<SEC-DOCUMENT>0001292814-10-002381.txt : 20100715
<SEC-HEADER>0001292814-10-002381.hdr.sgml : 20100715
<ACCEPTANCE-DATETIME>20100714174139
ACCESSION NUMBER:		0001292814-10-002381
CONFORMED SUBMISSION TYPE:	6-K
PUBLIC DOCUMENT COUNT:		7
CONFORMED PERIOD OF REPORT:	20100930
FILED AS OF DATE:		20100715
DATE AS OF CHANGE:		20100714

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			COCA COLA FEMSA SAB DE CV
		CENTRAL INDEX KEY:			0000910631
		STANDARD INDUSTRIAL CLASSIFICATION:	BOTTLED & CANNED SOFT DRINKS CARBONATED WATERS [2086]
		IRS NUMBER:				000000000
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		6-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-12260
		FILM NUMBER:		10952854

	BUSINESS ADDRESS:	
		STREET 1:		GUILLERMO GONZALEZ CAMARENA NO. 600
		STREET 2:		COL. CENTRO DE CIUDAD SANTA FE
		CITY:			DELEGACION ALVARO OB
		STATE:			O5
		ZIP:			DF 01210
		BUSINESS PHONE:		5255335300

	MAIL ADDRESS:	
		STREET 1:		GUILLERMO GONZALEZ CAMARENA NO. 600
		STREET 2:		COL. CENTRO DE CIUDAD SANTA FE
		CITY:			DELEGACION ALVARO OB
		STATE:			O5
		ZIP:			DF 01210

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	COCA COLA FEMSA SA DE CV
		DATE OF NAME CHANGE:	19930814
</SEC-HEADER>
<DOCUMENT>
<TYPE>6-K
<SEQUENCE>1
<FILENAME>kof20100709_6k.htm
<DESCRIPTION>2010 FIRST-QUARTER RESULTS
<TEXT>

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<P style="MARGIN: 0in 0in 0pt; TEXT-ALIGN: center" align=center><B><FONT lang=EN-US style="FONT-SIZE: 13pt" face="'Times New Roman,serif'">UNITED STATES</FONT></B></P>
<P style="MARGIN: 0in 0in 0pt; TEXT-ALIGN: center" align=center><B><FONT lang=EN-US style="FONT-SIZE: 13pt" face="'Times New Roman,serif'">SECURITIES AND EXCHANGE COMMISSION</FONT></B></P>
<P style="MARGIN: 0in 0in 12pt; TEXT-ALIGN: center"><B><FONT lang=EN-US style="FONT-SIZE: 13pt" face="'Times New Roman,serif'">Washington, D.C. 20549</FONT></B></P>
<P style="MARGIN: 0in 0in 12pt; TEXT-ALIGN: center"><B><FONT lang=EN-US style="FONT-SIZE: 14pt" face="'Times New Roman,serif'">FORM 6-K</FONT></B></P>
<P style="MARGIN: 0in 0in 0pt; TEXT-ALIGN: center"><B><FONT lang=EN-US style="FONT-SIZE: 13pt" face="'Times New Roman,serif'">REPORT OF FOREIGN PRIVATE ISSUER</FONT></B></P>
<P style="MARGIN: 0in 0in 0pt; TEXT-ALIGN: center"><B><FONT lang=EN-US style="FONT-SIZE: 13pt" face="'Times New Roman,serif'">PURSUANT TO RULE 13a-16 OR 15d-16 UNDER</FONT></B></P>
<P style="MARGIN: 0in 0in 12pt; TEXT-ALIGN: center"><B><FONT lang=EN-US style="FONT-SIZE: 13pt" face="'Times New Roman,serif'">THE SECURITIES EXCHANGE ACT OF 1934</FONT></B></P>
<P style="MARGIN: 0in 0in 0pt; TEXT-ALIGN: center" align=center><FONT lang=EN-US style="FONT-SIZE: 12pt" face="'Times New Roman,serif'">For the month of July 2010<BR>
Commission File Number </FONT><FONT lang=EN-US style="FONT-SIZE: 12pt" face=Times,serif>1-12260</FONT></P>
<P style="MARGIN: 0in 0in 0pt"><FONT lang=EN-US style="FONT-SIZE: 10pt" face="'Times New Roman,serif'"></FONT>&nbsp;</P>
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<P style="BORDER-RIGHT: medium none; PADDING-RIGHT: 0in; BORDER-TOP: medium none; PADDING-LEFT: 0in; PADDING-BOTTOM: 0in; MARGIN: 0in 0in 0pt; BORDER-LEFT: medium none; PADDING-TOP: 0in; BORDER-BOTTOM: medium none; TEXT-ALIGN: center" align=center><B><FONT lang=EN-US style="FONT-SIZE: 12pt" face=Times,serif>COCA-COLA FEMSA, S.A.B. de C.V.</FONT></B></P>
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<P style="MARGIN: 0in 0in 12pt; TEXT-ALIGN: center" align=center><FONT lang=EN-US style="FONT-SIZE: 11pt" face="'Times New Roman,serif'">(Translation of registrant&#146;s name into English)</FONT></P>
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<P style="BORDER-RIGHT: medium none; PADDING-RIGHT: 0in; BORDER-TOP: medium none; PADDING-LEFT: 0in; PADDING-BOTTOM: 0in; MARGIN: 0in 0in 0pt; BORDER-LEFT: medium none; PADDING-TOP: 0in; BORDER-BOTTOM: medium none; TEXT-ALIGN: center" align=center><B><FONT lang=EN-US style="FONT-SIZE: 12pt" face="'Times New Roman,serif'">United Mexican States</FONT></B></P>
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<P style="MARGIN: 0in 0in 12pt; TEXT-ALIGN: center" align=center><FONT lang=EN-US style="FONT-SIZE: 11pt" face="'Times New Roman,serif'">(Jurisdiction of incorporation or organization)</FONT></P>
<DIV style="BORDER-RIGHT: medium none; PADDING-RIGHT: 0in; BORDER-TOP: medium none; PADDING-LEFT: 0in; PADDING-BOTTOM: 0in; MARGIN-LEFT: 9pt; BORDER-LEFT: medium none; MARGIN-RIGHT: 9pt; PADDING-TOP: 0in; BORDER-BOTTOM: windowtext 1pt solid">
<P style="BORDER-RIGHT: medium none; PADDING-RIGHT: 0in; BORDER-TOP: medium none; PADDING-LEFT: 0in; PADDING-BOTTOM: 0in; MARGIN: 0in 0in 0pt; BORDER-LEFT: medium none; PADDING-TOP: 0in; BORDER-BOTTOM: medium none; TEXT-ALIGN: center" align=center><B><FONT lang=ES style="FONT-SIZE: 12pt" face=Times,serif>Guillermo Gonz&#225;lez Camarena No. 600<BR>
Col. Centro de Ciudad Santa F&#233;<BR>
Delegaci&#243;n Alvaro Obreg&#243;n<BR>
M&#233;xico, D.F. 01210</FONT></B></P>
<P style="BORDER-RIGHT: medium none; PADDING-RIGHT: 0in; BORDER-TOP: medium none; PADDING-LEFT: 0in; PADDING-BOTTOM: 0in; MARGIN: 0in 0in 0pt; BORDER-LEFT: medium none; PADDING-TOP: 0in; BORDER-BOTTOM: medium none; TEXT-ALIGN: center" align=center><B><FONT lang=ES style="FONT-SIZE: 12pt" face=Times,serif>M&#233;xico</FONT></B></P>
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<P style="MARGIN: 0in 0in 12pt; TEXT-ALIGN: center" align=center><FONT lang=EN-US style="FONT-SIZE: 11pt" face="'Times New Roman,serif'">(Address of principal executive offices)</FONT></P>
<P style="MARGIN: 0in 0in 8pt; TEXT-INDENT: 0.5in"><FONT lang=EN-US style="FONT-SIZE: 11pt" face="'Times New Roman,serif'">Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.</FONT></P>
<P style="MARGIN: 0in 0in 8pt; TEXT-ALIGN: center" align=center><FONT lang=EN-US style="FONT-SIZE: 11pt" face="'Times New Roman,serif'">Form 20-F</FONT><U><FONT lang=EN-US style="FONT-SIZE: 11pt" face="'Times New Roman,serif'">&nbsp;X&nbsp;</FONT></U><FONT lang=EN-US style="FONT-SIZE: 11pt" face="'Times New Roman,serif'">&nbsp; Form 40-F </FONT><U><FONT lang=EN-US style="FONT-SIZE: 11pt" face="'Times New Roman,serif'">&nbsp;&nbsp;&nbsp;&nbsp;</FONT></U></P>
<P style="MARGIN: 0in 0in 8pt; TEXT-INDENT: 0.5in"><FONT lang=EN-US style="FONT-SIZE: 11pt" face="'Times New Roman,serif'">Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1) </FONT></P>
<P style="MARGIN: 0in 0in 8pt; TEXT-INDENT: 0in; TEXT-ALIGN: center" align=center><FONT lang=EN-US style="FONT-SIZE: 11pt" face="'Times New Roman,serif'">Yes</FONT><U><FONT lang=EN-US style="FONT-SIZE: 11pt" face="'Times New Roman,serif'">&nbsp;&nbsp;&nbsp;&nbsp;</FONT></U><FONT lang=EN-US style="FONT-SIZE: 11pt" face="'Times New Roman,serif'">No</FONT><U><FONT lang=EN-US style="FONT-SIZE: 11pt" face="'Times New Roman,serif'">&nbsp; X&nbsp;</FONT></U></P>
<P style="MARGIN: 0in 0in 8pt; TEXT-INDENT: 0.5in"><FONT lang=EN-US style="FONT-SIZE: 11pt" face="'Times New Roman,serif'">Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7) </FONT></P>
<P style="MARGIN: 0in 0in 8pt; TEXT-ALIGN: center" align=center><FONT lang=EN-US style="FONT-SIZE: 11pt" face="'Times New Roman,serif'">Yes</FONT><U><FONT lang=EN-US style="FONT-SIZE: 11pt" face="'Times New Roman,serif'">&nbsp;&nbsp;&nbsp;&nbsp;</FONT></U><FONT lang=EN-US style="FONT-SIZE: 11pt" face="'Times New Roman,serif'">No</FONT><U><FONT lang=EN-US style="FONT-SIZE: 11pt" face="'Times New Roman,serif'">&nbsp; X&nbsp;</FONT></U></P>
<P style="MARGIN: 0in 0in 8pt; TEXT-INDENT: 0.5in"><FONT lang=EN-US style="FONT-SIZE: 11pt" face="'Times New Roman,serif'">Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.</FONT></P>
<P style="MARGIN: 0in 0in 8pt; TEXT-ALIGN: center" align=center><FONT lang=EN-US style="FONT-SIZE: 11pt" face="'Times New Roman,serif'">Yes</FONT><U><FONT lang=EN-US style="FONT-SIZE: 11pt" face="'Times New Roman,serif'">&nbsp;&nbsp;&nbsp;&nbsp;</FONT></U><FONT lang=EN-US style="FONT-SIZE: 11pt" face="'Times New Roman,serif'">No</FONT><U><FONT lang=EN-US style="FONT-SIZE: 11pt" face="'Times New Roman,serif'">&nbsp; X&nbsp;</FONT></U></P>
<P style="MARGIN: 0in 0in 24pt 6pt; TEXT-INDENT: 30pt"><FONT lang=EN-US style="FONT-SIZE: 11pt" face="'Times New Roman,serif'">If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): 82-</FONT></P>
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<P style="MARGIN: 0in 0in 0pt; TEXT-INDENT: 24.5pt"><FONT lang=EN-US style="FONT-SIZE: 11pt" face="'Times New Roman,serif'">This report on Form 6-K contains quarterly financial information of Coca-Cola FEMSA, S.A.B. de C.V. so that it can be incorporated by reference into a Registration Statement on Form F-4 to be filed with the Securities and Exchange Commission.&nbsp; The information filed is consistent with previous information filed by Coca-Cola FEMSA, S.A.B. de C.V.</FONT></P>
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<P style="MARGIN: 0in 0in 0pt; TEXT-ALIGN: center" align=center><B><FONT lang=EN-US style="FONT-SIZE: 11pt" face="'Times New Roman,serif'">EXHIBIT </FONT></B></P>
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<P style="MARGIN: 0in 0in 0pt"><FONT style="FONT-SIZE: 11pt" face="'Times New Roman,serif'">1.</FONT></P>
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<P style="MARGIN: 0in 0in 0pt"><FONT style="FONT-SIZE: 11pt" face="'Times New Roman,serif'">Results for the Three Months Ended March 31, 2010. </FONT></P>
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     <TD align=left bgColor=#ff0000><B><FONT color=#ffffff size=2>Stock Listing Information</FONT></B>&nbsp;</TD>
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     <TD align=left bgColor=#ff0000><FONT color=#ffffff size=2>Mexican Stock Exchange</FONT>&nbsp;</TD>
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     <TD align=left bgColor=#ff0000><FONT color=#ffffff size=2>Ticker: KOFL</FONT>&nbsp;</TD>
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     <TD align=left bgColor=#ff0000><FONT color=#ffffff size=2>NYSE (ADR)</FONT>&nbsp;</TD>
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     <TD style="BORDER-BOTTOM: #000000 2px double" align=left colSpan=5><FONT size=5>2010 FIRST-QUARTER RESULTS</FONT></TD></TR>
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     <TD align=left bgColor=#ff0000><FONT color=#ffffff size=2>Ticker: KOF</FONT>&nbsp;</TD>
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     <TD style="BORDER-BOTTOM: #000000 2px double" align=center colSpan=2><FONT size=2>First Quarter</FONT>&nbsp;</TD>
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     <TD align=left bgColor=#ff0000><FONT color=#ffffff size=1>Ratio of KOF L to KOF = 10:1</FONT>&nbsp;</TD>
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     <TD style="BORDER-BOTTOM: #000000 2px double" align=center><FONT size=2>2010</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 2px double" align=center><FONT size=2>2009</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 2px double" align=center><FONT size=2>&#916;%&nbsp;</FONT>&nbsp;</TD>
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     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT size=2>Total Revenues</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=center><FONT size=2>23,595</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=center><FONT size=2>22,526</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=center><FONT size=2>4.7%</FONT>&nbsp;</TD>
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<IMG src="kofl.gif" border=0>
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     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT size=2>Gross Profit</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=center><FONT size=2>10,715</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=center><FONT size=2>10,443</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=center><FONT size=2>2.6%</FONT>&nbsp;</TD>
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     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT size=2>Operating Income</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=center><FONT size=2>3,518</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=center><FONT size=2>3,305</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=center><FONT size=2>6.4%</FONT>&nbsp;</TD>
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     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT size=2>Net Controlling Interest Income</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=center><FONT size=2>2,110</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=center><FONT size=2>1,327</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=center><FONT size=2>59.0%</FONT>&nbsp;</TD>
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     <TD style="BORDER-TOP: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=left><FONT size=2>Net Debt </FONT><SUP><FONT size=2>(1)</FONT></SUP>&nbsp;</TD>
     <TD style="BORDER-TOP: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=center><FONT size=2>4,473</FONT>&nbsp;</TD>
     <TD style="BORDER-TOP: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=center><FONT size=2>5,971</FONT>&nbsp;</TD>
     <TD style="BORDER-TOP: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=center><FONT size=2>-25.1%</FONT>&nbsp;</TD>
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     <TD style="BORDER-TOP: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=left><FONT size=2>Earnings per Share </FONT><SUP><FONT size=2>(2)</FONT></SUP>&nbsp;</TD>
     <TD style="BORDER-TOP: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=center><FONT size=2>5.04</FONT>&nbsp;</TD>
     <TD style="BORDER-TOP: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=center><FONT size=2>2.87</FONT>&nbsp;</TD>
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     <TD align=left></TD>
     <TD style="BORDER-BOTTOM: #000000 2px double" align=left><FONT size=2>Capitalization</FONT><SUP><FONT size=2>(3)</FONT></SUP>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 2px double" align=center><FONT size=2>22.8%</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 2px double" align=center><FONT size=2>20.2%</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 2px double" align=center>&nbsp;</TD>
     <TD align=center></TD></TR>
<TR vAlign=bottom>
     <TD align=left></TD>
     <TD align=left colSpan=4><FONT color=#333333 size=1>Expressed in millions of Mexican pesos.</FONT></TD>
     <TD align=left></TD></TR>
<TR vAlign=bottom>
     <TD align=left></TD>
     <TD align=left colSpan=4><FONT color=#333333 size=1>See reconciliation table on page 8 except for Earnings per Share</FONT></TD>
