<SEC-DOCUMENT>0001309014-13-000172.txt : 20130306
<SEC-HEADER>0001309014-13-000172.hdr.sgml : 20130306
<ACCEPTANCE-DATETIME>20130306135916
ACCESSION NUMBER:		0001309014-13-000172
CONFORMED SUBMISSION TYPE:	6-K
PUBLIC DOCUMENT COUNT:		2
CONFORMED PERIOD OF REPORT:	20130306
FILED AS OF DATE:		20130306
DATE AS OF CHANGE:		20130306

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			BCE INC
		CENTRAL INDEX KEY:			0000718940
		STANDARD INDUSTRIAL CLASSIFICATION:	TELEPHONE COMMUNICATIONS (NO RADIO TELEPHONE) [4813]
		IRS NUMBER:				000000000
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		6-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-08481
		FILM NUMBER:		13669042

	BUSINESS ADDRESS:	
		STREET 1:		1 CARREFOUR ALEXANDER-GRAHAM-BELL
		CITY:			VERDUN
		STATE:			A8
		ZIP:			H3E 3B3
		BUSINESS PHONE:		514-786-3891

	MAIL ADDRESS:	
		STREET 1:		1 CARREFOUR ALEXANDER-GRAHAM-BELL
		CITY:			VERDUN
		STATE:			A8
		ZIP:			H3E 3B3

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	BELL CANADA ENTERPRISES INC
		DATE OF NAME CHANGE:	19880111
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<TYPE>6-K
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<FILENAME>htm_7490.htm
<DESCRIPTION>LIVE FILING
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BCE Inc.&nbsp;-&nbsp;Form&nbsp;6-K
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UNITED STATES<BR>
SECURITIES AND EXCHANGE COMMISSION<BR>
Washington, D.C. 20549</B>
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<FONT SIZE="+2" FACE="Arial"><B>FORM 6-K</B></FONT><BR>

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<FONT size="+1">
REPORT OF FOREIGN PRIVATE ISSUER<BR>PURSUANT TO RULE 13a-16 OR 15d-16<BR>UNDER THE SECURITIES EXCHANGE ACT OF 1934
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March 6, 2013
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	<FONT SIZE="+2"><B>BCE Inc.</B></FONT><BR>
	<FONT SIZE="-7">&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;</FONT>
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	<FONT SIZE="-1">(Translation of registrant&#146;s name into English)</FONT>
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	&nbsp;
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      <FONT FACE="Courier" SIZE="+0">1, Carrefour Alexander-Graham-Bell<br>Corporate Secretary's Office<br>Building A7<br>Verdun, Quebec H3E 3B3</FONT>
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        <FONT SIZE="-7">&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;</FONT><BR>
	    <FONT SIZE="-1">(Address of principal executive office)</FONT>
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	&nbsp;
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	Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]&nbsp;Form 20-F&nbsp;&nbsp;&nbsp;&nbsp;[<FONT FACE="Courier">x</FONT>]&nbsp;Form 40-F
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        &nbsp;
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        Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]
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        &nbsp;
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        Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]
    </TD>
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        &nbsp;
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        Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934:&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]&nbsp;Yes&nbsp;&nbsp;&nbsp;&nbsp;[<FONT FACE="Courier">x</FONT>]&nbsp;No
    </TD>
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        &nbsp;
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        If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b):&nbsp;&nbsp;&nbsp;<FONT FACE="Courier"><U>&nbsp;n/a&nbsp;</U></FONT>
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        &nbsp;
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<PRE>
Press Release-March 6, 2013
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<B>SIGNATURES</B>
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       Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
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       &nbsp;
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    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="4%%">
       &nbsp;
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       BCE Inc.
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       &nbsp;
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       Date: March 6, 2013
    </TD>
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       By:
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       Alain F. Dussault<BR><HR WIDTH="30%" NOSHADE>
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       &nbsp;
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       Name:&nbsp;
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       Alain F. Dussault
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       Title:
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       Corporate Secretary
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EXHIBIT&nbsp;INDEX
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      &nbsp;
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      <FONT SIZE="-1"><B>Description</B></FONT>
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      <FONT SIZE="2">Press Release-March 6, 2013</FONT>
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Exhibit&nbsp;&nbsp;EX-1
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<P align="left" style="font-size: 10pt"><FONT style="font-size: 11pt">&#091;BELL LOGO&#093;
</FONT>

