<SEC-DOCUMENT>0001292814-13-000082.txt : 20130118
<SEC-HEADER>0001292814-13-000082.hdr.sgml : 20130118
<ACCEPTANCE-DATETIME>20130118060933
ACCESSION NUMBER:		0001292814-13-000082
CONFORMED SUBMISSION TYPE:	6-K
PUBLIC DOCUMENT COUNT:		6
CONFORMED PERIOD OF REPORT:	20130330
FILED AS OF DATE:		20130118
DATE AS OF CHANGE:		20130118

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			COCA COLA FEMSA SAB DE CV
		CENTRAL INDEX KEY:			0000910631
		STANDARD INDUSTRIAL CLASSIFICATION:	BOTTLED & CANNED SOFT DRINKS CARBONATED WATERS [2086]
		IRS NUMBER:				000000000
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		6-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-12260
		FILM NUMBER:		13536159

	BUSINESS ADDRESS:	
		STREET 1:		GUILLERMO GONZALEZ CAMARENA NO. 600
		STREET 2:		COL. CENTRO DE CIUDAD SANTA FE
		CITY:			DELEGACION ALVARO OB
		STATE:			O5
		ZIP:			DF 01210
		BUSINESS PHONE:		5255335300

	MAIL ADDRESS:	
		STREET 1:		GUILLERMO GONZALEZ CAMARENA NO. 600
		STREET 2:		COL. CENTRO DE CIUDAD SANTA FE
		CITY:			DELEGACION ALVARO OB
		STATE:			O5
		ZIP:			DF 01210

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	COCA COLA FEMSA SA DE CV
		DATE OF NAME CHANGE:	19930814
</SEC-HEADER>
<DOCUMENT>
<TYPE>6-K
<SEQUENCE>1
<FILENAME>kof20130118_6k.htm
<DESCRIPTION>COCA-COLA FEMSA AND GRUPO YOLI REACH AN AGREEMENT TO MERGE THEIR BOTTLING OPERATIONS
<TEXT>

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<P style="MARGIN: 0in 0in 0pt"><FONT style="FONT-SIZE: 12pt" lang=EN-US face="'Times New Roman,serif'"></FONT>&nbsp;</P></DIV>

<P style="TEXT-ALIGN: center; MARGIN: 0in 0in 0pt" align=center><B><FONT style="FONT-SIZE: 13pt" lang=EN-US face="'Times New Roman,serif'">UNITED STATES</FONT></B></P>

<P style="TEXT-ALIGN: center; MARGIN: 0in 0in 0pt" align=center><B><FONT style="FONT-SIZE: 13pt" lang=EN-US face="'Times New Roman,serif'">SECURITIES AND EXCHANGE COMMISSION</FONT></B></P>

<P style="TEXT-ALIGN: center; MARGIN: 0in 0in 12pt"><B><FONT style="FONT-SIZE: 13pt" lang=EN-US face="'Times New Roman,serif'">Washington, D.C. 20549</FONT></B></P>

<P style="TEXT-ALIGN: center; MARGIN: 0in 0in 12pt"><B><FONT style="FONT-SIZE: 14pt" lang=EN-US face="'Times New Roman,serif'">FORM 6-K</FONT></B></P>

<P style="TEXT-ALIGN: center; MARGIN: 0in 0in 0pt"><B><FONT style="FONT-SIZE: 13pt" lang=EN-US face="'Times New Roman,serif'">REPORT OF FOREIGN PRIVATE ISSUER</FONT></B></P>

<P style="TEXT-ALIGN: center; MARGIN: 0in 0in 0pt"><B><FONT style="FONT-SIZE: 13pt" lang=EN-US face="'Times New Roman,serif'">PURSUANT TO RULE 13a-16 OR 15d-16 UNDER</FONT></B></P>

<P style="TEXT-ALIGN: center; MARGIN: 0in 0in 12pt"><B><FONT style="FONT-SIZE: 13pt" lang=EN-US face="'Times New Roman,serif'">THE SECURITIES EXCHANGE ACT OF 1934</FONT></B></P>