     <TD align=left></TD></TR>
<TR vAlign=bottom>
     <TD align=left></TD>
     <TD align=left colSpan=4><SUP><FONT color=#333333 size=1>(1) </FONT></SUP><FONT color=#333333 size=1>Net Debt = Total Debt - Cash</FONT></TD>
     <TD align=left></TD></TR>
<TR vAlign=bottom>
     <TD align=left></TD>
     <TD align=left colSpan=4><SUP><FONT color=#333333 size=1>(2) </FONT></SUP><FONT color=#333333 size=1>LTM figures</FONT></TD>
     <TD align=left></TD></TR>
<TR vAlign=bottom>
     <TD align=left></TD>
     <TD align=left colSpan=4><SUP><FONT color=#333333 size=1>(3) </FONT></SUP><FONT color=#333333 size=1>Total debt / (long-term debt + stockholders' equity)<BR>
&nbsp;</FONT></TD>
     <TD align=left></TD></TR>
<TR vAlign=bottom>
     <TD align=left bgColor=#ff0000>&nbsp;</TD>
     <TD align=left></TD>
     <TD align=left colSpan=5>
<P style="MARGIN: 0in 0pt 0pt 17.85pt; TEXT-INDENT: -17.85pt; TEXT-ALIGN: justify">
<IMG height=11 alt=* src="x0x3.gif" width=20>
&nbsp;<FONT lang=EN-US style="FONT-SIZE: 7pt; LINE-HEIGHT: 110%" face="'Times New Roman'">&nbsp; </FONT><FONT lang=EN-US style="FONT-SIZE: 10pt; LINE-HEIGHT: 110%" face="'Times New Roman,serif'">Total revenues reached Ps. 23,595 million in the first quarter of 2010, an increase of 4.7% compared to the first quarter of 2009, mainly driven by double-digit total revenue growth in our Mercosur division. On a currency neutral basis and excluding the acquisition of Brisa in Colombia, total revenues grew approximately 19%.</FONT></P>
</TD></TR>
<TR vAlign=bottom>
     <TD align=left bgColor=#ff0000>&nbsp;</TD>
     <TD align=left rowSpan=2></TD>
     <TD align=left colSpan=5 rowSpan=2>
<P style="MARGIN: 0in 0pt 0pt 17.85pt; TEXT-INDENT: -17.85pt; TEXT-ALIGN: justify">
<IMG height=11 alt=* src="x0x3.gif" width=20>
<FONT lang=EN-US style="FONT-SIZE: 7pt; LINE-HEIGHT: 110%" face="'Times New Roman'">&nbsp; </FONT><FONT lang=EN-US style="FONT-SIZE: 10pt; LINE-HEIGHT: 110%" face="'Times New Roman,serif'">Consolidated operating income grew 6.4% to Ps. 3,518 million for the first quarter of 2010, mainly driven by double-digit operating income growth recorded in our Mercosur and Latincentro divisions. Our operating margin reached 14.9% for the first quarter of 2010.</FONT></P>
</TD></TR>
<TR vAlign=bottom bgColor=#ff0000>
     <TD align=left><B><FONT color=#ffffff size=2>For Further Information:</FONT></B>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left bgColor=#ff0000>&nbsp;</TD>
     <TD align=left rowSpan=3></TD>
     <TD align=left colSpan=5 rowSpan=3>
<P style="MARGIN: 0in 0pt 0pt 17.85pt; TEXT-INDENT: -17.85pt; TEXT-ALIGN: justify">
<IMG height=11 alt=* src="x0x3.gif" width=20>
<FONT lang=EN-US style="FONT-SIZE: 7pt; LINE-HEIGHT: 110%" face="'Times New Roman'">&nbsp; </FONT><FONT lang=EN-US style="FONT-SIZE: 10pt; LINE-HEIGHT: 110%" face="'Times New Roman,serif'">Consolidated net controlling interest income increased 59.0% to Ps. 2,110 million in the first quarter of 2010, mainly reflecting a more favorable comprehensive financing result in combination with higher operating income, resulting in earnings per share of Ps. 1.14 in the first quarter of 2010.</FONT></P>
</TD></TR>
<TR vAlign=bottom bgColor=#ff0000>
     <TD align=left><B><FONT color=#ffffff size=2>Investor Relations</FONT></B>&nbsp;</TD></TR>
<TR vAlign=bottom bgColor=#ff0000>
     <TD align=left>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left bgColor=#ff0000><FONT color=#ffffff size=2>Jos&#233; Castro</FONT>&nbsp;</TD>
     <TD align=left></TD>
     <TD align=left>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=left></TD></TR>
<TR vAlign=bottom>
     <TD align=left bgColor=#ff0000><FONT color=#ffffff size=2>jose.castro@kof.com.mx</FONT>&nbsp;</TD>
     <TD align=left rowSpan=3></TD>
     <TD align=left colSpan=5 rowSpan=3><FONT size=2>Mexico City (April 22, 2010), Coca-Cola FEMSA, S.A.B. de C.V. (BMV: KOFL, NYSE: KOF) (&#147;Coca-</FONT><FONT size=2>Cola FEMSA&#148; or the &#147;Company&#148;), the largest Coca-Cola bottler in Latin America in terms of sales </FONT><FONT size=2>volume, announces results for the first quarter of 2010.</FONT></TD></TR>
<TR vAlign=bottom bgColor=#ff0000>
     <TD align=left><FONT color=#ffffff size=2>(5255) 5081-5120 / 5121</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom bgColor=#ff0000>
     <TD align=left><FONT color=#ffffff size=2>Gonzalo Garc&#237;a</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left bgColor=#ff0000><FONT color=#ffffff size=2>gonzalojose.garciaa@kof.com.</FONT>&nbsp;</TD>
     <TD align=left></TD>
     <TD align=left>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=left></TD></TR>
<TR vAlign=bottom>
     <TD align=left bgColor=#ff0000><FONT color=#ffffff size=2>mx</FONT>&nbsp;</TD>
     <TD vAlign=top align=left rowSpan=9></TD>
     <TD vAlign=top align=left colSpan=5 rowSpan=9>
<P align=justify><FONT size=2>"Our operations were able to deliver solid results for the quarter and growing revenues by approximately </FONT><FONT size=2>19 on a currency neutral basis. We continued to benefit from the strong performance of our sparkling </FONT><FONT size=2>beverage portfolio, supported by a 6 percent growth of brand </FONT><I><FONT size=2>Coca-Cola </FONT></I><FONT size=2>across our territories. The still </FONT><FONT size=2>beverage category, driven mainly by the Jugos del Valle line of juice-based beverages, grew significantly </FONT><FONT size=2>in our Latincentro and Mercosur divisions. Additionally, we benefited from the integration of the Brisa </FONT><FONT size=2>water business in Colombia. Our Company is in a very strong financial position and we believe that we </FONT><FONT size=2>are taking the right steps to constantly develop new capabilities that allow us to maximize the potential of </FONT><FONT size=2>our business and capture the value of learning," said Carlos Salazar Lomelin, Chief Executive Officer of </FONT><FONT size=2>the Company.</FONT></P>
</TD></TR>
<TR vAlign=bottom bgColor=#ff0000>
     <TD align=left><FONT color=#ffffff size=2>(5255) 5081-5148</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom bgColor=#ff0000>
     <TD align=left><FONT color=#ffffff size=2>Roland Karig</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom bgColor=#ff0000>
     <TD align=left><FONT color=#ffffff size=2>roland.karig@kof.com.mx</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom bgColor=#ff0000>
     <TD align=left><FONT color=#ffffff size=2>(5255) 5081-5186</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom bgColor=#ff0000>
     <TD align=left>&nbsp;</TD></TR>
<TR vAlign=bottom bgColor=#ff0000>
     <TD align=left>&nbsp;</TD></TR>
<TR vAlign=bottom bgColor=#ff0000>
     <TD align=left><FONT color=#ffffff size=2>Website:</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom bgColor=#ff0000>
     <TD align=left><FONT color=#ffffff size=2>www.coca-colafemsa.com</FONT>&nbsp;</TD></TR>
<TR>
     <TD colSpan=6>&nbsp;</TD>
     <TD></TD></TR>
<TR>
     <TD colSpan=6>&nbsp;</TD>
     <TD></TD></TR>
<TR vAlign=bottom>
     <TD align=center colSpan=7>&nbsp;&nbsp;&nbsp;<FONT style="mso-spacerun: yes"><B><FONT lang=EN-US style="FONT-SIZE: 10pt" face="'Times New Roman,serif'" color=#808080>&nbsp;</FONT></B></FONT><FONT style="mso-ansi-language: EN-US">
<IMG src="rodape.gif">
&nbsp;</FONT></TD></TR></TABLE></DIV>
<P style="MARGIN: 0px" align=right>Page 1</P>
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<IMG src="logo.gif" border=0>
</FONT></B></P>
<P style="TEXT-ALIGN: left"><B><FONT size=3></FONT></B>&nbsp;</P>
<HR width="100%" SIZE=3>
<P style="TEXT-ALIGN: left"></P>
<P style="TEXT-ALIGN: justify"><B><FONT size=3>CONSOLIDATED RESULTS</FONT></B></P>
<P style="TEXT-ALIGN: justify"><FONT size=2>Our consolidated total revenues increased 4.7% to Ps. 23,595 million in the first quarter of 2010, compared to the first quarter of 2009 despite a negative currency translation effect, mainly due to the devaluation of the Venezuelan bolivar </FONT><FONT size=1>(Refer to Recent Developments)</FONT><FONT size=2>. On a currency neutral basis and excluding the acquisition of Brisa in Colombia, total revenues grew approximately 19%, driven by growth in both pricing and volumes.</FONT></P>
<P style="TEXT-ALIGN: justify"><FONT size=2>Total sales volume increased 6.3% to reach 589.4 million unit cases in the first quarter of 2010 as compared to the same period in 2009 as a result of (i) increases in sparkling beverages across our divisions, mainly due to a 6% increase in the </FONT><I><FONT size=2>Coca-Cola </FONT></I><FONT size=2>brand, accounting for more than 65% of incremental volumes, (ii) our bottled water business, driven by the acquisition of Brisa in Colombia, representing less than 20%, and (iii) still beverages sales volume, supported by the Jugos del Valle line of business across our territories, accounting for approximately 15% of incremental sales volume. Excluding Brisa, total sales volume increased 4.1%.</FONT></P>
<P style="TEXT-ALIGN: justify"><FONT size=2>Our gross profit increased 2.6% to Ps. 10,715 million in the first quarter of 2010, compared to the first quarter of 2009. Cost of goods sold increased 6.6%, mainly driven by higher year-over-year sweetener costs, which were partially offset by the appreciation of the Colombian peso</FONT><SUP><FONT size=2>(1)</FONT></SUP><FONT size=2>, the Brazilian real</FONT><SUP><FONT size=2>(1) </FONT></SUP><FONT size=2>and the Mexican peso</FONT><SUP><FONT size=2>(1) </FONT></SUP><FONT size=2>as applied to our U.S. dollar-denominated raw material cost. Gross margin reached 45.4% in the first quarter of 2010 as compared to 46.4% in the same period in 2009.</FONT></P>
<P style="TEXT-ALIGN: justify"><FONT size=2>Our consolidated operating income increased 6.4% to Ps. 3,518 million in the first quarter of 2010, mainly driven by double-digit operating income growth in our Latincentro and Mercosur divisions. Operating expenses grew 0.8% in the first quarter of 2010, mainly as a result of (i) continued marketing expenses in the Latincentro division, due to the integration of the Brisa portfolio in Colombia and the continued expansion of the Jugos del Valle line of business in Colombia and Central America, (ii) higher labor costs in Venezuela and (iii) higher labor and freight costs in Argentina. Our operating margin was 14.9% in the first quarter of 2010, an expansion of 20 basis points compared to the same period in 2009.</FONT></P>
<P style="TEXT-ALIGN: justify"><FONT size=2>During the first quarter of 2010, we recorded Ps. 156 million in the other expense line. These expenses mainly reflected the recording of employee profit sharing.</FONT></P>
<P style="TEXT-ALIGN: justify"><FONT size=2>Our comprehensive financing result in the first quarter of 2010 recorded an expense of Ps. 179 million as compared to an expense of Ps. 938 million in the same period of 2009, mainly driven by the quarterly appreciation of the Mexican peso as applied to a lower U.S. dollar-denominated net debt position and lower net interest expenses.</FONT></P>
<P style="TEXT-ALIGN: justify"><FONT size=2>During the first quarter of 2010, income tax, as a percentage of income before taxes, was 29.8% compared to 30.7% in the same period of 2009.</FONT></P>
<P style="TEXT-ALIGN: justify"><FONT size=2>Our consolidated net controlling interest income</FONT><SUP><FONT size=2>(2) </FONT></SUP><FONT size=2>increased by 59.0% to Ps. 2,110 million in the first quarter of 2010 as compared to the first quarter of 2009, mainly as a result of a more favorable comprehensive financing result in combination with higher operating income. Earnings per share (EPS) in the first quarter of 2010 were Ps. 1.14 (Ps. 11.43 per ADS) computed on the basis of 1,846.5 million shares outstanding (each ADS represents 10 local shares)</FONT></P>
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<P style="TEXT-ALIGN: right"><FONT size=2>Page 2</FONT></P>
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<P style="TEXT-ALIGN: right"><FONT size=1>
<IMG src="logo.gif" border=0>
&nbsp;</FONT></P>
<HR width="100%" SIZE=3>
<P style="TEXT-ALIGN: justify"><FONT size=1>(1) See page 13 for average and end of period exchange rates for the first quarter.<BR>
</FONT><FONT size=1>(2) Previously referred to as Majority Net Income; name changed in accordance with Mexican Financial Reporting Standards.</FONT></P>
<P style="TEXT-ALIGN: justify"><B><FONT size=3>BALANCE SHEET</FONT></B></P>
<P style="TEXT-ALIGN: justify"><FONT size=2>As of March 31, 2010, we had a cash balance of Ps. 14,681 million, including US$ 749 million denominated in U.S. dollars, an increase of Ps. 4,727 million compared to December 31, 2009, as a result of cash generated by our operations and unused cash reserves from new financing during the year.</FONT></P>
<P style="TEXT-ALIGN: justify"><FONT size=2>As of March 31, 2010, total short-term debt was Ps. 2,586 million and long-term debt was Ps. 16,568 million. Total debt increased by Ps. 3,229 million compared with year-end 2009 mainly due to the issuance of a Yankee Bond in the amount of US$ 500 million, net of the maturity of a Certificado Burs&#225;til in the amount of Ps. 2,000 million, both during February of 2010. Net debt decreased Ps. 1,498 million compared to year-end 2009, mainly as a result of cash generated during the quarter. KOF&#146;s total debt balance includes U.S. dollar-denominated debt in the amount of US$ 854 million. </FONT><SUP><FONT size=2>(1)</FONT></SUP></P>
<P style="TEXT-ALIGN: justify"><FONT size=2>The weighted average cost of debt for the quarter was 5.8%. The following charts set forth the Company&#146;s debt profile by currency and interest rate type and by maturity date as of March 31, 2010:</FONT></P>
<DIV align=left>
<TABLE style="FONT-SIZE: 9pt; WIDTH: 100%; FONT-FAMILY: ''''''Times New Roman''''''" cellSpacing=0 border=0>
<TR>
     <TD width="70%"></TD>
     <TD width="15%"></TD>
     <TD width="14%"></TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-TOP: #000000 1px solid" align=left><B><FONT size=2>Currency</FONT></B>&nbsp;</TD>
     <TD style="BORDER-TOP: #000000 1px solid" align=left><B><FONT size=2>% Total Debt</FONT></B><B><SUP><FONT size=2>(1)</FONT></SUP></B>&nbsp;</TD>
     <TD style="BORDER-TOP: #000000 1px solid" align=left><B><FONT size=2>% Interest</FONT></B>&nbsp;<B><FONT size=2>Rate</FONT></B></TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><B><FONT size=2>Floating</FONT></B><B><SUP><FONT size=2>(1)(2)</FONT></SUP></B>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left><FONT size=2>Mexican pesos</FONT>&nbsp;</TD>
     <TD align=left><FONT color=#333333 size=2>35.4%</FONT>&nbsp;</TD>
