XML 22 R6.htm IDEA: XBRL DOCUMENT v3.7.0.1
Nature of Operations
3 Months Ended
Mar. 31, 2017
Accounting Policies [Abstract]  
Nature of Operations

Note 1—Nature of Operations

The Trade Desk, Inc. (the “Company”) was formed in November 2009 as a Delaware corporation. The Company is headquartered in Ventura, California and has offices in various cities in the United States, Europe, Asia and Australia. The Company is a technology company that empowers advertising agencies and other buyers by providing a self-service platform that enables clients to purchase and manage data-driven digital advertising campaigns across various advertising formats.

Secondary Offering

In March 2017, the Company completed a secondary offering in which a total of 7,281,789 shares of Class A common stock were sold by certain selling stockholders. See Note 7—Capitalization.

Risks

The Company is subject to certain business risks, including dependence on key employees, competition, market acceptance of the Company’s platform, ability to source demand from buyers of advertising inventory, availability of debt financing and dependence on growth to achieve its business plan.