<DOCUMENT>
<TYPE>EX-99
<SEQUENCE>3
<FILENAME>e16561_ex99.txt
<DESCRIPTION>PRESS RELEASE
<TEXT>

PRESS RELEASE                                            [LOGO] Coca-Cola
FOR IMMEDIATE RELEASE                              COCA-COLA FEMSA, S.A. DE C.V.
FOR FURTHER INFORMATION:                                       FEMSA
Alfredo Fernandez / Julieta Naranjo
Investor Relations Department
Coca-Cola FEMSA, S.A. de C.V.
(52-55) 5081-5120 / 5121 / 5148
afernandeze@kof.com.mx  / jnaranjo@kof.com.mx
WEBSITE: www.cocacola-femsa.com.mx

                     COCA-COLA FEMSA: STOCK PRICE MOVEMENTS

      Mexico City (January 7, 2004) - Coca-Cola FEMSA,  S.A. de C.V.  (BMV:KOFL;
NYSE:KOF)  ("KOF") informs the investing public that the increases in the prices
of the Series L shares and ADRs of KOF during  today's  trading day are believed
to be  attributable  to movements in the capital  markets.  (This  release is an
English  translation  of a document  filed at the request of the  Mexican  Stock
Exchange.)

</TEXT>
</DOCUMENT>
