Segment Reporting

12 Months Ended

Feb. 02, 2020

Note K: Segment Reporting

We identify our operating segments according to how our business activities are managed and evaluated.

Prior to fiscal 2019, we managed

e-commerce

merchandise strategies, which included the results of Williams Sonoma, Pottery Barn, Pottery Barn Kids, West Elm, Pottery Barn Teen, Williams Sonoma Home, Rejuvenation and Mark and Graham, separately from our retail business. Because these merchandising strategies shared similar economic and other qualitative characteristics, they had been aggregated into the

e-commerce

reportable segment. Also, prior to fiscal 2019, we managed retail merchandise strategies, which included the results of our retail stores for Williams Sonoma, Pottery Barn, Pottery Barn Kids, West Elm and Rejuvenation, separately from our

e-commerce

business. Because these merchandising strategies shared similar economic and other qualitative characteristics, they had been aggregated into the retail reportable segment.

Beginning in fiscal 2019, due to the convergence of our

e-commerce

and retail businesses and to better align with how we manage our

omni

-channel business, we have combined the results of our

e-commerce

and retail merchandise strategies at the overall brand level. Each of our brands are operating segments. Because they share similar economic and other qualitative characteristics, we have aggregated our operating segments into a single reportable segment.

The following table summarizes our net revenues by brand for fiscal 2019

, fiscal 2018

and fiscal 2017. We have updated fiscal 2018

and fiscal 2017

results to conform with the current year presentation.



In thousands	Fiscal 2019 (52 weeks)		Fiscal 2018 (53 weeks)		Fiscal 2017 (52 weeks)
Pottery Barn	$	2,214,397	$	2,177,344	$	2,066,302
West Elm		1,466,537		1,292,928		1,114,339
Williams Sonoma		1,032,368		1,056,125		1,022,434
Pottery Barn Kids and Teen		908,561		895,762		860,468
Other 1		276,145		249,434		228,816
Total 2	$	5,898,008	$	5,671,593	$	5,292,359

1	Primarily consists of net revenues from our international franchise operations, Rejuvenation and Mark and Graham.

Includes net revenues related to our international operations (including our operations in Canada, Australia, the United Kingdom and our franchise businesses) of approximately $365.6

million

$346.8

million

and

$328.2

million

for fiscal 2019, fiscal 2018 and fiscal 2017, respectively

Long-lived assets by geographic location are as follows:



In thousands	Feb. 2, 2020 1		Feb. 3, 2019 1
U.S.	$	2,132,635	$	1,068,196
International		165,772		50,305
Total	$	2,298,407	$	1,118,501

In fiscal 2019, we adopted Accounting Standards Update (“ASU”) 2016-02, Leases, as of the adoption date. Amounts reported for fiscal 2018 and prior years have not been adjusted, and continue to be reported in accordance with previous lease accounting guidance. See Note A to the Consolidated Financial Statements.