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<!-- DFIN New ActiveDisclosure (SM) XBRL Linkbase Document - http://www.dfinsolutions.com/ -->
<!-- Creation Date :2023-02-27T16:38:46.4388+00:00 -->
<!-- Copyright (c) 2023 Donnelly Financial Solutions, Inc. All Rights Reserved. -->
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    <link:loc xlink:type="locator" xlink:href="https://xbrl.fasb.org/us-gaap/2022/elts/us-gaap-2022.xsd#us-gaap_ReinsuranceRecoverablesAllowance" xlink:label="us-gaap_ReinsuranceRecoverablesAllowance"/>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_IncrementalIncreasesInAverageStockPriceFromInitialGrantPrice_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Incremental increases in average stock price from initial grant price.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfEffectiveIncomeTaxRateReconciliationTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Schedule of Reconciliation of Effective Tax Rate and Federal Statutory Tax Rate</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_RestrictedAndNonRestrictedFiduciaryCash_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Restricted and non-restricted fiduciary cash.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BusinessCombinationForeignCurrencyTranslationAdjustments_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Business combination foreign currency translation adjustments.</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">New Accounting Pronouncements Or Change In Accounting Principle [Table]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Accounting Standards Update and Change in Accounting Principle [Table]</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FiduciaryCashCommissionsFeesAndOtherReceivablesFiduciaryReceivablesAndFiduciaryLiabilitiesPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Fiduciary Cash, Commissions, Fees and Other Receivables, Fiduciary Receivables, and Fiduciary Liabilities</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FiduciaryCashCommissionsFeesAndOtherReceivablesFiduciaryReceivablesAndFiduciaryLiabilitiesPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Fiduciary Cash, Commissions, Fees and Other Receivables, Fiduciary Receivables, and Fiduciary Liabilities [Policy Text Block]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_LesseeOperatingLeaseLeaseNotYetCommencedUndiscountedLeaseLiabilitiesDueNextTwelveMonths_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Operating lease expected to commence undiscounted lease liabilities in 2023</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_LesseeOperatingLeaseLeaseNotYetCommencedUndiscountedLeaseLiabilitiesDueNextTwelveMonths_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Lessee Operating Lease Lease Not Yet Commenced Undiscounted Lease Liabilities Due Next Twelve Months</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_LesseeOperatingLeaseLeaseNotYetCommencedUndiscountedLeaseLiabilitiesDueNextTwelveMonths_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Lessee operating lease lease not yet commenced undiscounted lease liabilities due next twelve months.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EarningsPerShareAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Net income per share:</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TaxCutsandJobsAct2017Member_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Tax Cuts and Jobs Act 2017 [Member]</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_OperatingLeaseAssetAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Assets:</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_OperatingLeaseAssetAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Operating lease asset.</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_NonCurrentDeferredTaxLiabilitiesAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Non current deferred tax liabilities.</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_HaysMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Hays</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_HaysMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Hays [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_HaysMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Hays [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_CaptiveInsuranceFacilityMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Captive Insurance Facility</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_CaptiveInsuranceFacilityMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Captive Insurance Facility Member</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_CaptiveInsuranceFacilityMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Captive insurance facility member.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_PDAMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">PDA</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_PDAMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">P D A [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_PDAMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">PDA [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LineOfCredit_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Credit facility, outstanding amount</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_AmendmentFlag_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Amendment Flag</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_WholesaleBrokerageMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Wholesale Brokerage</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_WholesaleBrokerageMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Wholesale Brokerage [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_WholesaleBrokerageMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Wholesale Brokerage [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TaxLawChangesDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Tax Law Changes</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodTotalFairValue_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Vested in Period, Fair Value</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_RemedyAnalyticsIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Remedy Analytics, Inc [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_RemedyAnalyticsIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Remedy Analytics, Inc [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_RemedyAnalyticsIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Remedy Analytics, Inc. (Remedy)</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_RemedyAnalyticsIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Remedy</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAuthorized_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Number of shares authorized</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAuthorized_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award, Number of Shares Authorized</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAuthorized_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Maximum number of shares authorized to be granted under award stock plan</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_DeferredCost_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Deferred Cost</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_DeferredCost_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Deferred cost.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_DeferredCost_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Deferred Costs</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SubsequentEventTypeDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Subsequent Event Type [Domain]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessAcquisitionProFormaIncomeLossFromContinuingOperationsBeforeChangesInAccountingAndExtraordinaryItemsNetOfTaxPerShareBasic_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Basic</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessAcquisitionProFormaIncomeLossFromContinuingOperationsBeforeChangesInAccountingAndExtraordinaryItemsNetOfTaxPerShareBasic_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Acquisition, Pro Forma Income (Loss) from Continuing Operations, Net of Tax, Per Share, Basic</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ExtinguishmentOfDebtAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Extinguishment of Debt</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ExtinguishmentOfDebtAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Extinguishment of Debt [Axis]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Accumulated amortization</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Finite-Lived Intangible Assets, Accumulated Amortization</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FiduciaryReceivableMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Fiduciary Receivable</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FiduciaryReceivableMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Fiduciary Receivable [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FiduciaryReceivableMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Fiduciary receivable.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_Goodwill_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Goodwill</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_Goodwill_lbl" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel">Beginning balance</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_Goodwill_lbl" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel">Ending balance</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_Goodwill_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Goodwill</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_Goodwill_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Goodwill, Total</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BuitenAssociatesLLCMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Buiten</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BuitenAssociatesLLCMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Buiten &amp; Associates, LLC (Buiten)</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BuitenAssociatesLLCMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Buiten Associates L L C [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BuitenAssociatesLLCMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Buiten &amp; Associates, LLC.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OperatingLeaseRightOfUseAsset_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Operating lease right-of-use assets</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OperatingLeaseRightOfUseAsset_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Operating lease assets</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OperatingLeaseRightOfUseAsset_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Operating Lease, Right-of-Use Asset</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Amortizable Intangible Assets</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Schedule of Finite-Lived Intangible Assets [Table Text Block]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_EffectOfForeignExchangeRateCashChangesInCashAndCashEquivalentsInclusiveOfFiduciary_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Effect of foreign exchange rate changes on cash and cash equivalents inclusive of fiduciary cash</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_EffectOfForeignExchangeRateCashChangesInCashAndCashEquivalentsInclusiveOfFiduciary_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Effect of Foreign Exchange Rate Cash Changes in Cash and Cash Equivalents Inclusive of Fiduciary</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_EffectOfForeignExchangeRateCashChangesInCashAndCashEquivalentsInclusiveOfFiduciary_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Effect of foreign exchange rate cash changes in cash and cash equivalents inclusive of fiduciary.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_AssetAcquisitionsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Business Combinations - Asset Deals</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_AssetAcquisitionsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Asset Acquisitions [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_AssetAcquisitionsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Asset acquisitions.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DebtInstrumentTable_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Debt Instrument [Table]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DebtInstrumentTable_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Schedule of Long-Term Debt Instruments [Table]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PaymentsForRepurchaseOfCommonStock_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Purchase of treasury stock</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PaymentsForRepurchaseOfCommonStock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Payments for Repurchase of Common Stock</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityUndiscountedExcessAmount_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Less: Imputed interest</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityUndiscountedExcessAmount_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Lessee, Operating Lease, Liability, Undiscounted Excess Amount</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EarningsPerSharePolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Net Income Per Share</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EarningsPerSharePolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Earnings Per Share, Policy [Policy Text Block]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ReinsuranceDisclosuresAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Reinsurance Disclosures [Abstract]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FiniteLivedIntangibleAssetsForeignCurrencyTranslationNetCarryingValue_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedTotalLabel">Foreign currency translation, Net carrying value</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FiniteLivedIntangibleAssetsForeignCurrencyTranslationNetCarryingValue_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Finite Lived Intangible Assets Foreign Currency Translation Net Carrying Value</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FiniteLivedIntangibleAssetsForeignCurrencyTranslationNetCarryingValue_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Finite lived intangible assets foreign currency translation net carrying value.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TwoThousandThirtyTwoAndTwoThousandFiftyTwoUnsecuredSecuredSeniorNotesMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">2032 and 2052 Notes</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TwoThousandThirtyTwoAndTwoThousandFiftyTwoUnsecuredSecuredSeniorNotesMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Two Thousand Thirty Two and Two Thousand Fifty Two Unsecured Secured Senior Notes [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TwoThousandThirtyTwoAndTwoThousandFiftyTwoUnsecuredSecuredSeniorNotesMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Two thousand thirty two and two thousand fifty two unsecured secured senior notes.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StatementTable_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Statement [Table]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StatementTable_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Statement [Table]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OperatingLeaseLiabilityNoncurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Non-current operating lease liabilities</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OperatingLeaseLiabilityNoncurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Operating lease liabilities</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OperatingLeaseLiabilityNoncurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Operating Lease, Liability, Noncurrent</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SubsegmentsDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Subsegments</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SubsegmentsDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Subsegments [Domain]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ChangeInAccountingPrincipleAccountingStandardsUpdateImmaterialEffect_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Change in accounting principle, accounting standards update, immaterial effect</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ChangeInAccountingPrincipleAccountingStandardsUpdateImmaterialEffect_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Change in Accounting Principle, Accounting Standards Update, Immaterial Effect [true false]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OperatingLeasePayments_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Operating cash flows from operating leases</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OperatingLeasePayments_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Operating Lease, Payments</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FiveYearTermLoanFacilityExpiresInTwoThousandTwentySevenMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">5-year Term Loan Facility Expires in 2027</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FiveYearTermLoanFacilityExpiresInTwoThousandTwentySevenMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Five Year Term Loan Facility Expires In Two Thousand Twenty Seven [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FiveYearTermLoanFacilityExpiresInTwoThousandTwentySevenMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Five year term loan facility expires in two thousand twenty seven</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StockIssuedDuringPeriodSharesEmployeeStockPurchasePlans_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Stock Issued During Period, Shares, Employee Stock Purchase Plans</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StockIssuedDuringPeriodSharesEmployeeStockPurchasePlans_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Employee stock purchase plan, Shares</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessAcquisitionEffectiveDateOfAcquisition1_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Effective date of acquisition</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessAcquisitionEffectiveDateOfAcquisition1_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Acquisition, Effective Date of Acquisition</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LondonInterbankOfferedRateLIBORMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">LIBOR</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LondonInterbankOfferedRateLIBORMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">London Interbank Offered Rate (LIBOR) [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OtherNoncurrentLiabilitiesMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Other Noncurrent Liabilities</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OtherNoncurrentLiabilitiesMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Other Noncurrent Liabilities [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OtherNoncurrentLiabilitiesMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Other Liabilities</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessAcquisitionAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">VGW</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessAcquisitionAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Business Acquisition</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessAcquisitionAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Acquisition [Axis]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CommonStockCapitalSharesReservedForFutureIssuance_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Number of shares of stock reserved for issuance under stock incentive plans</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CommonStockCapitalSharesReservedForFutureIssuance_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Common Stock, Capital Shares Reserved for Future Issuance</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_AuditorFirmId_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Auditor Firm ID</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearAmortizedCost_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Due in one year or less</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearAmortizedCost_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Debt Securities, Available-for-Sale, Amortized Cost, Maturity, Allocated and Single Maturity Date, Year One</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Weighted-average grant date fair value Vested</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Vested in Period, Weighted Average Grant Date Fair Value</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BusinessAcquisitionEarnOutPayables_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Estimated acquisition earn-out payables</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BusinessAcquisitionEarnOutPayables_lbl" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel">Beginning balance</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BusinessAcquisitionEarnOutPayables_lbl" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel">Ending balance</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BusinessAcquisitionEarnOutPayables_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Acquisition Earn Out Payables</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BusinessAcquisitionEarnOutPayables_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Business acquisition earn out payables.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationDisclosureTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Business Combinations</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationDisclosureTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination Disclosure [Text Block]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxAuthorityDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Income Tax Authority</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxAuthorityDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Income Tax Authority [Domain]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PremiumsEarnedNet_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Net earned premiums</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetUsefulLife_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Finite-Lived Intangible Asset, Useful Life</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LiabilitiesAndStockholdersEquity_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Total liabilities and shareholders&#8217; equity</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_TreasuryStockAcquiredAverageCostPerShare_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Treasury stock, average cost per share</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PlanNameDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Plan Name</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_RetailNationalProgramsWholesaleMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Retail National Programs Wholesale</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_RetailNationalProgramsWholesaleMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Retail National Programs Wholesale [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_RetailNationalProgramsWholesaleMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Retail national programs wholesale.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BusinessAcquisitionsPurchasePriceAllocationCurrentAssetsCashAndCashEquivalents_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Cash</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BusinessAcquisitionsPurchasePriceAllocationCurrentAssetsCashAndCashEquivalents_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Acquisitions Purchase Price Allocation Current Assets Cash And Cash Equivalents</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BusinessAcquisitionsPurchasePriceAllocationCurrentAssetsCashAndCashEquivalents_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Business Acquisitions Purchase Price Allocation Current Assets Cash And Cash Equivalents</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_GoodwillImpairedAccumulatedImpairmentLoss_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Accumulated impairment losses</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedDeferredTaxLiabilities_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Deferred Tax Liabilities</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedDeferredTaxLiabilities_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Deferred income tax, net</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedDeferredTaxLiabilities_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Deferred income tax, net</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Weighted average number of shares outstanding:</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StockIssuedDuringPeriodValueEmployeeBenefitPlan_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Stock Issued During Period, Value, Employee Benefit Plan</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ChangeInAccountingPrincipleAccountingStandardsUpdateAdopted_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Change in accounting principle, accounting standards update, adopted</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityIncorporationStateCountryCode_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Entity Incorporation, State or Country Code</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeStatementAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Income Statement [Abstract]</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ShareBasedCompensationArrangementByShareBasedPaymentAwardSharesIssuedAggregatePurchasePricePerShare_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Shares issued aggregate purchase price per share</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ShareBasedCompensationArrangementByShareBasedPaymentAwardSharesIssuedAggregatePurchasePricePerShare_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share Based Compensation Arrangement By Share Based Payment Award Shares Issued Aggregate Purchase Price Per Share</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ShareBasedCompensationArrangementByShareBasedPaymentAwardPercentOfMarketPrice_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Percentage of market price</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ShareBasedCompensationArrangementByShareBasedPaymentAwardPercentOfMarketPrice_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Share&#8203;Based&#8203;Compensation&#8203;Arrangement&#8203;ByShare&#8203;Based&#8203;Payment&#8203;Award&#8203;Percent&#8203;OfMarket&#8203;Price</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StockIssuedDuringPeriodValueEmployeeStockPurchasePlan_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Stock Issued During Period, Value, Employee Stock Purchase Plan</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OperatingLossCarryforwards_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Operating Loss Carryforwards</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OperatingLossCarryforwards_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Operating Loss Carryforwards, Total</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearThree_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">2025</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_UnsecuredRevolvingCreditFacility_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Unsecured revolving credit facility</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_UnsecuredRevolvingCreditFacility_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Unsecured Revolving Credit Facility</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_UnsecuredRevolvingCreditFacility_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Unsecured Revolving Credit Facility</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFive_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Long-term Debt, Maturities, Repayments of Principal in Year Five</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFive_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Long-Term Debt, Maturity, Year Five</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessAcquisitionAcquireeDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Business Acquisition, Acquiree</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_InterestExpense_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Interest expense</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_InterestExpense_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Interest Expense</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_InterestExpense_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Interest Expense, Total</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationAwardTrancheTwoMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Tranche Two</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_DebtInstrumentRepaymentTerm_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Loan repayment term</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_DebtInstrumentRepaymentTerm_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Debt Instrument Repayment Term</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_DebtInstrumentRepaymentTerm_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Debt instrument repayment term.