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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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<SEC-DOCUMENT>0001292814-10-001113.txt : 20100422
<SEC-HEADER>0001292814-10-001113.hdr.sgml : 20100422
<ACCEPTANCE-DATETIME>20100422085342
ACCESSION NUMBER:		0001292814-10-001113
CONFORMED SUBMISSION TYPE:	6-K
PUBLIC DOCUMENT COUNT:		7
CONFORMED PERIOD OF REPORT:	20100331
FILED AS OF DATE:		20100422
DATE AS OF CHANGE:		20100422

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			COCA COLA FEMSA SAB DE CV
		CENTRAL INDEX KEY:			0000910631
		STANDARD INDUSTRIAL CLASSIFICATION:	BOTTLED & CANNED SOFT DRINKS CARBONATED WATERS [2086]
		IRS NUMBER:				000000000
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		6-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-12260
		FILM NUMBER:		10763251

	BUSINESS ADDRESS:	
		STREET 1:		GUILLERMO GONZALEZ CAMARENA NO. 600
		STREET 2:		COL. CENTRO DE CIUDAD SANTA FE
		CITY:			DELEGACION ALVARO OB
		STATE:			O5
		ZIP:			DF 01210
		BUSINESS PHONE:		5255335300

	MAIL ADDRESS:	
		STREET 1:		GUILLERMO GONZALEZ CAMARENA NO. 600
		STREET 2:		COL. CENTRO DE CIUDAD SANTA FE
		CITY:			DELEGACION ALVARO OB
		STATE:			O5
		ZIP:			DF 01210

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	COCA COLA FEMSA SA DE CV
		DATE OF NAME CHANGE:	19930814
</SEC-HEADER>
<DOCUMENT>
<TYPE>6-K
<SEQUENCE>1
<FILENAME>kofpr1q10_6k.htm
<DESCRIPTION>2010 FIRST-QUARTER RESULTS
<TEXT>
<HTML>
<HEAD>
<TITLE>Provided by MZ Technologies</TITLE>
</HEAD>
<BODY bgColor=#ffffff style="font-family:'Times New Roman', Times, serif; font-size:11px; text-align:justify">
<!-- MARKER FORMAT-SHEET="Times Center" FSL="Workstation" -->
<hr size="2" noshade="noshade" color="#000000" align="left">
<p align="center"><font face="'Times New Roman, Times, Serif'" size="5"><b>FORM 6-K</b> </font> </p>
<!-- MARKER FORMAT-SHEET="Times Center" FSL="Workstation" -->
<p align="center"><font face="'Times New Roman, Times, Serif'" size="4">Securities and Exchange Commission<br>
  Washington, D.C. 20549<br>
  Report of Foreign Issuer<br>
  Pursuant To Rule 13a-16 Or 15d-16<br>
  Of The<br>
  Securities Exchange Act of 1934 </font></p>
<br>
<table cellpadding="0" cellspacing="0" border="0" width="100%">
  <tr valign="bottom">
    <td width="50%" align="center"><font face="'Times New Roman, Times, Serif'" size="3">For the month of <font color="#000000">April</font> 2010</font></td>
    <td width="50%" align="center"><font face="'Times New Roman, Times, Serif'" size="3">Commission file number 1-12260</font></td>
  </tr>
</table>
<br>
<br>
<!-- MARKER FORMAT-SHEET="Times DIV Justify" FSL="Workstation" -->
<div align="center"><font face="'Times New Roman, Times, Serif'" size="5"><b>COCA-COLA FEMSA,
  S.A.B.  de C.V.</b> </font> </div>
<!-- MARKER FORMAT-SHEET="Times DIV Justify" FSL="Workstation" -->
<div align="center"><font face="'Times New Roman, Times, Serif'" size="2">(Translation of
  Registrant&#146;s name into English) </font></div>
<br>
<br>
<!-- MARKER FORMAT-SHEET="Times Center" FSL="Workstation" -->
<p align="center"><font face="'Times New Roman, Times, Serif'" size="3">Guillermo Gonz&#225;lez Camarena No. 600<br>
  Col. Centro de Ciudad Santa F&#233;<br>
  Delegaci&#243;n Alvaro Obreg&#243;n<br>
  M&#233;xico, D.F. 01210 </font> <br>
  <font face="'Times New Roman, Times, Serif'" size="2">(Address of
    principal office) </font></p>
<br>
<!-- MARKER FORMAT-SHEET="Times Justify" FSL="Workstation" -->
<p align="left"><font face="'Times New Roman, Times, Serif'" size="3"> &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(Indicate by check
  mark whether the registrant files or will file annual reports under cover of Form 20-F or
  Form 40-F.) </font></p>
<!-- MARKER FORMAT-SHEET="Times Justify" FSL="Workstation" -->
<p align="left"><font face="'Times New Roman, Times, Serif'" size="2"> &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
  &nbsp;&nbsp;&nbsp;&nbsp;(Check One) Form 20-F <U>&nbsp;x&nbsp;</U> Form 40-F <U>&nbsp;&nbsp;&nbsp;</U></font></p>
<!-- MARKER FORMAT-SHEET="Times Justify" FSL="Workstation" -->
<p align="left"><font face="'Times New Roman, Times, Serif'" size="3"> &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(Indicate by check
  mark whether the registrant by furnishing the information contained in this Form is also
  thereby furnishing information to the Commission pursuant to Rule 12g3-2(b) under the
  Securities Exchange Act of 1934.) </font></p>
<!-- MARKER FORMAT-SHEET="Times Justify" FSL="Workstation" -->
<p align="left"><font face="'Times New Roman, Times, Serif'" size="2">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
  &nbsp;&nbsp;&nbsp;&nbsp;(Check One) Yes <U>&nbsp;&nbsp;&nbsp;</U>No <U>&nbsp;x&nbsp;</U> </font> </p>
<!-- MARKER FORMAT-SHEET="Times Justify" FSL="Workstation" -->
<p align="left"><font face="'Times New Roman, Times, Serif'" size="3"> &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(If &#147;Yes&#148; is marked,
  indicate below the file number assigned to the registrant in connection with Rule
  12g3-2(b). 82-<U>&nbsp;&nbsp;&nbsp;</U>.) </font></p>
<HR SIZE="2" NOSHADE COLOR="#000000" ALIGN="left">
<H5 align="left" style="page-break-before:always"></H5>
<div align="right"><A name="page_1"></A>

