;&nbsp;</FONT><FONT FACE="WINGDINGS" SIZE="2" COLOR="#000000">&#168;</FONT><FONT
FACE="Times New Roman" SIZE="2"> </FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px" ALIGN="center"><FONT FACE="Times New Roman" SIZE="2">(Indicate by check mark if the
registrant is submitting the Form 6-K in paper as </FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px" ALIGN="center"><FONT FACE="Times New Roman" SIZE="2">permitted by Regulation S-T Rule 101(b)(1)) </FONT></P> <P
STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px" ALIGN="center"><FONT FACE="Times New Roman" SIZE="2">Yes&nbsp;&nbsp;</FONT><FONT FACE="WINGDINGS" SIZE="2"
COLOR="#000000">&#168;</FONT><FONT FACE="Times New Roman" SIZE="2">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;No&nbsp;&nbsp;<FONT FACE="WINGDINGS">&#120;</FONT> </FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT
SIZE="1">&nbsp;</FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px" ALIGN="center"><FONT FACE="Times New Roman" SIZE="2">(Indicate by check mark if the registrant is submitting the Form 6-K in paper as </FONT></P> <P
STYLE="margin-top:0px;margin-bottom:0px" ALIGN="center"><FONT FACE="Times New Roman" SIZE="2">permitted by Regulation S-T Rule 101(b)(7)) </FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P> <P
STYLE="margin-top:0px;margin-bottom:0px" ALIGN="center"><FONT FACE="Times New Roman" SIZE="2">Yes&nbsp;&nbsp;</FONT><FONT FACE="WINGDINGS" SIZE="2" COLOR="#000000">&#168;</FONT><FONT FACE="Times New Roman"
SIZE="2">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;No&nbsp;&nbsp;<FONT FACE="WINGDINGS">&#120;</FONT> </FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"
ALIGN="center"><FONT FACE="Times New Roman" SIZE="2">(Indicate by check mark whether the registrant by furnishing the information contained in this </FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px" ALIGN="center"><FONT FACE="Times New Roman"
SIZE="2">form is also thereby furnishing the information to the </FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px" ALIGN="center"><FONT FACE="Times New Roman" SIZE="2">Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of
1934.) </FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px" ALIGN="center"><FONT FACE="Times New Roman" SIZE="2">Yes&nbsp;&nbsp;</FONT><FONT FACE="WINGDINGS" SIZE="2"
COLOR="#000000">&#168;</FONT><FONT FACE="Times New Roman" SIZE="2">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;No&nbsp;&nbsp;<FONT FACE="WINGDINGS">&#120;</FONT> </FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT
SIZE="1">&nbsp;</FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px" ALIGN="center"><FONT FACE="Times New Roman" SIZE="2">(If &#147;Yes&#148; is marked, indicate below the file number assigned to the registrant in </FONT></P> <P
STYLE="margin-top:0px;margin-bottom:0px" ALIGN="center"><FONT FACE="Times New Roman" SIZE="2">connection with Rule 12g3-2(b):
82-&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;.) </FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P> <P
STYLE="margin-top:0px;margin-bottom:-6px"><FONT SIZE="1">&nbsp;</FONT></P><HR SIZE="2" NOSHADE COLOR="#000000" ALIGN="left">

<p Style='page-break-before:always'>
<HR  SIZE="3" COLOR="#999999" WIDTH="100%" ALIGN="CENTER">

 <P STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%"><FONT FACE="Times New Roman" SIZE="2">This report on Form 6-K is incorporated by reference into the prospectus (the &#147;Prospectus&#148;)
contained in Amendment No. 5 to the Registration Statement on Form F-3 (Registration No. 333-117795) of Fomento Econ&oacute;mico Mexicano, S.A. de C.V. filed with the Securities and Exchange Commission on May 11, 2005, and to be a part thereof from
the date on which this report is furnished, to the extent not superseded by documents or reports subsequently filed or furnished. </FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P> <P
STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%"><FONT FACE="Times New Roman" SIZE="2">Reference is made to the description in the Prospectus of the concurrent Mexican BD Unit offering under the caption &#147;Share Allocation
Programs&#151;Share Allocation Program in Concurrent Mexican BD Unit Offering&#148;. Attached to this Form 6-K as Exhibit 1 is an English translation of the portion of the Mexican offering document describing the procedures and conditions for
purchasing BD Units in the share allocation program in the concurrent Mexican BD Unit offering. </FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px" ALIGN="center"><FONT
FACE="Times New Roman" SIZE="2"><B>EXHIBIT </B></FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P>
<TABLE STYLE="BORDER-COLLAPSE:COLLAPSE" BORDER="0" CELLPADDING="0" CELLSPACING="0" WIDTH="100%">
<TR>
<TD WIDTH="4%" VALIGN="top" ALIGN="left"><FONT FACE="Times New Roman" SIZE="2">1.</FONT></TD>
<TD ALIGN="left" VALIGN="top"><FONT FACE="Times New Roman" SIZE="2">English translation of Mexican procedures. </FONT></TD></TR></TABLE>

<p Style='page-break-before:always'>
<HR  SIZE="3" COLOR="#999999" WIDTH="100%" ALIGN="CENTER">

 <P STYLE="margin-top:0px;margin-bottom:0px" ALIGN="center"><FONT FACE="Times New Roman" SIZE="2"><B>EXHIBIT INDEX </B></FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT
SIZE="1">&nbsp;</FONT></P>
<TABLE CELLSPACING="0" CELLPADDING="0" WIDTH="100%" BORDER="0" ALIGN="center">

