<SEC-DOCUMENT>0001950047-25-000891.txt : 20250214
<SEC-HEADER>0001950047-25-000891.hdr.sgml : 20250214
<ACCEPTANCE-DATETIME>20250214162349
ACCESSION NUMBER:		0001950047-25-000891
CONFORMED SUBMISSION TYPE:	144
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20250214
DATE AS OF CHANGE:		20250214

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			PRINCIPAL FINANCIAL GROUP INC
		CENTRAL INDEX KEY:			0001126328
		STANDARD INDUSTRIAL CLASSIFICATION:	ACCIDENT & HEALTH INSURANCE [6321]
		ORGANIZATION NAME:           	02 Finance
		IRS NUMBER:				421520346
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		144
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	001-16725
		FILM NUMBER:		25629370

	BUSINESS ADDRESS:	
		STREET 1:		711 HIGH STREET
		CITY:			DES MOINES
		STATE:			IA
		ZIP:			50392
		BUSINESS PHONE:		5152475111

	MAIL ADDRESS:	
		STREET 1:		711 HIGH STREET
		CITY:			DES MOINES
		STATE:			IA
		ZIP:			50392

REPORTING-OWNER:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Cheong Wee Yee
		CENTRAL INDEX KEY:			0001871693
		ORGANIZATION NAME:           	

	FILING VALUES:
		FORM TYPE:		144

	MAIL ADDRESS:	
		STREET 1:		711 HIGH STREET
		CITY:			DES MOINES
		STATE:			IA
		ZIP:			50392
</SEC-HEADER>
<DOCUMENT>
<TYPE>144
<SEQUENCE>1
<FILENAME>primary_doc.xml
<TEXT>
<XML>
<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:ns2="http://www.sec.gov/edgar/common">
    <headerData>
        <submissionType>144</submissionType>
        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001871693</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



        </filerInfo>
    </headerData>
    <formData>
        <issuerInfo>
            <issuerCik>0001126328</issuerCik>
            <issuerName>PRINCIPAL FINANCIAL GROUP, INC.</issuerName>
            <secFileNumber>001-16725</secFileNumber>
            <issuerAddress>
                <ns2:street1>711 High Street</ns2:street1>
                <ns2:city>Des Moines</ns2:city>
                <ns2:stateOrCountry>IA</ns2:stateOrCountry>
                <ns2:zipCode>50392</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>(515) 247-5111</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>WEE YEE CHEONG</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Officer</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>8th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>800</noOfUnitsSold>
            <aggregateMarketValue>69612.00</aggregateMarketValue>
            <noOfUnitsOutstanding>228725863</noOfUnitsOutstanding>
            <approxSaleDate>02/14/2025</approxSaleDate>
            <securitiesExchangeName>NASDAQ</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>02/14/2025</acquiredDate>
            <natureOfAcquisitionTransaction>Exercise of options under a registered plan</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>400</amountOfSecuritiesAcquired>
            <paymentDate>02/14/2025</paymentDate>
            <natureOfPayment>Cash</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>07/06/2016</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted stock vesting under a registered plan</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>400</amountOfSecuritiesAcquired>
            <paymentDate>07/06/2016</paymentDate>
            <natureOfPayment>Services Rendered</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>WEE YEE CHEONG</name>
                <address>
                    <ns2:street1>711 High Street</ns2:street1>
                    <ns2:city>Des Moines</ns2:city>
                    <ns2:stateOrCountry>IA</ns2:stateOrCountry>
                    <ns2:zipCode>50392</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>11/25/2024</saleDate>
            <amountOfSecuritiesSold>18985</amountOfSecuritiesSold>
            <grossProceeds>1655706.53</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>WEE YEE CHEONG</name>
                <address>
                    <ns2:street1>711 High Street</ns2:street1>
                    <ns2:city>Des Moines</ns2:city>
                    <ns2:stateOrCountry>IA</ns2:stateOrCountry>
                    <ns2:zipCode>50392</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>11/18/2024</saleDate>
            <amountOfSecuritiesSold>510</amountOfSecuritiesSold>
            <grossProceeds>44375.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>WEE YEE CHEONG</name>
                <address>
                    <ns2:street1>711 High Street</ns2:street1>
                    <ns2:city>Des Moines</ns2:city>
                    <ns2:stateOrCountry>IA</ns2:stateOrCountry>
                    <ns2:zipCode>50392</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>11/15/2024</saleDate>
            <amountOfSecuritiesSold>3735</amountOfSecuritiesSold>
            <grossProceeds>325775.29</grossProceeds>
        </securitiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>02/14/2025</noticeDate>
            <planAdoptionDates/>
            <signature>/s/ Wee Yee Cheong</signature>
        </noticeSignature>
    </formData>
</edgarSubmission>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