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BerkshireInsuranceGroupIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Berkshire Insurance Group, Inc [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BerkshireInsuranceGroupIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Berkshire Insurance Group, Inc.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BerkshireInsuranceGroupIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Berkshire Insurance Group, Inc. (Berkshire)</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BerkshireInsuranceGroupIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Berkshire</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShortTermLeaseCost_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Short term lease cost</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShortTermLeaseCost_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Short-Term Lease, Cost</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ReinsuranceAccountingPolicy_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Reinsurance</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ReinsurancePayable_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Reinsurance Payable</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Income Taxes</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_AdditionalBorrowingCapacityUnderCreditFacility_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Additional borrowing capacity under credit facility</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_CashPaidForAmountsIncludedInMeasurementOfLiabilitiesAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Cash paid for amounts included in measurement of liabilities</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_CashPaidForAmountsIncludedInMeasurementOfLiabilitiesAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Cash Paid For Amounts Included In Measurement Of Liabilities [Abstract]</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardMaximumEmployeeSubscriptionRate_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Maximum employee subscription rate</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_VariousMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Various</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_VariousMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Various.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StatutoryAccountingPracticesStatutoryNetIncomeAmount_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Statutory net Income</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_PremiumsPayableToInsuranceCompanies_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Premiums payable to insurance companies</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BrightAndAssociatesIncorporationMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Bright</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ReinsurancePremiumsForInsuranceCompaniesByProductSegmentNetAmountAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Earned</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ReinsurancePremiumsForInsuranceCompaniesByProductSegmentNetAmountAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Premiums Earned, Net [Abstract]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BrookStoneInsuranceGroupLLCMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">BrookStone Insurance Group, LLC (BrookStone)</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BrookStoneInsuranceGroupLLCMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Brook Stone Insurance Group L L C [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BrookStoneInsuranceGroupLLCMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">BrookStone Insurance Group, LLC</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BrookStoneInsuranceGroupLLCMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Brook Stone</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_PercentageOfCededPremiums_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Ceded rate of premiums under insurance program</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_PercentageOfCededPremiums_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Percentage Of Ceded Premiums</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_PercentageOfCededPremiums_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Percentage of ceded premiums.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_EmployeeSavingsPlanAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Employee Savings Plan [Abstract]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_EmployeeSavingsPlanAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Employee Savings Plan [Abstract]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AssetsCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Total current assets</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AssetsCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Assets, Current</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PropertyPlantAndEquipmentLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Property, Plant and Equipment [Line Items]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PropertyPlantAndEquipmentLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Property, Plant and Equipment [Line Items]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ContractWithCustomerAssetAndLiabilityTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Schedule of Balances of Contract Assets and Contract Liabilities Arising from Contracts with Customers</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ContractWithCustomerAssetAndLiabilityTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Contract with Customer, Contract Asset, Contract Liability, and Receivable [Table Text Block]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SeniorNotes_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Senior notes</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SeniorNotes_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Senior Notes</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SeniorNotes_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Senior Notes, Total</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_RepurchaseSharesToFundTaxWithholdingsForNonCashStockBasedCompensationValue_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Repurchase shares to fund tax withholdings for non-cash stock-based compensation value.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_RepurchaseSharesToFundTaxWithholdingsForNonCashStockBasedCompensationValue_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Repurchase Shares To Fund Tax Withholdings For Non Cash Stock Based Compensation Value</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_RepurchaseSharesToFundTaxWithholdingsForNonCashStockBasedCompensationValue_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Repurchase shares to fund tax withholdings for non-cash stock-based compensation</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_RepurchaseSharesToFundTaxWithholdingsForNonCashStockBasedCompensationValue_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Repurchase shares to fund tax withholdings for non-cash stock-based compensation</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_OlearyInsuranceGroupAndRemedyAnalyticsIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">OLeary Insurance Group and Remedy Analytics Inc.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_OlearyInsuranceGroupAndRemedyAnalyticsIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">OLeary Insurance Group And Remedy Analytics Inc [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_OlearyInsuranceGroupAndRemedyAnalyticsIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">O'Leary and Remedy</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncreaseDecreaseInOtherOperatingLiabilities_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Other liabilities increase (decrease)</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncreaseDecreaseInOtherOperatingLiabilities_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Increase (Decrease) in Other Operating Liabilities</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncreaseDecreaseInOtherOperatingLiabilities_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Increase (Decrease) in Other Operating Liabilities, Total</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Weighted average number of common shares outstanding for basic earnings per common share</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Weighted Average Number of Shares Outstanding, Basic</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_OtherCountryMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Other country.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_OtherCountryMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Other</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_OtherCountryMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Other Country [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_AdditionToCurrentEarnings_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Addition to current earnings</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_AdditionToCurrentEarnings_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Addition To Current Earnings</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_AdditionToCurrentEarnings_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Addition to current earnings.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_GuaranteedSupplementalCommissionRevenueMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Guaranteed Supplemental Commission Revenue</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_GuaranteedSupplementalCommissionRevenueMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Guaranteed Supplemental Commission Revenue [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_GuaranteedSupplementalCommissionRevenueMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Guaranteed Supplemental Commission Revenue [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_OtherPayableIssuedForAgencyAcquisitionsAndPurchasedCustomerAccounts_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Other Payable Issued for Agency Acquisitions and Purchased Customer Accounts</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_OtherPayableIssuedForAgencyAcquisitionsAndPurchasedCustomerAccounts_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Other payable issued for agency acquisitions and purchased customer accounts.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_OtherPayableIssuedForAgencyAcquisitionsAndPurchasedCustomerAccounts_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Other payables issued for agency acquisitions and purchased customer accounts</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_CityAreaCode_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">City Area Code</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_CityAreaCode_lbl" xlink:role="http://www.xbrl.org/2003/role/label">City Area Code</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BookofBusinessPurchasesMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Book of Business Purchases</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BookofBusinessPurchasesMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Bookof Business Purchases [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BookofBusinessPurchasesMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Book of Business Purchases [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ServcoMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Servco</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ServcoMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Servco [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ServcoMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Servco [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_CumulativeEffectPeriodOfAdoptionAdjustedBalanceMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Cumulative Effect, Period of Adoption, Adjusted Balance</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_CumulativeEffectPeriodOfAdoptionAdjustedBalanceMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Cumulative Effect, Period of Adoption, Adjusted Balance [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Payment Arrangement [Abstract]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_Liabilities_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Total</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_Liabilities_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Liabilities</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_DocumentPeriodEndDate_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Document Period End Date</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_DocumentPeriodEndDate_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Document Period End Date</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_DocumentPeriodEndDate_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Document Period End Date</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ContingentPayableIssuedForAgencyAcquisition_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Contingent Payable Issued for Agency Acquisition</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ContingentPayableIssuedForAgencyAcquisition_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Contingent payable issued for agency acquisition.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ContingentPayableIssuedForAgencyAcquisition_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Contingent payable issued for agency acquisition</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CommonStockDividendsPerShareCashPaid_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Cash dividends paid</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CommonStockDividendsPerShareCashPaid_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Common Stock, Dividends, Per Share, Cash Paid</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CommonStockDividendsPerShareCashPaid_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Annualized dividend paid per share</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_DeferredTaxAssetsLeaseLiabilities_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Lease liabilities</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_DeferredTaxAssetsLeaseLiabilities_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">ASC 842 lease liabilities</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_DeferredTaxAssetsLeaseLiabilities_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Deferred Tax Assets Lease Liabilities</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_DeferredTaxAssetsLeaseLiabilities_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Deferred tax assets, lease liabilities.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Schedule Of Finite Lived Intangible Assets [Table]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Schedule of Finite-Lived Intangible Assets [Table]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_OLearyInsuranceGroupMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">O'Leary Insurance Group.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_OLearyInsuranceGroupMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">O Leary Insurance Group [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_OLearyInsuranceGroupMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">O'Leary Insurances (O'Leary)</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_OLearyInsuranceGroupMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">O'Leary</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">New Accounting Pronouncements Or Change In Accounting Principle [Line Items]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/label">New Accounting Pronouncements or Change in Accounting Principle [Line Items]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FairValueOfAssetsAndLiabilitiesStatementTable_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Fair Value Of Assets And Liabilities Statement [Table]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FairValueOfAssetsAndLiabilitiesStatementTable_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Fair Value Of Assets And Liabilities Statement [Table]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FairValueOfAssetsAndLiabilitiesStatementTable_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Fair Value Of Assets And Liabilities Statement [Table]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CapitalizedContractCostAmortizationPeriod_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Capitalized contract cost, amortization period</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CapitalizedContractCostAmortizationPeriod_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Capitalized Contract Cost, Amortization Period</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NoncashOrPartNoncashAcquisitionPayablesAssumed1_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Noncash or Part Noncash Acquisition, Payables Assumed</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NoncashOrPartNoncashAcquisitionPayablesAssumed1_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Notes payable assumed for agency acquisition</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AvailableForSaleDebtSecuritiesAmortizedCostBasis_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Cost</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AvailableForSaleDebtSecuritiesAmortizedCostBasis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Debt Securities, Available-for-Sale, Amortized Cost</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Summarized Financial Information Reportable Segments</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationAwardTrancheOneMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Tranche One</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationAwardTrancheOneMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Payment Arrangement, Tranche One [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LiabilityForClaimsAndClaimsAdjustmentExpense_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Ultimate loss reserve expense inclusive of IBNR claims</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LiabilityForClaimsAndClaimsAdjustmentExpense_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Losses and loss adjustment reserve</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LiabilityForClaimsAndClaimsAdjustmentExpense_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Liability for Claims and Claims Adjustment Expense</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LiabilityForClaimsAndClaimsAdjustmentExpense_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Liability for Claims and Claims Adjustment Expense, Total</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LiabilityForClaimsAndClaimsAdjustmentExpense_lbl" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel">Liability for Claims and Claims Adjustment Expense, Beginning Balance</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LiabilityForClaimsAndClaimsAdjustmentExpense_lbl" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel">Liability for Claims and Claims Adjustment Expense, Ending Balance</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ContractWithCustomerLiabilityNoncurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Contract with Customer, Liability, Noncurrent</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DividendsPayableDateDeclaredDayMonthAndYear_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Dividends Payable, Date Declared</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DividendsPayableDateDeclaredDayMonthAndYear_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Dividend approved date</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_NetChangeInEarningsFromEstimatedAcquisitionEarnoutPayablesAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Net Change in Earnings from Estimated Acquisition Earn-out Payables [Abstract]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Amortization expense estimated, year one (2023)</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Finite-Lived Intangible Asset, Expected Amortization, Year One</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_RangeAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Statistical Measurement</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfUnrealizedLossOnInvestmentsTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Schedule of Investments' Gross Unrealized Loss and Fair Value</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfUnrealizedLossOnInvestmentsTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Schedule of Unrealized Loss on Investments [Table Text Block]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DebtSecuritiesAvailableForSaleContinuousUnrealizedLossPositionLessThan12Months_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Fair Value, Less than 12 Months</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DebtSecuritiesAvailableForSaleContinuousUnrealizedLossPositionLessThan12Months_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Debt Securities, Available-for-Sale, Continuous Unrealized Loss Position, Less than 12 Months</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FrankENealAndCompanyIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Neal</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FrankENealAndCompanyIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Frank E. Neal &amp; Co., Inc. (Neal)</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FrankENealAndCompanyIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Frank E Neal And Company Inc [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FrankENealAndCompanyIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Frank E. Neal &amp; Co., Inc.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FourPointFiveZeroZeroPercentSeniorNotesDueTwoThousandTwentyNineMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">4.500% Senior Notes, Semi-Annual Interest Payments, Net of the Unamortized Discount, Balloon Due 2029</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FourPointFiveZeroZeroPercentSeniorNotesDueTwoThousandTwentyNineMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">4.500% Senior Notes, Semi-Annual Interest Payments, Balloon Due 2029</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FourPointFiveZeroZeroPercentSeniorNotesDueTwoThousandTwentyNineMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Four Point Five Zero Zero Percent Senior Notes Due Two Thousand Twenty Nine [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FourPointFiveZeroZeroPercentSeniorNotesDueTwoThousandTwentyNineMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Four point five zero zero percent senior notes due two thousand twenty nine.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OtherAssetsCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Other current assets</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OtherAssetsCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Other Assets, Current</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_DebtInstrumentsMaturityYear_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Debt instrument maturity year</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_DebtInstrumentsMaturityYear_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Debt Instruments Maturity Year</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_DebtInstrumentsMaturityYear_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Debt Instruments Maturity Year</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfWeightedAverageNumberOfSharesTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Reconciliation between Basic and Diluted Weighted Average Shares Outstanding</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfWeightedAverageNumberOfSharesTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Schedule of Weighted Average Number of Shares [Table Text Block]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ProceedsFromSaleAndMaturityOfAvailableForSaleSecurities_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Proceeds from sale of investment in fixed maturity securities</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ProceedsFromSaleAndMaturityOfAvailableForSaleSecurities_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Proceeds from Sale and Maturity of Debt Securities, Available-for-Sale</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ProceedsFromSaleAndMaturityOfAvailableForSaleSecurities_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Proceeds from Sale and Maturity of Debt Securities, Available-for-sale, Total</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithoutSingleMaturityDateAmortizedCost_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Amortized Cost, Total</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithoutSingleMaturityDateAmortizedCost_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Debt Securities, Available-for-Sale, Maturity, without Single Maturity Date, Amortized Cost</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_Assets_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Total assets</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_Assets_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Total assets</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_Assets_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Assets</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationProFormaInformationRevenueOfAcquireeSinceAcquisitionDateActual_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Total revenues related to acquisitions</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationProFormaInformationRevenueOfAcquireeSinceAcquisitionDateActual_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination, Pro Forma Information, Revenue of Acquiree since Acquisition Date, Actual</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_PaymentsOnAcquisitionEarnOutsInExcessOfOriginalEstimatedPayables_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Payments on acquisition earn-outs in excess of original estimated payables</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_PaymentsOnAcquisitionEarnOutsInExcessOfOriginalEstimatedPayables_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Payments On Acquisition Earn Outs In Excess Of Original Estimated Payables</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_PaymentsOnAcquisitionEarnOutsInExcessOfOriginalEstimatedPayables_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Payments on acquisition earn-outs in excess of original estimated payables.