<P style="TEXT-ALIGN: center; MARGIN: 0in 0in 0pt" align=center><FONT style="FONT-SIZE: 12pt" lang=EN-US face="'Times New Roman,serif'">For the month of&nbsp;January 2013<BR>Commission File Number </FONT><FONT style="FONT-SIZE: 12pt" lang=EN-US face=Times,serif>1-12260</FONT></P>

<P style="MARGIN: 0in 0in 0pt"><FONT style="FONT-SIZE: 10pt" lang=EN-US face="'Times New Roman,serif'"></FONT>&nbsp;</P>

<DIV style="BORDER-BOTTOM: windowtext 1pt solid; BORDER-LEFT: medium none; PADDING-BOTTOM: 1pt; PADDING-LEFT: 0in; PADDING-RIGHT: 0in; MARGIN-LEFT: 9pt; BORDER-TOP: medium none; MARGIN-RIGHT: 9pt; BORDER-RIGHT: medium none; PADDING-TOP: 0in">

<P style="BORDER-BOTTOM: medium none; TEXT-ALIGN: center; BORDER-LEFT: medium none; PADDING-BOTTOM: 0in; MARGIN: 0in 0in 0pt; PADDING-LEFT: 0in; PADDING-RIGHT: 0in; BORDER-TOP: medium none; BORDER-RIGHT: medium none; PADDING-TOP: 0in" align=center><B><FONT style="FONT-SIZE: 12pt" lang=EN-US face=Times,serif>COCA-COLA FEMSA, S.A.B. de C.V.</FONT></B></P></DIV>

<P style="TEXT-ALIGN: center; MARGIN: 0in 0in 12pt" align=center><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">(Translation of registrant&#8217;s name into English)</FONT></P>

<DIV style="BORDER-BOTTOM: windowtext 1pt solid; BORDER-LEFT: medium none; PADDING-BOTTOM: 1pt; PADDING-LEFT: 0in; PADDING-RIGHT: 0in; MARGIN-LEFT: 9pt; BORDER-TOP: medium none; MARGIN-RIGHT: 9pt; BORDER-RIGHT: medium none; PADDING-TOP: 0in">

<P style="BORDER-BOTTOM: medium none; TEXT-ALIGN: center; BORDER-LEFT: medium none; PADDING-BOTTOM: 0in; MARGIN: 0in 0in 0pt; PADDING-LEFT: 0in; PADDING-RIGHT: 0in; BORDER-TOP: medium none; BORDER-RIGHT: medium none; PADDING-TOP: 0in" align=center><B><FONT style="FONT-SIZE: 12pt" lang=EN-US face="'Times New Roman,serif'">United Mexican States</FONT></B></P></DIV>

<P style="TEXT-ALIGN: center; MARGIN: 0in 0in 12pt" align=center><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">(Jurisdiction of incorporation or organization)</FONT></P>

<DIV style="BORDER-BOTTOM: windowtext 1pt solid; BORDER-LEFT: medium none; PADDING-BOTTOM: 0in; PADDING-LEFT: 0in; PADDING-RIGHT: 0in; MARGIN-LEFT: 9pt; BORDER-TOP: medium none; MARGIN-RIGHT: 9pt; BORDER-RIGHT: medium none; PADDING-TOP: 0in">

<P style="BORDER-BOTTOM: medium none; TEXT-ALIGN: center; BORDER-LEFT: medium none; PADDING-BOTTOM: 0in; MARGIN: 0in 0in 0pt; PADDING-LEFT: 0in; PADDING-RIGHT: 0in; BORDER-TOP: medium none; BORDER-RIGHT: medium none; PADDING-TOP: 0in" align=center><B><FONT style="FONT-SIZE: 12pt" lang=ES face=Times,serif>Guillermo Gonz&#225;lez Camarena No. 600<BR>Col. Centro de Ciudad Santa F&#233;<BR>Delegaci&#243;n Alvaro Obreg&#243;n<BR>M&#233;xico, D.F. 01210</FONT></B></P>

