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SEGMENT REPORTING

9 Months Ended

Nov. 03, 2019

SEGMENT REPORTING

NOTE E. SEGMENT REPORTING

We identify our operating segments according to how our business activities are managed and evaluated.

Prior to fiscal 2019, we managed e-commerce merchandise strategies, which included the results of Williams Sonoma, Pottery Barn, Pottery Barn Kids, West Elm, Pottery Barn Teen, Williams Sonoma Home, Rejuvenation and Mark and Graham, separately from our retail business. Because these merchandising strategies shared similar economic and other qualitative characteristics, they had been aggregated into the e-commerce reportable segment. Also, prior to fiscal 2019, we managed retail merchandise strategies, which included the results of our retail stores for Williams Sonoma, Pottery Barn, Pottery Barn Kids, West Elm and Rejuvenation, separately from our e-commerce business. Because these merchandising strategies shared similar economic and other qualitative characteristics, they had been aggregated into the retail reportable segment.

Beginning in fiscal 2019, due to the convergence of our e-commerce and retail businesses and to better align with how we manage our omni-channel business, we have combined the results of our e-commerce and retail merchandise strategies at the overall brand level. Each of our brands are operating segments. Because they share similar economic and other qualitative characteristics, we have aggregated our operating segments into a single reportable segment.

The following table summarizes our net revenues by brand for the thirteen and thirty-nine weeks ended November 3, 2019 and October 28, 2018. We have updated fiscal 2018 results to conform with the current year presentation.

		Thirteen Weeks Ended								Thirty-nine Weeks Ended
In thousands		November 3, 2019				October 28, 2018				November 3, 2019				October 28, 2018
Pottery Barn		$	556,985			$	533,469			$	1,573,958			$	1,530,300
West Elm			390,341				339,099				1,057,398				913,662
Williams Sonoma			205,493				203,936				591,761				600,092
Pottery Barn Kids and Teen			228,051				227,331				632,950				621,534
Other1			61,602				53,148				198,351				169,569
Total2		$	1,442,472			$	1,356,983			$	4,054,418			$	3,835,157

1 Primarily consists of net revenues from our international franchise operations, Rejuvenation and Mark and Graham.

2 Includes net revenues related to our international operations (including our operations in Canada, Australia, the United Kingdom and our franchise businesses) of approximately $86.2 million and $79.0 million for the thirteen weeks ended November 3, 2019 and October 28, 2018, respectively, and approximately $260.5 million and $239.1 million for the thirty-nine weeks ended November 3, 2019 and October 28, 2018, respectively.

Long-lived assets by geographic location are as follows:

In thousands		November 3, 2019				October 28, 2018
U.S.		$	2,140,505			$	1,076,367
International			164,074				50,966
Total		$	2,304,579			$	1,127,333

X

- Definition

The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments.

+ References

Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-URI http://asc.fasb.org/topic&trid=2134510

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