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_DealerFinancialServicesOfNCLimitedLiabilityCompanyMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Sterling</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_DealerFinancialServicesOfNCLimitedLiabilityCompanyMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Dealer Financial Services of N.C., LLC d/b/a The Sterling Group (Sterling)</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_DealerFinancialServicesOfNCLimitedLiabilityCompanyMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Dealer Financial Services Of N C Limited Liability Company [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_DealerFinancialServicesOfNCLimitedLiabilityCompanyMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Dealer financial services of N.C limited liability company.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ContractWithCustomerAssetNet_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Contract with Customer, Asset, Net</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ContractWithCustomerAssetNet_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Contract assets</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ContractWithCustomerAssetNet_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Contract with Customer, Asset, after Allowance for Credit Loss</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ContractWithCustomerAssetNet_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Contract with Customer, Asset, after Allowance for Credit Loss, Total</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_ScenarioPreviouslyReportedMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">As Reported</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_ScenarioPreviouslyReportedMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Previously Reported [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CostsAndExpensesAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">EXPENSES</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CostsAndExpensesAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Costs and Expenses [Abstract]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LongTermDebtNoncurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Total long-term debt less unamortized discount and debt issuance costs</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EarningsPerShareDiluted_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Diluted</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_HeacockInsuranceGroupLlcMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Heacock Insurance Group, LLC.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_HeacockInsuranceGroupLlcMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Heacock Insurance Group, LLC [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_HeacockInsuranceGroupLlcMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Heacock Insurance Group, LLC (Heacock)</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_HeacockInsuranceGroupLlcMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Heacock</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ReinsuranceLossOnUncollectibleAccountsInPeriodAmount_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Reinsurance, Loss on Uncollectible Accounts in Period, Amount</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_ReinsurancePremiumsForInsuranceCompaniesByProductSegmentLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">SEC Schedule, 12-17, Insurance Companies, Reinsurance [Line Items]</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_RecentlyAdoptedAccountingStandardsPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Recently adopted accounting standards policy text block.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_PremiumDepositsAndCreditsDueCustomers_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Premium deposits and credits due customers</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RevolvingCreditFacilityMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Revolving Credit Facility</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredTaxAssetsValuationAllowance_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Deferred Tax Assets, Valuation Allowance, Total</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_GoodwillWrittenOffRelatedToSaleOfBusinessUnit_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Goodwill disposed of relating to sales of businesses</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_GoodwillWrittenOffRelatedToSaleOfBusinessUnit_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Goodwill, Written off Related to Sale of Business Unit</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_DeferredInEmployerOnlyPayrollTaxPayments_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Deferred in employer only payroll tax payments.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_DeferredInEmployerOnlyPayrollTaxPayments_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Deferred in Employer Only Payroll Tax Payments</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_DeferredInEmployerOnlyPayrollTaxPayments_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Deferred in employer-only payroll tax payments</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TwoThousandTwentyTwoAcquisitionMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">2022 Acquisition</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TwoThousandTwentyTwoAcquisitionMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Two Thousand Twenty Two Acquisition</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TwoThousandTwentyTwoAcquisitionMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Two Thousand Twenty Two Acquisition [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TwoThousandTwentyTwoAcquisitionMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Two thousand twenty two acquisition.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Dilutive effect of stock options</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Incremental Common Shares Attributable to Dilutive Effect of Share-Based Payment Arrangements</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Incremental Common Shares Attributable to Share-based Payment Arrangements, Total</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OperatingLeaseLiability_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Total liabilities</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriodNotYetAwardedShares_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel">Shares not yet awarded Forfeited</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriodNotYetAwardedShares_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Forfeited In Period Not Yet Awarded Shares</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriodNotYetAwardedShares_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Share&#8203;Based&#8203;Compensation&#8203;Arrangement&#8203;ByShare&#8203;Based&#8203;Payment&#8203;Award&#8203;Equity&#8203;Instruments&#8203;Other&#8203;Than&#8203;Options&#8203;Forfeited&#8203;InPeriod&#8203;Not&#8203;Yet&#8203;Awarded&#8203;Shares</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_CosttoFulfillMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Cost to Fulfill</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_CosttoFulfillMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Costto Fulfill [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_CosttoFulfillMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Cost to Fulfill [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NetCashProvidedByUsedInFinancingActivities_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Net cash provided by (used in) financing activities</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NetCashProvidedByUsedInFinancingActivities_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Net Cash Provided by (Used in) Financing Activities</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DividendsCash_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Cash dividends paid</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DividendsCash_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Dividends, Cash</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DividendsCash_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Dividends, Cash, Total</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DividendsCash_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Anualized dividends paid</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxContingencyLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Income Tax Contingency [Line Items]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeTaxContingencyLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Income Tax Contingency [Line Items]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredTaxLiabilitiesPropertyPlantAndEquipment_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Fixed assets</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredTaxLiabilitiesPropertyPlantAndEquipment_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Deferred Tax Liabilities, Property, Plant and Equipment</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TermLoanMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Term Loan</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TermLoanMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Term Loan [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TermLoanMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Term Loan [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TermLoanCommitmentsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Term Loan Commitments</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TermLoanCommitmentsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Term Loan Commitments [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TermLoanCommitmentsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Term Loan Commitments [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StatementOfFinancialPositionAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Statement of Financial Position [Abstract]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityFileNumber_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Entity File Number</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityFileNumber_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Securities Act File Number</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_DeferredTaxLiabilitiesRightOfUseAsset_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Right-of-use assets</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_DeferredTaxLiabilitiesRightOfUseAsset_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">ASC 842 ROU Asset</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_DeferredTaxLiabilitiesRightOfUseAsset_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Deferred Tax Liabilities Right Of Use Asset</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_DeferredTaxLiabilitiesRightOfUseAsset_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Deferred tax liabilities, right-of-use asset.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StatementOfCashFlowsAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Statement of Cash Flows [Abstract]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_GoodwillFairValueDisclosure_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Goodwill</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_GoodwillFairValueDisclosure_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Goodwill, Fair Value Disclosure</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsAmortizedCost_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Due after one year through five years</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsAmortizedCost_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Debt Securities, Available-for-Sale, Amortized Cost, Maturity, Allocated and Single Maturity Date, after Year One Through Five</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_EmployeeCompensationAndBenefits_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Employee compensation and benefits</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_EmployeeCompensationAndBenefits_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Employee Compensation And Benefits</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_EmployeeCompensationAndBenefits_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">The aggregate amount of expenditures for salaries, wages, profit sharing and incentive compensation, and other employee benefits, including pension and other postretirement benefit expense, but excluding share-based compensation.)</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueAfterYearFive_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Lessee, Operating Lease, Liability, to be Paid, after Year Five</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueAfterYearFive_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">2026</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueAfterYearFive_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Thereafter</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SubleaseIncome_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Sublease income</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SubleaseIncome_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Sublease Income</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ProceedsFromSaleMaturityAndCollectionsOfInvestments_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Proceeds from sales of investments</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ProceedsFromSaleMaturityAndCollectionsOfInvestments_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Proceeds from Sale, Maturity and Collection of Investments</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ProceedsFromSaleMaturityAndCollectionsOfInvestments_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Proceeds from Sale, Maturity and Collection of Investments, Total</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationConsiderationTransferredLiabilitiesIncurred_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Other payable</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationConsiderationTransferredLiabilitiesIncurred_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination, Consideration Transferred, Liabilities Incurred</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ProceedsFromIssuanceOfDebt_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Proceeds from issuance of debt</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ProceedsFromIssuanceOfDebt_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Proceeds from Issuance of Debt</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_AcceleratedEarnedPremium_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Accelerated earned premium</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_AcceleratedEarnedPremium_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Accelerated Earned Premium</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_AcceleratedEarnedPremium_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Accelerated earned premium.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ColonialGroupIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Colonial</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ColonialGroupIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">The Colonial Group, Inc. et al (Colonial)</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ColonialGroupIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Colonial Group Inc [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ColonialGroupIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Colonial Group, Inc.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_SegmentGeographicalDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Geographical</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_SegmentGeographicalDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Geographical [Domain]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_RangeMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Statistical Measurement</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_RangeMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Statistical Measurement [Domain]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StatementOfStockholdersEquityAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Statement of Stockholders' Equity [Abstract]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SubsidiarySaleOfStockAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Sale of Stock</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SubsidiarySaleOfStockAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Sale of Stock [Axis]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AmortizationOfDebtDiscountPremium_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Amortization of debt discount and disposal of deferred financing costs</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AmortizationOfDebtDiscountPremium_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Amortization of Debt Discount (Premium)</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardPurchasePriceOfCommonStockPercent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Purchase price of common stock, percentage</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardPurchasePriceOfCommonStockPercent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award, Purchase Price of Common Stock, Percent</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AccruedBonusesCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Accrued incentive compensation</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AccruedBonusesCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Accrued Bonuses, Current</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_AuditorLocation_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Auditor Location</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ReinsuranceRecoverablesGross_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Reinsurance recoverable</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ReinsuranceRecoverablesGross_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Reinsurance Recoverables, Gross</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ReinsuranceRecoverablesGross_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Reinsurance Recoverables, Gross, Total</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_AdjustmentForAmortizationExcludingAccretionAmortizationOfDebtDiscountsAndPremiumsInvestments_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Amortization</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_AdjustmentForAmortizationExcludingAccretionAmortizationOfDebtDiscountsAndPremiumsInvestments_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Adjustment For Amortization Excluding Accretion Amortization Of Debt Discounts And Premiums Investments</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_AdjustmentForAmortizationExcludingAccretionAmortizationOfDebtDiscountsAndPremiumsInvestments_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Adjustment for amortization excluding accretion amortization of debt discounts and premiums investments.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_RepurchaseSharesToFundTaxWithholdingsForNonCashStockBasedCompensationShares_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Repurchase shares to fund tax withholdings for non-cash stock-based compensation shares.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_RepurchaseSharesToFundTaxWithholdingsForNonCashStockBasedCompensationShares_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Repurchase Shares To Fund Tax Withholdings For Non Cash Stock Based Compensation Shares</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_RepurchaseSharesToFundTaxWithholdingsForNonCashStockBasedCompensationShares_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Repurchase shares to fund tax withholdings for non-cash stock-based compensation, shares</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_HarcoInsuranceServicesIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">HARCO Insurance Services, Inc.</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_AccruedRentandVendorExpenses_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Accrued Rent and Vendor Expenses</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Finite-Lived Intangible Assets, Major Class Name</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Finite-Lived Intangible Assets, Major Class Name [Domain]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CreditFacilityAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Credit Facility</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CreditFacilityAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Credit Facility [Axis]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CorporateDebtSecuritiesMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Corporate Debt Securities</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CorporateDebtSecuritiesMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Corporate debt</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CorporateDebtSecuritiesMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Corporate Debt Securities [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FiniteLivedIntangibleAssetsExcludingForeignCurrencyTranslationNet_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Net carrying value, excluding foreign currency translation</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FiniteLivedIntangibleAssetsExcludingForeignCurrencyTranslationNet_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Finite Lived Intangible Assets Excluding Foreign Currency Translation Net</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FiniteLivedIntangibleAssetsExcludingForeignCurrencyTranslationNet_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Finite lived intangible assets excluding foreign currency translation net.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessAcquisitionsProFormaNetIncomeLoss_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Net income</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessAcquisitionsProFormaNetIncomeLoss_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Acquisition, Pro Forma Net Income (Loss)</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_MedvalLLCMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Medval</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_MedvalLLCMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Medval, LLC (Medval)</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_MedvalLLCMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Medval L L C [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_MedvalLLCMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Medval LLC.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_GainLossOnDispositionOfAssets1_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">(Gain)/loss on disposal</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_GainLossOnDispositionOfAssets1_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Gain (Loss) on Disposition of Assets</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_GainLossOnDispositionOfAssets1_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Gain (Loss) on Disposition of Assets, Total</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_CurrentFiscalYearEndDate_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Current Fiscal Year End Date</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_CurrentFiscalYearEndDate_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Current Fiscal Year End Date</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsEmployeeCompensation_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Deferred compensation</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsEmployeeCompensation_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Deferred Tax Assets, Tax Deferred Expense, Compensation and Benefits, Employee Compensation</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_OpusMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Opus</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_OpusMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Opus [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_OpusMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Opus [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FairValueByLiabilityClassAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Liability Class [Axis]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_Depreciation_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Depreciation</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_Depreciation_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Depreciation</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_Depreciation_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Depreciation, Total</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_VistanationalInsuranceGroupIncVistanationalMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">VistaNational Insurance Group, Inc. (VistaNational)</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_VistanationalInsuranceGroupIncVistanationalMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">VistaNational</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_VistanationalInsuranceGroupIncVistanationalMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">VistaNational Insurance Group, Inc. (VistaNational) [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_VistanationalInsuranceGroupIncVistanationalMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">VistaNational Insurance Group, Inc. (VistaNational).