<TR>
<TD></TD>
<TD VALIGN="bottom" WIDTH="5%"></TD>
<TD WIDTH="95%"></TD></TR>
<TR>
<TD VALIGN="bottom" NOWRAP><FONT FACE="Times New Roman" SIZE="1"><B>EXHIBIT&nbsp;NO.</B></FONT><BR><HR WIDTH="77" SIZE="1" NOSHADE ALIGN="left" COLOR="#000000"></TD>
<TD VALIGN="bottom"><FONT SIZE="1">&nbsp;</FONT></TD>
<TD VALIGN="bottom"> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT FACE="Times New Roman" SIZE="1"><B>DESCRIPTION</B></FONT></P><HR WIDTH="85" SIZE="1" NOSHADE ALIGN="left" COLOR="#000000"></TD></TR>
<TR>
<TD VALIGN="top" ALIGN="center"><FONT FACE="Times New Roman" SIZE="2">1</FONT></TD>
<TD VALIGN="bottom"><FONT SIZE="1">&nbsp;</FONT></TD>
<TD VALIGN="bottom"><FONT FACE="Times New Roman" SIZE="2">English translation of Mexican procedures</FONT></TD></TR>
</TABLE>

<p Style='page-break-before:always'>
<HR  SIZE="3" COLOR="#999999" WIDTH="100%" ALIGN="CENTER">

 <P STYLE="margin-top:0px;margin-bottom:0px" ALIGN="center"><FONT FACE="Times New Roman" SIZE="2">SIGNATURES </FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P> <P
STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%"><FONT FACE="Times New Roman" SIZE="2">Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized. </FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P> <P STYLE="margin-top:0px;margin-bottom:-6px"><FONT SIZE="1">&nbsp;</FONT></P>
<TABLE CELLSPACING="0" CELLPADDING="0" WIDTH="100%" BORDER="0">

<TR>
<TD WIDTH="2%"></TD>
<TD VALIGN="bottom" WIDTH="1%"></TD>
<TD WIDTH="43%"></TD>
<TD VALIGN="bottom" WIDTH="1%"></TD>
<TD WIDTH="4%"></TD>
<TD VALIGN="bottom" WIDTH="1%"></TD>
<TD WIDTH="4%"></TD>
<TD VALIGN="bottom" WIDTH="1%"></TD>
<TD WIDTH="43%"></TD></TR>
<TR>
<TD VALIGN="top" COLSPAN="3"><FONT FACE="Times New Roman" SIZE="2">Date: May 11, 2005</FONT></TD>
<TD VALIGN="bottom"><FONT SIZE="1">&nbsp;</FONT></TD>
<TD VALIGN="top"><FONT SIZE="1">&nbsp;</FONT></TD>
<TD VALIGN="bottom"><FONT SIZE="1">&nbsp;</FONT></TD>
<TD VALIGN="top" COLSPAN="3"><FONT FACE="Times New Roman" SIZE="2">FOMENTO ECON&Oacute;MICO MEXICANO, S.A. DE C.V.</FONT></TD></TR>
<TR>
<TD HEIGHT="24"></TD>
<TD HEIGHT="24" COLSPAN="2"></TD>
<TD HEIGHT="24" COLSPAN="2"></TD>
<TD HEIGHT="24" COLSPAN="2"></TD>
<TD HEIGHT="24" COLSPAN="2"></TD></TR>
<TR>
<TD VALIGN="top"><FONT SIZE="1">&nbsp;</FONT></TD>
<TD VALIGN="bottom"><FONT SIZE="1">&nbsp;</FONT></TD>
<TD VALIGN="top"><FONT SIZE="1">&nbsp;</FONT></TD>
<TD VALIGN="bottom"><FONT SIZE="1">&nbsp;</FONT></TD>
<TD VALIGN="top"><FONT SIZE="1">&nbsp;</FONT></TD>
<TD VALIGN="bottom"><FONT SIZE="1">&nbsp;</FONT></TD>
<TD VALIGN="top"><FONT FACE="Times New Roman" SIZE="2">By:</FONT></TD>
<TD VALIGN="bottom" STYLE="BORDER-BOTTOM:1px solid #000000"><FONT SIZE="1">&nbsp;</FONT></TD>
<TD VALIGN="top" ALIGN="center" STYLE="BORDER-BOTTOM:1px solid #000000"><FONT FACE="Times New Roman" SIZE="2">/<SMALL>S</SMALL>/ FEDERICO REYES</FONT></TD></TR>
<TR>
<TD VALIGN="top"><FONT SIZE="1">&nbsp;</FONT></TD>
<TD VALIGN="bottom"><FONT SIZE="1">&nbsp;</FONT></TD>
<TD VALIGN="top"><FONT SIZE="1">&nbsp;</FONT></TD>
<TD VALIGN="bottom"><FONT SIZE="1">&nbsp;</FONT></TD>
<TD VALIGN="top"><FONT SIZE="1">&nbsp;</FONT></TD>
<TD VALIGN="bottom"><FONT SIZE="1">&nbsp;</FONT></TD>
<TD VALIGN="top"><FONT FACE="Times New Roman" SIZE="2">Name:</FONT></TD>
<TD VALIGN="bottom"><FONT SIZE="1">&nbsp;</FONT></TD>
<TD VALIGN="bottom" ALIGN="center"><FONT FACE="Times New Roman" SIZE="2"><B>Federico Reyes</B></FONT></TD></TR>
<TR>
<TD VALIGN="top"><FONT SIZE="1">&nbsp;</FONT></TD>
<TD VALIGN="bottom"><FONT SIZE="1">&nbsp;</FONT></TD>
<TD VALIGN="top"><FONT SIZE="1">&nbsp;</FONT></TD>
<TD VALIGN="bottom"><FONT SIZE="1">&nbsp;</FONT></TD>
<TD VALIGN="top"><FONT SIZE="1">&nbsp;</FONT></TD>
<TD VALIGN="bottom"><FONT SIZE="1">&nbsp;</FONT></TD>
<TD VALIGN="top"><FONT FACE="Times New Roman" SIZE="2">Title:</FONT></TD>
<TD VALIGN="bottom"><FONT SIZE="1">&nbsp;</FONT></TD>
<TD VALIGN="bottom" ALIGN="center"><FONT FACE="Times New Roman" SIZE="2"><B>Executive Vice President of Finance and Planning</B></FONT></TD></TR>
<TR>
<TD VALIGN="top"><FONT SIZE="1">&nbsp;</FONT></TD>
<TD VALIGN="bottom"><FONT SIZE="1">&nbsp;</FONT></TD>
<TD VALIGN="top"><FONT SIZE="1">&nbsp;</FONT></TD>
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<TD VALIGN="top"><FONT SIZE="1">&nbsp;</FONT></TD>
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</TABLE> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P> <P
STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P>
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</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-1
<SEQUENCE>2
<FILENAME>dex1.htm
<DESCRIPTION>ENGLISH TRANSALATION OF MEXICAN PROCEDURES
<TEXT>
<HTML><HEAD>
<TITLE>English Transalation of Mexican Procedures</TITLE>
</HEAD>
 <BODY BGCOLOR="WHITE">