<P style="BORDER-BOTTOM: medium none; TEXT-ALIGN: center; BORDER-LEFT: medium none; PADDING-BOTTOM: 0in; MARGIN: 0in 0in 0pt; PADDING-LEFT: 0in; PADDING-RIGHT: 0in; BORDER-TOP: medium none; BORDER-RIGHT: medium none; PADDING-TOP: 0in" align=center><B><FONT style="FONT-SIZE: 12pt" lang=ES face=Times,serif>M&#233;xico</FONT></B></P></DIV>

<P style="TEXT-ALIGN: center; MARGIN: 0in 0in 12pt" align=center><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">(Address of principal executive offices)</FONT></P>

<P style="TEXT-INDENT: 0.5in; MARGIN: 0in 0in 8pt"><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.</FONT></P>

<P style="TEXT-ALIGN: center; MARGIN: 0in 0in 8pt" align=center><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">Form 20-F</FONT><U><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">&nbsp;X&nbsp;</FONT></U><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">&nbsp; Form 40-F </FONT><U><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">&nbsp;&nbsp;&nbsp;&nbsp;</FONT></U></P>

<P style="TEXT-INDENT: 0.5in; MARGIN: 0in 0in 8pt"><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1) </FONT></P>

<P style="TEXT-ALIGN: center; TEXT-INDENT: 0in; MARGIN: 0in 0in 8pt" align=center><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">Yes</FONT><U><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">&nbsp;&nbsp;&nbsp;&nbsp;</FONT></U><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">No</FONT><U><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">&nbsp; X&nbsp;</FONT></U></P>

<P style="TEXT-INDENT: 0.5in; MARGIN: 0in 0in 8pt"><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7) </FONT></P>

<P style="TEXT-ALIGN: center; MARGIN: 0in 0in 8pt" align=center><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">Yes</FONT><U><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">&nbsp;&nbsp;&nbsp;&nbsp;</FONT></U><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">No</FONT><U><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">&nbsp; X&nbsp;</FONT></U></P>

<P style="TEXT-INDENT: 0.5in; MARGIN: 0in 0in 8pt"><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.</FONT></P>

<P style="TEXT-ALIGN: center; MARGIN: 0in 0in 8pt" align=center><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">Yes</FONT><U><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">&nbsp;&nbsp;&nbsp;&nbsp;</FONT></U><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">No</FONT><U><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">&nbsp; X&nbsp;</FONT></U></P>

<P style="TEXT-INDENT: 30pt; MARGIN: 0in 0in 8pt 6pt"><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">If "Yes" is marked, indicate below the file number assigned to the registrant in connection with</FONT></P>

<P style="TEXT-INDENT: 0pt; MARGIN: 0in 0in 0pt 0pt" align=center><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">Rule 12g3-2(b): 82-__.</FONT></P>

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<DIV style="PAGE-BREAK-BEFORE: always">&nbsp;</DIV><A name="page_1"></A><B><FONT><FONT><B><FONT style="FONT-SIZE: 24.5pt" lang=ES-MX color=#333333 face=24>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</FONT></B></FONT>&nbsp;<FONT><B><FONT style="FONT-SIZE: 24.5pt" lang=ES-MX color=#333333 face=24>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</FONT></B></FONT><FONT><B><FONT style="FONT-SIZE: 24.5pt" lang=ES-MX color=#333333 face=24>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</FONT></B></FONT><FONT><B><FONT style="FONT-SIZE: 24.5pt" lang=ES-MX color=#333333 face=24>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</FONT></B></FONT></FONT></B><FONT>&nbsp;</FONT><B><FONT>&nbsp;</FONT></B>