<P align="left" style="font-size: 11pt">For Immediate Release


<P align="left" style="font-size: 11pt"><B>Astral and Bell Media ready to deliver more for Canadian consumers, creators and communities</B>


<P>
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">

<TR valign="top" style="font-size: 11pt; color: #000000; background: transparent">
    <TD width="1%" nowrap align="right">&#149;</TD>
    <TD width="1%">&nbsp;</TD>
    <TD>New application to join Astral and Bell Media made public by the CRTC today</TD>
</TR>

</TABLE>


<P>
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">

<TR valign="top" style="font-size: 11pt; color: #000000; background: transparent">
    <TD width="1%" nowrap align="right">&#149;</TD>
    <TD width="1%">&nbsp;</TD>
    <TD>Significant new investment in French-language programming and Qu&#233;bec initiatives</TD>
</TR>

</TABLE>


<P>
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">

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    <TD width="1%" nowrap align="right">&#149;</TD>
    <TD width="1%">&nbsp;</TD>
    <TD>Commitment of extensive benefits to create exceptional programming, promote Canadian
talent, connect communities and enhance consumer participation</TD>
</TR>

</TABLE>


<P>
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">

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    <TD width="1%" nowrap align="right">&#149;</TD>
    <TD width="1%">&nbsp;</TD>
    <TD>All local TV stations to stay open with current levels of local programming</TD>
</TR>

</TABLE>


<P>
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">

<TR valign="top" style="font-size: 11pt; color: #000000; background: transparent">
    <TD width="1%" nowrap align="right">&#149;</TD>
    <TD width="1%">&nbsp;</TD>
    <TD>Learn more about Astral and Bell Media at <FONT style="font-size: 12pt"><U>CanadiansDeserveMore.ca</U></FONT></TD>
</TR>

</TABLE>


<P align="left" style="font-size: 12pt"><FONT style="font-size: 11pt">MONTR&#201;AL, March&nbsp;6, 2013 &#150; Astral Media Inc. (Astral) and BCE Inc. (Bell) today welcomed the
public gazetting of their revised application to the Canadian Radio-television Telecommunications
Commission (CRTC)&nbsp;to unite Astral and Bell Media.
</FONT>

<P align="left" style="font-size: 11pt">&#147;Astral and Bell are ready to propel Canadian broadcasting forward by raising the bar in consumer
choice, programming innovation and industry competition. Our proposal includes major investments in
a broad range of new TV, radio and film content, and the development of innovative ways to deliver
this fresh and compelling media to consumers across all platforms,&#148; said George Cope, President and
CEO of BCE and Bell Canada. &#147;This new application to the CRTC clearly demonstrates the tremendous
value the combination of these two all-Canadian media brands will mean for the Canadian public and
their broadcasting industry.&#148;


<P align="left" style="font-size: 11pt">The tangible benefits package of $174.64&nbsp;million proposed by Astral and Bell will result in the
development and promotion of exceptional new Canadian TV and film content in French and English,
significant new investment in radio and emerging musical talent, and new and enhanced initiatives
to grow media training and consumer participation in Canadian broadcasting. In addition to these
new proposed benefits of $174.64&nbsp;million, Bell earlier committed more than $240&nbsp;million in tangible
benefits when it acquired CTV to form Bell Media in 2011.