     <TD align=left><FONT color=#333333 size=2>39.2%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left><FONT size=2>U.S. dollars</FONT>&nbsp;</TD>
     <TD align=left><FONT color=#333333 size=2>54.8%</FONT>&nbsp;</TD>
     <TD align=left><FONT color=#333333 size=2>3.0%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left><FONT size=2>Colombian pesos</FONT>&nbsp;</TD>
     <TD align=left><FONT color=#333333 size=2>2.6%</FONT>&nbsp;</TD>
     <TD align=left><FONT color=#333333 size=2>100.0%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left><FONT size=2>Venezuelan bolivars</FONT>&nbsp;</TD>
     <TD align=left><FONT color=#333333 size=2>1.2%</FONT>&nbsp;</TD>
     <TD align=left><FONT color=#333333 size=2>0.0%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT size=2>Argentine pesos</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT color=#333333 size=2>6.0%</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT color=#333333 size=2>5.8%</FONT>&nbsp;</TD></TR></TABLE></DIV>
<P style="MARGIN: 0px">&nbsp;</P>
<P style="TEXT-ALIGN: left"><FONT size=1>(1) After giving effect to cross-currency swaps and interest rate swaps.<BR>
</FONT><FONT size=1>(2) Calculated by weighting each year&#146;s outstanding debt balance mix.</FONT></P>
<P style="TEXT-ALIGN: left"><B><FONT size=2>Debt Maturity Profile</FONT></B></P>
<DIV align=left>
<TABLE style="FONT-SIZE: 9pt; WIDTH: 100%; FONT-FAMILY: ''''''Times New Roman''''''" cellSpacing=0 border=0>
<TR>
     <TD width="52%"></TD>
     <TD width="8%"></TD>
     <TD width="8%"></TD>
     <TD width="8%"></TD>
     <TD width="8%"></TD>
     <TD width="8%"></TD>
     <TD width="8%"></TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-TOP: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=left><B><I><FONT color=#333333 size=1>Maturity Date</FONT></I></B>&nbsp;</TD>
     <TD style="BORDER-TOP: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=left><B><I><FONT color=#333333 size=1>2010</FONT></I></B>&nbsp;</TD>
     <TD style="BORDER-TOP: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=left><B><I><FONT color=#333333 size=1>2011</FONT></I></B>&nbsp;</TD>
     <TD style="BORDER-TOP: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=left><B><I><FONT color=#333333 size=1>2012</FONT></I></B>&nbsp;</TD>
     <TD style="BORDER-TOP: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=left><B><I><FONT color=#333333 size=1>2013</FONT></I></B>&nbsp;</TD>
     <TD style="BORDER-TOP: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=left><B><I><FONT color=#333333 size=1>2014</FONT></I></B>&nbsp;</TD>
     <TD style="BORDER-TOP: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=left><B><I><FONT color=#333333 size=1>2015 +</FONT></I></B>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><B><FONT color=#333333 size=1>% of Total Debt</FONT></B>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><B><FONT color=#333333 size=1>11.7%</FONT></B>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><B><FONT color=#333333 size=1>3.0%</FONT></B>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><B><FONT color=#333333 size=1>20.7%</FONT></B>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><B><FONT color=#333333 size=1>10.0%</FONT></B>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><B><FONT color=#333333 size=1>7.3%</FONT></B>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><B><FONT color=#333333 size=1>47.3%</FONT></B>&nbsp;</TD></TR></TABLE></DIV>
<P style="MARGIN: 0px">&nbsp;</P>
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<P style="MARGIN: 0px">&nbsp;</P>
<P style="MARGIN: 0px" align=right>Page 3</P>
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<A name="page_6"></A><BR>
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<P style="TEXT-ALIGN: right"><B><FONT color=#333333 size=3>
<IMG src="logo.gif" border=0>
&nbsp;</FONT></B></P>
<HR width="100%" SIZE=3>
<P style="TEXT-ALIGN: left"></P>
<P style="TEXT-ALIGN: left"><B><FONT color=#333333 size=3>Consolidated Cash Flow</FONT></B></P>
<DIV align=left>
<TABLE style="FONT-SIZE: 9pt; WIDTH: 100%; FONT-FAMILY: ''''''''''Times New Roman''''''''''" cellSpacing=0 border=0>
<TR>
     <TD width="83%"></TD>
     <TD width="2%"></TD>
     <TD width="15%"></TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 2px double" align=left colSpan=3><FONT color=#333333 size=1>Expressed in millions of Mexican pesos (Ps.) as of March 31, 2010</FONT></TD></TR>
<TR vAlign=bottom>
     <TD align=left>&nbsp;</TD>
     <TD align=left></TD>
     <TD align=right><B><I><FONT color=#333333 size=2>Mar-10</FONT></I></B>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD align=left></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><B><I><FONT color=#333333 size=1>Ps.</FONT></I></B>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left><FONT color=#333333 size=2>Income before taxes</FONT>&nbsp;</TD>
     <TD align=left></TD>
     <TD align=right><FONT color=#333333 size=2>3,183</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT color=#333333 size=2>Non cash charges to net income</FONT>&nbsp;</TD>
     <TD align=left></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>1,169</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left>&nbsp;</TD>
     <TD align=left></TD>
     <TD align=right><B><FONT color=#333333 size=2>4,352</FONT></B>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT color=#333333 size=2>Change in working capital</FONT>&nbsp;</TD>
     <TD align=left></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>(1,239)</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><B><FONT color=#333333 size=2>Resources Generated by Operating Activities</FONT></B>&nbsp;</TD>
     <TD align=left></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><B><FONT color=#333333 size=2>3,113</FONT></B>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left><FONT color=#333333 size=2>Investments</FONT>&nbsp;</TD>
     <TD align=left></TD>
     <TD align=right><FONT color=#333333 size=2>(957)</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left><FONT color=#333333 size=2>Debt increase</FONT>&nbsp;</TD>
     <TD align=left></TD>
     <TD align=right><FONT color=#333333 size=2>4,058</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT color=#333333 size=2>Other</FONT>&nbsp;</TD>
     <TD align=left></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>(265)</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><B><FONT color=#333333 size=2>Increase in cash and cash equivalents</FONT></B>&nbsp;</TD>
     <TD align=left></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><B><FONT color=#333333 size=2>5,949</FONT></B>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left><FONT color=#333333 size=2>Cash and cash equivalents at begining of period</FONT>&nbsp;</TD>
     <TD align=left></TD>
     <TD align=right><FONT color=#333333 size=2>7,841</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left><FONT color=#333333 size=2>Translation Effect</FONT>&nbsp;</TD>
     <TD align=left></TD>
     <TD align=right><FONT color=#333333 size=2>(607)</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left><FONT color=#333333 size=2>Cash and cash equivalents at end of period</FONT>&nbsp;</TD>
     <TD align=left></TD>
     <TD align=right><FONT color=#333333 size=2>13,183</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left><FONT color=#333333 size=2>Marketable securities</FONT>&nbsp;</TD>
     <TD align=left></TD>
     <TD align=right><FONT color=#333333 size=2>1,498</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 2px double" align=left><FONT color=#333333 size=2>Cash, cash equivalents and marketable securities at end of period</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 2px double" align=left>&nbsp; </TD>
     <TD style="BORDER-BOTTOM: #000000 2px double" align=right><FONT color=#333333 size=2>14,681</FONT>&nbsp;</TD></TR></TABLE></DIV>
<P style="MARGIN: 0px">&nbsp;</P>
<P style="TEXT-ALIGN: left"><B><FONT size=3>MEXICO DIVISION OPERATING RESULTS</FONT></B></P>
<P style="TEXT-ALIGN: left"><B><I><FONT size=2>Revenues</FONT></I></B></P>
<P style="TEXT-ALIGN: justify"><FONT size=2>Total revenues from our Mexico division increased 2.0% to Ps. 8,305 million in the first quarter of 2010, as compared to the same period in 2009. Increased average price per unit case accounted for incremental revenues during the quarter. Average price per unit case reached Ps. 30.55, an increase of 2.6%, as compared to the first quarter of 2009, reflecting higher volumes from the </FONT><I><FONT size=2>Coca-Cola </FONT></I><FONT size=2>brand, which carries higher average price per unit case and selective price increases implemented during the quarter. Excluding bulk water under the </FONT><I><FONT size=2>Ciel </FONT></I><FONT size=2>brand, our average price per unit case was Ps. 35.50, a 1.0% increase as compared to the same period in 2009.</FONT></P>
<P style="TEXT-ALIGN: justify"><FONT size=2>Total sales volume decreased 0.4% to 271.3 million unit cases in the first quarter of 2010, as compared to the first quarter of 2009. The </FONT><I><FONT size=2>Coca-Cola </FONT></I><FONT size=2>brand in multi-serve and single-serve presentations grew 3%, driving an increase in sparkling beverages; and the still beverage category grew 6% mainly driven by the Jugos del Valle product line. These increases were offset by a 9% volume decline in our bottled water business, including bulk water.</FONT></P>
<P style="TEXT-ALIGN: justify"><B><I><FONT size=2>Operating Income</FONT></I></B></P>
<P style="TEXT-ALIGN: justify"><FONT size=2>Our gross profit decreased 1.8% to Ps. 4,004 million in the first quarter of 2010 as compared to the same period in 2009. Cost of goods sold increased 5.8% as a result of higher sweetener costs, which were partially offset by the appreciation of the Mexican peso</FONT><SUP><FONT size=2>(1) </FONT></SUP><FONT size=2>as applied to our U.S. dollar-denominated raw material cost. Gross margin decreased from 50.1% in the first quarter of 2009 to 48.2% in the same period of 2010.</FONT></P>
<P style="TEXT-ALIGN: justify"><FONT size=2>Operating income decreased 16.6% to Ps. 1,112 million in the first quarter of 2010, compared to Ps. 1,334 million in the same period of 2009. Operating expenses grew 5.4% mainly due to continued marketing investment to support our execution in the marketplace, widen our cooler coverage and broaden our returnable base availability. Our operating margin was 13.4% in the first quarter of 2010, compared to 16.4% in the same period of 2009.</FONT></P>
<P style="TEXT-ALIGN: left"><FONT size=2></FONT>&nbsp;</P>
<P style="TEXT-ALIGN: left"><FONT size=1>(1) See page 13 for average and end of period exchange rates for the first quarter.</FONT></P>
<P style="TEXT-ALIGN: center"><FONT size=2>
<IMG src="rodape.gif" border=0>
</FONT></P>
<P style="TEXT-ALIGN: right"><FONT size=2>Page 4 </FONT></P>
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<P style="TEXT-ALIGN: left"><B><FONT size=3></FONT></B>&nbsp;</P>
<P style="TEXT-ALIGN: justify"><B><FONT size=3>LATINCENTRO DIVISION OPERATING RESULTS (Colombia, Venezuela, Guatemala, Nicaragua, Costa Rica and Panama)</FONT></B></P>
<P style="TEXT-ALIGN: justify"><I><FONT size=2>As of June 1, 2009, Coca-Cola FEMSA started to distribute the Brisa portfolio in Colombia.</FONT></I></P>
<P style="TEXT-ALIGN: justify"><B><I><FONT size=2>Revenues</FONT></I></B></P>
<P style="TEXT-ALIGN: justify"><FONT size=2>Total revenues reached Ps. 7,384 million in the first quarter of 2010, a decrease of 8.3% as compared to the same period of 2009 due to a negative currency translation effect, mainly as a result of the devaluation of the Venezuelan bolivar. On a currency neutral basis and excluding the acquisition of Brisa in Colombia, total revenues increased approximately 36% due to pricing initiatives across the division and volume growth in Colombia and Central America.</FONT></P>
<P style="TEXT-ALIGN: justify"><FONT size=2>Total sales volume in our Latincentro division increased 15.5% to 153.3 million unit cases in the first quarter of 2010 as compared to the same period of 2009. Volume growth resulted from (i) incremental water volumes, driven by the consolidation of the </FONT><I><FONT size=2>Brisa </FONT></I><FONT size=2>water business in Colombia, contributing approximately 55% of incremental volumes, (ii) a 7% increase in sparkling beverages across the division, mainly driven by an 8% increase in the </FONT><I><FONT size=2>Coca-Cola </FONT></I><FONT size=2>brand, representing approximately 40% of incremental volumes and (iii) the strong performance of the Jugos del Valle line of business in Colombia and Central America, representing the balance. Excluding the acquisition of Brisa in Colombia, the divisions&#146; total volumes would have grown 6.1%.</FONT></P>
<P style="TEXT-ALIGN: justify"><B><I><FONT size=2>Operating Income</FONT></I></B></P>
<P style="TEXT-ALIGN: justify"><FONT size=2>Gross profit reached Ps. 3,381 million, a decrease of 7.9% in the first quarter of 2010, as compared to the same period of 2009. Cost of goods sold decreased 8.5% due to a negative currency translation effect, mainly as a result of the devaluation of the Venezuelan bolivar. In local currency, cost of goods sold increased mainly driven by higher year-over-year sweetener costs across the division, which were partially compensated by the appreciation of the Colombian peso</FONT><SUP><FONT size=2>(1) </FONT></SUP><FONT size=2>as applied to our U.S. dollar-denominated raw material cost. Gross margin expanded 20 basis points to 45.8% in the first quarter of 2010.</FONT></P>
<P style="TEXT-ALIGN: justify"><FONT size=2>Our operating income increased 17.8% to Ps. 1,230 million in the first quarter of 2010, compared to the first quarter of 2009. Operating expenses decreased 18.2% due to a negative currency translation effect, mainly as a result of the devaluation of the Venezuelan bolivar. In local currency, operating expenses grew as a result of continued marketing expenses, mainly due to the integration of the Brisa portfolio in Colombia and the continued expansion of the Jugos del Valle line of business in Colombia and Central America; and higher labor costs in Venezuela. Our operating margin reached 16.7% in the first quarter of 2010, resulting in a 370 basis points expansion.</FONT></P>
<P style="TEXT-ALIGN: center"><FONT size=2>
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<P style="TEXT-ALIGN: right"><FONT size=2>Page 5</FONT></P>
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<P style="TEXT-ALIGN: left"><FONT size=1>(1) See page 13 for average and end of period exchange rates for the first quarter.</FONT></P>