    <font color="#FFFFFF"><img src="logo_kof.gif" width="95" height="64"></font></div>
<TABLE border=0 width=100% cellspacing=0 cellpadding=0 style="font-family: 'Times New Roman, Times, Serif'; font-size:10px">
  <TR>
    <TD width=25%></TD>
    <TD width=1%></TD>
    <TD></TD>
    <TD width=1%></TD>
    <TD width=8%></TD>
    <TD width=1%></TD>
    <TD width=8%></TD>
    <TD width=1%></TD>
    <TD width=8%></TD>
  </TR>
  <TR valign="bottom">
    <TD width="25%" rowspan="7" align=left valign="top" bgcolor="#c80303"><p><font color="#FFFFFF"><B>Stock Listing Information</B>&nbsp;</font></p>
        <p><font color="#FFFFFF">Mexican Stock Exchange&nbsp;<br>
          Ticker: KOFL&nbsp;</font></p>
      <p><font color="#FFFFFF">NYSE (ADR)<br>
        Ticker: KOF&nbsp;</font></p></TD>
    <TD>&nbsp;</TD>
    <TD align=left>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD align=left>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD align=left>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD align=left>&nbsp;</TD>
  </TR>
  <TR valign="bottom">
    <TD>&nbsp;</TD>
    <TD align=left>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD align=left>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD align=left>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD align=left>&nbsp;</TD>
  </TR>
  <TR valign="bottom">
    <TD>&nbsp;</TD>
    <TD colspan="7" align=left><b>2010 FIRST-QUARTER RESULTS</b></TD>
  </TR>
  <TR valign="bottom" style="font-size: 1px">
    <TD></TD>
    <TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
    <TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
    <TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
    <TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
    <TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
    <TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
    <TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
  </TR>
  <TR valign="bottom">
    <TD>&nbsp;</TD>
    <TD align=left>&nbsp;</TD>
    <TD align=left>&nbsp;</TD>
    <TD align=left>&nbsp;</TD>
    <TD align=left>&nbsp;</TD>
    <TD align=left>&nbsp;</TD>
    <TD align=left>&nbsp;</TD>
    <TD align=left>&nbsp;</TD>
  </TR>
  <TR valign="bottom">
    <TD>&nbsp;</TD>
    <TD align=left>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD align=left>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD align=left>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD align=left>&nbsp;</TD>
  </TR>
  <TR valign="bottom">
    <TD>&nbsp;</TD>
    <TD align=center valign="bottom">&nbsp;</TD>
    <TD align="center" valign="bottom">&nbsp;</TD>
    <TD colspan=3 align=center valign="bottom">First Quarter</TD>
    <TD align="center" valign="bottom">&nbsp;</TD>
    <TD align=center valign="bottom">&nbsp;</TD>
  </TR>
  <TR valign="bottom" style="font-size: 1px">
    <TD width="25%" bgcolor="#c80303"><font color="#FFFFFF">&nbsp;</font></TD>
    <TD></TD>
    <TD align="center" valign="bottom">&nbsp;</TD>
    <TD align="center" valign="bottom"></TD>
    <TD colspan=3 align="center" valign="bottom" style="border-top: 1px solid #000000;">&nbsp;</TD>
    <TD align="center" valign="bottom"></TD>
    <TD align="center" valign="bottom">&nbsp;</TD>
  </TR>
  <TR valign="bottom">
    <TD width="25%" align=left bgcolor="#c80303"><font color="#FFFFFF">&nbsp;</font></TD>
    <TD>&nbsp;</TD>
    <TD align=center valign="bottom">&nbsp;</TD>
    <TD align="center" valign="bottom">&nbsp;</TD>
    <TD align=center valign="bottom">2010</TD>
    <TD align="center" valign="bottom">&nbsp;</TD>
    <TD align=center valign="bottom">2009</TD>
    <TD align="center" valign="bottom">&nbsp;</TD>
    <TD align=center valign="bottom">&#916;%&nbsp;</TD>
  </TR>
  <TR valign="bottom" style="font-size: 1px">
    <TD width="25%" bgcolor="#c80303"><font color="#FFFFFF">&nbsp;</font></TD>
    <TD></TD>
    <TD colspan="6" align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
    <TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
  </TR>
  <TR valign="bottom">
    <TD width="25%" align=left bgcolor="#c80303"><font color="#FFFFFF">Ratio of KOF L to KOF = 10:1&nbsp;</font></TD>
    <TD>&nbsp;</TD>
    <TD align=left>Total Revenues</TD>
    <TD>&nbsp;</TD>
    <TD align=right>23,595</TD>
    <TD align="right">&nbsp;</TD>
    <TD align=right>22,526</TD>
    <TD align="right">&nbsp;</TD>
    <TD align=right>4.7%</TD>
  </TR>
  <TR valign="bottom" style="font-size: 1px">
    <TD width="25%" bgcolor="#c80303"><font color="#FFFFFF">&nbsp;</font></TD>
    <TD></TD>
    <TD colspan="6" align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
    <TD align="right" style="border-top: 1px solid #000000;">&nbsp;</TD>
  </TR>
  <TR valign="bottom">
    <TD width="25%" align=left bgcolor="#c80303"><font color="#FFFFFF">&nbsp;</font></TD>
    <TD>&nbsp;</TD>
    <TD align=left>Gross Profit</TD>
    <TD>&nbsp;</TD>
    <TD align=right>10,715</TD>
    <TD align="right">&nbsp;</TD>
    <TD align=right>10,443</TD>
    <TD align="right">&nbsp;</TD>
    <TD align=right>2.6%</TD>
  </TR>
  <TR valign="bottom" style="font-size: 1px">
    <TD width="25%" bgcolor="#c80303"><font color="#FFFFFF">&nbsp;</font></TD>
    <TD></TD>
    <TD colspan="6" align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
    <TD align="right" style="border-top: 1px solid #000000;">&nbsp;</TD>
  </TR>
  <TR valign="bottom">
    <TD width="25%" align=left bgcolor="#c80303"><font color="#FFFFFF">&nbsp;</font></TD>
    <TD>&nbsp;</TD>
    <TD align=left>Operating Income</TD>
    <TD>&nbsp;</TD>
    <TD align=right>3,518</TD>
    <TD align="right">&nbsp;</TD>
    <TD align=right>3,305</TD>
    <TD align="right">&nbsp;</TD>
    <TD align=right>6.4%</TD>
  </TR>
  <TR valign="bottom" style="font-size: 1px">
    <TD width="25%" bgcolor="#c80303"><font color="#FFFFFF">&nbsp;</font></TD>
    <TD></TD>
    <TD colspan="6" align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
    <TD align="right" style="border-top: 1px solid #000000;">&nbsp;</TD>
  </TR>
  <TR valign="bottom">
    <TD width="25%" align=left bgcolor="#c80303"><font color="#FFFFFF">&nbsp;</font></TD>
    <TD>&nbsp;</TD>
    <TD align=left>Net Controlling Interest Income</TD>
    <TD>&nbsp;</TD>
    <TD align=right>2,110</TD>
    <TD align="right">&nbsp;</TD>
    <TD align=right>1,327</TD>
    <TD align="right">&nbsp;</TD>
    <TD align=right>59.0%</TD>
  </TR>
  <TR valign="bottom" style="font-size: 1px">
    <TD width="25%" bgcolor="#c80303"><font color="#FFFFFF">&nbsp;</font></TD>
    <TD></TD>
    <TD colspan="6" align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
    <TD align="right" style="border-top: 1px solid #000000;">&nbsp;</TD>
  </TR>
  <TR valign="bottom">
    <TD width="25%" align=left bgcolor="#c80303"><font color="#FFFFFF">&nbsp;</font></TD>
    <TD>&nbsp;</TD>
    <TD align=left>EBITDA<sup>(1)</sup></TD>
    <TD>&nbsp;</TD>
    <TD align=right>4,476</TD>
    <TD align="right">&nbsp;</TD>
    <TD align=right>4,274</TD>
    <TD align="right">&nbsp;</TD>
    <TD align=right>4.7%</TD>
  </TR>
  <TR valign="bottom" style="font-size: 1px">
    <TD width="25%" bgcolor="#c80303"><font color="#FFFFFF">&nbsp;</font></TD>
    <TD></TD>
    <TD colspan="6" align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
    <TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
  </TR>
  <TR valign="bottom">
    <TD width="25%" rowspan="17" align=center valign="top" bgcolor="#c80303"><p><font color="#FFFFFF"><img src="kofl.gif" width="79" height="83"></font></p>
        <p><font color="#FFFFFF"><img src="kofnyse.gif" width="79" height="74"></font></p></TD>
    <TD>&nbsp;</TD>
    <TD align=left>Net Debt <sup>(2)</sup></TD>
    <TD>&nbsp;</TD>
    <TD align=right>4,473</TD>
    <TD align="right">&nbsp;</TD>
    <TD align=right>5,971</TD>
    <TD align="right">&nbsp;</TD>
    <TD align=right>-25.1%</TD>
  </TR>
  <TR valign="bottom" style="font-size: 1px">
    <TD></TD>
    <TD colspan="6" align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
    <TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
  </TR>
  <TR valign="bottom">
    <TD>&nbsp;</TD>
    <TD align=left><sup>(3)</sup> EBITDA/ Interest Expense, net</TD>
    <TD>&nbsp;</TD>
    <TD align=right>14.98</TD>
    <TD align="right">&nbsp;</TD>
    <TD align=right>9.06</TD>
    <TD>&nbsp;</TD>
    <TD align=left>&nbsp;</TD>
  </TR>
  <TR valign="bottom" style="font-size: 1px">
    <TD></TD>
    <TD colspan="4" align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
    <TD align="right" style="border-top: 1px solid #000000;">&nbsp;</TD>
    <TD></TD>
    <TD>&nbsp;</TD>
  </TR>
  <TR valign="bottom">
    <TD>&nbsp;</TD>
    <TD align=left><sup>(3)</sup> EBITDA/ Interest Expense</TD>
    <TD>&nbsp;</TD>
    <TD align=right>12.26</TD>
    <TD align="right">&nbsp;</TD>
    <TD align=right>7.63</TD>
    <TD>&nbsp;</TD>
    <TD align=left>&nbsp;</TD>
  </TR>
  <TR valign="bottom" style="font-size: 1px">
    <TD></TD>
    <TD colspan="4" align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
    <TD align="right" style="border-top: 1px solid #000000;">&nbsp;</TD>
    <TD></TD>
    <TD>&nbsp;</TD>
  </TR>
  <TR valign="bottom">
    <TD>&nbsp;</TD>
    <TD align=left><sup>(3)</sup> Earnings per Share</TD>
    <TD>&nbsp;</TD>
    <TD align=right>5.04</TD>
    <TD align="right">&nbsp;</TD>
    <TD align=right>2.87</TD>
    <TD>&nbsp;</TD>
    <TD align=left>&nbsp;</TD>
  </TR>
  <TR valign="bottom" style="font-size: 1px">
    <TD></TD>
    <TD colspan="4" align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
    <TD align="right" style="border-top: 1px solid #000000;">&nbsp;</TD>
    <TD></TD>
    <TD>&nbsp;</TD>
  </TR>
  <TR valign="bottom">
    <TD>&nbsp;</TD>
    <TD align=left>Capitalization<sup>(4)</sup></TD>
    <TD>&nbsp;</TD>
    <TD align=right>22.8%</TD>
    <TD align="right">&nbsp;</TD>
    <TD align=right>20.2%</TD>
    <TD>&nbsp;</TD>
    <TD align=left>&nbsp;</TD>
  </TR>
  <TR valign="bottom" style="font-size: 1px">
    <TD></TD>
    <TD colspan="6" align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
    <TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
  </TR>
  <TR valign="bottom">
    <TD>&nbsp;</TD>
    <TD colspan="7" align=left>Expressed in millions of Mexican pesos.</TD>
  </TR>
  <TR valign="bottom">
    <TD>&nbsp;</TD>
    <TD colspan=7 align=left><sup>(1)</sup> EBITDA = Operating income + Depreciation + Amortization &amp; Other operative Non-cash Charges.</TD>
  </TR>
  <TR valign="bottom">
    <TD>&nbsp;</TD>
    <TD colspan=7 align=left>See reconciliation table on page 8 except for Earnings per Share</TD>
  </TR>
  <TR valign="bottom">
    <TD>&nbsp;</TD>
    <TD colspan="7" align=left><sup>(2)</sup> Net Debt = Total Debt - Cash</TD>
  </TR>
  <TR valign="bottom">
    <TD>&nbsp;</TD>
    <TD colspan="7" align=left><sup>(3)</sup> LTM figures</TD>
  </TR>
  <TR valign="bottom">
    <TD>&nbsp;</TD>
    <TD colspan="7" align=left><sup>(4)</sup> Total debt / (long-term debt + stockholders' equity)</TD>
  </TR>
  <TR valign="bottom">
    <TD>&nbsp;</TD>
    <TD colspan=7 align=right>&nbsp;</TD>
  </TR>
  <TR valign="bottom">
    <TD width="25%" align=left bgcolor="#c80303"><font color="#FFFFFF">&nbsp;</font></TD>
    <TD>&nbsp;</TD>
    <TD colspan=7 rowspan="26" align=right valign="top"><div align="justify">
      <p><img src="icone.gif" width="26" height="19">Total revenues reached Ps. 23,595 million in the first quarter of 2010, an increase of 4.7% compared
        to the first quarter of 2009, mainly driven by double-digit total revenue growth in our Mercosur
        division. On a currency neutral basis and excluding the acquisition of Brisa in Colombia, total
        revenues grew approximately 19%.<br>
            <img src="icone.gif" width="26" height="19">Consolidated operating income grew 6.4% to Ps. 3,518 million for the first quarter of 2010, mainly
            driven by double-digit operating income growth recorded in our Mercosur and Latincentro divisions.
            Our operating margin reached 14.9% for the first quarter of 2010.<br>
            <img src="icone.gif" width="26" height="19">Consolidated net controlling interest income increased 59.0% to Ps. 2,110 million in the first quarter
            of 2010, mainly reflecting a more favorable comprehensive financing result in combination with
        higher operating income, resulting in earnings per share of Ps. 1.14 in the first quarter of 2010.</p>
    </div>
      <div align="justify">
          <p>Mexico City (April 22, 2010), Coca-Cola FEMSA, S.A.B. de C.V. (BMV: KOFL, NYSE: KOF) (&ldquo;Coca-
            Cola FEMSA&rdquo; or the &ldquo;Company&rdquo;), the largest Coca-Cola bottler in Latin America in terms of sales
        volume, announces results for the first quarter of 2010.</p>
        <p>&quot;Our operations were able to deliver solid results for the quarter, growing revenues and EBITDA by
          approximately 19 and 17 percent, respectively, on a currency neutral basis. We continued to benefit from
          the strong performance of our sparkling beverage portfolio, supported by a 6 percent growth of brand
          Coca-Cola across our territories. The still beverage category, driven mainly by the Jugos del Valle line of
          juice-based beverages, grew significantly in our Latincentro and Mercosur divisions. Additionally, we
          benefited from the integration of the Brisa water business in Colombia. Our Company is in a very strong
          financial position and we believe that we are taking the right steps to constantly develop new capabilities
          that allow us to maximize the potential of our business and capture the value of learning.&quot; said Carlos
        Salazar Lomelin, Chief Executive Officer of the Company.</p>
      </div></TD>
  </TR>
  <TR valign="bottom">
    <TD width="25%" align=left bgcolor="#c80303"><font color="#FFFFFF">&nbsp;</font></TD>
    <TD>&nbsp;</TD>
  </TR>
  <TR valign="bottom">
    <TD width="25%" align=left bgcolor="#c80303"><font color="#FFFFFF">&nbsp;</font></TD>
    <TD>&nbsp;</TD>
  </TR>
  <TR valign="bottom">
    <TD width="25%" align=left bgcolor="#c80303"><font color="#FFFFFF">&nbsp;</font></TD>
    <TD>&nbsp;</TD>
  </TR>
  <TR valign="bottom">
    <TD width="25%" rowspan="22" align=left valign="top" bgcolor="#c80303"><p><font color="#FFFFFF"><B>For Further Information:</B>&nbsp;</font></p>
        <p><font color="#FFFFFF"><B>Investor Relations</B>&nbsp;</font></p>
      <p><font color="#FFFFFF">Jos&eacute; Castro<br>
        jose.castro@kof.com.mx<br>
      (5255) 5081-5120 / 5121</font></p>
      <p><font color="#FFFFFF">Gonzalo Garc&iacute;a&nbsp;<U><br>
        gonzalojose.garciaa@kof.com.mx</U>&nbsp;<br>
        (5255) 5081-5148&nbsp;</font></p>
      <p><font color="#FFFFFF">Roland Karig&nbsp;<U><br>
        roland.karig@kof.com.mx</U>&nbsp;<br>
        (5255) 5081-5186&nbsp;</font></p>
      <p><font color="#FFFFFF">Website:&nbsp;<br>
              <U>www.coca-colafemsa.com</U>&nbsp;</font></p></TD>
    <TD>&nbsp;</TD>
  </TR>
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    <TD>&nbsp;</TD>
  </TR>
  <TR valign="bottom">
    <TD>&nbsp;</TD>
  </TR>
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    <TD>&nbsp;</TD>
  </TR>
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    <TD>&nbsp;</TD>
  </TR>
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    <TD>&nbsp;</TD>
  </TR>
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    <TD>&nbsp;</TD>
  </TR>
  <TR valign="bottom">
    <TD>&nbsp;</TD>
  </TR>
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    <TD>&nbsp;</TD>
  </TR>
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    <TD>&nbsp;</TD>
  </TR>
  <TR valign="bottom">
    <TD>&nbsp;</TD>
  </TR>
  <TR valign="bottom">
    <TD>&nbsp;</TD>
  </TR>
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    <TD>&nbsp;</TD>
  </TR>
  <TR valign="bottom">
    <TD>&nbsp;</TD>
  </TR>
  <TR valign="bottom">
    <TD>&nbsp;</TD>
  </TR>
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    <TD>&nbsp;</TD>
  </TR>
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    <TD>&nbsp;</TD>
  </TR>
  <TR valign="bottom">
    <TD>&nbsp;</TD>
  </TR>
  <TR valign="bottom">
    <TD>&nbsp;</TD>
  </TR>
  <TR valign="bottom">
    <TD>&nbsp;</TD>
  </TR>
  <TR valign="bottom">
    <TD>&nbsp;</TD>
  </TR>
  <TR valign="bottom">
    <TD>&nbsp;</TD>
  </TR>
</TABLE>
<BR>
<TABLE border=0 width=100% cellspacing=0 cellpadding=0 style="font-family: 'Times New Roman, Times, Serif'; font-size:11px">
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	<TD width=40%></TD>
	<TD></TD>
	<TD width=40%></TD></TR>
<TR valign="bottom">
	<TD valign="middle"><B>April 22, 2010</B>&nbsp;</TD>
	<TD align="center" valign="middle"><img src="rodape.gif" border=0></TD>
	<TD align=right valign="middle"><B>Page 1</B>&nbsp;</TD>
</TR>
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<BR>
<P align="center">&nbsp;</P>