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   <TD style="BACKGROUND-COLOR: #ff0000" bgColor=#000000 width="20%" align=left><B><FONT style="FONT-FAMILY: Times New Roman; FONT-SIZE: 10pt" color=#ffffff>Stock Listing Information</FONT></B><FONT style="FONT-FAMILY: Times New Roman"></FONT><B><FONT style="FONT-FAMILY: Times New Roman; FONT-SIZE: 10pt" color=#ffffff>&nbsp;</FONT></B></TD></TR>

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   <TD style="BACKGROUND-COLOR: #ff0000" bgColor=#000000 width="20%" align=left><FONT><B><FONT style="FONT-FAMILY: Times New Roman; FONT-SIZE: 10pt" color=#ffffff>Mexican Stock Exchange&nbsp;</FONT></B></FONT></TD></TR>

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   <TD style="BACKGROUND-COLOR: #ff0000" bgColor=#000000 width="20%" align=left><FONT><B><FONT style="FONT-FAMILY: Times New Roman; FONT-SIZE: 10pt" color=#ffffff>Ticker: KOFL&nbsp;</FONT></B></FONT></TD></TR>

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   <TD style="BACKGROUND-COLOR: #ff0000" bgColor=#000000 width="20%" align=left><FONT><B><FONT style="FONT-FAMILY: Times New Roman; FONT-SIZE: 10pt" color=#ffffff>NYSE (ADR)&nbsp;</FONT></B></FONT></TD>

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   <P style="TEXT-ALIGN: center; MARGIN: 0cm 0pt 0pt 0cm" align=center><B><FONT style="LINE-HEIGHT: 110%; FONT-SIZE: 14pt" lang=EN-US face="Times New Roman">Coca-Cola FEMSA and Grupo Yoli reach an agreement to merge their bottling operations</FONT></B></P></TD></TR>

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   <TD style="BACKGROUND-COLOR: #ff0000" bgColor=#000000 width="20%" align=left><FONT><B><FONT style="FONT-FAMILY: Times New Roman; FONT-SIZE: 10pt" color=#ffffff>Ticker: KOF&nbsp;</FONT></B></FONT></TD>

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   <TD style="BACKGROUND-COLOR: #ff0000" bgColor=#000000 width="20%" align=left><FONT><B><FONT style="FONT-FAMILY: Times New Roman; FONT-SIZE: 10pt" color=#ffffff>Ratio of KOF L to KOF = 10:1&nbsp;</FONT></B></FONT></TD>

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   <P style="TEXT-ALIGN: justify; MARGIN-RIGHT: 5pt"><FONT style="FONT-FAMILY: Times New Roman"><B><FONT style="FONT-SIZE: 10pt" lang=EN-US face="Times New Roman">Mexico City, Mexico &#8211; January 17, 2013 &#8211; </FONT></B><FONT style="FONT-SIZE: 10pt" lang=EN-US face="Times New Roman">Coca-Cola FEMSA, S.A.B. de C.V. (BMV: KOFL; NYSE: KOF) (&#8220;Coca-Cola FEMSA,&#8221; &#8220;KOF,&#8221; or the &#8220;Company&#8221;), the largest public bottler of Coca-Cola products in the world, and Grupo Yoli, S.A. de C.V. and its shareholders (&#8220;Grupo Yoli&#8221;), one of the oldest family-owned Coca-Cola bottlers in Mexico, operating mainly in the state of Guerrero as well as in parts of the state of Oaxaca, have agreed to merge their operations. Grupo Yoli sold approximately 99 million unit cases of beverages in Mexico in 2012.</FONT></FONT></P>

   <P style="TEXT-ALIGN: justify; MARGIN-RIGHT: 5pt"><FONT style="FONT-SIZE: 8pt" lang=EN-US face="times new roman"></FONT></P>