<P style="TEXT-ALIGN: left"><B><FONT size=3>MERCOSUR DIVISION OPERATING RESULTS (Brazil and Argentina)</FONT></B></P>
<P style="TEXT-ALIGN: left"><I><FONT size=2>Volume and average price per unit case exclude beer results.</FONT></I></P>
<P style="TEXT-ALIGN: left"><B><I><FONT size=2>Revenues</FONT></I></B></P>
<P style="TEXT-ALIGN: justify"><FONT size=2>Total revenues increased 24.8% to Ps. 7,906 million in the first quarter of 2010, as compared to the same period of 2009. Excluding beer, which accounted for Ps. 763 million during the quarter, revenues increased 24.6% to Ps. 7,143 million. Higher average prices per unit case and volume growth accounted for approximately 70% of incremental revenues and a positive currency translation effect, resulting from the depreciation of the Mexican peso against the Brazilian real,</FONT><SUP><FONT size=2>(1) </FONT></SUP><FONT size=2>represented approximately 30% of incremental revenues. On a currency neutral basis, our Mercosur division&#146;s revenues increased approximately 17%.</FONT></P>
<P style="TEXT-ALIGN: justify"><FONT size=2>Total sales volume in our Mercosur division increased 10.5% to 164.8 million unit cases in the first quarter of 2010 as compared to the same period of 2009. Volume growth was a result of (i) 9% growth in sparkling beverages, driven by a 15% increase in the </FONT><I><FONT size=2>Coca-Cola </FONT></I><FONT size=2>brand in Brazil, accounting for approximately 75% of incremental volumes (ii) 60% growth in the still beverage category, driven by flavored water in Argentina and the Jugos del Valle line of business in Brazil, contributing close to 20% of incremental volumes, and (iii) a 15% increase in our bottled water category, representing the balance.</FONT></P>
<P style="TEXT-ALIGN: justify"><B><I><FONT size=2>Operating Income</FONT></I></B></P>
<P style="TEXT-ALIGN: justify"><FONT size=2>In the first quarter of 2010, our gross profit increased 23.6% to Ps. 3,330 million, as compared to the same period in 2009. Cost of goods sold increased 25.6% mainly due to higher cost of sweetener in the division which was partially compensated by the appreciation of the Brazilian real</FONT><SUP><FONT size=2>(1) </FONT></SUP><FONT size=2>as applied to our U.S. dollar-denominated raw material cost. Gross margin in the Mercosur division decreased 40 basis points to 42.1% in the first quarter of 2010.</FONT></P>
<P style="TEXT-ALIGN: justify"><FONT size=2>Operating income increased 26.9%, reaching Ps. 1,176 million in the first quarter of 2010, as compared to Ps. 927 million in the same period of 2009. Operating expenses increased 21.9% mainly driven by higher labor and freight costs in Argentina. Our operating margin was 14.9% in the first quarter of 2010, an increase of 30 basis points as compared to the first quarter of 2009.</FONT></P>
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<P style="TEXT-ALIGN: right"><FONT size=2>Page 6</FONT></P>
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<P style="TEXT-ALIGN: left"><FONT size=1>(1) See page 13 for average and end of period exchange rates for the first quarter.</FONT></P>
<P style="TEXT-ALIGN: justify"><B><FONT size=3>RECENT DEVELOPEMENTS</FONT></B></P>
<UL>
<LI><FONT size=2>The exchange rate used to translate the financial statements from our Venezuelan subsidiary to our reporting currency, the Mexican peso, is 4.30 bolivars per US dollar. Previously, the financial statements from our Venezuelan subsidiary were translated using the exchange rate of 2.15 bolivars per US dollar.</FONT><BR>
<BR>
</LI>
<LI><FONT size=2>On April 14, 2010 &#150; Coca-Cola FEMSA held its Annual Ordinary General Shareholders Meeting during which its shareholders approved the Company&#146;s consolidated financial statements for the year ended December 31, 2009, the declaration of dividends corresponding to fiscal year 2009 and the composition of the Board of Directors and Committees for 2010. Shareholders approved the payment of a cash dividend in the amount of approximately Ps.</FONT><FONT style="TEXT-ALIGN: justify" size=2>2,604 million. The dividend will be paid as of April 26, 2010, in the amount of Ps. 1.41 per each ordinary share, equivalent to Ps. 14.10 per ADS. In addition, shareholders approved the sum of Ps. 400 million as the maximum amount that can potentially be used for the share repurchase program during 2010.</FONT><BR>
<BR>
</LI>
<LI><FONT size=2>On April 14, 2010 &#150; Coca-Cola FEMSA held an Extraordinary Shareholders Meeting during which its shareholders approved the amendment to the Company&#146;s by-laws to reflect changes to the shareholder agreement between subsidiaries of The Coca-Cola Company and subsidiaries of Fomento Econ&#243;mico Mexicano, S.A.B. de C.V.. The main purpose of the amendment is to set forth that the appointment and compensation of the chief executive officer and all officers reporting to the chief executive officer, and that the adoption of decisions related to the ordinary operations of Coca-Cola FEMSA shall only require a simple majority vote of the board of directors. Decisions related to extraordinary matters (such as business acquisitions or combinations, among others) shall continue requiring the vote of the majority of the board of directors, with the vote of two of the members appointed by The Coca-Cola Company.</FONT><BR>
<BR>
</LI>
<LI><FONT size=2>On April 16, 2010, we fully paid the Ps. 1,000 million 7 year Certificado Burs&#225;til (KOF 03-3), issued on April 25, 2003. This maturity was paid down with the proceeds of the February 2010 Yankee Bond issuance and will be reflected on our balance sheet on the second quarter of 2010.</FONT></LI></UL>
<P style="TEXT-ALIGN: center"><FONT size=2>
<IMG src="fp7.gif" border=0>
</FONT></P>
<P style="TEXT-ALIGN: justify"><FONT size=2>Coca-Cola FEMSA, S.A.B. de C.V. produces and distributes </FONT><I><FONT size=2>Coca-Cola, Sprite, Fanta, Lift </FONT></I><FONT size=2>and other trademark beverages of The Coca-Cola Company in Mexico (a substantial part of central Mexico, including Mexico City and southeast Mexico), Guatemala (Guatemala City and surrounding areas), Nicaragua (nationwide), Costa Rica (nationwide), Panama (nationwide), Colombia (most of the country), Venezuela (nationwide), Brazil (greater S&#227;o Paulo, Campi&#241;as, Santos, the state of Mato Grosso do Sul, part of the state of Goias and part of the state of Minas Gerais) and Argentina (federal capital of Buenos Aires and surrounding areas), along with bottled water, beer and other beverages in some of these territories. The Company has 31 bottling facilities in Latin America and serves over 1,500,000 retailers in the region. The Coca-Cola Company owns a 31.6% equity interest in Coca-Cola FEMSA.</FONT></P>
<P style="TEXT-ALIGN: center"><FONT size=2>
<IMG src="fp7.gif" border=0>
</FONT></P>
<P style="TEXT-ALIGN: justify"><FONT size=2>This news release may contain forward-looking statements concerning Coca-Cola FEMSA&#146;s future performance and should be considered as good faith estimates by Coca-Cola FEMSA. These forward-looking statements reflect management&#146;s expectations and are based upon currently available data. Actual results are subject to future events and uncertainties, many of which are outside Coca-Cola FEMSA&#146;s control that could materially impact the Company&#146;s actual performance.</FONT></P>
<P style="TEXT-ALIGN: justify"><FONT size=2>References herein to &#147;US$&#148; are to United States dollars. This news release contains translations of certain Mexican peso amounts into U.S. dollars for the convenience of the reader. These translations should not be construed as representations that Mexican peso amounts actually represent such U.S. dollar amounts or could be converted into U.S. dollars at the rate indicated.</FONT></P>
<P style="TEXT-ALIGN: center"><FONT size=1>
<IMG src="fp7.gif" border=0>
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<P style="TEXT-ALIGN: right">Page 7</P>
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<P style="TEXT-ALIGN: right"></P>
<P style="TEXT-ALIGN: center"><FONT size=1>(6 pages of tables to follow)</FONT></P>
<DIV align=left>
<TABLE style="FONT-SIZE: 9pt; WIDTH: 100%; FONT-FAMILY: ''''''''Times New Roman''''''''" cellSpacing=0 border=0>
<TR>
     <TD width="54%"></TD>
     <TD width="2%"></TD>
     <TD width="8%"></TD>
     <TD width="8%"></TD>
     <TD width="2%"></TD>
     <TD width="8%"></TD>
     <TD width="8%"></TD>
     <TD width="2%"></TD>
     <TD width="8%"></TD></TR>
<TR vAlign=bottom>
     <TD align=left colSpan=9><B><FONT color=#333333 size=3>Consolidated Income Statement</FONT></B></TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 2px double" align=left colSpan=9><FONT color=#333333 size=1>Expressed in millions of Mexican pesos</FONT><SUP><FONT color=#333333 size=1>(1)</FONT></SUP></TD></TR>
<TR>
     <TD colSpan=9>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><B><FONT color=#333333 size=2>1Q 10</FONT></B>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><B><FONT color=#333333 size=2>% Rev</FONT></B>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><B><FONT color=#333333 size=2>1Q 09</FONT></B>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><B><FONT color=#333333 size=2>% Rev</FONT></B>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><B><FONT color=#333333 size=2>&#916;</FONT></B><FONT size=2>%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left><FONT color=#333333 size=2>Volume (million unit cases) </FONT><SUP><FONT color=#333333 size=2>(2)</FONT></SUP>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>589.4</FONT>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>554.2</FONT>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>6.3%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT color=#333333 size=2>Average price per unit case </FONT><SUP><FONT color=#333333 size=2>(2)</FONT></SUP>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>38.54</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>39.29</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>-1.9%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left><FONT color=#333333 size=2>Net revenues</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>23,476</FONT>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>22,386</FONT>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>4.9%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT color=#333333 size=2>Other operating revenues</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>119</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>140</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>-15.0%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left><FONT color=#333333 size=2>Total revenues</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>23,595</FONT>&nbsp;</TD>
     <TD align=right><FONT color=#333333 size=2>100%</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>22,526</FONT>&nbsp;</TD>
     <TD align=right><FONT color=#333333 size=2>100%</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>4.7%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT color=#333333 size=2>Cost of goods sold</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>12,880</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>54.6%</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>12,083</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>53.6%</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>6.6%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT color=#333333 size=2>Gross profit</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>10,715</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>45.4%</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>10,443</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>46.4%</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>2.6%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT color=#333333 size=2>Operating expenses</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>7,197</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>30.5%</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>7,138</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>31.7%</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>0.8%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT color=#333333 size=2>Operating income</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>3,518</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>14.9%</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>3,305</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>14.7%</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>6.4%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT color=#333333 size=2>Other expenses, net</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>156</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>330</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>-52.7%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="TEXT-INDENT: 14px" align=left><FONT color=#333333 size=2>Interest expense</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>370</FONT>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>637</FONT>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>-41.9%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="TEXT-INDENT: 14px; BORDER-BOTTOM: #000000 1px solid" align=left><FONT color=#333333 size=2>Interest income</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>81</FONT>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>71</FONT>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>14.1%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="TEXT-INDENT: 14px" align=left><FONT color=#333333 size=2>Interest expense, net</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>289</FONT>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>566</FONT>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>-48.9%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="TEXT-INDENT: 14px" align=left><FONT color=#333333 size=2>Foreign exchange loss</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>170</FONT>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>367</FONT>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>-53.7%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="TEXT-INDENT: 14px" align=left><FONT color=#333333 size=2>Gain on monetary position in Inflationary subsidiries</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>(146)</FONT>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>(86)</FONT>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>69.8%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="TEXT-INDENT: 14px" align=left><FONT color=#333333 size=2>Market value (gain) loss on ineffective portion of</FONT>&nbsp;</TD>