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<P align="right">
<IMG src="logo_kof.gif" border=0></P>
<P>
<B>CONSOLIDATED RESULTS </B></P>
<P align="justify">
Our consolidated total revenues increased 4.7% to Ps. 23,595 million in the first quarter of 2010, compared to the first quarter of 2009 despite a negative currency translation effect, mainly due to the devaluation of the Venezuelan bolivar (Refer
to Recent Developments). On a currency neutral basis and excluding the acquisition of Brisa in Colombia, total revenues grew approximately 19%, driven by growth in both pricing and volumes.</P>
<P align="justify">
Total sales volume increased 6.3% to reach 589.4 million unit cases in the first quarter of 2010 as compared to the same period in 2009 as a result of (i) increases in sparkling beverages across our divisions, mainly due to a 6% increase in the
<I>Coca-Cola</I> brand, accounting for more than 65% of incremental volumes, (ii) our bottled water business, driven by the acquisition of Brisa in Colombia, representing less than 20%, and (iii) still beverages sales volume, supported by the Jugos
del Valle line of business across our territories, accounting for approximately 15% of incremental sales volume. Excluding Brisa, total sales volume increased 4.1% .<I> </I></P>
<P align="justify">
Our gross profit increased 2.6% to Ps. 10,715 million in the first quarter of 2010, compared to the first quarter of 2009. Cost of goods sold increased 6.6%, mainly driven by higher year-over-year sweetener costs, which were partially offset by the
appreciation of the Colombian peso<SUP>(1)</SUP>, the Brazilian real<SUP>(1)</SUP> and the Mexican peso<SUP>(1)</SUP> as applied to our U.S. dollar-denominated raw material cost. Gross margin reached 45.4% in the first quarter of 2010 as compared to
46.4% in the same period in 2009.<I> </I></P>
<P align="justify">
Our consolidated operating income increased 6.4% to Ps. 3,518 million in the first quarter of 2010, mainly driven by double-digit operating income growth in our Latincentro and Mercosur divisions. Operating expenses grew 0.8% in the first quarter of
2010, mainly as a result of (i) continued marketing expenses in the Latincentro division, due to the integration of the Brisa portfolio in Colombia and the continued expansion of the Jugos del Valle line of business in Colombia and Central America,
(ii) higher labor costs in Venezuela and (iii) higher labor and freight costs in Argentina. Our operating margin was 14.9% in the first quarter of 2010, an expansion of 20 basis points compared to the same period in 2009. </P>
<P align="justify">
During the first quarter of 2010, we recorded Ps. 156 million in the other expense line. These expenses mainly reflected the recording of employee profit sharing.<I> </I></P>
<P align="justify">
Our comprehensive financing result in the first quarter of 2010 recorded an expense of Ps. 179 million as compared to an expense of Ps. 938 million in the same period of 2009, mainly driven by the quarterly appreciation of the Mexican peso as
applied to a lower U.S. dollar-denominated net debt position and lower net interest expenses. </P>
<P align="justify">
During the first quarter of 2010, income tax, as a percentage of income before taxes, was 29.8% compared to 30.7% in the same period of 2009.</P>
<P align="justify">
Our consolidated net controlling interest income<SUP>(2)</SUP> increased by 59.0% to Ps. 2,110 million in the first quarter of 2010 as compared to the first quarter of 2009, mainly as a result of a more favorable comprehensive financing result in
combination with higher operating income. Earnings per share (EPS) in the first quarter of 2010 were Ps. 1.14 (Ps. 11.43 per ADS) computed on the basis of 1,846.5 million shares outstanding (each ADS represents 10 local shares)<I> </I></P>
<P>
(1) See page 13 for average and end of period exchange rates for the first quarter.<br>
(2) Previously referred to as Majority Net Income; name changed in accordance with Mexican Financial Reporting Standards.<I> </I></P>
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    <TD valign="middle"><B>April 22, 2010</B>&nbsp;</TD>
    <TD align="center" valign="middle"><img src="rodape.gif" border=0></TD>
    <TD align=right valign="middle"><B>Page 2</B>&nbsp;</TD>
  </TR>
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<IMG src="logo_kof.gif" border=0></P>
<P>
<B>BALANCE SHEET</B><I> </I></P>
<P>
As of March 31, 2010, we had a cash balance of Ps. 14,681 million, including US&#36; 749 million denominated in U.S. dollars, an increase of Ps. 4,727 million compared to December 31, 2009, as a result of cash generated by our operations and unused
cash reserves from new financing during the year. </P>
<P>
As of March 31, 2010, total short-term debt was Ps. 2,586 million and long-term debt was Ps. 16,568 million. Total debt increased by Ps. 3,229 million compared with year-end 2009 mainly due to the issuance of a Yankee Bond in the amount of US&#36;
500 million, net of the maturity of a Certificado Burs&aacute;til in the amount of Ps. 2,000 million, both during February of 2010. Net debt decreased Ps. 1,498 million compared to year-end 2009, mainly as a result of cash generated during the
quarter. KOF&#8217;s total debt balance includes U.S. dollar-denominated debt in the amount of US&#36; 854 million. <SUP>(1)</SUP> </P>
<P>
The weighted average cost of debt for the quarter was 5.8% . The following charts set forth the Company&#8217;s debt profile by currency and interest rate type and by maturity date as of March 31, 2010: <B> </B></P>
<TABLE border=0 width=100% cellspacing=0 cellpadding=0 style="font-family: 'Times New Roman, Times, Serif'; font-size:11px">
<TR>
	<TD width=55%></TD>
	<TD width=2%></TD>
	<TD width=13%></TD>
	<TD width=2%></TD>
	<TD width=13%></TD>
	</TR>
<TR valign="bottom">
	<TD align=left><B>Currency</B>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center><B>% Total Debt</B><B><SUP>(1)</SUP></B></TD>
	<TD align="center">&nbsp;</TD>
	<TD align=center><B>% Interest</B> <b>Rate</b> <b>Floating</b><b><sup>(1)(2)</sup></b></TD>
	</TR>

