<SEC-DOCUMENT>0001957799-24-000243.txt : 20240923
<SEC-HEADER>0001957799-24-000243.hdr.sgml : 20240923
<ACCEPTANCE-DATETIME>20240923160703
ACCESSION NUMBER:		0001957799-24-000243
CONFORMED SUBMISSION TYPE:	144
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20240923
DATE AS OF CHANGE:		20240923

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Trade Desk, Inc.
		CENTRAL INDEX KEY:			0001671933
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370]
		ORGANIZATION NAME:           	06 Technology
		IRS NUMBER:				271887399
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		144
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	001-37879
		FILM NUMBER:		241316333

	BUSINESS ADDRESS:	
		STREET 1:		42 N. CHESTNUT STREET
		CITY:			VENTURA
		STATE:			CA
		ZIP:			93001
		BUSINESS PHONE:		(805) 585-3434

	MAIL ADDRESS:	
		STREET 1:		42 N. CHESTNUT STREET
		CITY:			VENTURA
		STATE:			CA
		ZIP:			93001

REPORTING-OWNER:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Green Jeffrey Terry
		CENTRAL INDEX KEY:			0001671445
		ORGANIZATION NAME:           	

	FILING VALUES:
		FORM TYPE:		144

	MAIL ADDRESS:	
		STREET 1:		42 N. CHESTNUT STREET
		CITY:			VENTURA
		STATE:			CA
		ZIP:			93001
</SEC-HEADER>
<DOCUMENT>
<TYPE>144
<SEQUENCE>1
<FILENAME>primary_doc.xml
<TEXT>
<XML>
<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001671445</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001671933</issuerCik>
      <issuerName>Trade Desk, Inc.</issuerName>
      <secFileNumber>001-37879</secFileNumber>
      <issuerAddress>
        <com:street1>42 N. CHESTNUT STREET</com:street1>
        <com:city>VENTURA</com:city>
        <com:stateOrCountry>CA</com:stateOrCountry>
        <com:zipCode>93001</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>(805) 585-3434</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Green Jeffrey Terry</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Officer</relationshipToIssuer>
        <relationshipToIssuer>Director</relationshipToIssuer>
        <relationshipToIssuer>10% Stockholder</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Wells Fargo Clearing Services</name>
        <address>
          <com:street1>1 N. Jefferson Ave.</com:street1>
          <com:city>St. Louis</com:city>
          <com:stateOrCountry>MO</com:stateOrCountry>
          <com:zipCode>63103</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>200000</noOfUnitsSold>
      <aggregateMarketValue>21672000.00</aggregateMarketValue>
      <noOfUnitsOutstanding>447658970</noOfUnitsOutstanding>
      <approxSaleDate>09/23/2024</approxSaleDate>
      <securitiesExchangeName>Nasdaq</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>12/13/2022</acquiredDate>
      <natureOfAcquisitionTransaction>Incentive Stock Options</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>2454</amountOfSecuritiesAcquired>
      <paymentDate>12/13/2022</paymentDate>
      <natureOfPayment>cash</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>01/21/2022</acquiredDate>
      <natureOfAcquisitionTransaction>Incentive Stock Options</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>580</amountOfSecuritiesAcquired>
      <paymentDate>01/21/2022</paymentDate>
      <natureOfPayment>cash</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>05/10/2022</acquiredDate>
      <natureOfAcquisitionTransaction>Incentive Stock Options</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>2320</amountOfSecuritiesAcquired>
      <paymentDate>05/10/2022</paymentDate>
      <natureOfPayment>cash</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>05/10/2022</acquiredDate>
      <natureOfAcquisitionTransaction>Non-Qualified Stock Options</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>40320</amountOfSecuritiesAcquired>
      <paymentDate>05/10/2022</paymentDate>
      <natureOfPayment>cash</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>11/16/2023</acquiredDate>
      <natureOfAcquisitionTransaction>Non-Qualified Stock Options</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>70650</amountOfSecuritiesAcquired>
      <paymentDate>11/16/2023</paymentDate>
      <natureOfPayment>cash</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>01/21/2022</acquiredDate>
      <natureOfAcquisitionTransaction>Incentive Stock Options</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>3530</amountOfSecuritiesAcquired>
      <paymentDate>01/21/2022</paymentDate>
      <natureOfPayment>cash</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>11/15/2021</acquiredDate>
      <natureOfAcquisitionTransaction>Incentive Stock Options</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>17300</amountOfSecuritiesAcquired>
      <paymentDate>11/15/2021</paymentDate>
      <natureOfPayment>cash</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>11/15/2021</acquiredDate>
      <natureOfAcquisitionTransaction>Incentive Stock Options</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>26730</amountOfSecuritiesAcquired>
      <paymentDate>11/15/2021</paymentDate>
      <natureOfPayment>cash</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>08/28/2024</acquiredDate>
      <natureOfAcquisitionTransaction>Non-Qualified Stock Options</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>5730</amountOfSecuritiesAcquired>
      <paymentDate>08/28/2024</paymentDate>
      <natureOfPayment>cash</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>08/28/2024</acquiredDate>
      <natureOfAcquisitionTransaction>Non-Qualified Stock Options</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>30386</amountOfSecuritiesAcquired>
      <paymentDate>08/28/2024</paymentDate>
      <natureOfPayment>cash</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Jeff Green Trust</name>
        <address>
          <com:street1>42 N. Chestnut Street</com:street1>
          <com:city>Ventura</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>93001</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Class A Common Stock</securitiesClassTitle>
      <saleDate>08/22/2024</saleDate>
      <amountOfSecuritiesSold>135922</amountOfSecuritiesSold>
      <grossProceeds>14093880.67</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Jeff Green Trust</name>
        <address>
          <com:street1>42 N. Chestnut Street</com:street1>
          <com:city>Ventura</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>93001</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Class A Common Stock</securitiesClassTitle>
      <saleDate>08/26/2024</saleDate>
      <amountOfSecuritiesSold>283429</amountOfSecuritiesSold>
      <grossProceeds>29523288.21</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Jeff Green Trust</name>
        <address>
          <com:street1>42 N. Chestnut Street</com:street1>
          <com:city>Ventura</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>93001</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Class A Common Stock</securitiesClassTitle>
      <saleDate>09/20/2024</saleDate>
      <amountOfSecuritiesSold>200000</amountOfSecuritiesSold>
      <grossProceeds>21888300.31</grossProceeds>
    </securitiesSoldInPast3Months>
    <remarks>Shares were sold by Jeff Green Trust, Jeffrey T. Green is a TTEE of the trust and is a director/officer/10 percent shareholder of the issuer.</remarks>
    <noticeSignature>
      <noticeDate>09/23/2024</noticeDate>
      <planAdoptionDates>
        <planAdoptionDate>03/15/2024</planAdoptionDate>
      </planAdoptionDates>
      <signature>Jeffrey Terry Green</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
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</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
