-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
Originator-Key-Asymmetric:
 MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen
 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 HEBqSmyup5Slqvv6enPkEKZBgoSsFYSvAmy33GsD3oDTzQna68+cPr8fie3VJM4p
 BehbbpKM9c9yTRrDZPKHJA==

<SEC-DOCUMENT>0000903423-03-000321.txt : 20030328
<SEC-HEADER>0000903423-03-000321.hdr.sgml : 20030328
<ACCEPTANCE-DATETIME>20030328121503
ACCESSION NUMBER:		0000903423-03-000321
CONFORMED SUBMISSION TYPE:	6-K
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20030328
FILED AS OF DATE:		20030328

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			COCA COLA FEMSA SA DE CV
		CENTRAL INDEX KEY:			0000910631
		STANDARD INDUSTRIAL CLASSIFICATION:	BOTTLED & CANNED SOFT DRINKS CARBONATED WATERS [2086]
		IRS NUMBER:				000000000
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		6-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-12260
		FILM NUMBER:		03623599

	BUSINESS ADDRESS:	
		STREET 1:		RIO AMAZONAS 43
		STREET 2:		COL CUAUHTEMOC
		CITY:			MEXICO
		STATE:			O5
		ZIP:			DF 06500
		BUSINESS PHONE:		5255335300

	MAIL ADDRESS:	
		STREET 1:		GUILLERMO GONZALEZ CAMARENA
		STREET 2:		NO. 600 CENTRO DE CIUDAD SANTA FE
		CITY:			MEXICO
		STATE:			O5
		ZIP:			01210
</SEC-HEADER>
<DOCUMENT>
<TYPE>6-K
<SEQUENCE>1
<FILENAME>cocacola6k_03-28.txt
<TEXT>
                                    FORM 6-K

                       Securities and Exchange Commission
                             Washington, D.C. 20549
                            Report of Foreign Issuer
                        Pursuant To Rule 13a-16 Or 15d-16
                                     Of The
                         Securities Exchange Act of 1934


For the month of March 2003                       Commission file number 1-12260


                          COCA-COLA FEMSA, S.A. de C.V.
                 (Translation of Registrant's name into English)



                       Guillermo Gonzalez Camarena No.600
                         Col. Centro de Ciudad Santa Fe
                  Delegacion Alvaro Obregon Mexico, D.F. 01210
                          (Address of principal office)



         (Indicate by check mark whether the registrant files or will file
annual reports under cover of Form 20-F or Form 40-F.)

         (Check One) Form 20-F  X               Form 40-F
                               ---                       ---

         (Indicate by check mark whether the registrant by furnishing the
information contained in this Form is also thereby furnishing information to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of
1934.)

                (Check One) Yes                     No  X
                                ---                    ---

         (If "Yes" is marked, indicate below the file number assigned to the
registrant in connection with Rule 12g3-2(b). 82-___ .)


<PAGE>

[COCA COLA FEMSA, S.A. DE C.V. LOGO]                              [PANAMCO LOGO]

FOR IMMEDIATE RELEASE

                       MEXICAN ANTITRUST COMMISSION CLEARS
                     COCA-COLA FEMSA ACQUISITION OF PANAMCO

Mexico City, Mexico and Miami, Fl, March 28, 2003 - Coca-Cola FEMSA, S.A. de
C.V. ("Coca-Cola FEMSA") and Panamerican Beverages Inc. ("Panamco") announced
today that the Comision Federal de Competencia, the Mexican Antitrust
Commission, has approved without any restrictive conditions the acquisition by
Coca-Cola FEMSA of Panamco. Additionally, the Brazilian Ministry of Justice
issued a favorable legal opinion in support of the acquisition to the Brazilian
Antitrust Commission, which will make its final decision on the acquisition
within the next 60 days. Coca-Cola FEMSA and Panamco, however, may consummate
the transaction before the Brazilian Antitrust Comission renders a final
decision. As previously announced, on February 4, 2003 the Company received
notice that the waiting period under the U.S. Hart-Scott-Rodino Antitrust
Improvements Act with respect to the proposed acquisition by Coca-Cola FEMSA of
Panamco had been terminated early. As a result of the receipt of these
approvals, all conditions precedent to the completion of the acquisition
relating to the receipt of antitrust approvals of governmental agencies have
been satisfied.