<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center"></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	</TR>
<TR valign="bottom">
	<TD align=left>Mexican pesos&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>35.4%&nbsp;</TD>
	<TD align="center">&nbsp;</TD>
	<TD align=center>39.2%&nbsp;</TD>
	</TR>
<TR valign="bottom">
	<TD align=left>U.S. dollars&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>54.8%&nbsp;</TD>
	<TD align="center">&nbsp;</TD>
	<TD align=center>3.0%&nbsp;</TD>
	</TR>
<TR valign="bottom">
	<TD align=left>Colombian pesos&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>2.6%&nbsp;</TD>
	<TD align="center">&nbsp;</TD>
	<TD align=center>100.0%&nbsp;</TD>
	</TR>
<TR valign="bottom">
	<TD align=left>Venezuelan bolivars&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>1.2%&nbsp;</TD>
	<TD align="center">&nbsp;</TD>
	<TD align=center>0.0%&nbsp;</TD>
	</TR>
<TR valign="bottom">
	<TD align=left>Argentine pesos&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>6.0%&nbsp;</TD>
	<TD align="center">&nbsp;</TD>
	<TD align=center>5.8%&nbsp;</TD>
	</TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	</TR>
</TABLE>
<BR>
<P>
(1) After giving effect to cross-currency swaps and interest rate swaps. <br>
(2) Calculated by weighting each year&#8217;s outstanding debt balance mix. </P>
<P>
<B>Debt Maturity Profile </B></P>
<TABLE border=0 width=100% cellspacing=0 cellpadding=0 style="font-family: 'Times New Roman, Times, Serif'; font-size:11px">
<TR>
	<TD width=40%></TD>
	<TD width=2%></TD>
	<TD width=8%></TD>
	<TD width=2%></TD>
	<TD width=8%></TD>
	<TD width=2%></TD>
	<TD width=8%></TD>
	<TD width=2%></TD>
	<TD width=8%></TD>
	<TD width=2%></TD>
	<TD width=8%></TD>
	<TD width=2%></TD>
	<TD width=8%></TD></TR>
<TR valign="bottom">
	<TD align=left><B><I>Maturity Date</I></B>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center><B><I>2010</I></B>&nbsp;</TD>
	<TD align="center">&nbsp;</TD>
	<TD align=center><B><I>2011</I></B>&nbsp;</TD>
	<TD align="center">&nbsp;</TD>
	<TD align=center><B><I>2012</I></B>&nbsp;</TD>
	<TD align="center">&nbsp;</TD>
	<TD align=center><B><I>2013</I></B>&nbsp;</TD>
	<TD align="center">&nbsp;</TD>
	<TD align=center><B><I>2014</I></B>&nbsp;</TD>
	<TD align="center">&nbsp;</TD>
  <TD align=center><B><I>2015 +</I></B>&nbsp;</TD>
</TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center"></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center"></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center"></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center"></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center"></TD>
  <TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left><B>% of Total Debt</B>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center><B>11.7%</B>&nbsp;</TD>
	<TD align="center">&nbsp;</TD>
	<TD align=center><B>3.0%</B>&nbsp;</TD>
	<TD align="center">&nbsp;</TD>
	<TD align=center><B>20.7%</B>&nbsp;</TD>
	<TD align="center">&nbsp;</TD>
	<TD align=center><B>10.0%</B>&nbsp;</TD>
	<TD align="center">&nbsp;</TD>
	<TD align=center><B>7.3%</B>&nbsp;</TD>
	<TD align="center">&nbsp;</TD>
  <TD align=center><B>47.3%</B>&nbsp;</TD>
</TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
</TABLE><BR>
<TABLE border=0 width=100% cellspacing=0 cellpadding=0 style="font-family: 'Times New Roman, Times, Serif'; font-size:11px">
<TR>
	<TD></TD>
	<TD width=2%></TD>
	<TD width=13%></TD></TR>
<TR valign="bottom">
  <TD align=left><b>Consolidated Cash Flow</b></TD>
  <TD>&nbsp;</TD>
  <TD align=right>&nbsp;</TD>
</TR>
<TR valign="bottom">
  <TD align=left> Expressed in millions of Mexican pesos (Ps.) as of March 31, 2010</TD>
  <TD>&nbsp;</TD>
  <TD align=right>&nbsp;</TD>
</TR>
<TR valign="bottom" style="font-size: 1px">
  <TD colspan="3" align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
  </TR>
<TR valign="bottom">
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right><B><I>Mar-10</I></B>&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right><B><I>Ps.</I></B>&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Income before taxes&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>3,183&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Non cash charges to net income&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>1,169&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right><B>4,352</B>&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Change in working capital&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>(1,239)</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left><B>Resources Generated by Operating Activities</B>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right><B>3,113</B>&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Investments&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>(957)</TD></TR>
<TR valign="bottom">
	<TD align=left>Debt increase&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>4,058&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Other&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>(265)</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left><B>Increase in cash and cash equivalents</B>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right><B>5,949</B>&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Cash and cash equivalents at begining of period&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>7,841&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Translation Effect&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>(607)</TD></TR>
<TR valign="bottom">
	<TD align=left>Cash and cash equivalents at end of period&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>13,183&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Marketable securities&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>1,498&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Cash, cash equivalents and marketable securities at end of period&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>14,681&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD colspan="3" align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	</TR>
</TABLE>
<BR>
<TABLE border=0 width=100% cellspacing=0 cellpadding=0 style="font-family: 'Times New Roman, Times, Serif'; font-size:11px">
  <TR>
    <TD width=40%></TD>
    <TD></TD>
    <TD width=40%></TD>
  </TR>
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    <TD valign="middle"><B>April 22, 2010</B>&nbsp;</TD>
    <TD align="center" valign="middle"><img src="rodape.gif" border=0></TD>
    <TD align=right valign="middle"><B>Page 3</B>&nbsp;</TD>
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<IMG src="logo_kof.gif" border=0></P>
<P>
<B>MEXICO DIVISION OPERATING RESULTS</B><B><I> </I></B></P>
<P>
<B><I>Revenues</I></B> </P>
<P>
Total revenues from our Mexico division increased 2.0% to Ps. 8,305 million in the first quarter of 2010, as compared to the same period in 2009. Increased average price per unit case accounted for incremental revenues during the quarter. Average
price per unit case reached Ps. 30.55, an increase of 2.6%, as compared to the first quarter of 2009, reflecting higher volumes from the <I>Coca-Cola</I> brand, which carries higher average price per unit case and selective price increases
implemented during the quarter. Excluding bulk water under the <I>Ciel</I> brand, our average price per unit case was Ps. 35.50, a 1.0% increase as compared to the same period in 2009. </P>
<P>
Total sales volume decreased 0.4% to 271.3 million unit cases in the first quarter of 2010, as compared to the first quarter of 2009. The <I>Coca-Cola</I> brand in multi-serve and single-serve presentations grew 3%, driving an increase in sparkling
beverages; and the still beverage category grew 6% mainly driven by the Jugos del Valle product line. These increases were offset by a 9% volume decline in our bottled water business, including bulk water. </P>
<P>
<B><I>Operating Income </I></B></P>
<P>
Our gross profit decreased 1.8% to Ps. 4,004 million in the first quarter of 2010 as compared to the same period in 2009. Cost of goods sold increased 5.8% as a result of higher sweetener costs, which were partially offset by the appreciation of the
Mexican peso<SUP>(1)</SUP> as applied to our U.S. dollar-denominated raw material cost. Gross margin decreased from 50.1% in the first quarter of 2009 to 48.2% in the same period of 2010. </P>
<P>
Operating income decreased 16.6% to Ps. 1,112 million in the first quarter of 2010, compared to Ps. 1,334 million in the same period of 2009. Operating expenses grew 5.4% mainly due to continued marketing investment to support our execution in the
marketplace, widen our cooler coverage and broaden our returnable base availability. Our operating margin was 13.4% in the first quarter of 2010, compared to 16.4% in the same period of 2009. </P>
<P>
(1) See page 13 for average and end of period exchange rates for the first quarter. </P>
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    <TD width=40%></TD>
    <TD></TD>
    <TD width=40%></TD>
  </TR>
  <TR valign="bottom">
    <TD valign="middle"><B>April 22, 2010</B>&nbsp;</TD>
    <TD align="center" valign="middle"><img src="rodape.gif" border=0></TD>
    <TD align=right valign="middle"><B>Page 4</B>&nbsp;</TD>
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<IMG src="logo_kof.gif" border=0></P>
<P>
<B>LATINCENTRO DIVISION OPERATING RESULTS (Colombia, Venezuela, Guatemala, Nicaragua, Costa Rica and Panama) </B></P>
<P>
<I>As of June 1, 2009, Coca-Cola FEMSA started to distribute the Brisa portfolio in Colombia. </I></P>
<P>
<B><I>Revenues</I></B><I> </I></P>
<P>
Total revenues reached Ps. 7,384 million in the first quarter of 2010, a decrease of 8.3% as compared to the same period of 2009 due to a negative currency translation effect, mainly as a result of the devaluation of the Venezuelan bolivar. On a
currency neutral basis and excluding the acquisition of Brisa in Colombia, total revenues increased approximately 36% due to pricing initiatives across the division and volume growth in Colombia and Central America. </P>
<P>
Total sales volume in our Latincentro division increased 15.5% to 153.3 million unit cases in the first quarter of 2010 as compared to the same period of 2009. Volume growth resulted from (i) incremental water volumes, driven by the consolidation of
the <I>Brisa</I> water business in Colombia, contributing approximately 55% of incremental volumes, (ii) a 7% increase in sparkling beverages across the division, mainly driven by an 8% increase in the <I>Coca-Cola</I> brand, representing
approximately 40% of incremental volumes and (iii) the strong performance of the Jugos del Valle line of business in Colombia and Central America, representing the balance. Excluding the acquisition of Brisa in Colombia, the divisions&#8217; total
volumes would have grown 6.1% . </P>
<P>
<B><I>Operating Income </I></B></P>
<P>
Gross profit reached Ps. 3,381 million, a decrease of 7.9% in the first quarter of 2010, as compared to the same period of 2009. Cost of goods sold decreased 8.5% due to a negative currency translation effect, mainly as a result of the devaluation
of the Venezuelan bolivar. In local currency, cost of goods sold increased mainly driven by higher year-over-year sweetener costs across the division, which were partially compensated by the appreciation of the Colombian peso<SUP>(1)</SUP> as
applied to our U.S. dollar-denominated raw material cost. Gross margin expanded 20 basis points to 45.8% in the first quarter of 2010. </P>
<P>
Our operating income increased 17.8% to Ps. 1,230 million in the first quarter of 2010, compared to the first quarter of 2009. Operating expenses decreased 18.2% due to a negative currency translation effect, mainly as a result of the devaluation of
the Venezuelan bolivar. In local currency, operating expenses grew as a result of continued marketing expenses, mainly due to the integration of the Brisa portfolio in Colombia and the continued expansion of the Jugos del Valle line of business in
Colombia and Central America; and higher labor costs in Venezuela. Our operating margin reached 16.7% in the first quarter of 2010, resulting in a 370 basis points expansion. </P>
<P>
(1) See page 13 for average and end of period exchange rates for the first quarter. </P>
<TABLE border=0 width=100% cellspacing=0 cellpadding=0 style="font-family: 'Times New Roman, Times, Serif'; font-size:11px">
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    <TD width=40%></TD>
    <TD></TD>
    <TD width=40%></TD>
  </TR>
  <TR valign="bottom">
    <TD valign="middle"><B>April 22, 2010</B>&nbsp;</TD>
    <TD align="center" valign="middle"><img src="rodape.gif" border=0></TD>
    <TD align=right valign="middle"><B>Page 5</B>&nbsp;</TD>
  </TR>
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<BR>

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<H5 align="left" style="page-break-before:always"></H5>
<A name="page_6"></A>

<P align="right">
<IMG src="logo_kof.gif" border=0></P>
<P>
<B>MERCOSUR DIVISION OPERATING RESULTS (Brazil and Argentina) </B></P>
<P>
<I>Volume and average price per unit case exclude beer results. </I></P>
<P>
<B><I>Revenues</I></B></P>
<P>
Total revenues increased 24.8% to Ps. 7,906 million in the first quarter of 2010, as compared to the same period of 2009. Excluding beer, which accounted for Ps. 763 million during the quarter, revenues increased 24.6% to Ps. 7,143 million. Higher
average prices per unit case and volume growth accounted for approximately 70% of incremental revenues and a positive currency translation effect, resulting from the depreciation of the Mexican peso against the Brazilian real,<SUP>(1)</SUP>
represented approximately 30% of incremental revenues. On a currency neutral basis, our Mercosur division&#8217;s revenues increased approximately 17%. </P>
<P>
Total sales volume in our Mercosur division increased 10.5% to 164.8 million unit cases in the first quarter of 2010 as compared to the same period of 2009. Volume growth was a result of (i) 9% growth in sparkling beverages, driven by a 15% increase
in the <I>Coca-Cola</I> brand in Brazil, accounting for approximately 75% of incremental volumes (ii) 60% growth in the still beverage category, driven by flavored water in Argentina and the Jugos del Valle line of business in Brazil, contributing
close to 20% of incremental volumes, and (iii) a 15% increase in our bottled water category, representing the balance. </P>
<P>
<B><I>Operating Income </I></B></P>
<P>
In the first quarter of 2010, our gross profit increased 23.6% to Ps. 3,330 million, as compared to the same period in 2009. Cost of goods sold increased 25.6% mainly due to higher cost of sweetener in the division which was partially compensated by
the appreciation of the Brazilian real<SUP>(1)</SUP> as applied to our U.S. dollar-denominated raw material cost. Gross margin in the Mercosur division decreased 40 basis points to 42.1% in the first quarter of 2010. </P>
<P>
Operating income increased 26.9%, reaching Ps. 1,176 million in the first quarter of 2010, as compared to Ps. 927 million in the same period of 2009. Operating expenses increased 21.9% mainly driven by higher labor and freight costs in Argentina.
Our operating margin was 14.9% in the first quarter of 2010, an increase of 30 basis points as compared to the first quarter of 2009. </P>
<P>
(1) See page 13 for average and end of period exchange rates for the first quarter. </P>
<TABLE border=0 width=100% cellspacing=0 cellpadding=0 style="font-family: 'Times New Roman, Times, Serif'; font-size:11px">
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    <TD width=40%></TD>
    <TD></TD>
    <TD width=40%></TD>
  </TR>
  <TR valign="bottom">
    <TD valign="middle"><B>April 22, 2010</B>&nbsp;</TD>
    <TD align="center" valign="middle"><img src="rodape.gif" border=0></TD>
    <TD align=right valign="middle"><B>Page 6</B>&nbsp;</TD>
  </TR>
</TABLE>
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<H5 align="left" style="page-break-before:always"></H5>
<A name="page_7"></A>

