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REVENUE REVENUE (Tables)
12 Months Ended
Oct. 31, 2019
Revenue from Contract with Customer [Abstract]  
Disaggregation of Revenue

The following table presents the company’s total revenue and segment revenue disaggregated by geographical region:
 
Year Ended October 31, 2019
 
Life Sciences and Applied Markets
 
Diagnostics and Genomics
 
Agilent CrossLab
 
Total
 
(in millions)
Revenue by Region
 
 
 
 
 
 
 
Americas
$
692

 
$
505

 
$
664

 
$
1,861

Europe
551

 
368

 
522

 
1,441

Asia Pacific
1,059

 
148

 
654

 
1,861

Total
$
2,302

 
$
1,021

 
$
1,840

 
$
5,163

 
 
 
 
 
 
 
 

The following table presents the company’s total revenue disaggregated by end markets and by revenue type:
 
 
 
Year Ended October 31, 2019
 
(in millions)
Revenue by End Markets
 
 
Pharmaceutical and Biopharmaceutical
 
$
1,604

Chemical and Energy
 
1,199

Diagnostics and Clinical
 
785

Food
 
486

Academia and Government
 
474

Environmental and Forensics
 
615

Total
 
$
5,163

 
 
 
Revenue by Type
 
 
Instrumentation
 
$
2,150

Non-instrumentation and other
 
3,013

Total
 
$
5,163


Contract with Customer, Asset and Liability
The following table provides information about contract liabilities (deferred revenue) and the significant changes in the balances during the year ended October 31, 2019:

 
 
Contract
Liabilities
 
 
(in millions)
 
 
 
Ending balance as of October 31, 2018
 
$
367

Impact of adoption of new revenue recognition guidance
 
(11
)
Net revenue deferred in the period
 
303

Revenue recognized that was included in the contract liability balance at the beginning of the period
 
(287
)
Change in deferrals from customer cash advances, net of revenue recognized
 
5

Contract liabilities acquired in business combinations
 
9

Currency translation and other adjustments
 

Ending balance as of October 31, 2019
 
$
386