<P align="left" style="font-size: 11pt">&#147;Canadians want more new options in the way they access the best local and national programming,
and they want a competitive and dynamic Canadian broadcasting industry,&#148; said Ian Greenberg,
President and CEO of Astral. &#147;Our new application to the CRTC outlines how a united Astral and Bell
Media will deliver what the Canadian public is asking for.&#148;


<P align="left" style="font-size: 11pt">Canadians can learn more about Astral and Bell Media at </FONT><FONT style="font-size: 12pt"><U>CanadiansDeserveMore.ca</FONT><FONT style="font-size: 11pt"></U>,
the information portal for the transaction. The updated website outlines the benefits of a united
Astral and Bell Media for consumers and the broadcast industry, with interactive features allowing
visitors to show their support for the transaction and get answers to their questions about the
proposal.
</FONT>

<P align="left" style="font-size: 11pt"><B>Major new Canadian content spending</B>
<BR>
Of the $124.6&nbsp;million in TV benefits, 85% will go to independent, on-screen productions, with $73.1
million dedicated to French-language programming and $32.81&nbsp;million to English-language.


<P align="left" style="font-size: 11pt">&#147;Bell Media and Astral are committed to bringing the very best Canadian and international content
to consumers in all the ways they want. Innovative viewing options like TMN Go from Astral and Bell
Media TV Everywhere are just the start of the world-class products we&#146;ll create that rival anything
that international broadcasters offer &#150; and we guarantee investment in Canadian content and our
broadcasting community that they can never deliver,&#148; said Kevin Crull, President of Bell Media.
&#147;We&#146;ve based our revised proposal closely on the range of feedback we&#146;ve heard from consumers, and
we&#146;re ensuring that their direct participation in our industry will grow.&#148;


<P align="left" style="font-size: 11pt">Included in the TV benefits is significant support for the direct engagement of consumers in
Canadian broadcasting. In 2012, Bell Media established the $3&nbsp;million Broadcasting Participation
Fund, and now proposes to increase the fund by an additional $2&nbsp;million over the next 5&nbsp;years as
part of these benefits. A further $2.73&nbsp;million is dedicated to consumer education initiatives,
$2.69&nbsp;million to media training and development, and an additional $500,000 for the Canadian
Broadcast Standards Council. In total, approximately 15% of the TV benefits, or $18.69&nbsp;million,
will be invested in social benefits.


<P align="left" style="font-size: 11pt"><B>More French-language production and promotion</B>
<BR>
A united Astral and Bell Media will bring new consumer choices in French-language programming and
greater competition to Qu&#233;bec media.


<P align="left" style="font-size: 11pt">Astral and Bell Media will launch a range of new French-language services, including <I>Investigation</I>
based on the successful Discovery TV franchise with programming specifically tailored to Qu&#233;bec
audiences. Bell Media&#146;s new joint venture with Cirque du Soleil will also contribute to further
developing Qu&#233;bec&#146;s world-renowned creative industry, while the Cirque&#146;s existing library will have
new distribution platforms both in Canada and abroad.


<P align="left" style="font-size: 11pt">The TV and film benefits package will include $23.8&nbsp;million for feature film initiatives in the
Harold Greenberg Fund, $18.8&nbsp;million of which will go to French-language projects. An additional $4
million will fund the creation of a French-language Television Format Development Initiative for
independent producers, directors, writers and actors to stimulate the development of new talent,
from the ideas stage to pilot production. An additional $5&nbsp;million will go towards Telefilm
Canada&#146;s innovative Private Donation Fund, and $4.9&nbsp;million will be invested in French-language
youth programming initiatives. $43.65&nbsp;million will be dedicated to French-language programming as
part of a $68.21&nbsp;million investment in the development, creation and production of additional TV
programming of national interest.


<P align="left" style="font-size: 11pt"><B>Fresh investment in Canadian radio</B>
<BR>
Astral and Bell Media will direct $50.04&nbsp;million in benefits to radio, developing emerging musical
talent, showcasing Canada&#146;s hottest rising stars, and opening new doors to action and education in
Canadian music.


<P align="left" style="font-size: 11pt">New initiatives such as the Bell Media Emerging Artist Development Program and the Breakthrough
Canada Showcase Series will be implemented, over and above the French and


<P align="left" style="font-size: 11pt">English-language benefits that will also be directed to existing CRTC-established radio funds,
including Radio Starmaker, Fonds Radiostar Factor and the Community Radio Fund of Canada.