<P align="right">
<IMG src="logo_kof.gif" border=0></P>
<P align="justify">
<B>RECENT DEVELOPEMENTS</B><B> </B></P>
<ul>
  <li>
    The exchange rate used to translate the financial statements from our Venezuelan subsidiary to our reporting currency, the Mexican peso, is 4.30 bolivars per US dollar. Previously, the financial statements from our Venezuelan subsidiary were
  translated using the exchange rate of 2.15 bolivars per US dollar.<B> </B></li>
  <li> On April 14, 2010 &#8211; Coca-Cola FEMSA held its Annual Ordinary General Shareholders Meeting during which its shareholders approved the Company&#8217;s consolidated financial statements for the year ended December 31, 2009, the declaration of
    dividends corresponding to fiscal year 2009 and the composition of the Board of Directors and Committees for 2010. Shareholders approved the payment of a cash dividend in the amount of approximately Ps. 2,604 million. The dividend will be paid as of
    April 26, 2010, in the amount of Ps. 1.41 per each ordinary share, equivalent to Ps. 14.10 per ADS. In addition, shareholders approved the sum of Ps. 400 million as the maximum amount that can potentially be used for the share repurchase program
  during 2010.<B> </B></li>
  <li> On April 14, 2010 &#8211; Coca-Cola FEMSA held an Extraordinary Shareholders Meeting during which its shareholders approved the amendment to the Company&#8217;s by-laws to reflect changes to the shareholder agreement between subsidiaries of The
    Coca-Cola Company and subsidiaries of Fomento Econ&oacute;mico Mexicano, S.A.B. de C.V.. The main purpose of the amendment is to set forth that the appointment and compensation of the chief executive officer and all officers reporting to the chief
    executive officer, and that the adoption of decisions related to the ordinary operations of Coca-Cola FEMSA shall only require a simple majority vote of the board of directors. Decisions related to extraordinary matters (such as business
  acquisitions or combinations, among others) shall continue requiring the vote of the majority of the board of directors, with the vote of two of the members appointed by The Coca-Cola Company.<B> </B> </li>
  <li> On April 16, 2010, we fully paid the Ps. 1,000 million 7 year Certificado Burs&aacute;til (KOF 03-3), issued on April 25, 2003. This maturity was paid down with the proceeds of the February 2010 Yankee Bond issuance and will be reflected on our
    balance sheet on the second quarter of 2010. </li>
</ul>
<P align="justify">
<B>CONFERENCE CALL INFORMATION </B></P>
<P align="justify">
Our first-quarter 2010 Conference Call will be held on: April 22, 2010, at 11:00 A.M. Eastern Time (10:00 A.M. Mexico City Time). To participate in the conference call, please dial: Domestic U.S.: 866-700-7477 or International: 617-213-8840. We
invite investors to listen to the live audiocast of the conference call on the Company&#8217;s website, <U>www.coca-colafemsa.com</U> </P>
<P align="justify">If you are unable to participate live, an instant replay of the conference call will be available through April 29,
  2010. To listen to the replay, please dial: Domestic U.S.: 888-286-8010 or International: 617-801-6888. Pass code: 47320266. </P>
<P align="center"><img src="bolinhas.gif" border=0></P>
<P align="justify">
Coca-Cola FEMSA, S.A.B. de C.V. produces and distributes <I>Coca-Cola, Sprite, Fanta, Lift</I> and other trademark beverages of The Coca-Cola Company in Mexico (a substantial part of central Mexico, including Mexico City and southeast Mexico),
Guatemala (Guatemala City and surrounding areas), Nicaragua (nationwide), Costa Rica (nationwide), Panama (nationwide), Colombia (most of the country), Venezuela (nationwide), Brazil (greater S&atilde;o Paulo, Campi&ntilde;as, Santos, the state of
Mato Grosso do Sul, part of the state of Goias and part of the state of Minas Gerais) and Argentina (federal capital of Buenos Aires and surrounding areas), along with bottled water, beer and other beverages in some of these territories. The Company
has 31 bottling facilities in Latin America and serves over 1,500,000 retailers in the region. The Coca-Cola Company owns a 31.6% equity interest in Coca-Cola FEMSA. </P>
<P align="center"><img src="bolinhas.gif" border=0></P>
<P align="justify">
This news release may contain forward-looking statements concerning Coca-Cola FEMSA&#8217;s future performance and should be considered as good faith estimates by Coca-Cola FEMSA. These forward-looking statements reflect management&#8217;s
expectations and are based upon currently available data. Actual results are subject to future events and uncertainties, many of which are outside Coca-Cola FEMSA&#8217;s control that could materially impact the Company&#8217;s actual performance.</P>
<P align="justify">
References herein to &#8220;US&#36;&#8221; are to United States dollars. This news release contains translations of certain Mexican peso amounts into U.S. dollars for the convenience of the reader. These translations should not be construed as
representations that Mexican peso amounts actually represent such U.S. dollar amounts or could be converted into U.S. dollars at the rate indicated. </P>
<P align="center"><img src="bolinhas.gif" border=0></P>
<P align="center">
(6 pages of tables to follow) </P>
<TABLE border=0 width=100% cellspacing=0 cellpadding=0 style="font-family: 'Times New Roman, Times, Serif'; font-size:11px">
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  </TR>
  <TR valign="bottom">
    <TD valign="middle"><B>April 22, 2010</B>&nbsp;</TD>
    <TD align="center" valign="middle"><img src="rodape.gif" border=0></TD>
    <TD align=right valign="middle"><B>Page 7</B>&nbsp;</TD>
  </TR>
</TABLE>
<BR>

<HR SIZE="2" NOSHADE COLOR="#000000" ALIGN="left">

<H5 align="left" style="page-break-before:always"></H5>
<A name="page_8"></A>

<P align="right">
<IMG src="logo_kof.gif" border=0></P>
<TABLE border=0 width=100% cellspacing=0 cellpadding=0 style="font-family: 'Times New Roman, Times, Serif'; font-size:11px">
<TR>
	<TD width=40%></TD>
	<TD width=2%></TD>
	<TD width=10%></TD>
	<TD width=10%></TD>
	<TD width=2%></TD>
	<TD width=10%></TD>
	<TD width=10%></TD>
	<TD width=2%></TD>
	<TD width=10%></TD></TR>
<TR valign="bottom">
	<TD align=left>Expressed in millions of Mexican pesos<SUP>(1)</SUP></TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD colspan="9" align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	</TR>
<TR>
	<TD colspan=9>&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center><B>1Q 10</B>&nbsp;</TD>
	<TD align=center><B>% Rev</B>&nbsp;</TD>
	<TD align="center">&nbsp;</TD>
	<TD align=center><B>1Q 09</B>&nbsp;</TD>
	<TD align=center><B>% Rev</B>&nbsp;</TD>
	<TD align="center">&nbsp;</TD>
	<TD align=center>&#916;%&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Volume (million unit cases) <SUP>(2)</SUP></TD>
	<TD>&nbsp;</TD>
	<TD align=right>589.4&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>554.2&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>6.3%&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Average price per unit case <SUP>(2)</SUP></TD>
	<TD>&nbsp;</TD>
	<TD align=right>38.54&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>39.29&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>-1.9%&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Net revenues&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>23,476&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>22,386&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>4.9%&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Other operating revenues&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>119&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>140&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>-15.0%&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Total revenues&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>23,595&nbsp;</TD>
	<TD align=right>100%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>22,526&nbsp;</TD>
	<TD align=right>100%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>4.7%&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Cost of goods sold&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>12,880&nbsp;</TD>
	<TD align=right>54.6%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>12,083&nbsp;</TD>
	<TD align=right>53.6%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>6.6%&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Gross profit&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>10,715&nbsp;</TD>
	<TD align=right>45.4%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>10,443&nbsp;</TD>
	<TD align=right>46.4%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>2.6%&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Operating expenses&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>7,197&nbsp;</TD>
	<TD align=right>30.5%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>7,138&nbsp;</TD>
	<TD align=right>31.7%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>0.8%&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Operating income&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>3,518&nbsp;</TD>
	<TD align=right>14.9%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>3,305&nbsp;</TD>
	<TD align=right>14.7%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>6.4%&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Other expenses, net&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>156&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>330&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>-52.7%&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>&nbsp;&nbsp;&nbsp;&nbsp;Interest expense&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>370&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>637&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>-41.9%&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>&nbsp;&nbsp;&nbsp;&nbsp;Interest income&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>81&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>71&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>14.1%&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>&nbsp;&nbsp;&nbsp;&nbsp;Interest expense, net&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>289&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>566&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>-48.9%&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>&nbsp;&nbsp;&nbsp;&nbsp;Foreign exchange loss&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>170&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>367&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>-53.7%&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>&nbsp;&nbsp;&nbsp;&nbsp;Gain on monetary position in Inflationary subsidiries&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>(146)</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>(86)</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>69.8%&nbsp;</TD></TR>