 <P STYLE="margin-top:0px;margin-bottom:0px" ALIGN="right"><FONT FACE="Times New Roman" SIZE="2"><B>Exhibit 1 </B></FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P>
<P STYLE="margin-top:0px;margin-bottom:0px"><FONT FACE="Times New Roman" SIZE="2"><B>Operational Mechanics for the Share Allocation Program of BD Units for Owners of BD Units and of the Directed B Unit Offering. </B></FONT></P> <P
STYLE="margin-top:0px;margin-bottom:-6px"><FONT SIZE="1">&nbsp;</FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%"><FONT FACE="Times New Roman" SIZE="2"><B></B>During the offering period (which will begin on May 12, 2005 and will
end on the Pricing Date; hereinafter, the &#147;<U>Offering Period</U>&#148;), each owner of BD Units on the date which occurs two (2) business days prior to the date on which the Offering Period begins (hereinafter, the &#147;<U>Record
Date</U>&#148;), may acquire, by paying the purchase price therefor on the Settlement Date, up to 0.0546967 new BD Units for each BD Unit owned on the Record Date; that is, a total of up to 35,000,000 new BD Units (hereinafter, the acquisition
program for new BD Units shall be referred to as the Share Allocation Program or &#147;<U>Program</U>&#148;) in respect of all owners of BD Units eligible to participate in the Program. </FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT
SIZE="1">&nbsp;</FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%"><FONT FACE="Times New Roman" SIZE="2">In order to participate in the Program, the owners of BD Units on the Record Date shall instruct their broker, bank or other
participant institution (hereinafter, each a &#147;Custodian&#148; and, collectively, the &#147;<U>Custodians</U>&#148;) in S.D. Indeval, S.A. de C.V., Instituci&oacute;n para el Dep&oacute;sito de Valores (&#147;<U>Indeval</U>&#148;) that maintains
the custody of the BD Units that they own, so that, on behalf of the owner, such Custodians, if they are broker-dealers (<I>casas de bolsa</I>) deliver, or in case that the Custodians are not broker-dealers and intend to participate in the Program
on their own behalf or by instructions of their clients and whom must participate exclusively though a broker-dealer, shall instruct such broker-dealer to deliver to Acciones y Valores Banamex, S.A. de C.V., Casa de Bolsa, Integrante del Grupo
Financiero Banamex, which will act as the administrator of the Program on behalf of FEMSA (hereinafter, the &#147;<U>Program Administrator</U>&#148;), at the address set forth below, a letter of intent, in the form that will be available with the
Program Administrator at its domicile located at Paseo de la Reforma 398, 4</FONT><FONT FACE="Times New Roman" SIZE="1" COLOR="#000000"><SUP>TH </SUP></FONT><FONT FACE="Times New Roman" SIZE="2" COLOR="#000000">Floor, Colonia Ju&aacute;rez, Zip Code
06600, Mexico City, Mexico, with Gustavo Espinosa (hereinafter, the &#147;<U>Letter of Expression of Interest</U>&#148;), which expresses their interest in participating in the Program, executed by the attorney or attorneys-in-fact of the Custodian
(if the Custodian is a broker-dealer) or of the broker-dealer which acts on behalf of the corresponding Custodian, together with the Indeval Certification or Certifications, referenced below, during the Offering Period and no later than 15:00 hours
(Mexico City, Mexico time), three (3) business days prior to the Pricing Date or any later date on which the Pricing Date occurs and is notified by the Program Administrator and FEMSA to the public, pursuant to the terms permitted by the applicable
Mexican legislation (any such date, the &#147;<U>Substitute Date</U>&#148;; the notification of a Substitute Date may result in new Offering and Settlement Dates). Such Letter of Expression of Interest must be fully and clearly completed, include no
conditions (except for what is expressly permitted by the form of the Letter of Expression of Interest) and contain, among other things, the number of new BD Units which the corresponding owner has the intent of acquiring (considering the maximum
number of BD Units that such owner may acquire pursuant to the terms of the Program), as well as the price per BD Unit at which such owner of BD Units is willing to acquire each BD Unit. </FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT
SIZE="1">&nbsp;</FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%"><FONT FACE="Times New Roman" SIZE="2">Any of the Custodians which are broker-dealers or broker-dealers which act on behalf of Custodians may submit Letters of
Expression of Interest and render services to its clients. </FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%"><FONT FACE="Times New Roman" SIZE="2">The
Letter of Expression of Interest is not binding. </FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P>
 <P STYLE="margin-top:0px;margin-bottom:0px" ALIGN="center"><FONT FACE="Times New Roman" SIZE="2">1 </FONT></P>


<p Style='page-break-before:always'>
<HR  SIZE="3" COLOR="#999999" WIDTH="100%" ALIGN="CENTER">