The closing of the proposed acquisition remains subject to the satisfaction or
waiver of other conditions. These conditions are described in the preliminary
proxy statements filed by Panamco with the U.S. Securities and Exchange
Commission (the "SEC") on January 30, 2003 and March 18, 2003.


                                      # # #

About Coca-Cola FEMSA
Coca-Cola FEMSA produces Coca-Cola, Sprite, Fanta, Lift and other trademark
beverages of The Coca-Cola Company in the Valley of Mexico, the Southeast
Territories in Mexico and the Buenos Aires Territory in Argentina. The Company
has eight bottling facilities in Mexico and one in Buenos Aires and serves more
than 283,650 retailers in Mexico and 76,400 retailers in the greater Buenos
Aires area. Coca-Cola FEMSA currently accounts for approximately 3.4% of
Coca-Cola global sales, 25.0% of all Coca-Cola sales in Mexico and approximately
36.5% of all Coca-Cola sales in Argentina. The Coca-Cola Company owns a 30%
equity interest in Coca-Cola FEMSA.

About Panamco
Panamco is the largest soft drink bottler in Latin America and one of the three
largest bottlers of Coca-Cola products in the world. The Company produces and
distributes substantially all Coca-Cola soft drink products in its franchise
territories in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Colombia,
Venezuela and Brazil, along with bottled water, beer and other beverages in some
of these territories. Panamco is an anchor bottler of The Coca-Cola Company.


FORWARD-LOOKING STATEMENTS

This press release contains certain "forward-looking statements" within the
meaning of Section 21E of the Securities and Exchange Act of 1934, as amended.
These forward-looking statements relate to Coca-Cola FEMSA, Panamco, their
respective businesses, the proposed combined company and the transaction and are
based on Coca-Cola FEMSA's and Panamco's managements current expectations.
Readers are cautioned not to put undue reliance on such forward-looking
statements, which are not a guarantee of performance and are subject to a number
of uncertainties and other factors, many of which are outside Coca-Cola FEMSA's
and Panamco's control.


ADDITIONAL INFORMATION AND WHERE TO FIND IT

Panamco filed with the SEC a preliminary proxy statement on January 30, 2003 and
an amended preliminary proxy statement on March 18, 2003, regarding the proposed
business combination transaction referred to in the foregoing information. In
addition, Panamco will prepare and file with the SEC a definitive proxy
statement and other documents regarding the proposed transaction. Investors and
security holders are urged to read the definitive proxy statement, when it
becomes available, because it will contain important information. The definitive
proxy statement will be sent to shareholders of Panamco seeking their approval
of the proposed transaction. Investors and security holders may obtain a free
copy of the definitive proxy statement (when it is available) and other
documents filed with the SEC by Panamco on the SEC's website at www.sec.gov. The
definitive proxy statement (when it is available) and these other documents may
also be obtained for free from Panamco by directing a request to Laura I. Maydon
(lmaydon@panamcollc.com). Free copies of documents filed with the SEC by
Coca-Cola FEMSA may be obtained at the SEC's website at www.sec.gov or by
directing a request to Alfredo Fernandez (afernandeze@kof.com.mx).


CERTAIN INFORMATION CONCERNING PARTICIPANTS

A detailed list of names, affiliations and interests of participants in the
solicitation of proxies of Panamco to approve the proposed business combination
is included in the preliminary proxy statement.

CONTACTS


Coca-Cola FEMSA Investor Relations

Guillermo Gonzalez Camarena No. 600, Col. Centro de Ciudad Santa Fe 01210,
Mexico D.F., Mexico

         Alfredo Fernandez / (52) 55 5081 51 20 / afernandeze@kof.com.mx

         Julieta Naranjo / (52) 55 5081 51 48 / jnaranjo@kof.com.mx



Panamco Investor Relations

701 Waterford Way, Suite 800, Miami, FL 33126

         Laura Maydon / 305 929 0867 / lmaydon@panamcollc.com

<PAGE>

                                   SIGNATURES

         Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.

                                        COCA-COLA FEMSA, S.A. DE C.V.
                                        (Registrant)



Date:  March 28, 2003                   By: /s/ HECTOR TREVINO GUTIERREZ
                                            ----------------------------
                                            Name:  Hector Trevino Gutierrez
                                            Title:    Chief Financial Officer

</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
-----END PRIVACY-ENHANCED MESSAGE-----