<TR valign="bottom">
  <TD align=left>&nbsp;&nbsp;&nbsp;&nbsp;Market value (gain) loss on ineffective portion of derivative instruments&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>(134)</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>91&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>-247.3%&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Comprehensive financing result&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>179&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>938&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>-80.9%&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Income before taxes&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>3,183&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>2,037&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>56.3%&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Income taxes&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>950&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>626&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>51.8%&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Consolidated net income&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>2,233&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>1,411&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>58.3%&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Net controlling interest income&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>2,110&nbsp;</TD>
	<TD align=right>8.9%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>1,327&nbsp;</TD>
	<TD align=right>5.9%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>59.0%&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Net non-controlling interest income&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>123&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>84&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>46.4%&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Operating income&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>3,518&nbsp;</TD>
	<TD align=right>14.9%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>3,305&nbsp;</TD>
	<TD align=right>14.7%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>6.4%&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Depreciation&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>639&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>708&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>-9.7%&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Amortization and other operative non-cash charges&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>319&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>261&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>22.2%&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>EBITDA <SUP>(3)</SUP></TD>
	<TD>&nbsp;</TD>
	<TD align=right>4,476&nbsp;</TD>
	<TD align=right>19.0%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>4,274&nbsp;</TD>
	<TD align=right>19.0%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>4.7%&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
</TABLE>
<BR>
<P>
<SUP>(1)</SUP> Except volume and average price per unit case figures.<br>
<SUP>(2)</SUP> Sales volume and average price per unit case exclude beer results<br>
<SUP>(3)</SUP> EBITDA = Operating Income + depreciation, amortization &amp; other operative non-cash charges. <br>
&nbsp;&nbsp; As of June 1<SUP>st</SUP>, 2009, we integrated the operation of Brisa in the results of Colombia.</P>
<TABLE border=0 width=100% cellspacing=0 cellpadding=0 style="font-family: 'Times New Roman, Times, Serif'; font-size:11px">
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    <TD width=40%></TD>
    <TD></TD>
    <TD width=40%></TD>
  </TR>
  <TR valign="bottom">
    <TD valign="middle"><B>April 22, 2010</B>&nbsp;</TD>
    <TD align="center" valign="middle"><img src="rodape.gif" border=0></TD>
    <TD align=right valign="middle"><B>Page 8</B>&nbsp;</TD>
  </TR>
</TABLE>
<BR>

<HR SIZE="2" NOSHADE COLOR="#000000" ALIGN="left">

<H5 align="left" style="page-break-before:always"></H5>
<A name="page_9"></A>

<P align="right">
<IMG src="logo_kof.gif" border=0></P>
<TABLE border=0 width=100% cellspacing=0 cellpadding=0 style="font-family: 'Times New Roman, Times, Serif'; font-size:11px">
<TR>
	<TD width=40%></TD>
	<TD width=2%></TD>
	<TD width=13%></TD>
	<TD width=2%></TD>
	<TD width=13%></TD>
	<TD width=2%></TD>
	<TD width=13%></TD>
	<TD width=2%></TD>
	<TD width=13%></TD></TR>
<TR valign="bottom">
	<TD align=left><B>Consolidated Balance Sheet</B>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Expressed in millions of Mexican pesos.&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD colspan="9" align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	</TR>
<TR>
	<TD colspan=9>&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left><B>Assets</B>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center><B>Mar 10</B>&nbsp;</TD>
	<TD align="center">&nbsp;</TD>
	<TD align=center>&nbsp;</TD>
	<TD align="center">&nbsp;</TD>
	<TD align=center><B>Dec 09</B>&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD colspan="9" align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	</TR>
<TR valign="bottom">
	<TD align=left><B>Current Assets</B>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Cash and cash equivalents&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>Ps.&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>13,183&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>Ps.&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>7,841&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Marketable securities&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>1,498&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>2,113&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Total accounts receivable&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>4,441&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>5,931&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Inventories&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>4,591&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>5,002&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Other current assets&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>2,097&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>2,752&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD colspan="9" align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	</TR>
<TR valign="bottom">
	<TD align=left>Total current assets&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>25,810&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>23,639&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD colspan="9" align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	</TR>
<TR valign="bottom">
	<TD align=left><B>Property, plant and equipment</B>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Property, plant and equipment&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>52,483&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>58,640&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Accumulated depreciation&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>(24,094)</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>(27,397)</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD colspan="9" align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	</TR>
<TR valign="bottom">
	<TD align=left>Total property, plant and equipment, net&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>28,389&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>31,243&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD colspan="9" align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	</TR>
<TR valign="bottom">
	<TD align=left>Other non-current assets&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>53,546&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>55,779&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD colspan="9" align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	</TR>
<TR valign="bottom">
	<TD align=left><B>Total Assets</B>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right><B>Ps.</B>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right><B>107,745</B>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right><B>Ps.</B>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right><B>110,661</B>&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD colspan="9" align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	</TR>
<TR>
	<TD colspan=9>&nbsp;</TD></TR>
<TR>
	<TD colspan=9>&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left><B>Liabilities and Sharekholders' Equity</B>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center><B>Mar 10</B>&nbsp;</TD>
	<TD align="center">&nbsp;</TD>
	<TD align=center>&nbsp;</TD>
	<TD align="center">&nbsp;</TD>
	<TD align=center><B>Dec 09</B>&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD colspan="9" align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	</TR>
<TR valign="bottom">
	<TD align=left><B>Current Liabilities</B>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Short-term bank loans and notes&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>Ps.&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>2,586&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>Ps.&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>5,427&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Suppliers&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>8,089&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>9,368&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Other current liabilities&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>6,249&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>8,653&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD colspan="9" align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	</TR>
<TR valign="bottom">
	<TD align=left>Total Current Liabilities&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>16,924&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>23,448&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD colspan="9" align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	</TR>
<TR valign="bottom">
	<TD align=left>Long-term bank loans&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>16,568&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>10,498&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Other long-term liabilities&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>6,700&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>8,243&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD colspan="9" align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	</TR>
<TR valign="bottom">
	<TD align=left>Total Liabilities&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>40,192&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>42,189&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD colspan="9" align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	</TR>
<TR valign="bottom">
	<TD align=left><B>Shareholders' Equity</B>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Non-controlling interest&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>2,404&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>2,296&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Total controlling interest&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>65,149&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>66,176&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD colspan="9" align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	</TR>
<TR valign="bottom">
	<TD align=left>Total shareholders' equity&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>67,553&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>68,472&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD colspan="9" align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	</TR>
<TR valign="bottom">
	<TD align=left><B>Total Liabilities and Equity</B>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right><B>Ps.</B>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right><B>107,745</B>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right><B>Ps.</B>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right><B>110,661</B>&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD colspan="9" align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	</TR>
</TABLE>
<BR>
<P>
As a result of the devaluation of the Venezuelan bolivar, the balance sheet of our Venezuelan subsidiary reflects a reduction, which originates a decrease of the shareholder&#8217;s equity by an amount of Ps. 3,700 million. </P>
<P>
As of January 1, 2010, in accordance with Mexican Financial Reporting Standards, restricted cash is presented as part of other current assets (previously presented as part of cash and cash equivalents). December 2009 figures reflect this change for
comparison purposes. </P>
<TABLE border=0 width=100% cellspacing=0 cellpadding=0 style="font-family: 'Times New Roman, Times, Serif'; font-size:11px">
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    <TD width=40%></TD>
    <TD></TD>
    <TD width=40%></TD>
  </TR>
  <TR valign="bottom">
    <TD valign="middle"><B>April 22, 2010</B>&nbsp;</TD>
    <TD align="center" valign="middle"><img src="rodape.gif" border=0></TD>
    <TD align=right valign="middle"><B>Page 9</B>&nbsp;</TD>
  </TR>
</TABLE>
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<P align="right">
<IMG src="logo_kof.gif" border=0></P>
<TABLE border=0 width=100% cellspacing=0 cellpadding=0 style="font-family: 'Times New Roman, Times, Serif'; font-size:11px">
<TR>
	<TD width=40%></TD>
	<TD width=2%></TD>
	<TD width=10%></TD>
	<TD width=10%></TD>
	<TD width=2%></TD>
	<TD width=10%></TD>
	<TD width=10%></TD>
	<TD width=2%></TD>
	<TD width=10%></TD></TR>
<TR valign="bottom">
	<TD align=left><B>Mexico Division</B>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Expressed in millions of Mexican pesos<SUP>(1)</SUP></TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD colspan="9" align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	</TR>
<TR>
	<TD colspan=9>&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center><B>1Q 10</B>&nbsp;</TD>
	<TD align=center><B>% Rev</B>&nbsp;</TD>
	<TD align="center">&nbsp;</TD>
	<TD align=center><B>1Q 09</B>&nbsp;</TD>
	<TD align=center><B>% Rev</B>&nbsp;</TD>
	<TD align="center">&nbsp;</TD>
	<TD align=center>&#916;%&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Volume (million unit cases)</TD>
	<TD>&nbsp;</TD>
	<TD align=right>271.3&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>272.4&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>-0.4%&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Average price per unit case&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>30.55&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>29.78&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>2.6%&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Net revenues&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>8,287&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>8,110&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>2.2%&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Other operating revenues&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>18&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>31&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>-41.9%&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Total revenues&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>8,305&nbsp;</TD>
	<TD align=right>100.0%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>8,141&nbsp;</TD>
	<TD align=right>100.0%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>2.0%&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Cost of goods sold&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>4,301&nbsp;</TD>
	<TD align=right>51.8%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>4,064&nbsp;</TD>
	<TD align=right>49.9%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>5.8%&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Gross profit&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>4,004&nbsp;</TD>
	<TD align=right>48.2%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>4,077&nbsp;</TD>
	<TD align=right>50.1%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>-1.8%&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Operating expenses&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>2,892&nbsp;</TD>
	<TD align=right>34.8%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>2,743&nbsp;</TD>
	<TD align=right>33.7%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>5.4%&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Operating income&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>1,112&nbsp;</TD>
	<TD align=right>13.4%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>1,334&nbsp;</TD>
	<TD align=right>16.4%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>-16.6%&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Depreciation, amortization &amp; other operative non-cash charges&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>454&nbsp;</TD>
	<TD align=right>5.5%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>432&nbsp;</TD>
	<TD align=right>5.3%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>5.1%&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>EBITDA <SUP>(2)</SUP></TD>
	<TD>&nbsp;</TD>
	<TD align=right>1,566&nbsp;</TD>
	<TD align=right>18.9%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>1,766&nbsp;</TD>
	<TD align=right>21.7%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>-11.3%&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR>
	<TD colspan=9>&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left><SUP>(1) </SUP>Except volume and average price per unit case figures.&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD></TR>
<TR valign="bottom">
	<TD colspan=3 align=left><SUP>(2) </SUP>EBITDA = Operating Income + Depreciation, amortization &amp; other operative non-cash charges.&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD colspan=9 align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	</TR>
<TR valign="bottom">
  <TD align=left>&nbsp;</TD>
  <TD>&nbsp;</TD>
  <TD align=left>&nbsp;</TD>
  <TD align=left>&nbsp;</TD>
  <TD>&nbsp;</TD>
  <TD align=left>&nbsp;</TD>
  <TD align=left>&nbsp;</TD>
  <TD>&nbsp;</TD>
  <TD align=left>&nbsp;</TD>
</TR>