     <TD align=left></TD>
     <TD align=left>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=left></TD>
     <TD align=left>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=left></TD>
     <TD align=left>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="TEXT-INDENT: 14px; BORDER-BOTTOM: #000000 1px solid" align=left><FONT color=#333333 size=2>derivative instruments</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>(134)</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>91</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>-247.3%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT color=#333333 size=2>Comprehensive financing result</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>179</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>938</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>-80.9%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT color=#333333 size=2>Income before taxes</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>3,183</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>2,037</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>56.3%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT color=#333333 size=2>Income taxes</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>950</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>626</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>51.8%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT color=#333333 size=2>Consolidated net income</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>2,233</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>1,411</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>58.3%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT color=#333333 size=2>Net controlling interest income</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>2,110</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>8.9%</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>1,327</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>5.9%</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>59.0%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT color=#333333 size=2>Net non-controlling interest income</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>123</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>84</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>46.4%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left colSpan=9><SUP><FONT color=#333333 size=1>(1) </FONT></SUP><FONT color=#333333 size=1>Except volume and average price per unit case figures.</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left colSpan=9><SUP><FONT color=#333333 size=1>(2) </FONT></SUP><FONT color=#333333 size=1>Sales volume and average price per unit case exclude beer results</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="TEXT-INDENT: 1px; BORDER-BOTTOM: #000000 2px double" align=left colSpan=9><FONT color=#333333 size=1>As of June 1</FONT><SUP><FONT color=#333333 size=1>st </FONT></SUP><FONT color=#333333 size=1>, 2009, we integrated the operation of Brisa in the results of Colombia.</FONT>&nbsp;</TD></TR></TABLE></DIV>
<P style="MARGIN: 0px">&nbsp;</P>
<P style="MARGIN: 0px" align=center>
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<P style="MARGIN: 0px" align=right>Page 8</P>
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<P>
<A name="page_12"></A></P>
<P align=right>
<IMG src="logo.gif" border=0>
&nbsp;</P>
<HR width="100%" SIZE=3>
<P></P>
<BR>
<a name="_bclPageBorder12"></a><DIV style="PADDING-RIGHT: 0%; PADDING-LEFT: 0%; WIDTH: 100%">
<DIV align=left>
<TABLE style="FONT-SIZE: 9pt; WIDTH: 100%; FONT-FAMILY: ''''''Times New Roman''''''" cellSpacing=0 border=0>
<TR>
     <TD width="48%"></TD>
     <TD width="13%"></TD>
     <TD width="13%"></TD>
     <TD width="13%"></TD>
     <TD width="13%"></TD></TR>
<TR vAlign=bottom>
     <TD align=left><B><FONT size=3>Consolidated Balance Sheet</FONT></B>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=left>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 2px double" align=left><FONT color=#333333 size=1>Expressed in millions of Mexican pesos.</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 2px double" align=left>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 2px double" align=left>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 2px double" align=left>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 2px double" align=left>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><B><FONT size=2>Assets</FONT></B>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><B><FONT size=2>Mar 10</FONT></B>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><B><FONT size=2>Dec 09</FONT></B>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left><B><FONT size=2>Current Assets</FONT></B>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=left>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left><FONT size=2>Cash and cash equivalents</FONT>&nbsp;</TD>
     <TD align=right><FONT size=2>Ps.</FONT>&nbsp;</TD>
     <TD align=right><FONT size=2>13,183</FONT>&nbsp;</TD>
     <TD align=right><FONT size=2>Ps.</FONT>&nbsp;</TD>
     <TD align=right><FONT size=2>7,841</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left><FONT size=2>Marketable securities</FONT>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=right><FONT size=2>1,498</FONT>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=right><FONT size=2>2,113</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left><FONT size=2>Total accounts receivable</FONT>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=right><FONT size=2>4,441</FONT>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=right><FONT size=2>5,931</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left><FONT size=2>Inventories</FONT>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=right><FONT size=2>4,591</FONT>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=right><FONT size=2>5,002</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT size=2>Other current assets</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT size=2>2,097</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT size=2>2,752</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT size=2>Total current assets</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT size=2>25,810</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT size=2>23,639</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left><B><FONT size=2>Property, plant and equipment</FONT></B>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=left>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left><FONT size=2>Property, plant and equipment</FONT>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=right><FONT size=2>52,483</FONT>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=right><FONT size=2>58,640</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT size=2>Accumulated depreciation</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT size=2>(24,094)</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT size=2>(27,397)</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT size=2>Total property, plant and equipment, net</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT size=2>28,389</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT size=2>31,243</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT size=2>Other non-current assets</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT size=2>53,546</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT size=2>55,779</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 2px double" align=left><B><FONT size=2>Total Assets</FONT></B>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 2px double" align=right><B><FONT size=2>Ps.</FONT></B>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 2px double" align=right><B><FONT size=2>107,745</FONT></B>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 2px double" align=right><B><FONT size=2>Ps.</FONT></B>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 2px double" align=right><B><FONT size=2>110,661</FONT></B>&nbsp;</TD></TR>
<TR>
     <TD colSpan=5>&nbsp;</TD></TR>
<TR>
     <TD colSpan=5>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-TOP: #000000 2px double; BORDER-BOTTOM: #000000 1px solid" align=left><B><FONT size=2>Liabilities and Sharekholders' Equity</FONT></B>&nbsp;</TD>
     <TD style="BORDER-TOP: #000000 2px double; BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD style="BORDER-TOP: #000000 2px double; BORDER-BOTTOM: #000000 1px solid" align=right><B><FONT size=2>Mar 10</FONT></B>&nbsp;</TD>
     <TD style="BORDER-TOP: #000000 2px double; BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD style="BORDER-TOP: #000000 2px double; BORDER-BOTTOM: #000000 1px solid" align=right><B><FONT size=2>Dec 09</FONT></B>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left><B><FONT size=2>Current Liabilities</FONT></B>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=left>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left><FONT size=2>Short-term bank loans and notes</FONT>&nbsp;</TD>
     <TD align=right><FONT size=2>Ps.</FONT>&nbsp;</TD>
     <TD align=right><FONT size=2>2,586</FONT>&nbsp;</TD>
     <TD align=right><FONT size=2>Ps.</FONT>&nbsp;</TD>
     <TD align=right><FONT size=2>5,427</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left><FONT size=2>Suppliers</FONT>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=right><FONT size=2>8,089</FONT>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=right><FONT size=2>9,368</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT size=2>Other current liabilities</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT size=2>6,249</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT size=2>8,653</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT size=2>Total Current Liabilities</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT size=2>16,924</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT size=2>23,448</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left><FONT size=2>Long-term bank loans</FONT>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=right><FONT size=2>16,568</FONT>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=right><FONT size=2>10,498</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT size=2>Other long-term liabilities</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT size=2>6,700</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT size=2>8,243</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT size=2>Total Liabilities</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT size=2>40,192</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT size=2>42,189</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left><B><FONT size=2>Shareholders' Equity</FONT></B>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=left>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left><FONT size=2>Non-controlling interest</FONT>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=right><FONT size=2>2,404</FONT>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=right><FONT size=2>2,296</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT size=2>Total controlling interest</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT size=2>65,149</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT size=2>66,176</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT size=2>Total shareholders' equity</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT size=2>67,553</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT size=2>68,472</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 2px double" align=left><B><FONT size=2>Total Liabilities and Equity</FONT></B>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 2px double" align=right><B><FONT size=2>Ps.</FONT></B>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 2px double" align=right><B><FONT size=2>107,745</FONT></B>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 2px double" align=right><B><FONT size=2>Ps.</FONT></B>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 2px double" align=right><B><FONT size=2>110,661</FONT></B>&nbsp;</TD></TR></TABLE></DIV>
<P style="MARGIN: 0px">&nbsp;</P>
<P style="TEXT-ALIGN: justify"><FONT size=2>As a result of the devaluation of the Venezuelan bolivar, the balance sheet of our Venezuelan subsidiary reflects a reduction, which originates a decrease of the shareholder&#146;s equity by an amount of Ps. 3,700 million.</FONT></P>
<P style="TEXT-ALIGN: justify"><FONT size=2>As of January 1, 2010, in accordance with Mexican Financial Reporting Standards, restricted cash is presented as part of other current assets (previously presented as part of cash and cash equivalents). December 2009 figures reflect this change for comparison purposes.</FONT></P>
<P style="TEXT-ALIGN: center">
<IMG src="rodape.gif" border=0>
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<P style="TEXT-ALIGN: right"><FONT size=2>Page 9</FONT></P>
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<P>
<A name="page_13"></A></P>
<P align=right>
<IMG src="logo.gif" border=0>
</P>
<HR width="100%" SIZE=3>
<P align=right></P>
<BR>
<a name="_bclPageBorder13"></a><DIV style="PADDING-RIGHT: 0%; PADDING-LEFT: 0%; WIDTH: 100%">
<DIV align=left>
<TABLE style="FONT-SIZE: 9pt; WIDTH: 100%; FONT-FAMILY: ''''''Times New Roman''''''" cellSpacing=0 border=0>
<TR>
     <TD width="54%"></TD>
     <TD width="2%"></TD>
     <TD width="8%"></TD>
     <TD width="8%"></TD>
     <TD width="2%"></TD>
     <TD width="8%"></TD>
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     <TD align=left><B><FONT color=#333333 size=3>Mexico Division</FONT></B>&nbsp;</TD>
     <TD align=left></TD>
     <TD align=left>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=left></TD>
     <TD align=left>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=left></TD>