</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_TransfersAndServicingOfFinancialInstrumentsTypesOfFinancialInstrumentsDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Financial Instruments</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_TransfersAndServicingOfFinancialInstrumentsTypesOfFinancialInstrumentsDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Financial Instruments [Domain]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_SpecialRiskAcquisitionAdjustmentsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Special Risk</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_SpecialRiskAcquisitionAdjustmentsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Special Risk Acquisition Adjustments [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_SpecialRiskAcquisitionAdjustmentsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Special risk acquisition adjustments.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_SpecialRiskAcquisitionAdjustmentsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Special Risk Insurance Managers Ltd. (Special Risk)</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NoncashOrPartNoncashAcquisitionValueOfAssetsAcquired1_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Noncash or Part Noncash Acquisition, Value of Assets Acquired, Total</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NoncashOrPartNoncashAcquisitionValueOfAssetsAcquired1_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Noncash or Part Noncash Acquisition, Value of Assets Acquired</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NoncashOrPartNoncashAcquisitionValueOfAssetsAcquired1_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Common stock issued for agency acquisition</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TermAOneLoanMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Term A-1 Loan</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TermAOneLoanMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Term A One Loan Commitment [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TermAOneLoanMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Term A one loan commitment</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AcceleratedShareRepurchasesLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Accelerated Share Repurchases [Line Items]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AcceleratedShareRepurchasesLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Accelerated Share Repurchases [Line Items]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OtherAssetsNoncurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Other assets</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OtherAssetsNoncurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Other Assets, Noncurrent</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OtherAssetsNoncurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Other Assets, Noncurrent, Total</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_CoreCommissionRevenueMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Core Commission Revenue</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_CoreCommissionRevenueMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Core Commission Revenue [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_CoreCommissionRevenueMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Core Commission Revenue [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_CoreCommissionRevenueMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Base Commission Revenue</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityAddressAddressLine1_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Entity Address, Address Line One</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityAddressAddressLine1_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Entity Address, Address Line One</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CustomerListsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Purchased Customer Accounts</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CustomerListsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Customer Lists [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_JEBrownAndAssociatesInsuranceServicesIncorporationMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">J.E. Brown &amp; Associates Insurance Services, Inc. (J.E. Brown)</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_JEBrownAndAssociatesInsuranceServicesIncorporationMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">J E Brown And Associates Insurance Services Incorporation [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_JEBrownAndAssociatesInsuranceServicesIncorporationMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">J E Brown And Associates Insurance Services Incorporation.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_JEBrownAndAssociatesInsuranceServicesIncorporationMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">J.E. Brown</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RepaymentsOfLongTermDebt_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Payments on long-term debt</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RepaymentsOfLongTermDebt_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Repayments of Long-Term Debt</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RepaymentsOfLongTermDebt_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Repayments of Long-term Debt, Total</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TwoThousandTwentyOneAcquisitionMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Two Thousand Twenty One Acquisition.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TwoThousandTwentyOneAcquisitionMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Two Thousand Twenty One Acquisition [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TwoThousandTwentyOneAcquisitionMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">2021 Acquisition</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TwoThousandTwentyOneAcquisitionMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Two Thousand Twenty One Acquisition</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredTaxLiabilitiesGoodwillAndIntangibleAssetsIntangibleAssets_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Intangible assets</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredTaxLiabilitiesGoodwillAndIntangibleAssetsIntangibleAssets_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Deferred Tax Liabilities, Intangible Assets</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FiniteLivedIntangibleAssetsForeignCurrencyTranslationAccumulatedAmortization_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Foreign currency translation, Accumulated amortization</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FiniteLivedIntangibleAssetsForeignCurrencyTranslationAccumulatedAmortization_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Finite Lived Intangible Assets Foreign Currency Translation Accumulated Amortization</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FiniteLivedIntangibleAssetsForeignCurrencyTranslationAccumulatedAmortization_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Finite lived intangible assets foreign currency translation accumulated amortization.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_DocumentAnnualReport_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Document Annual Report</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_DocumentAnnualReport_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Document Annual Report</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_QuarterlyFinancialInformationDisclosureAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Quarterly Financial Information Disclosure [Abstract]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Finite-Lived Intangible Assets by Major Class</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Finite-Lived Intangible Assets by Major Class [Axis]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TwoPointThreeSevenFivePercentSeniorNotesDueTwoThousandThirtyOneMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">2.375% Senior Notes, Semi-Annual Interest Payments, Net of the Unamortized Discount, Balloon Due 2031</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TwoPointThreeSevenFivePercentSeniorNotesDueTwoThousandThirtyOneMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Two Point Three Seven Five Percent Senior Notes Due Two Thousand Thirty One [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TwoPointThreeSevenFivePercentSeniorNotesDueTwoThousandThirtyOneMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Two point three seven five percent senior notes due two thousand thirty one.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ProceedsFromLinesOfCredit_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Borrowings on revolving credit facility</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ProceedsFromLinesOfCredit_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Proceeds from Lines of Credit</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ProceedsFromLinesOfCredit_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Proceeds from Lines of Credit, Total</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_QuotaShareCaptiveInsuranceFacilityMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Quota Share Captive</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_QuotaShareCaptiveInsuranceFacilityMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Quota Share Captive Insurance Facility [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_QuotaShareCaptiveInsuranceFacilityMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Quota share captive insurance facility.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NatureOfExpenseAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Nature of Expense</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NatureOfExpenseAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Nature of Expense [Axis]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SupplementalCashFlowInformationAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Cash paid during the period for:</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SupplementalCashFlowInformationAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Supplemental Cash Flow Information [Abstract]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_InvestmentPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Investments</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_InvestmentPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Investment, Policy [Policy Text Block]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareRepurchaseProgramDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Share Repurchase Program</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareRepurchaseProgramDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share Repurchase Program [Domain]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_GrpJerseyHoldcoLimitedGrpMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">GRP (Jersey) Holdco Limited (GRP)</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_GrpJerseyHoldcoLimitedGrpMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">GRP</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_GrpJerseyHoldcoLimitedGrpMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">GRP (Jersey) Holdco Limited (GRP) [Member]</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_StockAcquisitionsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Stock acquisitions.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TaylorBerryKnightLimitedMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Taylor</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TaylorBerryKnightLimitedMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Taylor berry knight limited.</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TwoThousandEighteenAcquisitionMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Two Thousand Eighteen Acquisition [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessAcquisitionPurchasePriceAllocationGoodwillExpectedTaxDeductibleAmount_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Goodwill currently deductible for income tax purposes</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FiduciaryLiabilityMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Fiduciary Liability</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FiduciaryLiabilityMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Fiduciary Liability [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FiduciaryLiabilityMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Fiduciary liability.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredTaxAssetsTaxDeferredExpenseReservesAndAccruals_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Accruals and reserves</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_QuotaShareCaptiveAndExcessOfLossLayerCaptiveInsuranceFacilityMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Quota Share Captive and Excess of Loss Layer Captive</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BusinessCombinationProFormaInformationIncomeLossBeforeIncomeTaxesOfAcquireeSinceAcquisitionDateActual_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Income before income taxes related to acquisitions</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_SmithInsuranceIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Smith Insurance Associates, Inc. (Smith)</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_SmithInsuranceIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Smith Insurance Inc.</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PremiumsWrittenNet_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Premium net written</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_AuditorName_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Auditor Name</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EquityAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Equity [Abstract]</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_AcceleratedShareRepurchaseAgreementMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Accelerated Share Repurchase Agreement [Member]</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_WrightNationalFloodInsuranceCompanyMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">WNFIC</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_WrightNationalFloodInsuranceCompanyMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Wright National Flood Insurance Company.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CashAndCashEquivalentsAtCarryingValueAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Fiduciary Assets and Liabilities</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CashAndCashEquivalentsAtCarryingValueAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Cash and Cash Equivalents, at Carrying Value [Abstract]</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsOutstandingWeightedAverageGrantDateFairValue_lbl" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel">Weighted-average grant date fair value Outstanding ending balance</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsOutstandingWeightedAverageGrantDateFairValue_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Outstanding Weighted Average Grant Date Fair Value</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsOutstandingWeightedAverageGrantDateFairValue_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Share based compensation arrangement by share based payment award equity instruments other than Options outstanding weighted average grant date fair value.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DebtSecuritiesAvailableForSaleUnrealizedLossPosition_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Fair Value</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DebtSecuritiesAvailableForSaleUnrealizedLossPosition_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Debt Securities, Available-for-Sale, Unrealized Loss Position</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityFilerCategory_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Entity Filer Category</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_OperatingLossCarryforwardsState_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Operating Loss Carryforwards State</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_OperatingLossCarryforwardsState_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Operating Loss Carryforwards State</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_OperatingLossCarryforwardsState_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">operating loss carryforwards state.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedPropertyPlantAndEquipment_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Fixed assets</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedPropertyPlantAndEquipment_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Property, Plant, and Equipment, Total</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TaxLawChangesAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Tax Law Changes</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TaxLawChangesAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Tax Law Changes [Axis]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TaxLawChangesAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Tax Law Changes [Axis]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedFiduciaryLiabilities_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Fiduciary liabilities</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedFiduciaryLiabilities_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination Recognized Identifiable Assets Acquired And Liabilities Assumed Fiduciary Liabilities</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedFiduciaryLiabilities_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Business combination recognized identifiable assets acquired and liabilities assumed fiduciary liabilities.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_PercentageOfAdjustedNetIncome_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Percentage of Adjusted Net Income</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_PercentageOfAdjustedNetIncome_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Percentage of adjusted net income.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_PercentageOfAdjustedNetIncome_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Percentage of adjusted net income</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OperatingExpenses_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Total expenses</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BusinessCombinationIncreaseDecreaseLiabilitiesArisingFromContingenciesAmountRecognized_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Recorded earn-out payable</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisUnobservableInputReconciliationByLiabilityClassDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Fair Value by Liability Class [Domain]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityCurrentReportingStatus_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Entity Current Reporting Status</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_WBRInsuranceAgencyLLCMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">WBR insurance agency llc.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationByAssetClassDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Asset Class [Domain]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CurrentStateAndLocalTaxExpenseBenefit_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">State</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtSecuritiesCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Available-for-sale Debt Securities</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DebtSecuritiesAvailableForSaleUnrealizedLossPositionAccumulatedLoss_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Debt Securities, Available-for-sale, Unrealized Loss Position, Accumulated Loss, Total</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_DeferredAcquisitionPurchasePayment_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Deferred acquisition purchase payment.</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionContingentConsiderationTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Schedule of Business Acquisitions by Acquisition, Contingent Consideration [Table Text Block]</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AccumulatedOtherComprehensiveIncomeMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Accumulated Other Comprehensive Loss</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_NonCurrentDeferredTaxLiability_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Non current deferred tax liability.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_A2010StockIncentivePlanAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">A2010 Stock Incentive Plan</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_A2010StockIncentivePlanAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">2010 Stock Incentive Plan [Axis]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FairValueByAssetClassAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Asset Class [Axis]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Long-term Debt, Maturities, Repayments of Principal in Year Two</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Long-Term Debt, Maturity, Year Two</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FeeRevenueMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Fee Revenue [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FeeRevenueMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Fee Revenue [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfAvailableForSaleSecuritiesReconciliationTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Summary of Amortized Cost and Fair Values of Fixed Maturity Securities</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfAvailableForSaleSecuritiesReconciliationTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Schedule of Available-for-Sale Securities Reconciliation [Table Text Block]</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_NumberOfReinsurers_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Number Of Reinsurers</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_NumberOfReinsurers_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Number of reinsurers.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityTaxIdentificationNumber_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Entity Tax Identification Number</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityTaxIdentificationNumber_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Entity Tax Identification Number</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Granted Share Forfeited</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CommonStockValue_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Common Stock, Value, Issued, Total</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CommonStockValue_lbl" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel">Common Stock, Value, Issued, Beginning Balance</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CommonStockValue_lbl" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel">Common Stock, Value, Issued, Ending Balance</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_ConsolidationItemsAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Consolidation Items</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_ConsolidationItemsAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Consolidation Items [Axis]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RetainedEarningsAccumulatedDeficit_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Retained earnings</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RetainedEarningsAccumulatedDeficit_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Retained Earnings (Accumulated Deficit)</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RetainedEarningsAccumulatedDeficit_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Retained Earnings (Accumulated Deficit), Total</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RetainedEarningsAccumulatedDeficit_lbl" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel">Retained Earnings (Accumulated Deficit), Beginning Balance</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RetainedEarningsAccumulatedDeficit_lbl" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel">Retained Earnings (Accumulated Deficit), Ending Balance</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_CumulativeEffectPeriodOfAdoptionDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Cumulative Effect, Period of Adoption</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">OCI, Debt Securities, Available-for-Sale, Gain (Loss), after Adjustment and Tax, Total</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ShareBasedCompensationArrangementBySharebasedPaymentAwardEquityInstrumentsOtherThanOptionsAwardedInPeriod_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Awarded share Awarded</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationAcquisitionRelatedCosts_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Acquisition costs</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_OtherAdjustments_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Other adjustments</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_OtherAdjustments_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Other Adjustments</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_OtherAdjustments_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Other adjustments.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ProfitSharingContingentCommissionRevenueMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Profit-Sharing Contingent Commission Revenue</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ProfitSharingContingentCommissionRevenueMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Profit-Sharing Contingent Commission Revenue [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationSeparatelyRecognizedTransactionsTable_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Business Combination Separately Recognized Transactions [Table]</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LeasesAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Leases [Abstract]</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_DeferredTaxProvision_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Deferred Tax Provision</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityEmergingGrowthCompany_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Entity Emerging Growth Company</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityEmergingGrowthCompany_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Entity Emerging Growth Company</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DebtSecuritiesAvailableForSaleContinuousUnrealizedLossPosition12MonthsOrLongerAccumulatedLoss_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Unrealized Losses, 12 Months or More</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DebtSecuritiesAvailableForSaleContinuousUnrealizedLossPosition12MonthsOrLongerAccumulatedLoss_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Debt Securities, Available-for-Sale, Continuous Unrealized Loss Position, 12 Months or Longer, Accumulated Loss</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Schedule Of Business Acquisitions By Acquisition [Table]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Schedule of Business Acquisitions, by Acquisition [Table]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BdbHoldingsLimitedBdbMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">BdB Holdings Limited (BdB)</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BdbHoldingsLimitedBdbMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">BdB</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BdbHoldingsLimitedBdbMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">BdB Holdings Limited (BdB) [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BdbHoldingsLimitedBdbMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">BdB Holdings Limited (BdB).