<TR valign="bottom">
  <TD align=left>&nbsp;</TD>
  <TD>&nbsp;</TD>
  <TD align=left>&nbsp;</TD>
  <TD align=left>&nbsp;</TD>
  <TD>&nbsp;</TD>
  <TD align=left>&nbsp;</TD>
  <TD align=left>&nbsp;</TD>
  <TD>&nbsp;</TD>
  <TD align=left>&nbsp;</TD>
</TR>
<TR valign="bottom">
	<TD align=left><B>Latincentro Division</B>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Expressed in millions of Mexican pesos<SUP>(1)</SUP></TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD colspan="9" align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	</TR>
<TR>
	<TD colspan=9>&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center><B>1Q 10</B>&nbsp;</TD>
	<TD align=center><B>% Rev</B>&nbsp;</TD>
	<TD align="center">&nbsp;</TD>
	<TD align=center><B>1Q 09</B>&nbsp;</TD>
	<TD align=center><B>% Rev</B>&nbsp;</TD>
	<TD align="center">&nbsp;</TD>
	<TD align=center>&#916;%&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Volume (million unit cases)</TD>
	<TD>&nbsp;</TD>
	<TD align=right>153.3&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>132.7&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>15.5%&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Average price per unit Case&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>48.12&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>60.63&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>-20.6%&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Net revenues&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>7,377&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>8,046&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>-8.3%&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Other operating revenues&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>7&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>3&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>133.3%&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Total revenues&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>7,384&nbsp;</TD>
	<TD align=right>100.0%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>8,049&nbsp;</TD>
	<TD align=right>100.0%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>-8.3%&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Cost of goods sold&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>4,003&nbsp;</TD>
	<TD align=right>54.2%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>4,377&nbsp;</TD>
	<TD align=right>54.4%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>-8.5%&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Gross profit&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>3,381&nbsp;</TD>
	<TD align=right>45.8%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>3,672&nbsp;</TD>
	<TD align=right>45.6%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>-7.9%&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Operating expenses&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>2,151&nbsp;</TD>
	<TD align=right>29.1%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>2,628&nbsp;</TD>
	<TD align=right>32.7%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>-18.2%&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Operating income&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>1,230&nbsp;</TD>
	<TD align=right>16.7%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>1,044&nbsp;</TD>
	<TD align=right>13.0%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>17.8%&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Depreciation, amortization &amp; other operative non-cash charges&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>326&nbsp;</TD>
	<TD align=right>4.4%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>327&nbsp;</TD>
	<TD align=right>4.1%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>-0.3%&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>EBITDA <SUP>(2)</SUP></TD>
	<TD>&nbsp;</TD>
	<TD align=right>1,556&nbsp;</TD>
	<TD align=right>21.1%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>1,371&nbsp;</TD>
	<TD align=right>17.0%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>13.5%&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR>
	<TD colspan=9>&nbsp;</TD></TR>
<TR valign="bottom">
	<TD colspan="9" align=left><SUP>(1) </SUP>Except volume and average price per unit case figures.&nbsp;</TD>
	</TR>
<TR valign="bottom">
	<TD colspan=9 align=left><SUP>(2) </SUP>EBITDA = Operating Income + Depreciation, amortization &amp; other operative non-cash charges.&nbsp;<br>
    Since June 2009, we integrated Brisa in the operations of Colombia.&nbsp;</TD>
	</TR>

<TR valign="bottom" style="font-size: 1px">
	<TD colspan="9" align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	</TR>
</TABLE>
<BR>
<TABLE border=0 width=100% cellspacing=0 cellpadding=0 style="font-family: 'Times New Roman, Times, Serif'; font-size:11px">
  <TR>
    <TD width=40%></TD>
    <TD></TD>
    <TD width=40%></TD>
  </TR>
  <TR valign="bottom">
    <TD valign="middle"><B>April 22, 2010</B>&nbsp;</TD>
    <TD align="center" valign="middle"><img src="rodape.gif" border=0></TD>
    <TD align=right valign="middle"><B>Page 10</B>&nbsp;</TD>
  </TR>
</TABLE>
<BR>

<HR SIZE="2" NOSHADE COLOR="#000000" ALIGN="left">

<H5 align="left" style="page-break-before:always"></H5>
<A name="page_11"></A>

<P align="right">
<IMG src="logo_kof.gif" border=0></P>
<TABLE border=0 width=100% cellspacing=0 cellpadding=0 style="font-family: 'Times New Roman, Times, Serif'; font-size:11px">
<TR>
	<TD width=40%></TD>
	<TD width=2%></TD>
	<TD width=10%></TD>
	<TD width=10%></TD>
	<TD width=2%></TD>
	<TD width=10%></TD>
	<TD width=10%></TD>
	<TD width=2%></TD>
	<TD width=10%></TD></TR>
<TR valign="bottom">
	<TD align=left><B>Mercosur Division</B>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Expressed in millions of Mexican pesos<SUP>(1)</SUP></TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Financial figures include beer results&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD colspan="9" align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	</TR>
<TR>
	<TD colspan=9>&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center><B>1Q 10</B>&nbsp;</TD>
	<TD align=center><B>% Rev</B>&nbsp;</TD>
	<TD align="center">&nbsp;</TD>
	<TD align=center><B>1Q 09</B>&nbsp;</TD>
	<TD align=center><B>% Rev</B>&nbsp;</TD>
	<TD align="center">&nbsp;</TD>
	<TD align=center>&#916;%&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Volume (million unit cases) <SUP>(2)</SUP></TD>
	<TD>&nbsp;</TD>
	<TD align=right>164.8&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>149.1&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>10.5%&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Average price per unit case <SUP>(2)</SUP></TD>
	<TD>&nbsp;</TD>
	<TD align=right>42.77&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>37.71&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>13.4%&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Net revenues&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>7,812&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>6,230&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>25.4%&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Other operating revenues&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>94&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>106&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>-11.3%&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Total revenues&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>7,906&nbsp;</TD>
	<TD align=right>100.0%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>6,336&nbsp;</TD>
	<TD align=right>100.0%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>24.8%&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Cost of goods sold&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>4,576&nbsp;</TD>
	<TD align=right>57.9%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>3,642&nbsp;</TD>
	<TD align=right>57.5%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>25.6%&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Gross profit&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>3,330&nbsp;</TD>
	<TD align=right>42.1%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>2,694&nbsp;</TD>
	<TD align=right>42.5%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>23.6%&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Operating expenses&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>2,154&nbsp;</TD>
	<TD align=right>27.2%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>1,767&nbsp;</TD>
	<TD align=right>27.9%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>21.9%&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Operating income&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>1,176&nbsp;</TD>
	<TD align=right>14.9%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>927&nbsp;</TD>
	<TD align=right>14.6%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>26.9%&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Depreciation, Amortization &amp; Other operative non-cash charges&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>178&nbsp;</TD>
	<TD align=right>2.3%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>210&nbsp;</TD>
	<TD align=right>3.3%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>-15.2%&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>EBITDA <SUP>(3)</SUP></TD>
	<TD>&nbsp;</TD>
	<TD align=right>1,354&nbsp;</TD>
	<TD align=right>17.1%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>1,137&nbsp;</TD>
	<TD align=right>17.9%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>19.1%&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR>
	<TD colspan=9>&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left><SUP>(1) </SUP>Except volume and average price per unit case figures.&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left><SUP>(2) </SUP>Sales volume and average price per unit case exclude beer results&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD></TR>
<TR valign="bottom">
	<TD colspan=3 align=left><SUP>(3) </SUP>EBITDA = Operating Income + Depreciation, amortization &amp; other operative non-cash charges.&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD colspan=9 align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	</TR>
</TABLE>
<BR>
<TABLE border=0 width=100% cellspacing=0 cellpadding=0 style="font-family: 'Times New Roman, Times, Serif'; font-size:11px">
  <TR>
    <TD width=40%></TD>
    <TD></TD>
    <TD width=40%></TD>
  </TR>
  <TR valign="bottom">
    <TD valign="middle"><B>April 22, 2010</B>&nbsp;</TD>
    <TD align="center" valign="middle"><img src="rodape.gif" border=0></TD>
    <TD align=right valign="middle"><B>Page 11</B>&nbsp;</TD>
  </TR>
</TABLE>
<BR>

<HR SIZE="2" NOSHADE COLOR="#000000" ALIGN="left">

<H5 align="left" style="page-break-before:always"></H5>
<A name="page_12"></A>

<P align="right">
<IMG src="logo_kof.gif" border=0></P>
<P>
<B>SELECTED INFORMATION</B></P>
<P>
<B>For the three months ended March 31, 2010 and 2009</B></P>
<P>
<B><I>Expressed in millions of Mexican pesos. </I></B></P>
<TABLE border=0 width=100% align="center" cellspacing=0 cellpadding=0 style="font-family: 'Times New Roman, Times, Serif'; font-size:11px">
<TR>
	<TD width=30%></TD>
	<TD width=2%></TD>
	<TD width=10%></TD>
	<TD></TD>
	<TD width=30%></TD>
	<TD width=2%></TD>
	<TD width=10%></TD></TR>
<TR valign="bottom">
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center><B>1Q 10</B>&nbsp;</TD>
	<TD align="center">&nbsp;</TD>
	<TD align=center>&nbsp;</TD>
	<TD align="center">&nbsp;</TD>
	<TD align=center><B>1Q 09</B>&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Capex&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>939.3&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>Capex&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>710.3&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="right" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="right" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Depreciation&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>639.0&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>Depreciation&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>708.0&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="right" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="right" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Amortization &amp; Other non-cash charges&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>319.0&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>Amortization &amp; Other non-cash charges&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>261.0&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
</TABLE>
<BR>
<P>
<B>VOLUME</B></P>
<P>
<B><I>Expressed in million unit cases</I></B></P>
<TABLE border=0 width=100% cellspacing=0 cellpadding=0 style="font-family: 'Times New Roman, Times, Serif'; font-size:11px">
<TR>
	<TD width=10%></TD>
	<TD width=1%></TD>
	<TD width=7%></TD>
	<TD width=1%></TD>
	<TD width=7%></TD>
	<TD width=1%></TD>
	<TD width=7%></TD>
	<TD width=1%></TD>
	<TD width=7%></TD>
	<TD width=1%></TD>
	<TD width=7%></TD>
	<TD></TD>
	<TD width=7%></TD>
	<TD width=1%></TD>
	<TD width=7%></TD>
	<TD width=1%></TD>
	<TD width=7%></TD>
	<TD width=1%></TD>
	<TD width=7%></TD>
	<TD width=1%></TD>
	<TD width=7%></TD></TR>
<TR valign="bottom">
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD colspan="9" align=center><B>1Q 10</B>&nbsp;</TD>
	<TD align="center">&nbsp;</TD>
	<TD colspan="9" align=center><B>1Q 09</B>&nbsp;</TD>
	</TR>
<TR valign="bottom" style="font-size: 1px">
	<TD>&nbsp;</TD>
	<TD></TD>
	<TD colspan="9" align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD colspan="9" align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	</TR>
<TR valign="bottom">
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center valign="middle"><B>Sparkling</B>&nbsp;</TD>
	<TD align="center" valign="middle">&nbsp;</TD>
	<TD align=center valign="middle"><B>Water </B><B><SUP>(1) </SUP></B></TD>
	<TD align=center valign="middle">&nbsp;</TD>
	<TD align=center valign="middle"><B>Bulk Water </B><B><SUP>(2)</SUP></B>&nbsp;</TD>
	<TD align="center" valign="middle">&nbsp;</TD>
	<TD align=center valign="middle"><B>Still </B><B><SUP>(3)</SUP></B></TD>
	<TD align="center" valign="middle">&nbsp;</TD>
	<TD align=center valign="middle"><B>Total</B>&nbsp;</TD>
	<TD align="center" valign="middle">&nbsp;</TD>
	<TD align=center valign="middle"><B>Sparkling</B>&nbsp;</TD>
	<TD align="center" valign="middle">&nbsp;</TD>
	<TD align=center valign="middle"><B>Water </B><B><SUP>(1)</SUP></B></TD>
	<TD align="center" valign="middle">&nbsp;</TD>
	<TD align=center valign="middle"><B>Bulk Water </B><B><SUP>(2)</SUP></B></TD>
	<TD align="center" valign="middle">&nbsp;</TD>
	<TD align=center valign="middle"><B>Still </B><B><SUP>(3)</SUP></B></TD>
	<TD align="center" valign="middle">&nbsp;</TD>
	<TD align=center valign="middle"><B>Total</B>&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD colspan=3 align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Mexico&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>199.7&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>11.0&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>45.5&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>15.1&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>271.3&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>196.1&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>14.9&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>47.1&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>14.3&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>272.4&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Central America&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>29.9&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>1.7&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>0.1&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>2.9&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>34.6&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>27.0&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>1.5&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>0.0&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>2.4&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>30.9&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Colombia&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>45.2&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>6.8&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>7.9&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>4.5&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>64.4&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>40.4&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>2.3&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>2.3&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>3.6&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>48.6&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Venezuela&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>49.6&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>3.1&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>0.4&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>1.2&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>54.3&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>49.0&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>2.0&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>0.6&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>1.6&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>53.2&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Latincentro&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>124.7&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>11.6&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>8.4&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>8.6&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>153.3&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>116.4&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>5.8&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>2.9&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>7.6&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>132.7&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Brazil&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>106.8&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>6.5&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>0.8&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>3.8&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>117.9&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>93.8&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>5.6&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>0.6&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>3.0&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>103.0&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Argentina&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>42.2&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>0.3&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>0.3&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>4.1&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>46.9&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>42.9&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>0.4&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>0.2&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>2.6&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>46.1&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Mercosur&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>149.0&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>6.8&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>1.1&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>7.9&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>164.8&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>136.7&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>6.0&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>0.8&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>5.6&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>149.1&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>Total&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>473.5&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>29.4&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>54.9&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>31.6&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>589.4&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>449.2&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>26.7&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>50.8&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>27.5&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=right>554.2&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
</TABLE>
<BR>
<P>
<I><SUP>(1)</SUP>Excludes water presentations larger than 5.0 Lt</I><br>
<I><SUP>(2)</SUP></I><I> Bulk Water = Still bottled water in 5.0, 19.0 and 20.0 - liter packaging presentations<br>
</I><I><SUP>(3)</SUP></I><I> Still Beverages include flavored water</I> </P>
<ul>
  <li> Volume of Colombia, Latincentro division, and Consolidated includes three months of Brisa&#8217;s operation, accounting for 12.5 million unit cases.</li>
</ul>
<TABLE border=0 width=100% cellspacing=0 cellpadding=0 style="font-family: 'Times New Roman, Times, Serif'; font-size:11px">
  <TR>
    <TD width=40%></TD>
    <TD></TD>
    <TD width=40%></TD>
  </TR>
  <TR valign="bottom">
    <TD valign="middle"><B>April 22, 2010</B>&nbsp;</TD>
    <TD align="center" valign="middle"><img src="rodape.gif" border=0></TD>
    <TD align=right valign="middle"><B>Page 12</B>&nbsp;</TD>
  </TR>
</TABLE>
<BR>