     <TD align=left>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 2px double" align=left colSpan=9><FONT color=#333333 size=1>Expressed in millions of Mexican pesos</FONT><SUP><FONT color=#333333 size=1>(1)</FONT></SUP></TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><B><FONT color=#333333 size=2>1Q 10</FONT></B>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><B><FONT color=#333333 size=2>% Rev</FONT></B>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><B><FONT color=#333333 size=2>1Q 09</FONT></B>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><B><FONT color=#333333 size=2>% Rev</FONT></B>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><B><FONT color=#333333 size=2>&#916;</FONT></B><FONT size=2>%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left><FONT color=#333333 size=2>Volume (million unit cases)</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>271.3</FONT>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>272.4</FONT>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>-0.4%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT color=#333333 size=2>Average price per unit case</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>30.55</FONT>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>29.78</FONT>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>2.6%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left><FONT color=#333333 size=2>Net revenues</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>8,287</FONT>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>8,110</FONT>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>2.2%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT color=#333333 size=2>Other operating revenues</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>18</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>31</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>-41.9%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left><FONT color=#333333 size=2>Total revenues</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>8,305</FONT>&nbsp;</TD>
     <TD align=right><FONT color=#333333 size=2>100.0%</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>8,141</FONT>&nbsp;</TD>
     <TD align=right><FONT color=#333333 size=2>100.0%</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>2.0%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT color=#333333 size=2>Cost of goods sold</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>4,301</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>51.8%</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>4,064</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>49.9%</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>5.8%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT color=#333333 size=2>Gross profit</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>4,004</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>48.2%</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>4,077</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>50.1%</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>-1.8%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT color=#333333 size=2>Operating expenses</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>2,892</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>34.8%</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>2,743</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>33.7%</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>5.4%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT color=#333333 size=2>Operating income</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>1,112</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>13.4%</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>1,334</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>16.4%</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>-16.6%</FONT>&nbsp;</TD></TR>
<TR>
     <TD colSpan=9>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 2px double" align=left colSpan=9><SUP><FONT color=#333333 size=1>(1) </FONT></SUP><FONT color=#333333 size=1>Except volume and average price per unit case figures.</FONT>&nbsp;</TD></TR></TABLE></DIV>
<P style="MARGIN: 0px">&nbsp;</P>
<DIV align=left>
<TABLE style="FONT-SIZE: 9pt; WIDTH: 100%; FONT-FAMILY: ''''''Times New Roman''''''" cellSpacing=0 border=0>
<TR>
     <TD width="54%"></TD>
     <TD width="2%"></TD>
     <TD width="8%"></TD>
     <TD width="8%"></TD>
     <TD width="2%"></TD>
     <TD width="8%"></TD>
     <TD width="8%"></TD>
     <TD width="2%"></TD>
     <TD width="8%"></TD></TR>
<TR vAlign=bottom>
     <TD align=left><B><FONT color=#333333 size=3>Latincentro Division</FONT></B>&nbsp;</TD>
     <TD align=left></TD>
     <TD align=left>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=left></TD>
     <TD align=left>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=left></TD>
     <TD align=left>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 2px double" align=left colSpan=9><FONT color=#333333 size=1>Expressed in millions of Mexican pesos</FONT><SUP><FONT color=#333333 size=1>(1)</FONT></SUP></TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><B><FONT color=#333333 size=2>1Q 10</FONT></B>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><B><FONT color=#333333 size=2>% Rev</FONT></B>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><B><FONT color=#333333 size=2>1Q 09</FONT></B>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><B><FONT color=#333333 size=2>% Rev</FONT></B>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><B><FONT color=#333333 size=2>&#916;</FONT></B><FONT size=2>%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left><FONT color=#333333 size=2>Volume (million unit cases)</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>153.3</FONT>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>132.7</FONT>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>15.5%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT color=#333333 size=2>Average price per unit Case</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>48.12</FONT>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>60.63</FONT>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>-20.6%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left><FONT color=#333333 size=2>Net revenues</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>7,377</FONT>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>8,046</FONT>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>-8.3%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT color=#333333 size=2>Other operating revenues</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>7</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>3</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>133.3%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left><FONT color=#333333 size=2>Total revenues</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>7,384</FONT>&nbsp;</TD>
     <TD align=right><FONT color=#333333 size=2>100.0%</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>8,049</FONT>&nbsp;</TD>
     <TD align=right><FONT color=#333333 size=2>100.0%</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>-8.3%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT color=#333333 size=2>Cost of goods sold</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>4,003</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>54.2%</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>4,377</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>54.4%</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>-8.5%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT color=#333333 size=2>Gross profit</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>3,381</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>45.8%</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>3,672</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>45.6%</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>-7.9%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT color=#333333 size=2>Operating expenses</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>2,151</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>29.1%</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>2,628</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>32.7%</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>-18.2%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT color=#333333 size=2>Operating income</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>1,230</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>16.7%</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>1,044</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>13.0%</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>17.8%</FONT>&nbsp;</TD></TR>
<TR>
     <TD colSpan=9>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left colSpan=9><SUP><FONT color=#333333 size=1>(1) </FONT></SUP><FONT color=#333333 size=1>Except volume and average price per unit case figures.</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="TEXT-INDENT: 1px; BORDER-BOTTOM: #000000 2px double" align=left colSpan=9><FONT color=#333333 size=1>Since June 2009, we integrated Brisa in the operations of Colombia.</FONT>&nbsp;</TD></TR></TABLE></DIV>
<P style="MARGIN: 0px">&nbsp;</P>
<P style="MARGIN: 0px" align=center>
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<P style="MARGIN: 0px" align=right>Page 10</P>
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<P>
<A name="page_14"></A></P>
<P align=right>
<IMG src="logo.gif" border=0>
</P>
<HR width="100%" SIZE=3>
<P align=right></P>
<BR>
<a name="_bclPageBorder14"></a><DIV style="PADDING-RIGHT: 0%; PADDING-LEFT: 0%; WIDTH: 100%">
<DIV align=left>
<TABLE style="FONT-SIZE: 9pt; WIDTH: 100%; FONT-FAMILY: '''''''Times New Roman'''''''" cellSpacing=0 border=0>
<TR>
     <TD width="54%"></TD>
     <TD width="2%"></TD>
     <TD width="8%"></TD>
     <TD width="8%"></TD>
     <TD width="2%"></TD>
     <TD width="8%"></TD>
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     <TD width="8%"></TD></TR>
<TR vAlign=bottom>
     <TD align=left><B><FONT color=#333333 size=3>Mercosur Division</FONT></B>&nbsp;</TD>
     <TD align=left></TD>
     <TD align=left>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=left></TD>
     <TD align=left>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=left></TD>
     <TD align=left>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left colSpan=9><FONT color=#333333 size=1>Expressed in millions of Mexican pesos</FONT><SUP><FONT color=#333333 size=1>(1)</FONT></SUP></TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 2px double" align=left colSpan=9><FONT color=#333333 size=1>Financial figures include beer results</FONT></TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><B><FONT color=#333333 size=2>1Q 10</FONT></B>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><B><FONT color=#333333 size=2>% Rev</FONT></B>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><B><FONT color=#333333 size=2>1Q 09</FONT></B>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><B><FONT color=#333333 size=2>% Rev</FONT></B>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><B><FONT color=#333333 size=2>&#916;</FONT></B><FONT size=2>%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left><FONT color=#333333 size=2>Volume (million unit cases) </FONT><SUP><FONT color=#333333 size=2>(2)</FONT></SUP>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>164.8</FONT>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>149.1</FONT>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>10.5%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT color=#333333 size=2>Average price per unit case </FONT><SUP><FONT color=#333333 size=2>(2)</FONT></SUP>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>42.77</FONT>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>37.71</FONT>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>13.4%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left><FONT color=#333333 size=2>Net revenues</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>7,812</FONT>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>6,230</FONT>&nbsp;</TD>
     <TD align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>25.4%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT color=#333333 size=2>Other operating revenues</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>94</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>106</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>-11.3%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left><FONT color=#333333 size=2>Total revenues</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>7,906</FONT>&nbsp;</TD>
     <TD align=right><FONT color=#333333 size=2>100.0%</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>6,336</FONT>&nbsp;</TD>
     <TD align=right><FONT color=#333333 size=2>100.0%</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD align=right><FONT color=#333333 size=2>24.8%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT color=#333333 size=2>Cost of goods sold</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>4,576</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>57.9%</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>3,642</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>57.5%</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>25.6%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT color=#333333 size=2>Gross profit</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>3,330</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>42.1%</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>2,694</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>42.5%</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>23.6%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT color=#333333 size=2>Operating expenses</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>2,154</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>27.2%</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>1,767</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>27.9%</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>21.9%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left><FONT color=#333333 size=2>Operating income</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>1,176</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>14.9%</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>927</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>14.6%</FONT>&nbsp;</TD>
     <TD align=right></TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT color=#333333 size=2>26.9%</FONT>&nbsp;</TD></TR>
<TR>
     <TD colSpan=9>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left colSpan=9><SUP><FONT color=#333333 size=1>(1) </FONT></SUP><FONT color=#333333 size=1>Except volume and average price per unit case figures.</FONT></TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 2px double" align=left colSpan=9><SUP><FONT color=#333333 size=1>(2) </FONT></SUP><FONT color=#333333 size=1>Sales volume and average price per unit case exclude beer results</FONT></TD></TR></TABLE></DIV>
<P style="MARGIN: 0px">&nbsp;</P>
<P style="MARGIN: 0px" align=center>