<P align="left" style="font-size: 11pt">Bell Media will become the first national radio broadcaster to commit to a minimum of 25% of
airplay for emerging Canadian artists at applicable stations. The companies will also direct more
than $8&nbsp;million to showcase rising Canadian talent, including development of a free cross-Canada
summer festival spotlighting emerging artists and new French-language festivals highlighting up and
coming acts.


<P align="left" style="font-size: 11pt"><B>Commitment to local and regional programming</B>
<BR>
Canadian viewers are deeply committed to their local programming and local TV stations. Astral and
Bell Media will keep all their local TV stations open and maintain local programming at least
through the length of their current licence terms. Local programming at all Astral and Bell Media
stations already exceeds the minimum required by the CRTC.


<P align="left" style="font-size: 11pt">The united companies will appoint executives in Montr&#233;al and Toronto to be Canadian programming
champions. Montr&#233;al will be media headquarters for French-language content, under the leadership of
the Astral management team, while English-language programming will be managed from Toronto. Bell
Media will also open new regional development offices in Halifax and Vancouver.


<P align="left" style="font-size: 11pt"><B>Astral and Bell Media moving forward</B>
<BR>
This new application to join Astral and Bell Media responds to the public interest concerns
identified by the CRTC in its October&nbsp;18, 2012 decision rejecting the companies&#146; original proposal.
The new application to the CRTC released today was filed on November&nbsp;19 and later amended to
reflect certain terms in the March 4 consent agreement between BCE and the Competition Bureau.


<P align="left" style="font-size: 11pt">Under both the consent agreement with the Competition Bureau and the amended application to the
CRTC, Bell will divest several Astral joint-venture TV services. This will result in a
French-language TV viewership share of 23.0%, and 35.7% in English-language TV viewership.


<P align="left" style="font-size: 11pt">Bell Media will retain 8 Astral TV services: the French-language Super&#201;cran, Cin&#233;Pop, Canal Vie,
Canal D, VRAK TV, and Z T&#233;l&#233;, and English-language services The Movie Network, which includes HBO
Canada, and TMN Encore. These high-quality pay and specialty TV services are key to Bell Media&#146;s
commitment to enhance choice and competition in the Qu&#233;bec media marketplace and deliver the best
content across multiple platforms in innovative new ways.


<P align="left" style="font-size: 11pt">Bell Media will also retain Astral&#146;s 2 rural over-the-air TV stations in British Columbia, CJDC in
Dawson Creek and CFTK in Terrace, and Astral&#146;s interest in the Viewer&#146;s Choice Canada pay-per-view
service.


<P align="left" style="font-size: 11pt">Consistent with the CRTC&#146;s policy on radio ownership, Bell is also divesting 10 English-language
radio stations. Because of the strong desire expressed by Montr&#233;al sports fans to retain TSN Radio
690 as an English-language sports station, Bell Media has filed a separate application with the
CRTC requesting permission to continue to operate TSN 690 as an English-language sports radio
station.


<P align="left" style="font-size: 11pt">Even after the planned divestitures, Bell has retained approximately four-fifths of the original
value of the Astral transaction &#150; the retained TV services, retained radio and Astral&#146;s out-of-
<BR>
home advertising business represent approximately 77% of Astral&#146;s EBITDA (earnings before interest,
taxes, depreciation and amortization).


<P align="left" style="font-size: 11pt">Originally announced in March&nbsp;2012, the $3.38-billion transaction to join Astral and Bell Media was
approved by shareholders representing more than 99% of Astral shares and the Qu&#233;bec Superior Court.
Due to the need for regulatory approvals, Astral and Bell on November&nbsp;19, 2012 extended the outside
date for closing the transaction to June&nbsp;1, 2013, with both Astral and Bell having the right to
postpone it further to July&nbsp;31, 2013.


