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GROSS PROFIT FROM INSURANCE AND PENSION PLANS (Details) - BRL (R$)
R$ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
IfrsStatementLineItems [Line Items]      
Insurance Revenue R$ 59,253,004 R$ 51,252,827 R$ 44,245,342
Insurance contract expenses (50,346,814) (45,981,812) (40,192,872)
Insurance result 8,906,190 5,271,015 4,052,470
Reinsurance result 36,070 (35,304) (20,144)
Gross profit from insurance and pension plans 8,942,260 5,235,711 4,032,326
PAA Contracts [Member]      
IfrsStatementLineItems [Line Items]      
Insurance Revenue 49,545,938 44,618,387 38,351,543
BBA Contracts [Member]      
IfrsStatementLineItems [Line Items]      
Insurance Revenue 7,781,746 6,331,612 5,884,919
VFA Contracts [Member]      
IfrsStatementLineItems [Line Items]      
Insurance Revenue 1,925,320 302,828 8,880
Claims Occured [Member]      
IfrsStatementLineItems [Line Items]      
Insurance contract expenses (39,763,947) (38,789,671) (33,858,844)
Acquisition Costs [Member]      
IfrsStatementLineItems [Line Items]      
Insurance contract expenses (5,974,953) (3,515,668) (3,361,916)
Administrative Expenses [Member]      
IfrsStatementLineItems [Line Items]      
Insurance contract expenses (3,273,232) (3,606,269) (3,000,573)
Onerous Contracts [Member]      
IfrsStatementLineItems [Line Items]      
Insurance contract expenses R$ (1,334,682) R$ (70,204) R$ 28,461