   <P style="TEXT-ALIGN: justify; MARGIN-RIGHT: 5pt"><FONT style="FONT-SIZE: 10pt" lang=EN-US face="times new roman">The merger agreement has been approved by both Coca-Cola FEMSA&#8217;s and Grupo Yoli&#8217;s Boards of Directors and is subject to the completion of confirmatory legal, financial, and operating due diligence and to customary regulatory and corporate approvals, including the approval of The Coca-Cola Company and the </FONT><I><FONT style="FONT-SIZE: 10pt" lang=EN-US face="times new roman">Comisi&#243;n Federal de Competencia</FONT></I><FONT style="FONT-SIZE: 10pt" lang=EN-US face="times new roman">, the Mexican antitrust authority. Both Coca-Cola FEMSA and Grupo Yoli will call for an extraordinary shareholders meeting for the approval of this merger.</FONT></P>

   <P style="TEXT-ALIGN: justify; MARGIN-RIGHT: 5pt"><FONT style="FONT-SIZE: 8pt" lang=EN-US face="times new roman"></FONT></P>

   <P style="TEXT-ALIGN: justify; MARGIN-RIGHT: 5pt"><FONT style="FONT-SIZE: 10pt" lang=EN-US face="times new roman">The aggregate enterprise value of this transaction is Ps. 8,806 million. As a result of the merger, Grupo Yoli will receive approximately 42.4 million newly issued KOF series L shares at a value of Ps. 184.0 per share, calculated based on the average closing price of the KOF series L share over the 10 trading days preceding December 12, 2012, date on which we reached a non-binding agreement. The number of shares may be adjusted within agreed upon thresholds, pending the completion of the due diligence process. As part of the transaction, Coca-Cola FEMSA will assume Ps. 1,009 million in net debt.</FONT></P>

   <P style="TEXT-ALIGN: justify; MARGIN-RIGHT: 5pt"><FONT style="FONT-SIZE: 8pt" lang=EN-US face="times new roman"></FONT></P>

   <P style="TEXT-ALIGN: justify; MARGIN-RIGHT: 5pt"><FONT style="FONT-SIZE: 10pt" lang=EN-US face="times new roman">As a result of this transaction, Coca-Cola FEMSA will become the owner of a 10.14% stake in Promotora Industrial Azucarera, S.A. de C.V. (&#8220;PIASA&#8221;), a participant in the Mexican sugar industry. Assuming this additional stake, Coca-Cola FEMSA will own 36.3% of one of Mexico&#8217;s leading sugar producers. </FONT></P>

   <P style="TEXT-ALIGN: justify; MARGIN-RIGHT: 5pt"><FONT style="FONT-SIZE: 10pt" lang=EN-US face="times new roman"></FONT></P>

   <P style="TEXT-ALIGN: justify; MARGIN-RIGHT: 5pt"><FONT style="FONT-SIZE: 10pt" lang=EN-US face="times new roman">&#8220;</FONT><FONT style="FONT-SIZE: 10pt" lang=EN-US color=#1a1a1a face="times new roman">Since our founding almost 100 years ago, our goal has been to fulfill our clients and consumers evolving needs in the non-alcoholic beverage industry, while enhancing the well-being of our talented team of professionals and the communities we serve. At this point in our history, we are proud to merge with Coca-Cola FEMSA, a like-minded company with a diversified geographic presence, an experienced management team, and industry-leading growth prospects. Loyalty to our company and to our employees, our devotion to quality and excellence, our guiding principles of integrity and honesty, and our commitment to create economic, social, and environmental value are fully aligned with the values of our new partner. In addition to our shared values, we are certain that, together, we can combine the best practices and talent that we have developed at Grupo Yoli with the expertise and track record of Coca-Cola FEMSA to solidify our merged company's market leadership and create value for all of our stakeholders,&#8221; </FONT><FONT style="FONT-SIZE: 10pt" lang=EN-US face="times new roman">said the shareholders of Grupo Yoli.</FONT></P>

   <P style="TEXT-ALIGN: justify; MARGIN-RIGHT: 5pt"><FONT style="FONT-SIZE: 8pt" lang=EN-US face="times new roman"></FONT></P>