 <P STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%"><FONT FACE="Times New Roman" SIZE="2">The owners of BD Units which maintain their BD Units or shares represented by BD Units in physical form
and which are interested in participating in the Program, may do so and acquire, by paying the purchase price therefore on the Settlement Date, up to 0.0546967 new BD Units for each BD Unit owned on the Record Date. In order to participate in the
Program, an owner must deliver to FEMSA the Letter of Expression of Interest (pursuant to the abovementioned terms), executed by each such owner of BD Units (or of shares represented by BD Units) or by such owner&#146;s attorney or
attorneys-in-fact, together with the original certificates representing the BD Units (or of the shares represented by BD Units) owned, to the address of FEMSA set forth below, during the Offering Period and no later than 15:00 hours (Mexico City,
Mexico time) three (3) business days prior to the Pricing Date or any Substitute Date notified by the Program Administrator and FEMSA to the public. The owner of BD Units wishing to participate in the Program must deliver the original certificates
to FEMSA, who will hold them on deposit for the owner of such BD Units (or shares) until a date not later than the next business day after the Settlement Date. </FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P>
<P STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%"><FONT FACE="Times New Roman" SIZE="2">The Interested Owners of B Units may acquire, by paying the purchase price therefore on the Settlement Date, up to 0.1093875 new B Units for each B
Unit they own on the Record Date. For this purpose, the Interested Owners of B Units shall instruct their Custodian at Indeval to maintain the B Units they own in custody so that, acting on behalf of the relevant Interest Owner, such Custodian, if
they are broker-dealers deliver, or in case that the Custodians are not broker-dealers and intend to participate in the Program by their own means or by instructions of their clients and whom must participate exclusively though a broker-dealer,
shall instruct such broker-dealer to deliver on behalf of the Interested Owner and/or the corresponding Custodian to the Intermediary of the Directed B Unit Offering, at the address set forth below, a letter of intent in respect of such B Units,
using the form that will be available with the Intermediary of the Directed B Unit Offering at its domicile located at Montes Urales 620, 3</FONT><FONT FACE="Times New Roman" SIZE="1" COLOR="#000000"><SUP>RD</SUP></FONT><FONT FACE="Times New Roman"
SIZE="2" COLOR="#000000"> floor, Colonia Lomas de Chapultepec, Zip Code 11000, Mexico City, Mexico, to the attention of Pablo Bustamante Desdier and/or Ana Ya&ntilde;ez Iba&ntilde;ez (hereinafter, the &#147;<U>Letter of Intent</U>&#148;), that
expresses its interest in participating in the directed B Unit offering (the &#147;<U>Directed B Unit Offering</U>&#148;), executed by the attorney or attorneys-in-fact of the Custodian if the Custodian is a broker-dealer, or by the attorney or
attorneys-in-fact of the broker-dealer which acts on behalf of the corresponding Custodian, as the case may be, together with the Indeval Certification or Certifications, during the Offering Period and no later than 15:00 hours (Mexico City, Mexico
time) three (3) business days prior to the Pricing Date or any Substitute Date that is notified by the Program Administrator and FEMSA to the public. Such Letter of Intent must be fully and clearly completed, include no conditions and contain, among
other things, the number of new B Units which the corresponding Interested Owner has the intent of acquiring at the Offering Price (considering the maximum number of B Units that such owner may acquire). </FONT></P> <P
STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%"><FONT FACE="Times New Roman" SIZE="2">The Letter of Intent is not binding. </FONT></P> <P
STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%"><FONT FACE="Times New Roman" SIZE="2">Interested Owners of B Units that maintain their B Units (or shares
representing B Units) in physical form, and which are interested in participating in the Directed B Unit Offering may do so and acquire, by paying the purchase price therefore on the Settlement Date, up to 0.1093875 B Units for each B Unit owned on
the Record Date. In order to participate in the Directed B Unit Offering, the Interested Owner of B Units must deliver to FEMSA the Letter of </FONT>
</P> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P>
 <P STYLE="margin-top:0px;margin-bottom:0px" ALIGN="center"><FONT FACE="Times New Roman" SIZE="2">2 </FONT></P>


<p Style='page-break-before:always'>
<HR  SIZE="3" COLOR="#999999" WIDTH="100%" ALIGN="CENTER">

 <P STYLE="margin-top:0px;margin-bottom:0px">
<FONT FACE="Times New Roman" SIZE="2">Intent (pursuant to the abovementioned terms), executed by each such Interested Owner (or of shares that are represented by B Units) or by such owner&#146;s
attorney or attorneys-in-fact, together with the original certificates representing the B Units (or of the shares that are represented by B Units) owned, to the address of FEMSA set forth below, during the Offering Period and no later than 15:00
hours (Mexico City, Mexico time) three (3) business days prior to the Pricing Date or any Substitute Date, notified by the Intermediary of the Directed B Unit Offering and FEMSA to the public. The Interested Owner of B Units must deliver the
original certificates to FEMSA, who will hold them on deposit for the owner of such B Units (or shares) until a date not later than the next business day after the Settlement Date. </FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT
SIZE="1">&nbsp;</FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%"><FONT FACE="Times New Roman" SIZE="2">Once the price per Unit for the Offering in Mexico is determined on the Pricing Date (or on a Substitute Date), the Program
Administrator, in coordination with FEMSA and subject to the acceptance by FEMSA in each case of the non-binding expressions of interest, shall confirm to each broker-dealer, which acts on its own behalf, on behalf of its clients or on behalf of
another Custodian, who has delivered a valid Letter of Expression of Interest, the number of BD Units that the corresponding owner(s) may acquire and pay the purchase price on the Settlement Date. This confirmation will be forwarded by the Program
Administrator solely via fax and not by any other means, to the fax number that each broker-dealer has indicated in its Letter of Expression of Interest, no later than 20:00 hours (Mexico City, Mexico time) on the Pricing Date or on any Substitute
Date, as the case may be. The Intermediary of the Directed B Unit Offering shall perform an identical confirmation procedure with respect to the Interested Owners of B Units which have submitted expressions of interest through a broker-dealer, which
acts on its own behalf, on behalf of its clients or on behalf of another Custodian, through valid Letters of Intent. </FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P> <P
STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%"><FONT FACE="Times New Roman" SIZE="2">In relation to owners of BD Units or B Units that maintain their BD Units or their B Units, as the case may be, or shares represented by BD Units or B
Units, in physical form, on the Pricing Date, FEMSA, subject to its approval in each case of the expressions of interest presented, will confirm to the owner which had delivered a valid Letter of Expression of Interest or Letter of Intent and had
deposited with FEMSA the original certificates of its BD Units or B Units, as the case may be, or shares, the number of BD Units or B Units, as the case may be, that such owner may purchase and pay on the Settlement Date. This confirmation will be
made by FEMSA solely via fax and not by any other means, to the fax number that each owner includes in the relevant Letter of Expression of Interest or Letter of Intent, as the case may be, no later than 20:00 hours (Mexico City, Mexico time) on the
Pricing Date or on any Substitute Date, as the case may be. FEMSA may delegate its obligations established in this paragraph to an agent which it deems acceptable, which will be notified at the proper time. </FONT></P> <P
STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%"><FONT FACE="Times New Roman" SIZE="2">In order for owners who receive a confirmation (through their broker-dealer),
to be able to purchase and pay for B Units part of the Program or B Units part of the Directed B Unit Offering, as the case may be, the broker-dealer, which acts on its own behalf, on behalf of its clients or on behalf of another Custodian, that
acts on their behalf or such owners must deliver to the Program Administrator or the Intermediary of the Directed B Unit Offering, as the case may be, as FEMSA&#146;s intermediary (if acting through a Custodian) or to FEMSA (if acting directly, in
case of BD Units or B Units (or shares) held in physical form), an unconditional and irrevocable acceptance of the confirmation, which shall be expressed by signing such confirmation. The </FONT>
</P> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P>
 <P STYLE="margin-top:0px;margin-bottom:0px" ALIGN="center"><FONT FACE="Times New Roman" SIZE="2">3 </FONT></P>