<P align="left" style="font-size: 11pt"><B>About Astral</B>
<BR>
Founded in 1961, Astral Media Inc. (TSX: ACM.A/ACM.B) is one of Canada&#146;s largest media companies.
It operates several media properties &#151; pay and specialty television, radio, out-of-home
advertising, and digital &#151; that are among the most popular in the country. Astral plays a central
role in community life across the country by offering diverse, rich, and vibrant programming that
meets the tastes and needs of consumers and advertisers alike. To learn more about Astral, please
visit Astral.com.


<P align="left" style="font-size: 11pt"><B>About Bell</B>
<BR>
Headquartered in Montr&#233;al since its founding in 1880, Bell is Canada&#146;s largest communications
company, providing consumers and business with solutions to all their communications needs. Bell
Media is Canada&#146;s premier multimedia company with leading assets in television, radio and digital
media. Bell is wholly owned by Montr&#233;al&#146;s BCE Inc. (TSX, NYSE: BCE). For more information, please
visit Bell.ca.


<P align="left" style="font-size: 11pt">The Bell Mental Health Initiative is a multi-year charitable program that promotes mental health
across Canada via the Bell Let&#146;s Talk Day anti-stigma campaign and support for community care,
research and workplace best practices. To learn more, please visit Bell.ca/LetsTalk.


<P align="left" style="font-size: 11pt"><B>Caution Concerning Forward-Looking Statements</B>
<BR>
Certain statements made in this news release, including, but not limited to, statements relating to
the proposed acquisition by BCE Inc. (BCE)&nbsp;of Astral Media Inc. (Astral), certain benefits expected
to result from this transaction, BCE&#146;s plans and objectives, and other statements that are not
historical facts, are forward-looking. Forward-looking statements, by their very nature, are
subject to inherent risks and uncertainties and are based on several assumptions which give rise to
the possibility that actual results or events could differ materially from our expectations
expressed in or implied by such forward-looking statements. As a result, we cannot guarantee that
any forward-looking statement will materialize and you are cautioned not to place undue reliance on
these forward-looking statements.
<BR>
The forward-looking statements contained in this news release describe our expectations at the date
of this news release and, accordingly, are subject to change after such date. Except as may be
required by Canadian securities laws, we do not undertake any obligation to update or revise any
forward-looking statements contained in this news release, whether as a result of new information,
future events or otherwise. Forward-looking statements are provided herein for the purpose of
giving information about the proposed transaction referred to above and its expected impact.
Readers are cautioned that such information may not be appropriate for other purposes. The
completion of the above-mentioned proposed transaction is subject to customary


<P align="left" style="font-size: 11pt">closing conditions, termination rights and other risks and uncertainties including, without
limitation, approval by the CRTC. Accordingly, there can be no assurance that the proposed
transaction will occur, or that it will occur on the terms and conditions currently contemplated by
this news release. The proposed transaction could be modified, restructured or terminated. There
can also be no assurance that the benefits expected to result from the above-mentioned
<BR>
proposed transaction will be fully realized. For additional information with respect to certain of
these and other assumptions and risks relating to BCE&#146;s proposed acquisition of Astral, please
refer to BCE&#146;s 2012 quarterly MD&As , and BCE&#146;s Safe Harbour Notice Concerning Forward-Looking
Statements dated February&nbsp;7, 2013, filed with the Canadian securities commissions (available at
www.sedar.com) and with the U.S. Securities and Exchange Commission (available at www.sec.gov).
These documents are also available on BCE&#146;s website at </FONT><FONT style="font-size: 12pt"><U>www.bce.ca.\</U>
</FONT>

<P align="left" style="font-size: 12pt"><FONT style="font-size: 11pt"><B>Media inquiries:</B>
<BR>
Jacqueline Michelis
<BR>
Bell Media Relations
<BR>
1 855-785-1427
<BR>
<U>jacqueline.michelis@bell.ca</U>
<BR>
<U>@Bell&#151;News</U>
</FONT>

<P align="left" style="font-size: 11pt"><B>Investor inquiries:</B>
<BR>
Thane Fotopoulos
<BR>
BCE Investor Relations
<BR>
(514)&nbsp;870-4619
<BR>
<U>thane.fotopoulos@bell.ca</U>



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