<IMG src="rodape.gif" border=0>
</P>
<P style="MARGIN: 0px" align=right>Page 11</P>
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<DIV style="PAGE-BREAK-BEFORE: always"></DIV>


<A name=page_15></A><BR>
<a name="_bclPageBorder15"></a><DIV style="PADDING-RIGHT: 0%; PADDING-LEFT: 0%; WIDTH: 100%">
<P style="TEXT-ALIGN: right"><B><FONT size=2>
<IMG src="logo.gif" border=0>
</FONT></B></P>
<HR width="100%" SIZE=3>
<P style="TEXT-ALIGN: right"></P>
<P style="TEXT-ALIGN: left"><B><FONT size=2>SELECTED INFORMATION</FONT></B></P>
<HR width="100%" color=#000000 SIZE=3>
<P style="TEXT-ALIGN: left"></P>
<P style="TEXT-ALIGN: left"><B><FONT size=1>For the three months ended March 31, 2010 and 2009</FONT></B></P>
<P style="TEXT-ALIGN: left">&nbsp;</P>
<P style="TEXT-ALIGN: left"><B><FONT size=1>VOLUME</FONT></B><BR>
<B><I><FONT size=1>Expressed in million unit cases</FONT></I></B></P>
<DIV align=left>
<TABLE style="FONT-SIZE: 9pt; WIDTH: 100%; FONT-FAMILY: '''''''''''''Times New Roman'''''''''''''" cellSpacing=0 border=0>
<TR>
     <TD width="16%"></TD>
     <TD width="8%"></TD>
     <TD width="8%"></TD>
     <TD width="8%"></TD>
     <TD width="8%"></TD>
     <TD width="8%"></TD>
     <TD width="4%"></TD>
     <TD width="8%"></TD>
     <TD width="8%"></TD>
     <TD width="8%"></TD>
     <TD width="8%"></TD>
     <TD width="8%"></TD></TR>
<TR vAlign=bottom>
     <TD align=left>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-TOP: #000000 1px solid; BORDER-LEFT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=center colSpan=5><B><FONT size=1>1Q 10</FONT></B>&nbsp;</TD>
     <TD align=center>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-TOP: #000000 1px solid; BORDER-LEFT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=center colSpan=5><B><FONT size=1>1Q 09</FONT></B>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=left>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-LEFT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=center><B><FONT size=1>Sparkling</FONT></B>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=center><B><FONT size=1>Water </FONT></B><B><SUP><FONT size=1>(1) </FONT></SUP></B></TD>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=center><B><FONT size=1>Bulk Water </FONT></B><B><SUP><FONT size=1>(2)</FONT></SUP></B>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=center><B><FONT size=1>Still </FONT></B><B><SUP><FONT size=1>(3)</FONT></SUP></B>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=center><B><FONT size=1>Total</FONT></B>&nbsp;</TD>
     <TD align=center>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-LEFT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=center><B><FONT size=1>Sparkling</FONT></B>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=center><B><FONT size=1>Water </FONT></B><B><SUP><FONT size=1>(1)</FONT></SUP></B>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=center><B><FONT size=1>Bulk Water </FONT></B><B><SUP><FONT size=1>(2)</FONT></SUP></B>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=center><B><FONT size=1>Still </FONT></B><B><SUP><FONT size=1>(3)</FONT></SUP></B>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=center><B><FONT size=1>Total</FONT></B>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-LEFT: #000000 1px solid" align=left><FONT size=1>Mexico</FONT>&nbsp;</TD>
     <TD style="BORDER-LEFT: #000000 1px solid" align=right><FONT size=1>199.7</FONT>&nbsp;</TD>
     <TD align=right><FONT size=1>11.0</FONT>&nbsp;</TD>
     <TD align=right><FONT size=1>45.5</FONT>&nbsp;</TD>
     <TD align=right><FONT size=1>15.1</FONT>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-LEFT: #000000 1px solid" align=right><FONT size=1>271.3</FONT>&nbsp;</TD>
     <TD align=right>&nbsp;</TD>
     <TD style="BORDER-LEFT: #000000 1px solid" align=right><FONT size=1>196.1</FONT>&nbsp;</TD>
     <TD align=right><FONT size=1>14.9</FONT>&nbsp;</TD>
     <TD align=right><FONT size=1>47.1</FONT>&nbsp;</TD>
     <TD align=right><FONT size=1>14.3</FONT>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-LEFT: #000000 1px solid" align=right><FONT size=1>272.4</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-LEFT: #000000 1px solid; TEXT-INDENT: 11px" align=left><FONT size=1>Central America</FONT>&nbsp;</TD>
     <TD style="BORDER-LEFT: #000000 1px solid" align=right><FONT size=1>29.9</FONT>&nbsp;</TD>
     <TD align=right><FONT size=1>1.7</FONT>&nbsp;</TD>
     <TD align=right><FONT size=1>0.11</FONT>&nbsp;</TD>
     <TD align=right><FONT size=1>2.9</FONT>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-LEFT: #000000 1px solid" align=right><FONT size=1>34.6</FONT>&nbsp;</TD>
     <TD align=right>&nbsp;</TD>
     <TD style="BORDER-LEFT: #000000 1px solid" align=right><FONT size=1>27.0</FONT>&nbsp;</TD>
     <TD align=right><FONT size=1>1.5</FONT>&nbsp;</TD>
     <TD align=right><FONT size=1>-</FONT>&nbsp;</TD>
     <TD align=right><FONT size=1>2.4</FONT>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-LEFT: #000000 1px solid" align=right><FONT size=1>30.9</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-LEFT: #000000 1px solid; TEXT-INDENT: 11px" align=left><FONT size=1>Colombia</FONT>&nbsp;</TD>
     <TD style="BORDER-LEFT: #000000 1px solid" align=right><FONT size=1>45.2</FONT>&nbsp;</TD>
     <TD align=right><FONT size=1>6.8</FONT>&nbsp;</TD>
     <TD align=right><FONT size=1>7.9</FONT>&nbsp;</TD>
     <TD align=right><FONT size=1>4.5</FONT>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-LEFT: #000000 1px solid" align=right><FONT size=1>64.4</FONT>&nbsp;</TD>
     <TD align=right>&nbsp;</TD>
     <TD style="BORDER-LEFT: #000000 1px solid" align=right><FONT size=1>40.4</FONT>&nbsp;</TD>
     <TD align=right><FONT size=1>2.3</FONT>&nbsp;</TD>
     <TD align=right><FONT size=1>2.3</FONT>&nbsp;</TD>
     <TD align=right><FONT size=1>3.6</FONT>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-LEFT: #000000 1px solid" align=right><FONT size=1>48.6</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-LEFT: #000000 1px solid; TEXT-INDENT: 11px" align=left><FONT size=1>Venezuela</FONT>&nbsp;</TD>
     <TD style="BORDER-LEFT: #000000 1px solid" align=right><FONT size=1>49.6</FONT>&nbsp;</TD>
     <TD align=right><FONT size=1>3.1</FONT>&nbsp;</TD>
     <TD align=right><FONT size=1>0.35</FONT>&nbsp;</TD>
     <TD align=right><FONT size=1>1.2</FONT>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-LEFT: #000000 1px solid" align=right><FONT size=1>54.3</FONT>&nbsp;</TD>
     <TD align=right>&nbsp;</TD>
     <TD style="BORDER-LEFT: #000000 1px solid" align=right><FONT size=1>49.0</FONT>&nbsp;</TD>
     <TD align=right><FONT size=1>2.0</FONT>&nbsp;</TD>
     <TD align=right><FONT size=1>0.64</FONT>&nbsp;</TD>
     <TD align=right><FONT size=1>1.6</FONT>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-LEFT: #000000 1px solid" align=right><FONT size=1>53.2</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-LEFT: #000000 1px solid" align=left><FONT size=1>Latincentro</FONT>&nbsp;</TD>
     <TD style="BORDER-LEFT: #000000 1px solid" align=right><FONT size=1>124.7</FONT>&nbsp;</TD>
     <TD align=right><FONT size=1>11.6</FONT>&nbsp;</TD>
     <TD align=right><FONT size=1>8.4</FONT>&nbsp;</TD>
     <TD align=right><FONT size=1>8.6</FONT>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-LEFT: #000000 1px solid" align=right><FONT size=1>153.3</FONT>&nbsp;</TD>
     <TD align=right>&nbsp;</TD>
     <TD style="BORDER-LEFT: #000000 1px solid" align=right><FONT size=1>116.4</FONT>&nbsp;</TD>
     <TD align=right><FONT size=1>5.8</FONT>&nbsp;</TD>
     <TD align=right><FONT size=1>2.9</FONT>&nbsp;</TD>
     <TD align=right><FONT size=1>7.6</FONT>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-LEFT: #000000 1px solid" align=right><FONT size=1>132.7</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-LEFT: #000000 1px solid; TEXT-INDENT: 11px" align=left><FONT size=1>Brazil</FONT>&nbsp;</TD>
     <TD style="BORDER-LEFT: #000000 1px solid" align=right><FONT size=1>106.8</FONT>&nbsp;</TD>
     <TD align=right><FONT size=1>6.5</FONT>&nbsp;</TD>
     <TD align=right><FONT size=1>0.77</FONT>&nbsp;</TD>
     <TD align=right><FONT size=1>3.8</FONT>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-LEFT: #000000 1px solid" align=right><FONT size=1>117.9</FONT>&nbsp;</TD>
     <TD align=right>&nbsp;</TD>
     <TD style="BORDER-LEFT: #000000 1px solid" align=right><FONT size=1>93.8</FONT>&nbsp;</TD>
     <TD align=right><FONT size=1>5.6</FONT>&nbsp;</TD>
     <TD align=right><FONT size=1>0.63</FONT>&nbsp;</TD>
     <TD align=right><FONT size=1>3.0</FONT>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-LEFT: #000000 1px solid" align=right><FONT size=1>103.0</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-LEFT: #000000 1px solid; TEXT-INDENT: 11px" align=left><FONT size=1>Argentina</FONT>&nbsp;</TD>
     <TD style="BORDER-LEFT: #000000 1px solid" align=right><FONT size=1>42.2</FONT>&nbsp;</TD>
     <TD align=right><FONT size=1>0.3</FONT>&nbsp;</TD>
     <TD align=right><FONT size=1>0.29</FONT>&nbsp;</TD>
     <TD align=right><FONT size=1>4.1</FONT>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-LEFT: #000000 1px solid" align=right><FONT size=1>46.9</FONT>&nbsp;</TD>
     <TD align=right>&nbsp;</TD>
     <TD style="BORDER-LEFT: #000000 1px solid" align=right><FONT size=1>42.9</FONT>&nbsp;</TD>
     <TD align=right><FONT size=1>0.4</FONT>&nbsp;</TD>
     <TD align=right><FONT size=1>0.16</FONT>&nbsp;</TD>
     <TD align=right><FONT size=1>2.6</FONT>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-LEFT: #000000 1px solid" align=right><FONT size=1>46.1</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-LEFT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=left><FONT size=1>Mercosur</FONT>&nbsp;</TD>
     <TD style="BORDER-LEFT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=right><FONT size=1>149.0</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT size=1>6.8</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT size=1>1.06</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT size=1>7.9</FONT>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-LEFT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=right><FONT size=1>164.8</FONT>&nbsp;</TD>
     <TD align=right>&nbsp;</TD>
     <TD style="BORDER-LEFT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=right><FONT size=1>136.7</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT size=1>6.0</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT size=1>0.79</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT size=1>5.6</FONT>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-LEFT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=right><FONT size=1>149.1</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-LEFT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=left><FONT size=1>Total</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT size=1>473.5</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT size=1>29.4</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT size=1>54.9</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT size=1>31.6</FONT>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=right><FONT size=1>589.4</FONT>&nbsp;</TD>
     <TD align=right>&nbsp;</TD>
     <TD style="BORDER-LEFT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=right><FONT size=1>449.2</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT size=1>26.7</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT size=1>50.8</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=right><FONT size=1>27.5</FONT>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=right><FONT size=1>554.2</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left colSpan=12><I><SUP><FONT size=1>(1) </FONT></SUP></I><I><FONT size=1>Excludes water presentations larger than 5.0 Lt</FONT></I>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left colSpan=12><I><SUP><FONT size=1>(2) </FONT></SUP></I><I><FONT size=1>Bulk Water = Still bottled water in 5.0, 19.0 and 20.0 - liter packaging presentations</FONT></I>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left colSpan=12><I><SUP><FONT size=1>(3) </FONT></SUP></I><I><FONT size=1>Still Beverages include flavored water</FONT></I>&nbsp;</TD></TR></TABLE></DIV>
<P style="MARGIN: 0px">&nbsp;</P>
<P style="TEXT-ALIGN: left"><FONT size=2></FONT>&nbsp;</P>
<HR width="100%" color=#000000 SIZE=3>
<P style="TEXT-ALIGN: left"></P>
<UL>
<LI><FONT size=2>Volume of Colombia, Latincentro division, and Consolidated includes three months of Brisa&#146;s operation, accounting for 12.5 million unit cases.</FONT></LI></UL>
<P style="TEXT-ALIGN: center">
<IMG src="rodape.gif" border=0>
</P>
<P style="TEXT-ALIGN: right"><FONT size=2>Page 12</FONT></P>
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<DIV style="PAGE-BREAK-BEFORE: always"></DIV>


<A name="page_16"></A><BR>
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<P style="TEXT-ALIGN: right"><FONT size=5>
<IMG src="logo.gif" border=0>
</FONT></P>
<HR width="100%" SIZE=3>
<P style="TEXT-ALIGN: right"></P>
<P style="TEXT-ALIGN: center"><FONT size=5></FONT>&nbsp;</P>
<HR width="100%" color=#000000 SIZE=3>
<P style="TEXT-ALIGN: center"></P>
<P style="TEXT-ALIGN: center"><FONT size=5>March 2010 <BR>
Macroeconomic Information</FONT></P>
<DIV align=left>
<TABLE style="FONT-SIZE: 9pt; WIDTH: 100%; FONT-FAMILY: ''''''''Times New Roman''''''''" cellSpacing=0 border=0>
<TR>
     <TD width="53%"></TD>
     <TD width="2%"></TD>
     <TD width="15%"></TD>
     <TD width="15%"></TD>
     <TD width="15%"></TD></TR>
<TR vAlign=bottom>
     <TD align=left>&nbsp;</TD>
     <TD align=center></TD>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-TOP: #000000 1px solid; BORDER-LEFT: #000000 1px solid" align=center colSpan=3><FONT size=1>Inflation </FONT><SUP><FONT size=1>(1)</FONT></SUP></TD></TR>
<TR vAlign=bottom>
     <TD align=left>&nbsp;</TD>
     <TD align=center></TD>
     <TD style="BORDER-LEFT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=center><FONT size=1>LTM</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=center><FONT size=1>1Q 2010</FONT>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=center><FONT size=1>YTD</FONT>&nbsp;</TD></TR>
<TR>
     <TD colSpan=5>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-TOP: #000000 1px solid; BORDER-LEFT: #000000 1px solid" align=center><FONT size=1>Mexico</FONT>&nbsp;</TD>
     <TD align=center></TD>
     <TD style="BORDER-TOP: #000000 1px solid; BORDER-LEFT: #000000 1px solid" align=center><FONT size=1>4.96%</FONT>&nbsp;</TD>