<p Style='page-break-before:always'>
<HR  SIZE="3" COLOR="#999999" WIDTH="100%" ALIGN="CENTER">

 <P STYLE="margin-top:0px;margin-bottom:0px">
<FONT FACE="Times New Roman" SIZE="2">acceptance shall be considered effective, and, to the fullest extent permitted by law, shall represent the acceptance by the owner (directly or through its
broker-dealer, which acts on its own behalf, on behalf of its clients or on behalf of another Custodian, as the case may be) of all of the terms and conditions of the Letter of Expression of Interest or the Letter of Intent, as the case may be, and
of the relevant confirmation, and shall bind the broker-dealer, which acts on its own behalf, on behalf of its clients or on behalf of another Custodian, as the case may be, if the Program Administrator or the Intermediary of the Directed B Unit
Offering, as the case may be, receives an executed copy of such confirmation, or the owner, if FEMSA has received an executed copy of such confirmation (hereinafter, each such acceptance of a confirmation, an &#147;<U>Acceptance</U>&#148;), duly
executed by the attorney or attorneys-in-fact of the broker-dealer, which acts on its own behalf, on behalf of its clients or on behalf of another Custodian or by the owner or the owner&#146;s attorney or attorneys-in-fact, as the case may be, via
fax to 1226 0979, in respect of the Acceptances sent to the Program Administrator, via fax to 5201 2054, in respect of the Acceptances sent to the Intermediary of the Directed B Unit Offering or via fax to (81) 8328 6080, in respect of the
Acceptances sent to FEMSA, no later than 22:00 hours (Mexico City, Mexico time) on the Pricing Date or any Substitute Date, as the case may be. An Acceptance shall bind the broker-dealer, which acts on its own behalf, on behalf of its clients or on
behalf of another Custodian, as the case may be, who delivered such Acceptance, unconditionally and irrevocably, to acquire the aggregate number of BD Units or B Units, as the case may be, set forth in such Acceptance. </FONT></P> <P
STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%"><FONT FACE="Times New Roman" SIZE="2">BD Units purchased though the Program and B Units purchased in the Directed B
Unit Offering, which have been confirmed by an Acceptance shall be transferred by the Lead Joint Underwriters pursuant to the instructions of FEMSA through Indeval, according to the system of delivery against payment, to the account of the
corresponding broker-dealer, which acts on its own behalf, on behalf of its clients or on behalf of another Custodian, on the Settlement Date, and shall be paid for by the broker-dealer, which acts on its own behalf, on behalf of its clients or on
behalf of another Custodian, as the case may be, on the Settlement Date, at a price per BD Unit and per B Unit equal to the price per Unit for the Offering. </FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P> <P
STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%"><FONT FACE="Times New Roman" SIZE="2">BD Units purchased through the Program and B Units purchased in the Directed B Unit Offering that are maintained in physical form, which have been
confirmed by an Acceptance, shall be delivered physically by FEMSA on the Settlement Date, to the owner (or to his or her duly authorized attorney or attorneys-in-fact) at the address of FEMSA set forth below, no later than 11:00 a.m. (Monterrey,
Nuevo Le&oacute;n, Mexico time) on the Settlement Date, if such owner has delivered to FEMSA, at the address set forth below, a cashier&#146;s check issued in favor of FEMSA by a Mexican banking institution in an amount equal to the price per Unit
multiplied by the aggregate number of new BD Units or new B Units to be acquired by such purchaser pursuant to that purchaser&#146;s Acceptance. </FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P> <P
STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%"><FONT FACE="Times New Roman" SIZE="2">If the number of BD Units or of B Units subject to the acquisition by any owner of BD or B Units is a fraction, such number shall be rounded downward to
the next whole number. </FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%"><FONT FACE="Times New Roman" SIZE="2">The BD Units not purchased in the
Program, by those entitled to purchase them, may be sold by FEMSA to the public as part of the Global Offering. </FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P>
 <P STYLE="margin-top:0px;margin-bottom:0px" ALIGN="center"><FONT FACE="Times New Roman" SIZE="2">4 </FONT></P>


<p Style='page-break-before:always'>
<HR  SIZE="3" COLOR="#999999" WIDTH="100%" ALIGN="CENTER">