<HR SIZE="2" NOSHADE COLOR="#000000" ALIGN="left">

<H5 align="left" style="page-break-before:always"></H5>
<A name="page_13"></A>

<P align="right">
<IMG src="logo_kof.gif" border=0></P>
<P align="center">
March 2010 <br>
Macroeconomic Information </P>
<TABLE border=0 width=100% cellspacing=0 cellpadding=0 style="font-family: 'Times New Roman, Times, Serif'; font-size:11px">
<TR>
	<TD width=55%></TD>
	<TD width=2%></TD>
	<TD width=13%></TD>
	<TD width=2%></TD>
	<TD width=13%></TD>
	<TD width=2%></TD>
	<TD width=13%></TD></TR>
<TR valign="bottom">
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>Inflation <SUP>(1)</SUP></TD>
	<TD>&nbsp;</TD>
	<TD align=left>&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>LTM&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>1Q 2010&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>YTD&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR>
	<TD colspan=7>&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=center>Mexico&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>4.96%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>2.40%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>1.03%&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=center>Colombia&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>1.83%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>1.78%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>1.94%&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=center>Venezuela&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>26.22%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>5.80%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>4.81%&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=center>Brazil&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>5.30%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>2.31%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>1.15%&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=center>Argentina&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>9.66%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>3.47%&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>1.61%&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
</TABLE><BR>
<P>
<SUP>(1)</SUP> Source: inflation is published by the Central Bank of each country.</P>
<P align="center">
Average Exchange Rates for each Period</P>
<TABLE border=0 width=100% cellspacing=0 cellpadding=0 style="font-family: 'Times New Roman, Times, Serif'; font-size:11px">
<TR>
	<TD width=55%></TD>
	<TD width=2%></TD>
	<TD width=13%></TD>
	<TD width=2%></TD>
	<TD width=13%></TD>
	<TD width=2%></TD>
	<TD width=13%></TD></TR>
<TR valign="bottom">
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD colspan=5 align=center>Quarterly Exchange Rate (local currency per USD)</TD></TR>
<TR valign="bottom">
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>1Q 10&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>1Q 09&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>&#916;%&nbsp;</TD>
</TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR>
	<TD colspan=7>&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=center>Mexico&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>12.7997&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>14.3623&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>-10.9%&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=center>Guatemala&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>8.1855&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>7.9545&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>2.9%&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=center>Nicaragua&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>20.9678&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>19.9693&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>5.0%&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=center>Costa Rica&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>556.9514&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>566.4632&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>-1.7%&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=center>Panama&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>1.0000&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>1.0000&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>0.0%&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=center>Colombia&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>1,948.0475&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>2,411.8284&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>-19.2%&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=center>Venezuela&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>4.1613&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>2.1500&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>93.5%&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=center>Brazil&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>1.8024&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>2.3113&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>-22.0%&nbsp;</TD></TR>

<TR valign="bottom">
	<TD align=center>Argentina&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>3.8390&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>3.5432&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>8.3%&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
</TABLE>
<BR>
<P align="center">
End of Period Exchange Rates</P>
<TABLE border=0 width=100% cellspacing=0 cellpadding=0 style="font-family: 'Times New Roman, Times, Serif'; font-size:11px">
<TR>
	<TD width=55%></TD>
	<TD width=2%></TD>
	<TD width=13%></TD>
	<TD width=2%></TD>
	<TD width=13%></TD>
	<TD width=2%></TD>
	<TD width=13%></TD></TR>
<TR valign="bottom">
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD colspan=5 align=center>Exchange Rate (local currency per USD)</TD></TR>
<TR valign="bottom">
	<TD align=left>&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>Mar 10&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>Mar 09&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>&#916;%&nbsp;</TD>
</TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
<TR>
	<TD colspan=7>&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=center>Mexico&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>12.4640&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>14.3317&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>-13.0%&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=center>Guatemala&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>7.9861&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>8.1135&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>-1.6%&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=center>Nicaragua&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>21.0927&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>20.0883&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>5.0%&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=center>Costa Rica&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>528.7800&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>568.3500&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>-7.0%&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=center>Panama&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>1.0000&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>1.0000&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>0.0%&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=center>Colombia&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>1,928.5900&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>2,561.2100&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>-24.7%&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=center>Venezuela&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>4.3000&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>2.1500&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>100.0%&nbsp;</TD></TR>
<TR valign="bottom">
	<TD align=center>Brazil&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>1.7810&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>2.3152&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>-23.1%&nbsp;</TD></TR>

<TR valign="bottom">
	<TD align=center>Argentina&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>3.8780&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>3.7200&nbsp;</TD>
	<TD>&nbsp;</TD>
	<TD align=center>4.2%&nbsp;</TD></TR>
<TR valign="bottom" style="font-size: 1px">
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD>
	<TD></TD>
	<TD align="center" style="border-top: 1px solid #000000;">&nbsp;</TD></TR>
</TABLE>
<BR>
<TABLE border=0 width=100% cellspacing=0 cellpadding=0 style="font-family: 'Times New Roman, Times, Serif'; font-size:11px">
  <TR>
    <TD width=40%></TD>
    <TD></TD>
    <TD width=40%></TD>
  </TR>
  <TR valign="bottom">
    <TD valign="middle"><B>April 22, 2010</B>&nbsp;</TD>
    <TD align="center" valign="middle"><img src="rodape.gif" border=0></TD>
    <TD align=right valign="middle"><B>Page 13</B>&nbsp;</TD>
  </TR>
</TABLE>
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<P ALIGN=center><FONT FACE="'Times New Roman, Times, Serif'" SIZE="3"><B>SIGNATURES</B> </FONT> </P>
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<P ALIGN=left><FONT FACE="'Times New Roman, Times, Serif'" SIZE=3> &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. </FONT></P>
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<TABLE CELLPADDING=0 CELLSPACING=0 BORDER=0 WIDTH=100%>
  <TR VALIGN=Bottom>
    <TD WIDTH=55% ALIGN=LEFT><FONT FACE="'Times New Roman, Times, Serif'" SIZE="3">&nbsp; </FONT></TD>
    <TD WIDTH=45% ALIGN=LEFT><FONT FACE="'Times New Roman, Times, Serif'" SIZE="3"><B>COCA-COLA FEMSA, S.A.B. DE C.V.</B> </FONT> </TD>
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  <TR VALIGN=Bottom>
    <TD ALIGN=LEFT><FONT FACE="'Times New Roman, Times, Serif'" SIZE="3">&nbsp; </FONT></TD>
    <TD ALIGN=LEFT><FONT FACE="'Times New Roman, Times, Serif'" SIZE="3">(Registrant) </FONT></TD>
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  <TR VALIGN=Bottom>
    <TD ALIGN=LEFT><FONT FACE="'Times New Roman, Times, Serif'" SIZE="3">&nbsp; </FONT></TD>
  </TR>
  <TR VALIGN=Bottom>
    <TD ALIGN=LEFT><FONT FACE="'Times New Roman, Times, Serif'" SIZE="3">&nbsp; </FONT></TD>
  </TR>
  <TR VALIGN=Bottom>
    <TD ALIGN=LEFT><FONT FACE="'Times New Roman, Times, Serif'" SIZE="3">&nbsp; </FONT></TD>
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    <TD ALIGN=LEFT><FONT FACE="'Times New Roman, Times, Serif'" SIZE="3">Date: April 22, 2010</FONT></TD>
    <TD ALIGN=LEFT><FONT FACE="'Times New Roman, Times, Serif'" SIZE="3">By: <U>/s/ H&#201;CTOR TREVI&#209;O GUTI&#201;RREZ</U> </FONT> </TD>
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    <TD ALIGN=LEFT><FONT FACE="'Times New Roman, Times, Serif'" SIZE="3">&nbsp; </FONT></TD>
    <TD ALIGN=LEFT><FONT FACE="'Times New Roman, Times, Serif'" SIZE="3">Name:&nbsp; H&#233;ctor Trevi&#241;o Guti&#233;rrez </FONT></TD>
  </TR>
  <TR VALIGN=Bottom>
    <TD ALIGN=LEFT><FONT FACE="'Times New Roman, Times, Serif'" SIZE="3">&nbsp; </FONT></TD>
    <TD ALIGN=LEFT><FONT FACE="'Times New Roman, Times, Serif'" SIZE="3">Title:&nbsp;&nbsp;&nbsp; Chief Financial Officer </FONT></TD>
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