     <TD style="BORDER-TOP: #000000 1px solid" align=center><FONT size=1>2.40%</FONT>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-TOP: #000000 1px solid" align=center><FONT size=1>1.03%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-LEFT: #000000 1px solid" align=center><FONT size=1>Colombia</FONT>&nbsp;</TD>
     <TD align=center></TD>
     <TD style="BORDER-LEFT: #000000 1px solid" align=center><FONT size=1>1.83%</FONT>&nbsp;</TD>
     <TD align=center><FONT size=1>1.78%</FONT>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid" align=center><FONT size=1>1.94%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-LEFT: #000000 1px solid" align=center><FONT size=1>Venezuela</FONT>&nbsp;</TD>
     <TD align=center></TD>
     <TD style="BORDER-LEFT: #000000 1px solid" align=center><FONT size=1>26.22%</FONT>&nbsp;</TD>
     <TD align=center><FONT size=1>5.80%</FONT>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid" align=center><FONT size=1>4.81%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-LEFT: #000000 1px solid" align=center><FONT size=1>Brazil</FONT>&nbsp;</TD>
     <TD align=center></TD>
     <TD style="BORDER-LEFT: #000000 1px solid" align=center><FONT size=1>5.30%</FONT>&nbsp;</TD>
     <TD align=center><FONT size=1>2.31%</FONT>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid" align=center><FONT size=1>1.15%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-LEFT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=center><FONT size=1>Argentina</FONT>&nbsp;</TD>
     <TD align=center></TD>
     <TD style="BORDER-LEFT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=center><FONT size=1>9.66%</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=center><FONT size=1>3.47%</FONT>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=center><FONT size=1>1.61%</FONT>&nbsp;</TD></TR>
<TR>
     <TD colSpan=5>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left colSpan=5><SUP><FONT size=1>(1) </FONT></SUP><FONT size=1>Source: inflation is published by the Central Bank of each country.</FONT></TD></TR></TABLE></DIV>
<P style="MARGIN: 0px"><FONT size=5></FONT>&nbsp;</P>
<HR width="100%" color=#000000 SIZE=3>
<P style="TEXT-ALIGN: center"></P>
<P style="TEXT-ALIGN: center"><FONT size=5>Average Exchange Rates for each Period</FONT></P>
<DIV align=left>
<TABLE style="FONT-SIZE: 9pt; WIDTH: 100%; FONT-FAMILY: ''''''''Times New Roman''''''''" cellSpacing=0 border=0>
<TR>
     <TD width="53%"></TD>
     <TD width="2%"></TD>
     <TD width="15%"></TD>
     <TD width="15%"></TD>
     <TD width="15%"></TD></TR>
<TR vAlign=bottom>
     <TD align=left>&nbsp;</TD>
     <TD align=center></TD>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-TOP: #000000 1px solid; BORDER-LEFT: #000000 1px solid" align=center colSpan=3><FONT size=1>Quarterly Exchange Rate (local currency per USD)</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left>&nbsp;</TD>
     <TD align=center></TD>
     <TD style="BORDER-LEFT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=center><FONT size=1>1Q 10</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=center><FONT size=1>1Q 09</FONT>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=center><FONT size=1>&#916;%</FONT>&nbsp;</TD></TR>
<TR>
     <TD colSpan=5>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-TOP: #000000 1px solid; BORDER-LEFT: #000000 1px solid" align=center><FONT size=1>Mexico</FONT>&nbsp;</TD>
     <TD align=center></TD>
     <TD style="BORDER-TOP: #000000 1px solid; BORDER-LEFT: #000000 1px solid" align=center><FONT size=1>12.7997</FONT>&nbsp;</TD>
     <TD style="BORDER-TOP: #000000 1px solid" align=center><FONT size=1>14.3623</FONT>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-TOP: #000000 1px solid" align=center><FONT size=1>-10.9%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-LEFT: #000000 1px solid" align=center><FONT size=1>Guatemala</FONT>&nbsp;</TD>
     <TD align=center></TD>
     <TD style="BORDER-LEFT: #000000 1px solid" align=center><FONT size=1>8.1855</FONT>&nbsp;</TD>
     <TD align=center><FONT size=1>7.9545</FONT>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid" align=center><FONT size=1>2.9%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-LEFT: #000000 1px solid" align=center><FONT size=1>Nicaragua</FONT>&nbsp;</TD>
     <TD align=center></TD>
     <TD style="BORDER-LEFT: #000000 1px solid" align=center><FONT size=1>20.9678</FONT>&nbsp;</TD>
     <TD align=center><FONT size=1>19.9693</FONT>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid" align=center><FONT size=1>5.0%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-LEFT: #000000 1px solid" align=center><FONT size=1>Costa Rica</FONT>&nbsp;</TD>
     <TD align=center></TD>
     <TD style="BORDER-LEFT: #000000 1px solid" align=center><FONT size=1>556.9514</FONT>&nbsp;</TD>
     <TD align=center><FONT size=1>566.4632</FONT>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid" align=center><FONT size=1>-1.7%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-LEFT: #000000 1px solid" align=center><FONT size=1>Panama</FONT>&nbsp;</TD>
     <TD align=center></TD>
     <TD style="BORDER-LEFT: #000000 1px solid" align=center><FONT size=1>1.0000</FONT>&nbsp;</TD>
     <TD align=center><FONT size=1>1.0000</FONT>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid" align=center><FONT size=1>0.0%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-LEFT: #000000 1px solid" align=center><FONT size=1>Colombia</FONT>&nbsp;</TD>
     <TD align=center></TD>
     <TD style="BORDER-LEFT: #000000 1px solid" align=center><FONT size=1>1,948.0475</FONT>&nbsp;</TD>
     <TD align=center><FONT size=1>2,411.8284</FONT>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid" align=center><FONT size=1>-19.2%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-LEFT: #000000 1px solid" align=center><FONT size=1>Venezuela</FONT>&nbsp;</TD>
     <TD align=center></TD>
     <TD style="BORDER-LEFT: #000000 1px solid" align=center><FONT size=1>4.1613</FONT>&nbsp;</TD>
     <TD align=center><FONT size=1>2.1500</FONT>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid" align=center><FONT size=1>93.5%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-LEFT: #000000 1px solid" align=center><FONT size=1>Brazil</FONT>&nbsp;</TD>
     <TD align=center></TD>
     <TD style="BORDER-LEFT: #000000 1px solid" align=center><FONT size=1>1.8024</FONT>&nbsp;</TD>
     <TD align=center><FONT size=1>2.3113</FONT>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid" align=center><FONT size=1>-22.0%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-LEFT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=center><FONT size=1>Argentina</FONT>&nbsp;</TD>
     <TD align=center></TD>
     <TD style="BORDER-LEFT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=center><FONT size=1>3.8390</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=center><FONT size=1>3.5432</FONT>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=center><FONT size=1>8.3%</FONT>&nbsp;</TD></TR></TABLE></DIV>
<P style="MARGIN: 0px"><FONT size=5></FONT>&nbsp;</P>
<HR width="100%" color=#000000 SIZE=3>
<P style="TEXT-ALIGN: center"></P>
<P style="TEXT-ALIGN: center"><FONT size=5>End of Period Exchange Rates</FONT></P>
<DIV align=left>
<TABLE style="FONT-SIZE: 9pt; WIDTH: 100%; FONT-FAMILY: ''''''''Times New Roman''''''''" cellSpacing=0 border=0>
<TR>
     <TD width="53%"></TD>
     <TD width="2%"></TD>
     <TD width="15%"></TD>
     <TD width="15%"></TD>
     <TD width="15%"></TD></TR>
<TR vAlign=bottom>
     <TD align=left>&nbsp;</TD>
     <TD align=center></TD>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-TOP: #000000 1px solid; BORDER-LEFT: #000000 1px solid" align=center colSpan=3><FONT size=1>Exchange Rate (local currency per USD)</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD align=left>&nbsp;</TD>
     <TD align=center></TD>
     <TD style="BORDER-LEFT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=center><FONT size=1>Mar 10</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=center><FONT size=1>Mar 09</FONT>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=center><FONT size=1>&#916;%</FONT>&nbsp;</TD></TR>
<TR>
     <TD colSpan=5>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-TOP: #000000 1px solid; BORDER-LEFT: #000000 1px solid" align=center><FONT size=1>Mexico</FONT>&nbsp;</TD>
     <TD align=center></TD>
     <TD style="BORDER-TOP: #000000 1px solid; BORDER-LEFT: #000000 1px solid" align=center><FONT size=1>12.4640</FONT>&nbsp;</TD>
     <TD style="BORDER-TOP: #000000 1px solid" align=center><FONT size=1>14.3317</FONT>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-TOP: #000000 1px solid" align=center><FONT size=1>-13.0%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-LEFT: #000000 1px solid" align=center><FONT size=1>Guatemala</FONT>&nbsp;</TD>
     <TD align=center></TD>
     <TD style="BORDER-LEFT: #000000 1px solid" align=center><FONT size=1>7.9861</FONT>&nbsp;</TD>
     <TD align=center><FONT size=1>8.1135</FONT>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid" align=center><FONT size=1>-1.6%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-LEFT: #000000 1px solid" align=center><FONT size=1>Nicaragua</FONT>&nbsp;</TD>
     <TD align=center></TD>
     <TD style="BORDER-LEFT: #000000 1px solid" align=center><FONT size=1>21.0927</FONT>&nbsp;</TD>
     <TD align=center><FONT size=1>20.0883</FONT>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid" align=center><FONT size=1>5.0%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-LEFT: #000000 1px solid" align=center><FONT size=1>Costa Rica</FONT>&nbsp;</TD>
     <TD align=center></TD>
     <TD style="BORDER-LEFT: #000000 1px solid" align=center><FONT size=1>528.7800</FONT>&nbsp;</TD>
     <TD align=center><FONT size=1>568.3500</FONT>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid" align=center><FONT size=1>-7.0%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-LEFT: #000000 1px solid" align=center><FONT size=1>Panama</FONT>&nbsp;</TD>
     <TD align=center></TD>
     <TD style="BORDER-LEFT: #000000 1px solid" align=center><FONT size=1>1.0000</FONT>&nbsp;</TD>
     <TD align=center><FONT size=1>1.0000</FONT>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid" align=center><FONT size=1>0.0%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-LEFT: #000000 1px solid" align=center><FONT size=1>Colombia</FONT>&nbsp;</TD>
     <TD align=center></TD>
     <TD style="BORDER-LEFT: #000000 1px solid" align=center><FONT size=1>1,928.5900</FONT>&nbsp;</TD>
     <TD align=center><FONT size=1>2,561.2100</FONT>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid" align=center><FONT size=1>-24.7%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-LEFT: #000000 1px solid" align=center><FONT size=1>Venezuela</FONT>&nbsp;</TD>
     <TD align=center></TD>
     <TD style="BORDER-LEFT: #000000 1px solid" align=center><FONT size=1>4.3000</FONT>&nbsp;</TD>
     <TD align=center><FONT size=1>2.1500</FONT>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid" align=center><FONT size=1>100.0%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-LEFT: #000000 1px solid" align=center><FONT size=1>Brazil</FONT>&nbsp;</TD>
     <TD align=center></TD>
     <TD style="BORDER-LEFT: #000000 1px solid" align=center><FONT size=1>1.7810</FONT>&nbsp;</TD>
     <TD align=center><FONT size=1>2.3152</FONT>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid" align=center><FONT size=1>-23.1%</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-LEFT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=center><FONT size=1>Argentina</FONT>&nbsp;</TD>
     <TD align=center></TD>
     <TD style="BORDER-LEFT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=center><FONT size=1>3.8780</FONT>&nbsp;</TD>
     <TD style="BORDER-BOTTOM: #000000 1px solid" align=center><FONT size=1>3.7200</FONT>&nbsp;</TD>
     <TD style="BORDER-RIGHT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" align=center><FONT size=1>4.2%</FONT>&nbsp;</TD></TR></TABLE></DIV>
<P style="MARGIN: 0px">&nbsp;</P>
<P style="MARGIN: 0px">&nbsp;</P>
<P style="MARGIN: 0px">&nbsp;</P>
<HR width="100%" color=#000000 SIZE=3>
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&nbsp;</P>
<P style="MARGIN: 0px" align=right>Page 13</P>
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<A name="page_17"></A>
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<a name="_bclHeader17"></a><DIV>
<P style="MARGIN: 0in 0in 0pt"><FONT lang=EN-US style="FONT-SIZE: 12pt" face="'Times New Roman,serif'"></FONT>&nbsp;</P>
</DIV>
<P style="MARGIN: 0in 0in 0pt; TEXT-ALIGN: center" align=center><B><FONT lang=EN-US style="FONT-SIZE: 10pt" face="'Times New Roman,serif'">SIGNATURES</FONT></B></P>
<P style="MARGIN-LEFT: 0in; TEXT-INDENT: 0.5in; MARGIN-RIGHT: 0in"><FONT lang=EN-US style="FONT-SIZE: 11pt" face=Times,serif>Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. </FONT></P>
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     <TD style="PADDING-RIGHT: 0in; PADDING-LEFT: 0in; PADDING-BOTTOM: 0in; PADDING-TOP: 0in" vAlign=top width="48%">
<P style="MARGIN: 0in 0in 12pt"><FONT style="FONT-SIZE: 11pt" face="'Times New Roman,serif'"></FONT>&nbsp;</P>
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</TD>
     <TD style="PADDING-RIGHT: 0in; PADDING-LEFT: 0in; PADDING-BOTTOM: 0in; PADDING-TOP: 0in" vAlign=top width="48%">
<P style="MARGIN: 0in 0in 0pt"><B><FONT style="FONT-SIZE: 11pt" face="'Times New Roman,serif'">COCA-COLA FEMSA, S.A.B. DE C.V.</FONT></B><FONT style="FONT-SIZE: 11pt" face="'Times New Roman,serif'"> </FONT></P>
</TD></TR>
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<P style="MARGIN: 0in 0in 0pt"><FONT style="FONT-SIZE: 11pt" face="'Times New Roman,serif'">By:&nbsp;</FONT><U><FONT style="FONT-SIZE: 11pt" face="'Times New Roman,serif'">&nbsp;/s/ H&#233;ctor Trevi&#241;o Guti&#233;rrez&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </FONT></U></P>
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<P style="MARGIN: 0in 0in 12pt"><FONT style="FONT-SIZE: 11pt" face="'Times New Roman,serif'"></FONT>&nbsp;</P>
</TD>
     <TD style="PADDING-RIGHT: 0in; PADDING-LEFT: 0in; PADDING-BOTTOM: 0in; PADDING-TOP: 0in" vAlign=top width="48%">
<P style="MARGIN: 0in 0in 0pt 25.9pt"><FONT style="FONT-SIZE: 11pt" face="'Times New Roman,serif'">H&#233;ctor Trevi&#241;o Guti&#233;rrez</FONT></P>
<P style="MARGIN: 0in 0in 12pt 25.9pt"><FONT style="FONT-SIZE: 11pt" face="'Times New Roman,serif'">Chief Financial Officer</FONT></P>
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<P style="MARGIN: 0in 0in 12pt"><FONT style="FONT-SIZE: 11pt" face="'Times New Roman,serif'">&nbsp;Date: July&nbsp;14, 2010</FONT></P>
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