 <P STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%"><FONT FACE="Times New Roman" SIZE="2">The B Units not purchased in the Directed B Unit Offering, by those entitled to purchase them, may be
sold by FEMSA to the public as part of the Mexican Offering. </FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%"><FONT FACE="Times New Roman"
SIZE="2">The Voting Trust has agreed with FEMSA to purchase all the B Units part of the Directed B Unit Offering or the Mexican Offering, which are not purchased on the Pricing Date or the Substitute Date, as the case may be, or on the date the
Purchase Option takes place. </FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%"><FONT FACE="Times New Roman" SIZE="2">Notwithstanding their
participation in the Program and/or the Directed B Unit Offering, owners of BD Units and owners of B Units, may participate and acquire BD Units in the Global Offering and B Units in the Mexican Offering. </FONT></P> <P
STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%"><FONT FACE="Times New Roman" SIZE="2">As part of the participation mechanics for the Program and for the Directed B
Unit Offering, each Custodian shall: </FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P>
<TABLE STYLE="BORDER-COLLAPSE:COLLAPSE" BORDER="0" CELLPADDING="0" CELLSPACING="0" WIDTH="100%">
<TR>
<TD WIDTH="4%"><FONT SIZE="1">&nbsp;</FONT></TD>
<TD WIDTH="4%" VALIGN="top" ALIGN="left"><FONT FACE="Times New Roman" SIZE="2">(i)</FONT></TD>
<TD ALIGN="left" VALIGN="top"><FONT FACE="Times New Roman" SIZE="2">contact each eligible owner of BD Units or B Units that is a client, verify that he or she may participate in the Program as owner of BD Units or that he or she may acquire B Units
part of the Directed B Unit Offering, and receive and maintain the instructions received by its client(s) in accordance with the procedures that each Custodian has established internally and by agreement with its clients; </FONT></TD></TR></TABLE>
<P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P>
<TABLE STYLE="BORDER-COLLAPSE:COLLAPSE" BORDER="0" CELLPADDING="0" CELLSPACING="0" WIDTH="100%">
<TR>
<TD WIDTH="4%"><FONT SIZE="1">&nbsp;</FONT></TD>
<TD WIDTH="4%" VALIGN="top" ALIGN="left"><FONT FACE="Times New Roman" SIZE="2">(ii)</FONT></TD>
<TD ALIGN="left" VALIGN="top"><FONT FACE="Times New Roman" SIZE="2">complete or assist the broker-dealer though which it is participating, if such Custodian is not a broker-dealer, based upon the instructions that each client provides, the form of
the Letter of Expression of Interest and the Letter of Intent, as the case may be, and deliver it if it is a broker-dealer or instruct the broker-dealer through which it is participating to do so in the form and terms specified herein;
</FONT></TD></TR></TABLE> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P>
<TABLE STYLE="BORDER-COLLAPSE:COLLAPSE" BORDER="0" CELLPADDING="0" CELLSPACING="0" WIDTH="100%">
<TR>
<TD WIDTH="4%"><FONT SIZE="1">&nbsp;</FONT></TD>
<TD WIDTH="4%" VALIGN="top" ALIGN="left"><FONT FACE="Times New Roman" SIZE="2">(iii)</FONT></TD>
<TD ALIGN="left" VALIGN="top"> <P ALIGN="left"><FONT FACE="Times New Roman" SIZE="2">obtain from Indeval a written certification of such Custodian&#146;s position in BD and B Units on the Record Date (the &#147;<U>Indeval Certification</U>&#148;),
reconcile and confirm such certification with its internal records and represent (in case it is a broker-dealer), or instruct the broker-dealer through which it is participating to represent if such Custodian is not a broker-dealer, under oath, that
the owner(s) of BD or B Units, on behalf of whom the Custodian in the corresponding Letter of Expression of Interest or in the Letter of Intent is acting, are owner(s) of the BD or B Units in respect of which such Custodian is submitting a Letter of
Expression of Interest and/or Letter of Intent (and, upon submission thereof, Acceptance); the Indeval Certification must be attached to the Letter of Expression of Interest and/or the Letter of Intent and may not specify an aggregate number of BD
or B Units greater than the number which is the sum of the number of BD or B Units specified in the Indeval Certification multiplied by the acquisition factor of 0.0546967 new BD Units for each BD Unit owned or of 0.1093875 new B Units for each B
Unit owned, as the case may be; if the product is a fraction, such number shall be rounded down to the nearest whole number. Broker-dealers which act on behalf of other Custodians must attach to their Letter of Expression of Interest, the Indeval
Certification that these have requested, as well as their own Indeval Certification, and they shall deliver them jointly with the Letter of </FONT>
</P></TD></TR></TABLE> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P>
 <P STYLE="margin-top:0px;margin-bottom:0px" ALIGN="center"><FONT FACE="Times New Roman" SIZE="2">5 </FONT></P>


<p Style='page-break-before:always'>
<HR  SIZE="3" COLOR="#999999" WIDTH="100%" ALIGN="CENTER">