   <P style="TEXT-ALIGN: justify; MARGIN-RIGHT: 5pt"><FONT style="FONT-SIZE: 10pt" lang=EN-US face="times new roman">&#8220;As we enter a new year, for our company and the Mexican Coca-Cola bottling system, we are pleased to announce our merger with another of the oldest franchise territories in Mexico. Once again, we are honored that a highly respected family with vast operating experience in the soft drink industry favored us as an investment vehicle with which to merge their business. Together, we will capitalize on the geographic proximity of our contiguous territories, the mutual benefit of our shared best practices, and the broad consumer appeal of our integrated multi-category portfolio of beverages to create value for all of our stakeholders. This transaction underscores our commitment to continue expanding within Latin America. Moreover, our advisory board will gain from the considerable experience and expertise of Grupo Yoli&#8217;s shareholders,&#8221; said Carlos Salazar Lomelin, Chief Executive Officer of the Company.</FONT></P></TD></TR>

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   <TD style="BACKGROUND-COLOR: #ff0000" bgColor=#000000 width="20%" align=left><B><FONT style="FONT-FAMILY: Times New Roman; FONT-SIZE: 10pt" color=#ffffff>For Further Information:</FONT></B><FONT style="FONT-FAMILY: Times New Roman"></FONT><B><FONT style="FONT-FAMILY: Times New Roman; FONT-SIZE: 10pt" color=#ffffff>&nbsp;</FONT></B></TD>

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   <TD style="BACKGROUND-COLOR: #ff0000" width="20%" align=left><B><FONT style="FONT-FAMILY: Times New Roman; FONT-SIZE: 10pt" color=#ffffff>Investor Relations</FONT></B><FONT style="FONT-FAMILY: Times New Roman"></FONT><B><FONT style="FONT-FAMILY: Times New Roman; FONT-SIZE: 10pt" color=#ffffff>&nbsp;</FONT></B></TD>

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   <TD style="BACKGROUND-COLOR: #ff0000" bgColor=#000000 width="20%" align=left><FONT><B><FONT style="FONT-FAMILY: Times New Roman; FONT-SIZE: 10pt" color=#ffffff>Jos&#233; Castro&nbsp;</FONT></B></FONT></TD>

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   <TD style="BACKGROUND-COLOR: #ff0000" bgColor=#000000 width="20%" align=left><FONT><B><FONT style="FONT-SIZE: 10pt" color=#ffffff face=arial><U><FONT style="FONT-FAMILY: Times New Roman">jose.castro@kof.com.mx</FONT></U></FONT></B></FONT></TD>

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   <TD style="BACKGROUND-COLOR: #ff0000" bgColor=#000000 width="20%" align=left><FONT><B><FONT style="FONT-FAMILY: Times New Roman; FONT-SIZE: 10pt" color=#ffffff>(5255) 5081-5120 / 5121&nbsp;</FONT></B></FONT></TD>

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   <TD style="BACKGROUND-COLOR: #ff0000" bgColor=#000000 width="20%" align=left><FONT><B><FONT style="FONT-FAMILY: Times New Roman; FONT-SIZE: 10pt" color=#ffffff>Roland Karig&nbsp;</FONT></B></FONT></TD>

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   <TD style="BACKGROUND-COLOR: #ff0000" bgColor=#000000 width="20%" align=left><FONT><B><FONT style="FONT-SIZE: 10pt" color=#ffffff face=arial><U><FONT style="FONT-FAMILY: Times New Roman">roland.karig@kof.com.mx</FONT></U></FONT></B></FONT></TD>

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   <TD style="BACKGROUND-COLOR: #ff0000" bgColor=#000000 width="20%" align=left><FONT><B><FONT style="FONT-FAMILY: Times New Roman; FONT-SIZE: 10pt" color=#ffffff>(5255) 5081-5186&nbsp;</FONT></B></FONT></TD>

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   <P><FONT><B><FONT style="FONT-FAMILY: Times New Roman; FONT-SIZE: 10pt" color=#ffffff>Carlos Uribe&nbsp;</FONT></B></FONT></P></TD>

