Separation Costs The components of non-recurring separation costs incurred as a result of the Spin-off are presented below. | | | | | | | | | | | | | | | | | (in millions) | Three Months Ended | | Nine Months Ended | September 30, | | September 30, | 2012 | | 2011 | | 2012 | | 2011 | Rebranding and marketing costs | $ | 2 |
| | $ | 3 |
| | $ | 6 |
| | $ | 4 |
| Advisory fees | 1 |
| | 9 |
| | 6 |
| | 18 |
| Information and technology costs | — |
| | 10 |
| | 1 |
| | 17 |
| Employee retention and hiring costs | — |
| | 4 |
| | 1 |
| | 8 |
| Lease termination and other real estate costs | — |
| | 10 |
| | — |
| | 10 |
| Non-cash asset impairments (a) | — |
| | 8 |
| | — |
| | 8 |
| Other | 1 |
| | 2 |
| | 1 |
| | 2 |
| Total separation costs in operating income | 4 |
| | 46 |
| | 15 |
| | 67 |
| Tax-related separation (benefit) cost (b) | — |
| | (9 | ) | | — |
| | 5 |
| Income tax (benefit) expense | (1 | ) | | (12 | ) | | (4 | ) | | (18 | ) | Total separation costs, net of tax | $ | 3 |
| | $ | 25 |
| | $ | 11 |
| | $ | 54 |
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| | (a) | During the third quarter of 2011, we recorded an impairment charge of $8 million on one of our facilities in China within our Applied Water segment. Prior to the Spin-off, this was a shared facility among certain Xylem and ITT businesses and in connection with the separation, the removal of certain ITT operations triggered an impairment evaluation. The fair value of the applicable assets was calculated using the cost approach. |
| | (b) | In the third quarter of 2011, we revised our estimate of certain tax-related separation costs to be incurred. This adjustment resulted in a $9 million net credit (income) for tax-related separation costs during the third quarter of 2011. |
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