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Goodwill and Other Identifiable Intangible Assets (Tables) | 3 Months Ended
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Mar. 31, 2024
Goodwill and Intangible Assets Disclosure [Abstract] |
Carrying Amount of Goodwill Attributable to Each Reportable Segment | The change in the carrying amount of goodwill attributable to each reportable segment for the three months ended March 31, 2024 was as follows:
($ in millions) | Performance Coatings |  | Industrial Coatings |  | Total
January 1, 2024 | $4,994 |  |  | $1,206 |  |  | $6,200 |
Acquisitions, including purchase accounting adjustments | 3 |  |  | — |  |  | 3 |
Foreign currency impact | (47) |  |  | (16) |  |  | (63) |
March 31, 2024 | $4,950 |  |  | $1,190 |  |  | $6,140 |
As of both March 31, 2024 and December 31, 2023, accumulated goodwill impairment losses totaled $158 million.
Identifiable Intangible Assets with Finite Lives | A summary of the carrying value of the Company's identifiable intangible assets is as follows:
| March 31, 2024 |  | December 31, 2023
($ in millions) | Gross Carrying Amount |  | Accumulated Amortization |  | Net |  | Gross Carrying Amount |  | Accumulated Amortization |  | Net
Indefinite-Lived Identifiable Intangible Assets
Trademarks | $1,453 |  |  | $— |  |  | $1,453 |  |  | $1,442 |  |  | $— |  |  | $1,442 |
Definite-Lived Identifiable Intangible Assets
Acquired technology | $842 |  |  | ($683) |  |  | $159 |  |  | $845 |  |  | ($678) |  |  | $167 |
Customer-related | 1,909 |  |  | (1,255) |  |  | 654 |  |  | 1,933 |  |  | (1,259) |  |  | 674 |
Trade names | 311 |  |  | (180) |  |  | 131 |  |  | 319 |  |  | (180) |  |  | 139 |
Other | 50 |  |  | (48) |  |  | 2 |  |  | 50 |  |  | (48) |  |  | 2 |
Total Definite-Lived Intangible Assets | $3,112 |  |  | ($2,166) |  |  | $946 |  |  | $3,147 |  |  | ($2,165) |  |  | $982 |
Total Identifiable Intangible Assets | $4,565 |  |  | ($2,166) |  |  | $2,399 |  |  | $4,589 |  |  | ($2,165) |  |  | $2,424 |
Schedule of Finite-Lived Intangible Assets, Future Amortization Expense | As of March 31, 2024, estimated future amortization expense of identifiable intangible assets is as follows:
($ in millions) | Future Amortization Expense
Remaining nine months of 2024 | $109 |
2025 | $128 |
2026 | $107 |
2027 | $96 |
2028 | $83 |
2029 | $78 |
Thereafter | $345 |

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