</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CurrentFederalTaxExpenseBenefit_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Federal</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CurrentFederalTaxExpenseBenefit_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Current Federal Tax Expense (Benefit)</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_GoodwillLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Goodwill [Line Items]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_GoodwillLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Goodwill [Line Items]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DividendsPayableDateOfRecordDayMonthAndYear_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Dividends Payable, Date of Record</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DividendsPayableDateOfRecordDayMonthAndYear_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Dividend record date</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValue_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Due after one year through five years</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValue_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Debt Securities, Available-for-Sale, Fair Value, Maturity, Allocated and Single Maturity Date, after Year One Through Five</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_RestatementAdjustmentMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Adjustments from Prior Year Acquisitions</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_RestatementAdjustmentMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Change in Presentation</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_RestatementAdjustmentMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Revision of Prior Period, Adjustment [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SeniorLongTermNotes_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Total notes</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="country_CA_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Canada</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="country_CA_lbl" xlink:role="http://www.xbrl.org/2003/role/label">CANADA</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessAcquisitionProFormaInformationNonrecurringAdjustmentLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Business Acquisition Pro Forma Information Nonrecurring Adjustment [Line Items]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessAcquisitionProFormaInformationNonrecurringAdjustmentLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Acquisition, Pro Forma Information, Nonrecurring Adjustment [Line Items]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DebtInstrumentPeriodicPaymentPrincipal_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Debt instrument, periodic payment, principal</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DebtInstrumentPeriodicPaymentPrincipal_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Debt Instrument, Periodic Payment, Principal</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_RepurchaseOfStockBenefitPlanSharesForEmployeesToFundTaxWithholdings_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Repurchase shares to fund tax withholdings for non-cash stock-based compensation</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_RepurchaseOfStockBenefitPlanSharesForEmployeesToFundTaxWithholdings_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Repurchase Of Stock Benefit Plan Shares For Employees To Fund Tax Withholdings</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_RepurchaseOfStockBenefitPlanSharesForEmployeesToFundTaxWithholdings_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Repurchase of stock benefit plan shares for employees to fund tax withholdings.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RevenueRecognitionPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Revenue Recognition</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RevenueRecognitionPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Revenue [Policy Text Block]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FederalFloodMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Federal Flood</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FederalFloodMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Federal Flood [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FederalFloodMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Federal flood.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_StockIssuedDuringPeriodValueEmployeeBenefitPlanNetOfForfeitures_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Common stock issued for employee stock benefit plans</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_StockIssuedDuringPeriodValueEmployeeBenefitPlanNetOfForfeitures_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Stock Issued During Period Value Employee Benefit Plan Net Of Forfeitures</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_StockIssuedDuringPeriodValueEmployeeBenefitPlanNetOfForfeitures_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Stock issued during period value employee benefit plan net of forfeitures.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_StockIssuedDuringPeriodValueEmployeeBenefitPlanNetOfForfeitures_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Stock incentive plans</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_AdjustedLiborRate_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">30-day Adjusted LIBOR Rate</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_AdjustedLiborRate_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Adjusted Libor Rate</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_AdjustedLiborRate_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Adjusted LIBOR rate</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PaymentsToAcquireInvestments_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Purchases of investments</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PaymentsToAcquireInvestments_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Payments to Acquire Investments</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PaymentsToAcquireInvestments_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Payments to Acquire Investments</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PaymentsToAcquireInvestments_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Payments to Acquire Investments, Total</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodAwarded_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Granted Share Awarded</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodAwarded_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Grants In Period Awarded</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodAwarded_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Share based compensation arrangement by share based payment award equity instruments other than options grants in period awarded.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityVoluntaryFilers_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Entity Voluntary Filers</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityVoluntaryFilers_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Entity Voluntary Filers</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredFederalIncomeTaxExpenseBenefit_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Federal</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredFederalIncomeTaxExpenseBenefit_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Deferred Federal Income Tax Expense (Benefit)</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_MaximumOperatingLeaseExpirationTerm_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Operating lease expiration term</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_MaximumOperatingLeaseExpirationTerm_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Maximum Operating Lease Expiration Term</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_MaximumOperatingLeaseExpirationTerm_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Maximum operating lease expiration term.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ReservePartiallyOffsetByAcceleratedEarnedPremiums_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Reserve partially offset by accelerated earned premiums</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ReservePartiallyOffsetByAcceleratedEarnedPremiums_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Reserve Partially offset by Accelerated Earned Premiums</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ReservePartiallyOffsetByAcceleratedEarnedPremiums_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Reserve partially offset by accelerated earned premiums.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ShareBasedCompensationArrangementByShareBasedPaymentAwardPerformanceMeasurementPeriod_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Performance measurement period</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ShareBasedCompensationArrangementByShareBasedPaymentAwardPerformanceMeasurementPeriod_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share Based Compensation Arrangement By Share Based Payment Award Performance Measurement Period</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ShareBasedCompensationArrangementByShareBasedPaymentAwardPerformanceMeasurementPeriod_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Share-based compensation arrangement by share-based payment award, performance measurement period.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsAmortizedCost_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Due after five years through ten years</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsAmortizedCost_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Debt Securities, Available-for-Sale, Amortized Cost, Maturity, Allocated and Single Maturity Date, after Year 5 Through 10</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_DocumentTransitionReport_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Document Transition Report</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_DocumentTransitionReport_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Document Transition Report</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssetsPrepaidExpenseAndOtherAssets_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Current Assets, Prepaid Expense and Other Assets</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearThree_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Long-term Debt, Maturities, Repayments of Principal in Year Three</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearThree_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Long-Term Debt, Maturity, Year Three</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Weighted-average grant date fair value Granted</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Grants in Period, Weighted Average Grant Date Fair Value</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_SummaryOfCashPaidForInterestAndIncomeTaxesTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Summary of Cash Paid for Interest and Income Taxes</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_SummaryOfCashPaidForInterestAndIncomeTaxesTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Summary Of Cash Paid For Interest And Income Taxes Table [Text Block]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_SummaryOfCashPaidForInterestAndIncomeTaxesTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Summary of cash paid for interest and income taxes.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AccountsPayableAccruedLiabilitiesAndOtherLiabilitiesDisclosureCurrentTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Accrued Expenses and Other Liabilities</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AccountsPayableAccruedLiabilitiesAndOtherLiabilitiesDisclosureCurrentTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Accounts Payable, Accrued Liabilities, and Other Liabilities Disclosure, Current [Text Block]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsSharesPotentialPayout_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Potential Payout</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsSharesPotentialPayout_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Grants Shares Potential Payout</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_CustomerAccountsAndOtherMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Customer accounts and other.</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FiduciaryCash_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Fiduciary cash.</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_NationalProgramsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">National Programs</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_NationalProgramsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">National Programs [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_OrchidIntermediateHoldingsLPMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Orchid</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_UnitedDevelopmentSystemsIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">United Development Systems Inc.</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_RodmanMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Rodman</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_RodmanMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Rodman [Member]</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ServicePeriodEligibletoParticipateforEmployeeSavingsPlan_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Service Period Eligible to Participate for Employee Savings Plan</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ServicePeriodEligibletoParticipateforEmployeeSavingsPlan_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Service Period Eligibleto Participatefor Employee Savings Plan</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ServicePeriodEligibletoParticipateforEmployeeSavingsPlan_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Service Period Eligible to Participate for Employee Savings Plan</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_GrpHoldcoLimitedMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">GRP Holdco Limited</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_GrpHoldcoLimitedMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">GRP Holdco Limited [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_GrpHoldcoLimitedMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">GRP holdco limited.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DebtInstrumentMaturityDate_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Debt instrument maturity date</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DebtInstrumentMaturityDate_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Debt Instrument, Maturity Date</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LesseeLeaseDescriptionTable_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Lessee Lease Description [Table]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LesseeLeaseDescriptionTable_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Lessee, Lease, Description [Table]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_Revenues_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Total revenues</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_Revenues_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Total revenues</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_Revenues_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Revenues</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_Revenues_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Revenues</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensation_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Non-cash stock-based compensation</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensation_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Payment Arrangement, Noncash Expense</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensation_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Share-based Payment Arrangement, Noncash Expense, Total</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Statement of Comprehensive Income [Abstract]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PropertyPlantAndEquipmentNet_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Property, Plant and Equipment, Net</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PropertyPlantAndEquipmentNet_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Fixed assets, net</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PropertyPlantAndEquipmentNet_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Property, Plant and Equipment, Net</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PropertyPlantAndEquipmentNet_lbl" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel">Property, Plant and Equipment, Net, Beginning Balance</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PropertyPlantAndEquipmentNet_lbl" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel">Property, Plant and Equipment, Net, Ending Balance</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StatementLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Statement [Line Items]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StatementLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Statement [Line Items]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OtherIncome_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Other income</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OtherIncome_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Other income, net</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OtherIncome_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Other Income</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_Security12bTitle_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Title of 12(b) Security</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_Security12bTitle_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Title of 12(b) Security</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsGross_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Gross carrying value</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsGross_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Finite-Lived Intangible Assets, Gross</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsGross_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Finite-Lived Intangible Assets, Gross, Total</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CurrentIncomeTaxExpenseBenefitContinuingOperationsAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Current:</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CurrentIncomeTaxExpenseBenefitContinuingOperationsAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Current Income Tax Expense (Benefit), Continuing Operations [Abstract]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncreaseDecreaseInAccountsPayable_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Accounts payable</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncreaseDecreaseInAccountsPayable_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Accounts payable increase (decrease)</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncreaseDecreaseInAccountsPayable_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Increase (Decrease) in Accounts Payable</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncreaseDecreaseInAccountsPayable_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Increase (Decrease) in Accounts Payable, Total</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_OperatingLeaseAsset_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Total assets</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_OperatingLeaseAsset_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Operating Lease Asset</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_OperatingLeaseAsset_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Operating lease asset.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TwoThousandAndTenStockIncentivePlanMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">2010 Stock Incentive Plan</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TwoThousandAndTenStockIncentivePlanMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Two Thousand And Ten Stock Incentive Plan [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TwoThousandAndTenStockIncentivePlanMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Two thousand and ten stock incentive plan.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CommonStockMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Common Stock</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CommonStockMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Common Stock [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BerryInsuranceGroupIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Berry Insurance Group, Inc. (Berry)</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BerryInsuranceGroupIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Berry Insurance Group Inc [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BerryInsuranceGroupIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Berry Insurance Group, Inc.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BerryInsuranceGroupIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Berry</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Cash flows from operating activities:</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Net Cash Provided by (Used in) Operating Activities [Abstract]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EquityComponentDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Equity Component</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EquityComponentDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Equity Component [Domain]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FairValueMeasurementPolicyPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Fair Value of Financial Instruments</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FairValueMeasurementPolicyPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Fair Value Measurement, Policy [Policy Text Block]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Fees and Commissions, Other</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Revenue from Contract with Customer, Excluding Assessed Tax</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Revenue from Contract with Customer, Excluding Assessed Tax, Total</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Income before income taxes</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Income (Loss) from Continuing Operations before Income Taxes, Noncontrolling Interest</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Income before income taxes</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfCashAndCashEquivalentsTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Schedule of Reconciliation of Fiduciary Cash</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfCashAndCashEquivalentsTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Schedule of Cash and Cash Equivalents [Table Text Block]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityAddressStateOrProvince_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Entity Address, State or Province</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityAddressStateOrProvince_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Entity Address, State or Province</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearFour_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">2026</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearFour_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Lessee, Operating Lease, Liability, to be Paid, Year Four</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_StatementGeographicalAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Geographical</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_StatementGeographicalAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Geographical [Axis]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValue_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Due in one year or less</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValue_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Debt Securities, Available-for-Sale, Fair Value, Maturity, Allocated and Single Maturity Date, Year One</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseIncludingExchangeRateEffect_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Net increase in cash and cash equivalents inclusive of fiduciary cash</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseIncludingExchangeRateEffect_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Cash, Cash Equivalents, Restricted Cash, and Restricted Cash Equivalents, Period Increase (Decrease), Including Exchange Rate Effect</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_DocumentType_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Document Type</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_DocumentType_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Document Type</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_InterestPaidNet_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Interest</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_InterestPaidNet_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Interest Paid, Excluding Capitalized Interest, Operating Activities</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessAcquisitionProFormaInformationTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Unaudited Proforma Results</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessAcquisitionProFormaInformationTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Acquisition, Pro Forma Information [Table Text Block]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="country_US_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">U.S.