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SEGMENT REPORTING

6 Months Ended

Aug. 04, 2019

SEGMENT REPORTING

NOTE E. SEGMENT REPORTING

We identify our operating segments according to how our business activities are managed and evaluated.

Prior to fiscal 2019, we managed e-commerce merchandise strategies, which included the results of Williams Sonoma, Pottery Barn, Pottery Barn Kids, West Elm, Pottery Barn Teen, Williams Sonoma Home, Rejuvenation and Mark and Graham, separately from our retail business. Because these merchandising strategies shared similar economic and other qualitative characteristics, they had been aggregated into the e-commerce reportable segment. Also, prior to fiscal 2019, we managed retail merchandise strategies, which included the results of our retail stores for Williams Sonoma, Pottery Barn, Pottery Barn Kids, West Elm and Rejuvenation, separately from our e-commerce business. Because these merchandising strategies shared similar economic and other qualitative characteristics, they had been aggregated into the retail reportable segment.

Beginning in fiscal 2019, due to the convergence of our e-commerce and retail businesses and to better align with how we manage our omni-channel business, we have combined the results of our e-commerce and retail merchandise strategies at the overall brand level. Each of our brands are operating segments. Because they share similar economic and other qualitative characteristics, we have aggregated our operating segments into a single reportable segment.

The following table summarizes our net revenues by brand for the thirteen and twenty-six weeks ended August 4, 2019 and July 29, 2018. We have updated fiscal 2018 results to conform with the current year presentation.

		Thirteen Weeks Ended								Twenty-six Weeks Ended
In thousands		August 4, 2019				July 29, 2018				August 4, 2019				July 29, 2018
Pottery Barn		$	524,847			$	506,460			$	1,016,973			$	996,831
West Elm			357,574				301,213				667,057				574,562
Williams Sonoma			191,374				195,178				386,267				396,156
Pottery Barn Kids and Teen			227,853				213,807				404,899				394,203
Other1			69,166				58,516				136,750				116,422
Total2		$	1,370,814			$	1,275,174			$	2,611,946			$	2,478,174

1 Primarily consists of net revenues from our international franchise operations, Rejuvenation and Mark and Graham.

2 Includes net revenues related to our international operations (including our operations in Canada, Australia, the United Kingdom and our franchise businesses) of approximately $87.7 million and $80.7 million for the thirteen weeks ended August 4, 2019 and July 29, 2018, respectively, and approximately $174.3 million and $160.1million for the twenty-six weeks ended August 4,2019 and July 29, 2018, respectively.

Long-lived assets by geographic location are as follows:

In thousands		August 4, 2019				July 29, 2018
U.S.		$	2,146,995			$	1,077,547
International			164,667				52,938
Total		$	2,311,662			$	1,130,485

X

- Definition

The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments.

+ References

Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-URI http://asc.fasb.org/topic&trid=2134510

+ Details

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