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Other Current Assets and Other Current Financial Assets
 12 Months Ended
Dec. 31, 2024
Current assets [abstract]  
Other Current Assets and Other Current Financial Assets Other Current Assets and Other Current Financial Assets
9.1 Other current assets
    December 31, 2024December 31, 2023
Prepaid expenses Ps.5,197Ps.3,331
Agreements with customers, net of accumulated amortization 132126
Licenses 502233
Other 411127
 Ps.6,242Ps.3,817
As of December 31, 2024 and 2023, the Company’s prepaid expenses are as follows:
    December 31, 2024December 31, 2023
Advances for inventories Ps.2,309Ps.1,826
Advertising and promotional expenses paid in advance 1,53596
Advances to service suppliers 1314
Prepaid leases 7863
Prepaid insurance 262674
Others 882668
 Ps.5,197Ps.3,331
For the years ended December 31, 2024, 2023 and 2022, the Company’s advertising and promotional expenses amounted to Ps. 7,286, Ps. 6,778 and Ps. 5,768, respectively.
9.2 Other current financial assets
    20242023
Restricted cash Ps.349 Ps.304 
Derivative financial instruments (see Note 21) 1,278 431 
Notes receivable (1)
 155 16,125 
 Ps.1,782 Ps.16,860 
(1) In 2023, the Company sold its investment in Jetro Restaurant Depot. As part of the purchase sale agreement, a note receivable was agreed for U.S$933 (Ps. 15,954), and in 2024, the Company collected this note receivable for U.S. $946 (Ps. 17,386) which included accrued interest.
The Company has pledged part of its cash to fulfill the collateral requirements for the accounts payable in different currencies. As of December 31, 2024 and 2023, the restricted cash pledged was held in:
    20242023
U.S. Dollars Ps.349Ps.304
The restricted cash in U.S. Dollars corresponds to operations in Brazil and relates to short term deposits in order to fulfill the collateral requirements for accounts payable.