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="country_US_lbl" xlink:role="http://www.xbrl.org/2003/role/label">UNITED STATES</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_WeightedAverageBasicSharesOutstandingProForma_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Basic</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_WeightedAverageBasicSharesOutstandingProForma_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Weighted Average Basic Shares Outstanding, Pro Forma</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareRepurchaseProgramAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Share Repurchase Program</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareRepurchaseProgramAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share Repurchase Program [Axis]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityShellCompany_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Entity Shell Company</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityShellCompany_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Entity Shell Company</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_PerfomanceBasedMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Performance Based</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_PerfomanceBasedMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Perfomance Based [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_PerfomanceBasedMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Perfomance Based [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_SpecialRiskInsuranceManagersLtdMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Special Risk Insurance Managers Ltd. (Special Risk)</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_SpecialRiskInsuranceManagersLtdMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Special Risk Insurance Managers Ltd [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_SpecialRiskInsuranceManagersLtdMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Special Risk Insurance Managers Ltd.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SegmentReportingInformationLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Segment Reporting Information [Line Items]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SegmentReportingInformationLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Segment Reporting Information [Line Items]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_UnsecuredLongTermDebt_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Unsecured term loans</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_UnsecuredLongTermDebt_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Unsecured Long-Term Debt, Noncurrent</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TwoThousandTwentyAcquisitionMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Two Thousand Twenty Acquisition</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsSharesNotYetAwardedOutstandingNumber_lbl" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel">Shares not yet awarded Outstanding ending balance</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsSharesNotYetAwardedOutstandingNumber_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Shares Not Yet Awarded Outstanding Number</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TowerHillMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Tower Hill</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TowerHillMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Tower Hill [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TowerHillMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Tower Hill [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ShareBasedCompensationArrangementByShareBasedPaymentAwardSharesIssuedAggregatePurchaseValue_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Shares issued aggregate purchase value</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ShareBasedCompensationArrangementByShareBasedPaymentAwardSharesIssuedAggregatePurchaseValue_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share Based Compensation Arrangement By Share Based Payment Award Shares Issued Aggregate Purchase Value</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ShareBasedCompensationArrangementByShareBasedPaymentAwardSharesIssuedAggregatePurchaseValue_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Share&#8203;Based&#8203;Compensation&#8203;Arrangement&#8203;ByShare&#8203;Based&#8203;Payment&#8203;Award&#8203;Shares&#8203;Issued&#8203;Aggregate&#8203;Purchase&#8203;Value</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AssumedPremiumsWritten_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Assumed premiums</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_SecurityExchangeName_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Security Exchange Name</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_SecurityExchangeName_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Security Exchange Name</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_AmityInsuranceAgencyIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Amity Insurance, Inc. (Amity)</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_AmityInsuranceAgencyIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Amity Insurance Agency Inc [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_AmityInsuranceAgencyIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Amity Insurance Agency, Inc.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_AmityInsuranceAgencyIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Amity</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SignificantAccountingPoliciesTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Summary of Significant Accounting Policies</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SignificantAccountingPoliciesTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Significant Accounting Policies [Text Block]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CededPremiumsWritten_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Ceded premiums</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CededPremiumsWritten_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Premiums written net</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CededPremiumsWritten_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Ceded premiums</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CededPremiumsWritten_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Ceded Premiums Written</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NetCashProvidedByUsedInOperatingActivities_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Net cash provided by operating activities</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NetCashProvidedByUsedInOperatingActivities_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Net Cash Provided by (Used in) Operating Activities</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithoutSingleMaturityDateFairValue_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Fair Value, Total</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithoutSingleMaturityDateFairValue_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Debt Securities, Available-for-Sale, Maturity, without Single Maturity Date, Fair Value</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Compensation cost not yet recognized, period for recognition</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Payment Arrangement, Nonvested Award, Cost Not yet Recognized, Period for Recognition</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_PercentageOfReinsuranceRecoverablesAllowance_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Expenses and allowance rate received in premiums</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_PercentageOfReinsuranceRecoverablesAllowance_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Percentage Of Reinsurance Recoverables Allowance</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_PercentageOfReinsuranceRecoverablesAllowance_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Percentage of reinsurance recoverables allowance.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_NonRestrictedFiduciaryCash_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Non-restricted fiduciary cash</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_NonRestrictedFiduciaryCash_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Non-restricted fiduciary cash</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_NonRestrictedFiduciaryCash_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Non-restricted fiduciary cash</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ValueOfOneYearStockOptionPercentage_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Value of one year stock option percentage</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ValueOfOneYearStockOptionPercentage_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Value Of One Year Stock Option Percentage</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ValueOfOneYearStockOptionPercentage_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Value&#8203;OfOne&#8203;Year&#8203;Stock&#8203;Option&#8203;Percentage</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PaymentsToAcquireBusinessesGross_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Payments to Acquire Businesses, Gross</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PaymentsToAcquireBusinessesGross_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Cash paid</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CommitmentsAndContingenciesDisclosureAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Commitments and Contingencies Disclosure [Abstract]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_CKPInsuranceLLCMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">CKP</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_CKPInsuranceLLCMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">CKP Insurance, LLC (CKP)</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_CKPInsuranceLLCMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">C K P Insurance L L C [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_CKPInsuranceLLCMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">CKP insurance, llc.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_IncreaseDecreaseInEffectOfForeignExchangeRate_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Increase decrease in effect of foreign exchange rate.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_IncreaseDecreaseInEffectOfForeignExchangeRate_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Increase Decrease In Effect Of Foreign Exchange Rate</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OperatingLeaseCost_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Lease cost</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_InterestPayableCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Accrued interest</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityMaturityTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Schedule of Maturities of Operating Lease Liabilities</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityMaturityTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Lessee, Operating Lease, Liability, Maturity [Table Text Block]</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ConsolidationPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Principle of Consolidation</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AcceleratedShareRepurchasesTable_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Accelerated Share Repurchases [Table]</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessAcquisitionsProFormaRevenue_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Total revenues</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Recently Issued Accounting Pronouncements</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_USTreasurySecuritiesMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">U.S. Treasury securities, obligations of U.S. Government agencies and Municipalities</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_NetIncomeAttributableToUnvestedAwardedPerformanceStock_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Net income attributable to unvested awarded performance stock</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RevenuesAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">REVENUES</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TexasAllRiskGeneralAgencyIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Texas Risk</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TexasAllRiskGeneralAgencyIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Texas All Risk General Agency Inc [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TexasAllRiskGeneralAgencyIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Texas All Risk General Agency Inc.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Weighted-average grant date fair value Forfeited</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Forfeitures, Weighted Average Grant Date Fair Value</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SubsequentEventMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Subsequent Event [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SubsequentEventMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Subsequent Event</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Compensation cost not yet recognized</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Payment Arrangement, Nonvested Award, Cost Not yet Recognized, Amount</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Share-based Payment Arrangement, Nonvested Award, Cost Not yet Recognized, Amount, Total</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BusinessAcquisitionPurchasePriceAllocationGoodwillExpectedTaxNondeductibleAmountExcludingEarnOutPayableNotDeductibleUntilEarnedPaid_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Goodwill currently non-deductible for income tax purposes excluding related to the recorded earn-out payables</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BusinessAcquisitionPurchasePriceAllocationGoodwillExpectedTaxNondeductibleAmountExcludingEarnOutPayableNotDeductibleUntilEarnedPaid_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Acquisition Purchase Price Allocation Goodwill Expected Tax Nondeductible Amount Excluding Earn Out Payable Not Deductible Until Earned Paid</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BusinessAcquisitionPurchasePriceAllocationGoodwillExpectedTaxNondeductibleAmountExcludingEarnOutPayableNotDeductibleUntilEarnedPaid_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Business acquisition purchase price allocation goodwill expected tax nondeductible amount excluding earn out payable not deductible until earned paid.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationConsiderationTransferred1_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Business Combination, Consideration Transferred, Total</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationConsiderationTransferred1_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Combination, Consideration Transferred</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationConsiderationTransferred1_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Business combination, total value</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TermATwoLoanMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Term A-2 Loan</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TermATwoLoanMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Term A Two Loan Commitment [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TermATwoLoanMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Term A two loan commitment.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_IncentiveCommissionRevenueMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Incentive Commissions Revenue</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_IncentiveCommissionRevenueMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Incentive Commission Revenue [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_IncentiveCommissionRevenueMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Incentive Commission Revenue [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LongTermDebtCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Current portion of long-term debt</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LongTermDebtCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Long-Term Debt, Current Maturities</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LongTermDebtCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Long-term Debt, Current Maturities, Total</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ProceedsFromSaleOfOtherInvestments_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Proceeds from Sale of Other Investments</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ProceedsFromSaleOfOtherInvestments_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Proceeds from Sale of Other Investments</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_EffectiveIncomeTaxRateReconciliationNondeductibleOfficersCompensation_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Non-deductible officers&#8217; compensation</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_EffectiveIncomeTaxRateReconciliationNondeductibleOfficersCompensation_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Effective Income Tax Rate Reconciliation Nondeductible Officers Compensation</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_EffectiveIncomeTaxRateReconciliationNondeductibleOfficersCompensation_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Percentage of the difference between reported income tax expense (benefit) and expected income tax expense (benefit) computed by applying the domestic federal statutory income tax rates to pretax income (loss) from continuing operations attributable to officers compensation.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDue_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Total undiscounted lease payments</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDue_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Lessee, Operating Lease, Liability, to be Paid</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_UnrecognizedTaxBenefitsDecreasesResultingFromPriorPeriodTaxPositions_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Gross decreases for tax positions of prior years</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_UnrecognizedTaxBenefitsDecreasesResultingFromPriorPeriodTaxPositions_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Unrecognized Tax Benefits, Decrease Resulting from Prior Period Tax Positions</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_DealerAssociatesMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Dealer Associates</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_DealerAssociatesMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Dealer Associates</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_DealerAssociatesMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Dealer Associates [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_DealerAssociatesMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Dealer Associates [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_InvestmentIncomeNonoperating_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Investment Income, Nonoperating</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_InvestmentIncomeNonoperating_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Investment income</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_InvestmentIncomeNonoperating_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Investment Income, Nonoperating</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_InvestmentIncomeNonoperating_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Investment Income, Nonoperating, Total</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_OrchidUnderwritersAgencyLlcMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Orchid</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_OrchidUnderwritersAgencyLlcMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Orchid Underwriters Agency, LLC.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_OrchidUnderwritersAgencyLlcMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Orchid Underwriters Agency, LLC (Orchid)</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_OrchidUnderwritersAgencyLlcMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Orchid Underwriters Agency, LLC [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RegulatoryAgencyAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Regulatory Agency [Axis]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="country_IE_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Ireland</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="country_IE_lbl" xlink:role="http://www.xbrl.org/2003/role/label">IRELAND</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_IncentiveAndProfitSharingContingentCommissionRevenueMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Incentive And Profit-Sharing Contingent Commission Revenue [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_IncentiveAndProfitSharingContingentCommissionRevenueMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Incentive and profit-sharing contingent commission revenue.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_IncentiveAndProfitSharingContingentCommissionRevenueMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Incentive and Profit-sharing Contingent Commissions</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_MAJCompaniesLimitedMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">MAJ Companies, Ltd. (MAJ)</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_MAJCompaniesLimitedMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">M A J Companies Limited [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_MAJCompaniesLimitedMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">MAJ Companies, Ltd.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_MAJCompaniesLimitedMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">MAJ</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityCentralIndexKey_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Entity Central Index Key</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityCentralIndexKey_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Entity Central Index Key</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityCentralIndexKey_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Entity Central Index Key</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FIMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">F&amp;I</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FIMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">F I [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FIMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">F&amp;I [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Finite-Lived Intangible Assets [Line Items]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Finite-Lived Intangible Assets [Line Items]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShortTermInvestments_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Short-term investments</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedOperatingLeaseRightOfUseAssets_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Operating lease right-of-use assets</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_AllottedValueMaximum_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Allotted value maximum</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_AllottedValueMaximum_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Allotted Value Maximum</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_AllottedValueMaximum_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Allotted&#8203;Value&#8203;Maximum</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AccountingPoliciesAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Accounting Policies [Abstract]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncreaseDecreaseInAccruedLiabilitiesAndOtherOperatingLiabilities_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Accrued expenses and other liabilities increase (decrease)</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_InvestmentsDebtAndEquitySecuritiesAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Investments, Debt and Equity Securities [Abstract]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfAvailableForSaleSecuritiesLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Debt Securities, Available-for-sale [Line Items]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfAvailableForSaleSecuritiesLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Debt Securities, Available-for-Sale [Line Items]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DisaggregationOfRevenueLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Disaggregation Of Revenue [Line Items]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DisaggregationOfRevenueLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Disaggregation of Revenue [Line Items]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncreaseDecreaseInLiabilityForClaimsAndClaimsAdjustmentExpenseReserve_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Increase (decrease) in loss and loss adjustment expense reserve</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncreaseDecreaseInLiabilityForClaimsAndClaimsAdjustmentExpenseReserve_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Increase (Decrease) in Liability for Claims and Claims Adjustment Expense Reserve</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_NetLossGainOnSalesOfInvestmentsFixedAssetsAndCustomerAccounts_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Net (gain)/loss on sales/disposals of investments, fixed assets and customer accounts</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Accumulated Depreciation, Depletion and Amortization, Property, Plant, and Equipment</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Accumulated Depreciation, Depletion and Amortization, Property, Plant, and Equipment</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Accumulated Depreciation, Depletion and Amortization, Property, Plant, and Equipment, Total</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_lbl" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel">Accumulated Depreciation, Depletion and Amortization, Property, Plant, and Equipment, Beginning Balance</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Stock Based Compensation</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationContingentConsiderationArrangementsChangeInAmountOfContingentConsiderationLiability1_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Net change in earnings from estimated acquisition earn- out payables</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FurnitureFixturesEquipmentAndSoftwareMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Furniture fixtures equipment and software.