 <P STYLE="margin-top:0px;margin-bottom:0px; margin-left:8%">
<FONT FACE="Times New Roman" SIZE="2">Expression of Interest to the Program Administrator or to the Intermediary of the Directed B Unit Offering, as the case may be; </FONT></P> <P
STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P>
<TABLE STYLE="BORDER-COLLAPSE:COLLAPSE" BORDER="0" CELLPADDING="0" CELLSPACING="0" WIDTH="100%">
<TR>
<TD WIDTH="4%"><FONT SIZE="1">&nbsp;</FONT></TD>
<TD WIDTH="4%" VALIGN="top" ALIGN="left"><FONT FACE="Times New Roman" SIZE="2">(iv)</FONT></TD>
<TD ALIGN="left" VALIGN="top"><FONT FACE="Times New Roman" SIZE="2">attach a certified copy of the power-of-attorney of the attorney or attorneys-in-fact of the broker-dealer that have executed the corresponding Letters of Expression of Interest or
Letters of Intent (who shall be the same attorney of attorneys-in-fact that execute the corresponding Acceptance); and </FONT></TD></TR></TABLE> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P>
<TABLE STYLE="BORDER-COLLAPSE:COLLAPSE" BORDER="0" CELLPADDING="0" CELLSPACING="0" WIDTH="100%">
<TR>
<TD WIDTH="4%"><FONT SIZE="1">&nbsp;</FONT></TD>
<TD WIDTH="4%" VALIGN="top" ALIGN="left"><FONT FACE="Times New Roman" SIZE="2">(v)</FONT></TD>
<TD ALIGN="left" VALIGN="top"><FONT FACE="Times New Roman" SIZE="2">forward to the Program Administrator the Letters of Expression of Interest (attaching both the relevant power(s)-of-attorney and the Indeval Certification or Certifications) to the
Program Administrator at Paseo de la Reforma 398, 4</FONT><FONT FACE="Times New Roman" SIZE="1" COLOR="#000000"><SUP>TH </SUP></FONT><FONT FACE="Times New Roman" SIZE="2" COLOR="#000000">Floor, Colonia Ju&aacute;rez, Zip Code 06600, Mexico City,
Mexico, to the attention of Gustavo Espinosa or Letters of Intent (attaching both the relevant power(s)-of-attorney and the Indeval Certification) to the Intermediary of the Directed B Unit Offering at Montes Urales 620, 3</FONT><FONT
FACE="Times New Roman" SIZE="1" COLOR="#000000"><SUP>RD</SUP></FONT><FONT FACE="Times New Roman" SIZE="2" COLOR="#000000"> floor, Colonia Lomas de Chapultepec, Zip Code 11000, Mexico City, Mexico, to the attention of Pablo Bustamante Desdier and/or
Ana Ya&ntilde;ez Ib&aacute;&ntilde;ez. </FONT></TD></TR></TABLE> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%"><FONT FACE="Times New Roman" SIZE="2">As part
of the participation mechanics for the Program, and the Directed B Unit Offering in respect of BD Units, or in respect of B Units (or shares represented by them), that are maintained in physical form, as the case may be, FEMSA shall have the right
to take the following actions, but FEMSA may decline to accept any expression of interest if, because any of the following conditions are not satisfied, it is unable to complete the following actions: </FONT></P> <P
STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P>
<TABLE STYLE="BORDER-COLLAPSE:COLLAPSE" BORDER="0" CELLPADDING="0" CELLSPACING="0" WIDTH="100%">
<TR>
<TD WIDTH="4%"><FONT SIZE="1">&nbsp;</FONT></TD>
<TD WIDTH="4%" VALIGN="top" ALIGN="left"><FONT FACE="Times New Roman" SIZE="2">(a)</FONT></TD>
<TD ALIGN="left" VALIGN="top"><FONT FACE="Times New Roman" SIZE="2">verify that an owner of BD Units may participate in the Program as owner of such BD Units on the Record Date or an owner of B Units may participate in the Directed B Unit Offering,
as owner of such B Units on the Record Date, according to the stock registry book of FEMSA; </FONT></TD></TR></TABLE> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P>
<TABLE STYLE="BORDER-COLLAPSE:COLLAPSE" BORDER="0" CELLPADDING="0" CELLSPACING="0" WIDTH="100%">
<TR>
<TD WIDTH="4%"><FONT SIZE="1">&nbsp;</FONT></TD>
<TD WIDTH="4%" VALIGN="top" ALIGN="left"><FONT FACE="Times New Roman" SIZE="2">(b)</FONT></TD>
<TD ALIGN="left" VALIGN="top"><FONT FACE="Times New Roman" SIZE="2">verify the authenticity of the certificates representing BD Units, B Units or shares representing BD Units or B Units, submitted to FEMSA (the &#147;<U>Submitted
Certificates</U>&#148;); </FONT></TD></TR></TABLE> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P>
<TABLE STYLE="BORDER-COLLAPSE:COLLAPSE" BORDER="0" CELLPADDING="0" CELLSPACING="0" WIDTH="100%">
<TR>
<TD WIDTH="4%"><FONT SIZE="1">&nbsp;</FONT></TD>
<TD WIDTH="4%" VALIGN="top" ALIGN="left"><FONT FACE="Times New Roman" SIZE="2">(c)</FONT></TD>
<TD ALIGN="left" VALIGN="top"><FONT FACE="Times New Roman" SIZE="2">accept and hold the Submitted Certificates, pursuant to the terms set forth above, and issue receipts in exchange for such Submitted Certificates; </FONT></TD></TR></TABLE> <P
STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P>
<TABLE STYLE="BORDER-COLLAPSE:COLLAPSE" BORDER="0" CELLPADDING="0" CELLSPACING="0" WIDTH="100%">
<TR>
<TD WIDTH="4%"><FONT SIZE="1">&nbsp;</FONT></TD>
<TD WIDTH="4%" VALIGN="top" ALIGN="left"><FONT FACE="Times New Roman" SIZE="2">(d)</FONT></TD>
<TD ALIGN="left" VALIGN="top"><FONT FACE="Times New Roman" SIZE="2">review and, if correct, complete and satisfactory to FEMSA, accept the Letters of Expression of Interest or Letters of Intent, delivered by the relevant BD Unit Owners and B Unit
Owners; </FONT></TD></TR></TABLE> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P>
<TABLE STYLE="BORDER-COLLAPSE:COLLAPSE" BORDER="0" CELLPADDING="0" CELLSPACING="0" WIDTH="100%">
<TR>
<TD WIDTH="4%"><FONT SIZE="1">&nbsp;</FONT></TD>
<TD WIDTH="4%" VALIGN="top" ALIGN="left"><FONT FACE="Times New Roman" SIZE="2">(e)</FONT></TD>
<TD ALIGN="left" VALIGN="top"><FONT FACE="Times New Roman" SIZE="2">verify the authority of the owner of the BD Units, B Units, or shares representing BD Units or B Units, or of his or her attorney or attorneys-in-fact (for which purpose the
relevant owner or attorney(s)-in-fact must provide, at least, the original and a copy of current identification of such person(s) and, if applicable, a certified copy of the relevant power(s)-of-attorney; </FONT></TD></TR></TABLE> <P
STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P>
 <P STYLE="margin-top:0px;margin-bottom:0px" ALIGN="center"><FONT FACE="Times New Roman" SIZE="2">6 </FONT></P>


<p Style='page-break-before:always'>
<HR  SIZE="3" COLOR="#999999" WIDTH="100%" ALIGN="CENTER">