   <TD style="BACKGROUND-COLOR: #ffffff" bgColor=#000000 width="2%" align=left><FONT style="FONT-FAMILY: Times New Roman">&nbsp;</FONT></TD></TR>

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   <TD style="BACKGROUND-COLOR: #ff0000" bgColor=#000000 width="20%" align=left><FONT><B><FONT style="FONT-SIZE: 10pt" color=#ffffff face=arial><U><FONT style="FONT-FAMILY: Times New Roman">carlos.uribe@kof.com.mx</FONT></U></FONT></B></FONT></TD>

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   <TD style="BACKGROUND-COLOR: #ff0000" bgColor=#000000 width="20%" align=left><FONT><B><FONT style="FONT-FAMILY: Times New Roman; FONT-SIZE: 10pt" color=#ffffff>(5255) 5081-5148&nbsp;</FONT></B></FONT></TD>

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   <TD style="BACKGROUND-COLOR: #ff0000" bgColor=#000000 width="20%" align=left><FONT><B><FONT style="FONT-FAMILY: Times New Roman; FONT-SIZE: 10pt" color=#ffffff>Website:&nbsp;</FONT></B></FONT></TD>

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   <TD style="BACKGROUND-COLOR: #ff0000" bgColor=#000000 width="20%" align=left><FONT><B><FONT style="FONT-SIZE: 10pt" color=#ffffff face=arial><U><FONT style="FONT-FAMILY: Times New Roman">www.coca-colafemsa.com</FONT></U></FONT></B></FONT></TD>

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   <TD style="BACKGROUND-COLOR: #ffffff" bgColor=#000000 vAlign=bottom width="100%" colSpan=4 align=center><FONT><B><FONT style="FONT-SIZE: 10pt" color=#ffffff face=arial><U><FONT style="FONT-FAMILY: Times New Roman"></FONT></U></FONT></B></FONT><FONT style="FONT-FAMILY: Times New Roman"></FONT>&nbsp;
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   <TD style="BACKGROUND-COLOR: #ffffff" bgColor=#000000 vAlign=top width="20%" align=right><FONT><B><FONT style="FONT-SIZE: 10pt" face=arial><FONT style="FONT-FAMILY: Times New Roman" color=#808080>January 17, 2013</FONT></FONT></B></FONT></TD>

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   <TD style="BACKGROUND-COLOR: #ffffff" vAlign=top width="78%" colSpan=2 align=right><STRONG><FONT size=2><FONT color=#808080>Page <FONT style="FONT-SIZE: 10pt" lang=EN-US face="Times New Roman">1</FONT></FONT></FONT><FONT><FONT color=#808080><FONT style="FONT-SIZE: 10pt" lang=EN-US color=#808080 face="Times New Roman"></FONT></FONT></FONT></STRONG><FONT> </FONT></TD></TR></TABLE>

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<P style="TEXT-ALIGN: justify; MARGIN: 0in 112.95pt 0pt 0in"><B><FONT><FONT color=gray><FONT><B><FONT style="FONT-SIZE: 10pt" lang=EN-US color=gray face="Times New Roman">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</FONT></B></FONT></FONT></FONT></B><B><FONT><FONT color=gray>&nbsp;<FONT><B><FONT style="FONT-SIZE: 10pt" lang=EN-US color=gray face="Times New Roman">&nbsp;&nbsp;</FONT></B></FONT></FONT></FONT></B><FONT>&nbsp;<FONT><FONT style="FONT-SIZE: 12pt" lang=EN-US face="Times New Roman">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</FONT></FONT></FONT></P></DIV>

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   <TD style="BACKGROUND-COLOR: #ff0000" bgColor=#000000 width="20%" align=left><B><FONT style="FONT-FAMILY: Times New Roman; FONT-SIZE: 10pt" color=#ffffff>Stock Listing Information</FONT></B><FONT style="FONT-FAMILY: Times New Roman"></FONT><B><FONT style="FONT-FAMILY: Times New Roman; FONT-SIZE: 10pt" color=#ffffff>&nbsp;</FONT></B></TD></TR>

