XML 33 R19.htm IDEA: XBRL DOCUMENT v3.21.1
Segment Reporting
12 Months Ended
Jan. 31, 2021
Segment Reporting
Note K: Segment Reporting
Prior to fiscal 2019 we managed our
e-commerce
and retail merchandising strategies separately. Beginning in fiscal 2019, due to the convergence of our
e-commerce
and retail businesses, and to better align with how we manage our omni-channel businesses, we combined the results of our
e-commerce
and retail merchandising strategies at the overall brand level. We identify our operating segments according to how our business activities are managed and evaluated. Each of our brands are operating segments. Because they share similar economic and other qualitative characteristics, we have aggregated our operating segments into a single reportable segment.
The following table summarizes our net revenues by brand for fiscal 2020, fiscal 2019 and fiscal 2018. We have updated fiscal 2018 results to conform with the current year presentation.
 
In thousands
  
Fiscal 2020
(52 weeks)
    
Fiscal 2019
(52 weeks)
    
Fiscal 2018
(53 weeks)
 
Pottery Barn
   $ 2,526,241      $ 2,214,397      $ 2,177,344  
West Elm
     1,682,254        1,466,537        1,292,928  
Williams Sonoma
     1,242,271        1,032,368        1,056,125  
Pottery Barn Kids and Teen
     1,042,531        908,561        895,762  
Other1
     289,892        276,145        249,434  
Total2
   $     6,783,189      $     5,898,008      $     5,671,593  
 
1
 
Primarily consists of net revenues from our international franchise operations, Rejuvenation and Mark and Graham.
2
 
Includes net revenues related to our international operations (including our operations in Canada, Australia, the United Kingdom and our franchise businesses) of approximately $345.7 million, $365.6 million and $346.8 million for fiscal 2020, fiscal 2019 and fiscal 2018, respectively.
Long-lived assets by geographic location are as follows:
In thousands
   Jan. 31, 2021      Feb. 2, 2020  
U.S.
   $ 2,043,950      $ 2,132,635  
International
     150,394        165,772  
Total
   $     2,194,344      $     2,298,407