<TABLE STYLE="BORDER-COLLAPSE:COLLAPSE" BORDER="0" CELLPADDING="0" CELLSPACING="0" WIDTH="100%">
<TR>
<TD WIDTH="4%"><FONT SIZE="1">&nbsp;</FONT></TD>
<TD WIDTH="4%" VALIGN="top" ALIGN="left"><FONT FACE="Times New Roman" SIZE="2">(f)</FONT></TD>
<TD ALIGN="left" VALIGN="top"><FONT FACE="Times New Roman" SIZE="2">undertake any actions specified by any authorized officer or officers of FEMSA, including its Secretary, at FEMSA&#146;s domicile, located at General Anaya 601 Poniente, Colonia
Bella Vista, Monterrey, N.L., from 9:00 to 15:00 hours. during the Offering Period. </FONT></TD></TR></TABLE> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P> <P
STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%"><FONT FACE="Times New Roman" SIZE="2">Letters of Expression of Interest and Letters of Intent submitted by a broker-dealer, which acts on its own behalf, on behalf of its clients or on behalf
of another Custodian, as the case may be, or owners of BD Units or B Units shall be submitted only in the form of the Letter of Expression of Interest and the Letter of Intent. For the convenience of the Custodian and of the owners, copies of the
forms of the Letter of Expression of Interest and Letter of Intent shall be available at the offices of the Program Administrator, the Intermediary of the Directed B Unit Offering and of FEMSA, located at their respective addresses set forth above,
starting on the Record Date. </FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%"><FONT FACE="Times New Roman" SIZE="2">Any Letter of Expression of
Interest, Letter of Intent or Acceptance that is submitted to the Program Administrator, the Intermediary of the Directed B Unit Offering or to FEMSA, that is not duly completed, that has not been executed by the owner or by the authorized attorney
or attorneys-in-fact of such owner, that is not clear, that adds legends or any other text or includes any conditions not contained in the relevant form, that is submitted with any other irregularity or defect, or that is received after three (3)
business days prior to the Pricing Date or of the Substitute Date, as the case may be, may be rejected or not accepted by FEMSA and, accordingly, the relevant owner shall not be eligible to participate in the Program or in the Directed B Unit
Offering, as the case may be. Eligibility to participate in the Program or in the Directed B Unit Offering is non-transferable. </FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P> <P
STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%"><FONT FACE="Times New Roman" SIZE="2">Any matter related to the form and validity (including the time of receipt and waivers of any irregularity or defect) of any Letter of Expression of
Interest, Letter of Intent or Acceptance, or related documentation, shall be determined exclusively by FEMSA in its sole discretion and communicated directly or through the Program Administrator or the Intermediary of the Directed B Unit Offering,
as the case may be; and any such determination shall be definitive and binding. Neither FEMSA, the Program Administrator or the Intermediary of the Directed B Unit Offering, as the case may be, shall have any obligation to notify the broker-dealer,
which acts on its own behalf, on behalf of its clients or on behalf of another Custodian, as the case may be, or the owners of any irregularities or defects in the Letters of Expression of Interest, Letters of Intent or Acceptances, even if an
initial verification of compliance with any of the requirements shall have been performed. </FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%"><FONT
FACE="Times New Roman" SIZE="2">FEMSA, directly or through the Program Administrator or the Intermediary of the Directed B Unit Offering, as the case may be, reserves the right to suspend, modify or terminate the Program or the Directed B Unit
Offering. FEMSA also reserves the right to accept or decline Letters of Expression of Interest, Letters of Intent or Acceptances (or related documentation, including Indeval Certifications) for any reason, which suspension, modification,
termination, acceptance or decline shall be binding on the relevant broker-dealers, which act on their own behalf, on behalf of their clients or on behalf of another Custodian, as the case may be, or the owner. </FONT></P> <P
STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P>
 <P STYLE="margin-top:0px;margin-bottom:0px" ALIGN="center"><FONT FACE="Times New Roman" SIZE="2">7 </FONT></P>


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<HR  SIZE="3" COLOR="#999999" WIDTH="100%" ALIGN="CENTER">

 <P STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%"><FONT FACE="Times New Roman" SIZE="2">Neither FEMSA nor the Program Administrator nor the Intermediary of the Directed B Unit Offering, shall
be responsible in any way for any actions or omissions of any Custodian, of any broker-dealer which acts on behalf of another Custodian or any owner of BD Units or B Units, as the case may be, in connection with the Program or with the Directed B
Unit Offering, or in respect of the Letters of Expression of Interest, Letters of Intent or Acceptances. The broker-dealer, which acts on its own behalf, on behalf of its clients or on behalf of another Custodian, as the case may be, shall be
responsible for, and shall be bound by, any Letters of Expression of Interest, Letters of Intent or Acceptances submitted by it, independently of any agreements between or by such Custodian and any owner of BD Units or B Units, as may correspond or
that each broker-dealer, if the Custodian were not a broker-dealer, convenes with the respective Custodian. </FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P> <P
STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%"><FONT FACE="Times New Roman" SIZE="2">For any questions related to the forms or terms pursuant to which the owners of BD Units may participate in the Program or pursuant to which the owners of
B Units may participate in the Directed B Unit Offering, please contact the Lead Joint Underwriters at the addresses for such institutions set forth in the Preliminary Prospectus for the concurrent Mexican Offering, or for the Program Administrator
to the following telephone numbers 1226-0663 and 1226-0774, attention of Gabriel Wonchee Pe&ntilde;a and/or Gustavo Espinosa Ch&aacute;vez or for the Intermediary of the Directed B Unit Offering to the following telephone numbers 5201-2069 and
5201-2685, attention of Pablo Bustamante Desdier and/or Ana Ya&ntilde;ez Iba&ntilde;ez, such telephone numbers in Mexico City. </FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT SIZE="1">&nbsp;</FONT></P>
 <P STYLE="margin-top:0px;margin-bottom:0px" ALIGN="center"><FONT FACE="Times New Roman" SIZE="2">8 </FONT></P>

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