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SHARE-BASED PAYMENTS - Schedule of measurement of the fair values of equity-settled awards (Details) | 12 Months Ended
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Dec. 31, 2025 Y $ / shares | Dec. 31, 2023 yr Y $ / shares | Dec. 31, 2023 yr Y € / shares
Equity-settled awards |  |  |
Disclosure of terms and conditions of share-based payment arrangement [line items] |  |  |
Expected dividends |  | 0.00% | 0.00%
Equity-settled awards | Minimum |  |  |
Disclosure of terms and conditions of share-based payment arrangement [line items] |  |  |
Expected volatility |  | 40.30% | 40.30%
Expected life | yr |  | 1.63 | 1.63
Risk-fee interest rate |  | 2.30% | 2.30%
Equity-settled awards | Maximum |  |  |
Disclosure of terms and conditions of share-based payment arrangement [line items] |  |  |
Expected volatility |  | 45.50% | 45.50%
Expected life | yr |  | 6.00 | 6.00
Risk-fee interest rate |  | 3.20% | 3.20%
2019 & 2023 ESOP | Equity-settled awards |  |  |
Disclosure of terms and conditions of share-based payment arrangement [line items] |  |  |
Expected dividends | 0.00% |  |
2019 & 2023 ESOP | Equity-settled awards | Minimum |  |  |
Disclosure of terms and conditions of share-based payment arrangement [line items] |  |  |
Fair value of underlying share at measurement dates (in USD and EUR per share) | (per share) | $ 13.00 | $ 13.70 | € 12.40
Exercise price (in USD and EUR per share) | (per share) | $ 7.70 | 7.84 | 7.09
Expected volatility | 39.80% |  |
Expected life | 1.03 |  |
Risk-fee interest rate | 4.00% |  |
2019 & 2023 ESOP | Equity-settled awards | Maximum |  |  |
Disclosure of terms and conditions of share-based payment arrangement [line items] |  |  |
Fair value of underlying share at measurement dates (in USD and EUR per share) | (per share) | $ 18.94 | 15.49 | 14.02
Exercise price (in USD and EUR per share) | (per share) | $ 14.19 | 10.69 | 9.68
Expected volatility | 44.40% |  |
Expected life | 5.19 |  |
Risk-fee interest rate | 4.80% |  |
2019 & 2023 ESOP | Time vested options | Minimum |  |  |
Disclosure of terms and conditions of share-based payment arrangement [line items] |  |  |
Fair value of options (in USD and EUR per share) | (per share) |  | 6.07 | 5.50
2019 & 2023 ESOP | Time vested options | Maximum |  |  |
Disclosure of terms and conditions of share-based payment arrangement [line items] |  |  |
Fair value of options (in USD and EUR per share) | (per share) |  | 9.25 | 8.37
2019 & 2023 ESOP | Brand performance-based options | Minimum |  |  |
Disclosure of terms and conditions of share-based payment arrangement [line items] |  |  |
Fair value of options (in USD and EUR per share) | (per share) |  | 5.67 | 5.13
2019 & 2023 ESOP | Brand performance-based options | Maximum |  |  |
Disclosure of terms and conditions of share-based payment arrangement [line items] |  |  |
Fair value of options (in USD and EUR per share) | (per share) |  | 7.59 | 6.87
2019 & 2023 ESOP | Group performance-based options | Minimum |  |  |
Disclosure of terms and conditions of share-based payment arrangement [line items] |  |  |
Fair value of options (in USD and EUR per share) | (per share) |  | 1.92 | 1.74
2019 & 2023 ESOP | Group performance-based options | Maximum |  |  |
Disclosure of terms and conditions of share-based payment arrangement [line items] |  |  |
Fair value of options (in USD and EUR per share) | (per share) |  | 3.57 | 3.23
2019 & 2023 ESOP | Cash-settled awards |  |  |
Disclosure of terms and conditions of share-based payment arrangement [line items] |  |  |
Fair value of underlying share at measurement dates (in USD and EUR per share) | (per share) |  | 18.93 | 17.13
Expected volatility | 42.20% |  |
Expected dividends | 0.00% |  |
Risk-fee interest rate | 4.60% |  |
2019 & 2023 ESOP | Cash-settled awards | Minimum |  |  |