</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessCombinationContingentConsiderationArrangementsRangeOfOutcomesValueHigh_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Maximum potential earn- out payable</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ShareBasedCompensationArrangementByShareBasedPaymentAwardPerformanceBasedGrantsPayoutPercentage_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share Based Compensation Arrangement By Share Based Payment Award Performance Based Grants Payout Percentage</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_SecondAmendedAndRestatedCreditAgreementMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Second amended and restated credit agreement.</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_SecondAmendedAndRestatedCreditAgreementMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Second Amended and Restated Credit Agreement</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_HSRMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">HSR</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_HSRMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">H S R [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_HSRMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">HSR [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LeaseCost_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Total lease cost net</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RightOfUseAssetObtainedInExchangeForOperatingLeaseLiability_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Right-of-use assets obtained in exchange for new operating liabilities</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RetainedEarningsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Retained Earnings [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ExtinguishmentOfDebtTypeDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Extinguishment of Debt, Type</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SharesHeldInEmployeeStockOptionPlanSuspenseShares_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Shares held in employee stock option plan, suspense shares</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_CurrentShareRepurchaseAuthorizationMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Current share repurchase authorization.</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_AssumedEstimatedAcquisitionEarnOutPayables_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Assumed estimated acquisition earn-out payables</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ReinsuranceUnderwritingLoss_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Underwriting loss</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ReinsuranceUnderwritingLoss_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Reinsurance underwriting loss.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_OneMonthTermSecuredOvernightFinancingRate_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">1-Month Term SOFR Rate</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_OneMonthTermSecuredOvernightFinancingRate_lbl" xlink:role="http://www.xbrl.org/2003/role/label">One Month Term Secured Overnight Financing Rate</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_OneMonthTermSecuredOvernightFinancingRate_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">One Month Term Secured Overnight Financing Rate</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessAcquisitionEquityInterestsIssuedOrIssuableNumberOfSharesIssued_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Acquisition, Equity Interest Issued or Issuable, Number of Shares</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessAcquisitionEquityInterestsIssuedOrIssuableNumberOfSharesIssued_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Business combination, shares issued</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SegmentReportingAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Segment Reporting [Abstract]</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfGoodwillTable_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Schedule Of Goodwill [Table]</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SecuredOvernightFinancingRateSofrOvernightIndexSwapRateMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">SOFR</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PropertyPlantAndEquipmentGross_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Property, Plant and Equipment, Gross</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AssumedLiabilityForUnpaidClaimsAndClaimsAdjustmentExpense_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Deferred acquisitions costs</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AssumedLiabilityForUnpaidClaimsAndClaimsAdjustmentExpense_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Assumed Liability for Unpaid Claims and Claims Adjustment Expense</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TwoThousandTenAndTwoThousandNineteenStockIncentivePlanMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">2010 SIP and 2019 SIP</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityInteractiveDataCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Entity Interactive Data Current</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredFinanceCostsNoncurrentNet_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Debt Issuance Costs, Noncurrent, Net, Total</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TimeBasedMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Time-Based</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TimeBasedMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Time Based [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_TimeBasedMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Time-Based [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FiniteLivedIntangibleAssetsForeignCurrencyTranslationGrossCarryingValue_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Foreign currency translation, Gross carrying value</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FiniteLivedIntangibleAssetsForeignCurrencyTranslationGrossCarryingValue_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Finite Lived Intangible Assets Foreign Currency Translation Gross Carrying Value</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FiniteLivedIntangibleAssetsForeignCurrencyTranslationGrossCarryingValue_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Finite lived intangible assets foreign currency translation gross carrying value.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CashFlowNoncashInvestingAndFinancingActivitiesDisclosureAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Significant non-cash investing and financing activities</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CashFlowNoncashInvestingAndFinancingActivitiesDisclosureAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Cash Flow, Noncash Investing and Financing Activities Disclosure [Abstract]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ScheduleOfSupplementalCashFlowInformationForOperatingLeasesTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Schedule of Supplemental Cash Flow Information</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ScheduleOfSupplementalCashFlowInformationForOperatingLeasesTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Schedule Of Supplemental Cash Flow Information For Operating Leases Table [Text Block]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ScheduleOfSupplementalCashFlowInformationForOperatingLeasesTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Schedule of supplemental cash flow information for operating leases.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueNextTwelveMonths_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">2023</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueNextTwelveMonths_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Lessee, Operating Lease, Liability, to be Paid, Year One</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncreaseDecreaseInUnearnedPremiums_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Unearned premiums increase (decrease)</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncreaseDecreaseInUnearnedPremiums_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Increase (Decrease) in Unearned Premiums</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_SmithwickMarinersInsuranceIncSmithwickMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Smithwick &amp; Mariners Insurance, Inc. (Smithwick)</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_SmithwickMarinersInsuranceIncSmithwickMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Smithwick</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_SmithwickMarinersInsuranceIncSmithwickMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Smithwick &amp; Mariners Insurance, Inc. (Smithwick) [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_SmithwickMarinersInsuranceIncSmithwickMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Smithwick &amp; Mariners Insurance, Inc. (Smithwick).</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LeaseholdImprovementsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Leasehold Improvements</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LeaseholdImprovementsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Leasehold Improvements [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredIncomeTaxExpenseBenefitContinuingOperationsAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Deferred:</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredIncomeTaxExpenseBenefitContinuingOperationsAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Deferred Income Tax Expense (Benefit), Continuing Operations [Abstract]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_ReinsurancePremiumsForInsuranceCompaniesByProductSegmentTable_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Reinsurance Premiums For Insurance Companies By Product Segment [Table]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_ReinsurancePremiumsForInsuranceCompaniesByProductSegmentTable_lbl" xlink:role="http://www.xbrl.org/2003/role/label">SEC Schedule, 12-17, Insurance Companies, Reinsurance [Table]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AvailableForSaleSecuritiesFairValueToAmortizedCostBasisAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Fair value</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AvailableForSaleSecuritiesFairValueToAmortizedCostBasisAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Debt Securities, Available-for-Sale, Fair Value to Amortized Cost, after Allowance for Credit Loss [Abstract]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FutureLeaseAgreementMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Future Lease Agreements</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FutureLeaseAgreementMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Future Lease Agreement [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FutureLeaseAgreementMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Future lease agreement.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DebtSecuritiesAvailableForSaleContinuousUnrealizedLossPosition12MonthsOrLonger_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Fair Value, 12 Months or More</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DebtSecuritiesAvailableForSaleContinuousUnrealizedLossPosition12MonthsOrLonger_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Debt Securities, Available-for-Sale, Continuous Unrealized Loss Position, 12 Months or Longer</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_LocalPhoneNumber_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Local Phone Number</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_LocalPhoneNumber_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Local Phone Number</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_RecordedEarnOutPayable_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Estimated acquisition earn-out payables and related charges</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_RecordedEarnOutPayable_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Recorded Earn Out Payable</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_RecordedEarnOutPayable_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Recorded Earn-out Payable</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Federal statutory tax rate</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Effective Income Tax Rate Reconciliation, at Federal Statutory Income Tax Rate, Percent</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Effective Income Tax Rate Reconciliation, at Federal Statutory Income Tax Rate, Percent</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_UnrecognizedTaxBenefits_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Unrecognized Tax Benefits</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_UnrecognizedTaxBenefits_lbl" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel">Unrecognized tax benefits</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_UnrecognizedTaxBenefits_lbl" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel">Unrecognized tax benefits</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_UnrecognizedTaxBenefits_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Unrecognized Tax Benefits</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FiduciaryCashMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Fiduciary Cash</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FiduciaryCashMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Fiduciary Cash [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FiduciaryCashMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Fiduciary cash</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_RevenuesFromExternalCustomersAndLongLivedAssetsLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Revenues from External Customers and Long-Lived Assets [Line Items]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_UnearnedPremiums_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Unearned premiums</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_UnearnedPremiums_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Unearned Premiums</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_UnearnedPremiums_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Unearned Premiums, Total</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessAcquisitionProFormaInformationNonrecurringAdjustmentsTable_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Business Acquisition Pro Forma Information Nonrecurring Adjustments [Table]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BusinessAcquisitionProFormaInformationNonrecurringAdjustmentsTable_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Acquisition, Pro Forma Information, Nonrecurring Adjustments [Table]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsNotYetAwardedInPeriod_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Shares not yet awarded Granted</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsNotYetAwardedInPeriod_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Share&#8203;Based&#8203;Compensation&#8203;Arrangement&#8203;ByShare&#8203;Based&#8203;Payment&#8203;Award&#8203;Equity&#8203;Instruments&#8203;Other&#8203;Than&#8203;Options&#8203;Grants&#8203;Not&#8203;Yet&#8203;Awarded&#8203;InPeriod</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsNotYetAwardedInPeriod_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Performance-based restricted stock granted</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfRecognizedIdentifiedAssetsAcquiredAndLiabilitiesAssumedTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Estimated Fair Values of Aggregate Assets and Liabilities Acquired</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfRecognizedIdentifiedAssetsAcquiredAndLiabilitiesAssumedTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Schedule of Recognized Identified Assets Acquired and Liabilities Assumed [Table Text Block]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_RestrictedFiduciaryCash_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Restricted fiduciary cash</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_RestrictedFiduciaryCash_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Restricted fiduciary cash</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_RestrictedFiduciaryCash_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Restricted fiduciary cash.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LongTermDebtMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Long-term Debt</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LongTermDebtMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Long-Term Debt [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FirstInsuranceSolutionsLtdFirstMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">First Insurance Solutions Ltd. (First)</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FirstInsuranceSolutionsLtdFirstMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">First</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FirstInsuranceSolutionsLtdFirstMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">First Insurance Solutions Ltd. (First) [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FirstInsuranceSolutionsLtdFirstMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">First Insurance Solutions Ltd. (First).</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_AssumedAcquisitionEarnOutPayables_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Assumed acquisition earn-out payables</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_AssumedAcquisitionEarnOutPayables_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Assumed Acquisition Earn-out Payables</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_AssumedAcquisitionEarnOutPayables_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Assumed acquisition earn-out payables.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Stock vesting period</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award, Award Vesting Period</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DebtDisclosureAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Debt Disclosure [Abstract]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Share-based Compensation Arrangement by Share-based Payment Award [Line Items]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_IncreaseDecreaseForLossAndLossAdjustmentExpense_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Losses and loss adjustment reserve increase (decrease)</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_IncreaseDecreaseForLossAndLossAdjustmentExpense_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Increase Decrease For Loss And Loss Adjustment Expense</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_IncreaseDecreaseForLossAndLossAdjustmentExpense_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Increase decrease for loss and loss adjustment expense.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredCostsCurrentAndNoncurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Deferred Costs</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredCostsCurrentAndNoncurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Deferred Costs</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DeferredCostsCurrentAndNoncurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Deferred Costs, Total</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeTable_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Schedule Of Share Based Compensation Shares Authorized Under Stock Option Plans By Exercise Price Range [Table]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeTable_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Payment Arrangement, Option, Exercise Price Range [Table]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncreaseDecreaseInPrepaidReinsurancePremiums_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Prepaid reinsurance premiums (increase) decrease</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncreaseDecreaseInPrepaidReinsurancePremiums_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Increase (Decrease) in Prepaid Reinsurance Premiums</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DisaggregationOfRevenueTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Schedule of Disaggregated by Revenue</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DisaggregationOfRevenueTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Disaggregation of Revenue [Table Text Block]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Share-based compensation arrangement by share-based payment award, options, grants in period, gross</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Grants in Period, Gross</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfOtherSignificantNoncashTransactionsTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Summary of Significant Non-Cash Investing and Financing Activities</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfOtherSignificantNoncashTransactionsTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Schedule of Other Significant Noncash Transactions [Table Text Block]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BusinessAcquisitionPurchasePriceAllocationGoodwillExpectedTaxNondeductibleAmount_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Business acquisition purchase price allocation goodwill expected tax nondeductible amount.</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BusinessAcquisitionPurchasePriceAllocationGoodwillExpectedTaxNondeductibleAmount_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Goodwill currently non-deductible for income tax purposes</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_PerformanceStockPlanMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">PerformanceStock&#8203;Plan [Member]</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAwardedSharesOutstandingNumber_lbl" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel">Awarded share Outstanding ending balance</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_IncreaseDecreaseInPremiumDepositsAndCreditsDueCustomersDecreaseIncrease_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Premium deposits and credits due customers</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DebtInstrumentNameDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Debt Instrument, Name</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_RLAInsuranceIntermediariesLLCMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">RLA</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsTargetedPayoutPercentage_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Targeted payout</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsTargetedPayoutPercentage_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Targeted Payout Percentage</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsTargetedPayoutPercentage_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Share-based compensation arrangement by share-based payment award, equity instruments other than options, targeted payout percentage.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_PremiumsCommissionsAndFeesReceivable_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Premiums, commissions and fees receivable</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_PremiumsCommissionsAndFeesReceivable_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Premiums Commissions And Fees Receivable</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_PremiumsCommissionsAndFeesReceivable_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Insurance premiums, commissions and fees due from insured or insurance companies that are currently due, including notes receivables, accrued direct bill commissions due from carriers, guaranteed supplemental commissions and profit-sharing contingent commissions, and fees in lieu of commissions earned)</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_PaymentsOnAcquisitionEarnOuts_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Payments On Acquisition Earn Outs</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_PaymentsOnAcquisitionEarnOuts_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Payments on acquisition earn-outs</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LinesOfCreditCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Total current portion of long-term debt</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DefinedBenefitPlanContributionsByEmployer_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Defined Benefit Plan, Plan Assets, Contributions by Employer</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_CoverAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Cover [Abstract]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_EstimatedFairValuePerShareOption_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Estimated fair value per share option</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_EstimatedFairValuePerShareOption_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Estimated Fair Value Per Share Option</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_EstimatedFairValuePerShareOption_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Estimated&#8203;Fair&#8203;Value&#8203;Per&#8203;Share&#8203;Option</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_ProductsAndServicesDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Product and Service</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_ProductsAndServicesDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Product and Service [Domain]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AcquiredFiniteLivedIntangibleAssetsWeightedAverageUsefulLife_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Weighted average life (years)</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AcquiredFiniteLivedIntangibleAssetsWeightedAverageUsefulLife_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Acquired Finite-Lived Intangible Assets, Weighted Average Useful Life</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_CommonStockIssuedToDirectorsShares_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Common stock issued to directors shares</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_CommonStockIssuedToDirectorsShares_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Common Stock Issued To Directors Shares</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_CommonStockIssuedToDirectorsShares_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Common Stock Issued to Directors Shares</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_MaximumFutureContingencyPaymentsAcquisitions_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Maximum Future Contingency payments Acquisitions</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_MaximumFutureContingencyPaymentsAcquisitions_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Maximum Future Contingency Payments Acquisitions</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_MaximumFutureContingencyPaymentsAcquisitions_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Maximum Future Contingency Payments Acquisitions</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearFive_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">2027</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StatutoryAccountingPracticesStatutoryCapitalAndSurplusRequired_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Statutory capital and surplus required</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StatutoryAccountingPracticesStatutoryCapitalAndSurplusRequired_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Statutory Accounting Practices, Statutory Capital and Surplus Required</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Granted Share Vested</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Vested in Period</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_GoodwillImpairmentLoss_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Goodwill impairment loss</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_GoodwillImpairmentLoss_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Goodwill, Impairment Loss</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_OtherSupplementalCommissionsRevenueMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Other Supplemental Commissions Revenue</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_OtherSupplementalCommissionsRevenueMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Other Supplemental Commissions Revenue [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_OtherSupplementalCommissionsRevenueMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Other supplemental commissions revenue.