NOTE E. SEGMENT REPORTING

We have two reportable segments, e-commerce and retail. The e-commerce segment has the following merchandise strategies: Williams Sonoma, Pottery Barn, Pottery Barn Kids, West Elm, PBteen, Williams Sonoma Home, Rejuvenation and Mark and Graham, which sell our products through our e-commerce websites and direct mail catalogs. Our e-commerce merchandise strategies are operating segments, which have been aggregated into one reportable segment, e-commerce. The retail segment, which includes our franchise operations, has the following merchandise strategies: Williams Sonoma, Pottery Barn, Pottery Barn Kids, West Elm and Rejuvenation, which sell our products through our retail stores. Our retail merchandise strategies are operating segments, which have been aggregated into one reportable segment, retail. Management’s expectation is that the overall economic characteristics of each of our operating segments will be similar over time based on management’s judgment that the operating segments have had similar historical economic characteristics and are expected to have similar long-term financial performance in the future.

These reportable segments are strategic business units that offer similar products for the home. They are managed separately because the business units utilize two distinct distribution and marketing strategies. Based on management’s best estimate, our operating segments include allocations of certain expenses, including advertising and employment costs, to the extent they have been determined to benefit both channels. These operating segments are aggregated at the channel level for reporting purposes due to the fact that our brands are interdependent for economies of scale and we do not maintain fully allocated income statements at the brand level. As a result, material financial decisions related to the brands are made at the channel level. Furthermore, it is not practicable for us to report revenue by product group.

We use operating income to evaluate segment profitability. Operating income is defined as earnings (loss) before net interest income (expense) and income taxes. Unallocated costs before interest and income taxes include corporate employee-related costs, occupancy expenses (including depreciation expense), administrative costs and third-party service costs, primarily in our corporate administrative and systems departments. Unallocated assets include corporate cash and cash equivalents, prepaid expenses, the net book value of corporate facilities and related information systems, deferred income taxes and other corporate long-lived assets.

Income taxes are calculated at an entity level and are not allocated to our reportable segments.

Segment Information


In thousands	E-commerce		Retail		Unallocated			Total
Thirteen weeks ended October 29, 2017
Net revenues¹	$	690,045	$	609,291	$	—		$	1,299,336
Depreciation and amortization expense		6,870		22,555		16,000			45,425
Operating income (loss)		142,865		42,804		(74,856	)		110,813
Capital expenditures		13,184		22,066		17,844			53,094
Thirteen weeks ended October 30, 2016
Net revenues¹	$	648,743	$	596,642	$	—		$	1,245,385
Depreciation and amortization expense		7,812		21,676		14,888			44,376
Operating income (loss) ²		150,164		47,080		(87,265	)		109,979
Capital expenditures		5,231		25,820		18,241			49,292
Thirty-nine weeks ended October 29, 2017
Net revenues¹	$	1,901,348	$	1,711,101	$	—		$	3,612,449
Depreciation and amortization expense		20,625		67,282		47,566			135,473
Operating income (loss) ²		410,008		99,110		(254,247	)		254,871
Assets³		732,842		1,156,117		691,425			2,580,384
Capital expenditures		24,173		61,851		49,797			135,821
Thirty-nine weeks ended October 30, 2016
Net revenues¹	$	1,824,660	$	1,677,571	$	—		$	3,502,231
Depreciation and amortization expense		23,415		63,764		40,566			127,745
Operating income (loss) ²		414,442		110,422		(268,084	)		256,780
Assets³		664,105		1,118,913		670,314			2,453,332
Capital expenditures		13,673		64,699		48,797			127,169

Includes net revenues related to our international operations (including our operations in Canada, Australia, the United Kingdom and our franchise businesses) of approximately $84.1 million and $82.8 million for the thirteen weeks ended October 29, 2017 and October 30, 2016, respectively, and $234.1 million and $232.5 million for the thirty-nine weeks ended October 29, 2017 and October 30, 2016, respectively.

Includes $5.7 million of severance-related charges for the thirty-nine weeks ended October 29, 2017 and $1.2 million and $14.4 million of severance-related charges for the thirteen and thirty-nine weeks ended October 30, 2016, respectively, primarily in our corporate functions, which is recorded in selling, general and administrative expenses within the unallocated segment.

³	Includes long-term assets related to our international operations of approximately $58.5 million and $59.2 million as of October 29, 2017 and October 30, 2016, respectively.