Disclosure of terms and conditions of share-based payment arrangement [line items] |  |  |
Fair value of options (in USD and EUR per share) | $ / shares | $ 0.22 |  |
Exercise price (in USD and EUR per share) | (per share) |  | $ 7.74 | € 7.09
Expected volatility |  | 40.00% | 40.00%
Expected life | 0.09 | 1.25 | 1.25
Risk-fee interest rate |  | 2.00% | 2.00%
2019 & 2023 ESOP | Cash-settled awards | Maximum |  |  |
Disclosure of terms and conditions of share-based payment arrangement [line items] |  |  |
Fair value of options (in USD and EUR per share) | $ / shares | $ 4.92 |  |
Exercise price (in USD and EUR per share) | (per share) |  | $ 14.11 | € 12.92
Expected volatility |  | 44.00% | 44.00%
Expected life | 1.75 | 4.25 | 4.25
Risk-fee interest rate |  | 2.90% | 2.90%
2019 & 2023 ESOP | Time Vested Cash-settled Options | Minimum |  |  |
Disclosure of terms and conditions of share-based payment arrangement [line items] |  |  |
Fair value of options (in USD and EUR per share) | (per share) |  | $ 7.24 | € 6.55
2019 & 2023 ESOP | Time Vested Cash-settled Options | Maximum |  |  |
Disclosure of terms and conditions of share-based payment arrangement [line items] |  |  |
Fair value of options (in USD and EUR per share) | (per share) |  | 11.87 | 10.75
2019 & 2023 ESOP | Brand Performance Based Cash-settled Options | Minimum |  |  |
Disclosure of terms and conditions of share-based payment arrangement [line items] |  |  |
Fair value of options (in USD and EUR per share) | (per share) |  | 6.20 | 5.61
2019 & 2023 ESOP | Brand Performance Based Cash-settled Options | Maximum |  |  |
Disclosure of terms and conditions of share-based payment arrangement [line items] |  |  |
Fair value of options (in USD and EUR per share) | (per share) |  | 12.14 | 10.98
2019 & 2023 ESOP | Group Performance Based Cash-settled Options | Minimum |  |  |
Disclosure of terms and conditions of share-based payment arrangement [line items] |  |  |
Fair value of options (in USD and EUR per share) | (per share) |  | 8.15 | 7.38
2019 & 2023 ESOP | Group Performance Based Cash-settled Options | Maximum |  |  |
Disclosure of terms and conditions of share-based payment arrangement [line items] |  |  |
Fair value of options (in USD and EUR per share) | (per share) |  | $ 8.29 | € 7.51

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- Definition The expected volatility of the share price used to calculate the fair value of the share options granted. Expected volatility is a measure of the amount by which a price is expected to fluctuate during a period. The measure of volatility used in option pricing models is the annualised standard deviation of the continuously compounded rates of return on the share over a period of time. + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Name IFRS -Number 2 -IssueDate 2025-01-01 -Paragraph 47 -Subparagraph a -Clause i -URI https://taxonomy.ifrs.org/xifrs-link?type=IFRS&num=2&code=ifrs-tx-2025-en-r&anchor=para_47_a_i&doctype=Standard -URIDate 2025-03-27 + Details
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- Definition The implied yield currently available on zero-coupon government issues of the country in whose currency the exercise price for share options granted is expressed, with a remaining term equal to the expected term of the option being valued (based on the option's remaining contractual life and taking into account the effects of expected early exercise). [Refer: Government [member]] + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Name IFRS -Number 2 -IssueDate 2025-01-01 -Paragraph 47 -Subparagraph a -Clause i -URI https://taxonomy.ifrs.org/xifrs-link?type=IFRS&num=2&code=ifrs-tx-2025-en-r&anchor=para_47_a_i&doctype=Standard -URIDate 2025-03-27 + Details
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