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LongTermLineOfCredit_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Long-term credit agreements</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ChangeInFairValueEstimatedAcquisitionEarnOutPayables_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Change in fair value on estimated acquisition earn-out payables</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ChangeInFairValueEstimatedAcquisitionEarnOutPayables_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Change In Fair Value Estimated Acquisition Earn Out Payables</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ChangeInFairValueEstimatedAcquisitionEarnOutPayables_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Change In Fair Value Estimated Acquisition Earn Out Payables.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LiabilitiesCurrentAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Current Liabilities:</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LiabilitiesCurrentAbstract_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Liabilities, Current [Abstract]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_EnglandBermudaCaymanIslandsAndIrelandOperationsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">England, Bermuda, Cayman Islands and Ireland</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_EnglandBermudaCaymanIslandsAndIrelandOperationsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">England Bermuda Cayman Islands and Ireland Operations [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_EnglandBermudaCaymanIslandsAndIrelandOperationsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">England bermuda cayman islands and ireland operations.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NoncompeteAgreementsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Non-compete Agreements</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NoncompeteAgreementsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Noncompete Agreements [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DividendPayableDateToBePaidDayMonthAndYear_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Dividends Payable, Date to be Paid</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DividendPayableDateToBePaidDayMonthAndYear_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Dividend payable date</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_MaximumMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Maximum</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_MaximumMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Maximum</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="srt_MaximumMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Maximum [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DefinedContributionPlanEmployerMatchingContributionPercentOfMatch_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Defined Contribution Plan, Employer Matching Contribution, Percent of Match</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DefinedContributionPlanEmployerMatchingContributionPercentOfMatch_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Defined Contribution Plan, Employer Matching Contribution, Percent of Match</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ReinsuranceRecoverableForUnpaidClaimsAndClaimsAdjustments_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Ceded unpaid loss</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ReinsuranceRecoverableForUnpaidClaimsAndClaimsAdjustments_lbl" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel">Reinsurance Recoverable for Unpaid Claims and Claims Adjustments, Beginning Balance</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ReinsuranceRecoverableForUnpaidClaimsAndClaimsAdjustments_lbl" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel">Reinsurance Recoverable for Unpaid Claims and Claims Adjustments, Ending Balance</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodNetOfTax_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Net unrealized holding (loss) gain on available-for-sale securities</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodNetOfTax_lbl" xlink:role="http://www.xbrl.org/2003/role/label">OCI, Debt Securities, Available-for-Sale, Unrealized Holding Gain (Loss), before Adjustment, after Tax</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_NetCashProvidedByUsedInInvestingActivities_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Net cash used in investing activities</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FiveYearTermLoanFacilityExpiresInTwoThousandTwentyThreeMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">5-year Term Loan Facility Expires in 2023</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FiveYearTermLoanFacilityExpiresInTwoThousandTwentyThreeMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Five Year Term Loan Facility Expires In Two Thousand Twenty Three [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FiveYearTermLoanFacilityExpiresInTwoThousandTwentyThreeMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Member stands for 5-year term loan facility that expires in 2023.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_InvestmentsClassifiedByContractualMaturityDateTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Amortized Cost and Fair Value of Fixed Maturity Securities by Contractual Maturity</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FiveYearTermLoanFacilityExpiresInTwoThousandTwentySixMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">5-year Term Loan Facility Expires in 2026</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FiveYearTermLoanFacilityExpiresInTwoThousandTwentySixMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Five year term loan facility expires in two thousand twenty six.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FiveYearTermLoanFacilityExpiresInTwoThousandTwentySixMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Five Year Term Loan Facility Expires In Two Thousand Twenty Six [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_PooleProfessionalLtdInsuranceAgentsAndBrokersEtAlMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Poole Professional Ltd. Insurance Agents and Brokers et al (Poole)</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_PooleProfessionalLtdInsuranceAgentsAndBrokersEtAlMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Poole Professional Ltd Insurance Agents And Brokers Et Al [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_PooleProfessionalLtdInsuranceAgentsAndBrokersEtAlMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Poole Professional Ltd. Insurance Agents and Brokers et al.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_PooleProfessionalLtdInsuranceAgentsAndBrokersEtAlMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Poole</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_GoodwillAndIntangibleAssetsDisclosureTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Goodwill</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_GoodwillAndIntangibleAssetsDisclosureTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Goodwill and Intangible Assets Disclosure [Text Block]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfCompensationCostForShareBasedPaymentArrangementsAllocationOfShareBasedCompensationCostsByPlanTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Summary of Non-Cash Stock-Based Compensation Expense</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfCompensationCostForShareBasedPaymentArrangementsAllocationOfShareBasedCompensationCostsByPlanTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Share-Based Payment Arrangement, Cost by Plan [Table Text Block]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_CosttoObtainMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Cost to Obtain</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_CosttoObtainMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Costto Obtain [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_CosttoObtainMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Cost to Obtain [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_UseOfEstimates_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Use of Estimates</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_UseOfEstimates_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Use of Estimates, Policy [Policy Text Block]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Debt instrument, variable interest rate</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FiduciaryReceivablesAndLiabilitiesNet_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Fiduciary receivables and liabilities, net</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FiduciaryReceivablesAndLiabilitiesNet_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Fiduciary Receivables and Liabilities, Net</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FiduciaryReceivablesAndLiabilitiesNet_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Fiduciary receivables and liabilities, net.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StockIssuedDuringPeriodSharesIssuedForServices_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Stock Issued During Period, Shares, Issued for Services</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StockIssuedDuringPeriodSharesIssuedForServices_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Directors, Shares</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_AttainmentAgeOfStockPlan_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Attainment age of stock plan</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_AttainmentAgeOfStockPlan_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Attainment Age Of Stock Plan</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_AttainmentAgeOfStockPlan_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Attainment age of stock plan.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Amortization expense estimated, year five (2027)</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Finite-Lived Intangible Asset, Expected Amortization, Year Five</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_UnpaidPolicyClaimsAndClaimsAdjustmentExpensePolicy_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Unpaid Losses and Loss Adjustment Reserve</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_UnpaidPolicyClaimsAndClaimsAdjustmentExpensePolicy_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Unpaid Policy Claims and Claims Adjustment Expense, Policy [Policy Text Block]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_MaterialReconcilingItemsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Segment Reconciling Items</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_MaterialReconcilingItemsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Segment Reconciling Items [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PropertyPlantAndEquipmentUsefulLife_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Property, Plant and Equipment, Useful Life</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PropertyPlantAndEquipmentUsefulLife_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Property, Plant and Equipment, Useful Life</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StockRepurchaseProgramRemainingAuthorizedRepurchaseAmount1_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Stock repurchase program, remaining authorized repurchase amount</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StockRepurchaseProgramRemainingAuthorizedRepurchaseAmount1_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Stock Repurchase Program, Remaining Authorized Repurchase Amount</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ForeignCountryMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Foreign</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ForeignCountryMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Foreign Tax Authority [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FiniteLivedIntangibleAssetsExcludingForeignCurrencyTranslationGross_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Gross carrying value, excluding foreign currency translation</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FiniteLivedIntangibleAssetsExcludingForeignCurrencyTranslationGross_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Finite Lived Intangible Assets Excluding Foreign Currency Translation Gross</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_FiniteLivedIntangibleAssetsExcludingForeignCurrencyTranslationGross_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Finite lived intangible assets excluding foreign currency translation gross.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Amortization expense estimated, year three (2025)</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Finite-Lived Intangible Asset, Expected Amortization, Year Three</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CommonStockSharesAuthorized_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Common stock, shares authorized (in shares)</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CommonStockSharesAuthorized_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Common Stock, Shares Authorized</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_OperatingAndVariableLeaseCost_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Operating and variable lease cost.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_OperatingAndVariableLeaseCost_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Operating And Variable Lease Cost</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_OperatingAndVariableLeaseCost_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Operating lease cost</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_TradingSymbol_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Trading Symbol</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_TradingSymbol_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Trading Symbol</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BusinessAcquisitionsProformaIncomeLossBeforeIncomeTaxes_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Income before income taxes</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BusinessAcquisitionsProformaIncomeLossBeforeIncomeTaxes_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Business Acquisitions Proforma Income Loss Before Income Taxes</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_BusinessAcquisitionsProformaIncomeLossBeforeIncomeTaxes_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Business acquisitions proforma income loss before income taxes.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ReinsuranceLossLossAdjustmentExpensesTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Insurance Company Subsidiary Operations</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ReinsuranceLossLossAdjustmentExpensesTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Reinsurance Loss Loss Adjustment Expenses [Text Block]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_ReinsuranceLossLossAdjustmentExpensesTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Reinsurance Loss, Loss Adjustment Expenses [Text Block]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_SecondAcceleratedShareRepurchaseAgreementMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Second Accelerated Share Repurchase Agreement</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_SecondAcceleratedShareRepurchaseAgreementMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Second Accelerated Share Repurchase Agreement [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_SecondAcceleratedShareRepurchaseAgreementMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Second Accelerated Share Repurchase Agreement [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_WriteOffOfDeferredDebtIssuanceCost_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Write off of deferred debt issuance cost</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_WriteOffOfDeferredDebtIssuanceCost_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Write off of Deferred Debt Issuance Cost</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_DeferredTaxAssetsOperatingLossCarryforwardsAndOtherCarryforwards_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Net operating loss carryforwards and other carryforwards</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_DeferredTaxAssetsOperatingLossCarryforwardsAndOtherCarryforwards_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Deferred Tax Assets Operating Loss Carryforwards And Other Carryforwards</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_DeferredTaxAssetsOperatingLossCarryforwardsAndOtherCarryforwards_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Deferred tax assets operating loss carryforwards and other carryforwards</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_Reserveforpolicycancellations_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Reserve for policy cancellations</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_Reserveforpolicycancellations_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Reserveforpolicycancellations</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_Reserveforpolicycancellations_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Reserve for policy cancellations</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_SubsequentEventTypeAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Subsequent Event Type [Axis]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PerformanceSharesMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Performance Shares</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PerformanceSharesMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Performance Shares [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BalanceSheetLocationAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Balance Sheet Location</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_BalanceSheetLocationAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Balance Sheet Location [Axis]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ComprehensiveIncomeNetOfTax_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Comprehensive Income (Loss), Net of Tax, Attributable to Parent</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ComprehensiveIncomeNetOfTax_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Comprehensive income</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AccountsPayableCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Accounts payable</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AccountsPayableCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Accounts Payable, Current</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AccountsPayableCurrent_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Accounts Payable, Current, Total</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_WestRidgeInsuranceAgencyIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Yozell</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_WestRidgeInsuranceAgencyIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">West Ridge Insurance Agency, Inc. d/b/a Yozell Associates (Yozell)</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_WestRidgeInsuranceAgencyIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">West Ridge Insurance Agency Inc [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_WestRidgeInsuranceAgencyIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">West ridge insurance agency, inc.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AvailableForSaleDebtSecuritiesAccumulatedGrossUnrealizedLossBeforeTax_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Gross unrealized losses</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_AvailableForSaleDebtSecuritiesAccumulatedGrossUnrealizedLossBeforeTax_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Debt Securities, Available-for-Sale, Accumulated Gross Unrealized Loss, before Tax</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncreaseDecreaseInOtherOperatingAssets_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Other assets (increase) decrease</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncreaseDecreaseInOtherOperatingAssets_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Increase (Decrease) in Other Operating Assets</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_IncreaseDecreaseInOtherOperatingAssets_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Increase (Decrease) in Other Operating Assets, Total</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PlanNameAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Plan Name</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PlanNameAxis_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Plan Name [Axis]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_OtherAcquisitionsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Other Acquisitions</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_OtherAcquisitionsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Other Acquisitions [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_OtherAcquisitionsMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Other Acquisitions.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_TreasuryStockSharesAcquired_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Treasury stock, shares, acquired</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_TreasuryStockSharesAcquired_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Treasury Stock, Shares, Acquired</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_TreasuryStockSharesAcquired_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Purchase of treasury stock, Shares</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_TreasuryStockSharesAcquired_lbl" xlink:role="http://www.xbrl.org/2009/role/negatedLabel">Purchase of treasury stock, Shares</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PropertyPlantAndEquipmentTypeDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Long-Lived Tangible Asset</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_PropertyPlantAndEquipmentTypeDomain_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Long-Lived Tangible Asset [Domain]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_DeferredEmployerOnlyPayrollTaxFirstInstallmentPayment_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">Deferred employer only payroll tax first installment payment.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_DeferredEmployerOnlyPayrollTaxFirstInstallmentPayment_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Deferred Employer Only Payroll Tax First Installment Payment</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_DeferredEmployerOnlyPayrollTaxFirstInstallmentPayment_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Deferred employer-only payroll tax first installment payment</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CommonStockParOrStatedValuePerShare_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Common stock, par value (in dollars per share)</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_CommonStockParOrStatedValuePerShare_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Common Stock, Par or Stated Value Per Share</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityWellKnownSeasonedIssuer_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Entity Well-known Seasoned Issuer</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="dei_EntityWellKnownSeasonedIssuer_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Entity Well-known Seasoned Issuer</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StockIssuedDuringPeriodSharesAcquisitions_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Common stock issued for agency acquisitions, Shares</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StockIssuedDuringPeriodSharesAcquisitions_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Stock Issued During Period, Shares, Acquisitions</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_StockIssuedDuringPeriodSharesAcquisitions_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">Agency acquisition, Shares</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseNet_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Reserve for losses and loss adjustment expense</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseNet_lbl" xlink:role="http://www.xbrl.org/2003/role/label">Liability for Unpaid Claims and Claims Adjustment Expense, Net</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseNet_lbl" xlink:role="http://www.xbrl.org/2003/role/totalLabel">Liability for Unpaid Claims and Claims Adjustment Expense, Net, Total</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseNet_lbl" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel">Liability for Unpaid Claims and Claims Adjustment Expense, Net, Beginning Balance</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_LiabilityForUnpaidClaimsAndClaimsAdjustmentExpenseNet_lbl" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel">Liability for Unpaid Claims and Claims Adjustment Expense, Net, Ending Balance</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_AgisNetworkIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/label">AGIS Network Inc [Member]</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_AgisNetworkIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/documentation">AGIS Network Inc.</link:label>
    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="bro_AgisNetworkIncMember_lbl" xlink:role="http://www.xbrl.org/2003/role/verboseLabel">AGIS</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_ScheduleOfSharebasedCompensationRestrictedStockAndRestrictedStockUnitsActivityTableTextBlock_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Schedule of Performance Stock Plan and 2010 Stock Incentive Plan</link:label>
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    <link:label xml:lang="en-US" xlink:type="resource" xlink:label="us-gaap_VariableLeaseCost_lbl" xlink:role="http://www.xbrl.org/2003/role/terseLabel">Variable lease cost</link:label>
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