<DOCUMENT>
<TYPE>EX-24
<SEQUENCE>2
<FILENAME>poa_kelley.txt
<TEXT>
LIMITED POWER OF ATTORNEY

Know all by these presents, that the undersigned hereby constitutes and appoints
each of KENT E. MAST, DEAN C. ARVIDSON and KATHRYN J. HARRIS, signing singly,
the undersigned's true and lawful attorney-in-fact to:

         (1) execute for and on behalf of the undersigned, in the undersigned's
         capacity as an officer and/or director of Equifax Inc. (the "Company"),
         Forms 3, 4, and 5 in accordance with Section 16(a) of the Securities
         Exchange Act of 1934 and the rules thereunder, and Form 144 in
         accordance with Rule 144 of the Securities Act of 1933, and

         (2) do and perform any and all acts for and on behalf of the
         undersigned which may be necessary or desirable to complete and execute
         any such Form 3, 4, or 5 or Form 144, complete and execute any
         amendment or amendments thereto, and timely file such form with the
         United States Securities and Exchange Commission and any stock exchange
         or similar authority.

The undersigned hereby grants to each such attorney-in-fact full power and
authority to do and perform such acts and things requisite, necessary, or proper
to be done in the exercise of any of the limited rights and powers herein
granted, as fully to all intents and purposes as the undersigned might or could
do if personally present. The undersigned acknowledges that the foregoing
attorneys-in-fact, in serving in such capacity at the request of the
undersigned, are not assuming, nor is the Company assuming, any of the
undersigned's responsibilities to comply with Section 16 of the Securities
Exchange Act of 1934.

This Power of Attorney shall remain in full force and effect until the
undersigned is no longer required to file Forms 3, 4, and 5 with respect to the
undersigned's holdings of and transactions in securities issued by the Company,
unless earlier revoked by the undersigned in a signed writing delivered to the
foregoing attorneys-in-fact.

IN WITNESS WHEREOF, the undersigned has caused this Power of Attorney to be
executed as of this 14th day of November 2012.



                                Signature

                                /s/John J. Kelley III
                                ---------------------------------



</TEXT>
</DOCUMENT>