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   <TD style="BACKGROUND-COLOR: #ff0000" bgColor=#000000 width="20%" align=left><FONT><B><FONT style="FONT-FAMILY: Times New Roman; FONT-SIZE: 10pt" color=#ffffff>Mexican Stock Exchange&nbsp;</FONT></B></FONT></TD></TR>

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   <TD style="BACKGROUND-COLOR: #ff0000" bgColor=#000000 width="20%" align=left><FONT><B><FONT style="FONT-FAMILY: Times New Roman; FONT-SIZE: 10pt" color=#ffffff>Ticker: KOFL&nbsp;</FONT></B></FONT></TD></TR>

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   <TD style="BACKGROUND-COLOR: #ff0000" bgColor=#000000 width="20%" align=left><FONT><B><FONT style="FONT-FAMILY: Times New Roman; FONT-SIZE: 10pt" color=#ffffff>NYSE (ADR)&nbsp;</FONT></B></FONT></TD>

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   <P style="TEXT-ALIGN: justify; MARGIN: 0in 0in 0pt"><FONT style="FONT-SIZE: 10pt" lang=EN-US face="Times New Roman"></FONT>&nbsp;</P>

   <P style="TEXT-ALIGN: justify; MARGIN: 0in 0in 0pt"><FONT style="FONT-SIZE: 10pt" lang=EN-US face="Times New Roman">Grupo Yoli was founded in the state of Guerrero in 1918 under the name of &#8220;La Vencedora&#8221;. The Coca-Cola Company granted the first franchise agreement to these territories in 1938. Currently, Grupo Yoli operates 2 bottling facilities and 20 distribution centers, with close to 3,500 employees serving more than 69,000 clients. Within its franchise territories, Grupo Yoli serves Acapulco and Ixtapa Zihuatanejo, two of the most important tourist destinations in the coast of the Pacific Ocean.</FONT></P>

   <P style="TEXT-ALIGN: justify; MARGIN: 0in 0in 0pt"><FONT style="FONT-SIZE: 10pt" lang=EN-US face="Times New Roman"></FONT>&nbsp;</P>

   <P style="TEXT-ALIGN: justify; MARGIN: 0in 0in 0pt"><FONT style="FONT-SIZE: 10pt" lang=EN-US face="Times New Roman">In 2012, Grupo Yoli sold approximately 99 million unit cases of beverages and generated slightly above Ps. 4,000 million in net revenues. In addition, on a 2012 estimated pro forma consolidated basis, it reached an EBITDA of Ps. 814 million.</FONT></P>

   <P style="TEXT-ALIGN: justify; MARGIN: 0in 0in 0pt"><FONT style="FONT-SIZE: 10pt" lang=EN-US face="Times New Roman"></FONT>&nbsp;</P>

   <P style="TEXT-ALIGN: justify; MARGIN: 0in 0in 0pt"><FONT style="FONT-SIZE: 10pt" lang=EN-US face="times new roman">Proyectos Financieros Especializados, S.C. (Profit) and Creel, Garc&#237;a-Cu&#233;llar, Aiza y Enr&#237;quez acted as exclusive financial and legal advisors, respectively, to Grupo Yoli on this transaction.</FONT></P>

   <P style="TEXT-ALIGN: justify; MARGIN: 0in 0in 0pt"><FONT style="FONT-SIZE: 8pt" lang=EN-US face="times new roman"></FONT>&nbsp;</P>

   <P style="TEXT-ALIGN: justify; MARGIN: 0in 0in 0pt"><FONT style="FONT-SIZE: 10pt" lang=EN-US face="times new roman">Deloitte Galaz, Yamazaki, Ruiz Urquiza, S.C. and Raz Guzm&#225;n Abogados acted as financial and legal advisors, respectively, to Coca-Cola FEMSA on this transaction.</FONT></P>

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   <P style="TEXT-ALIGN: justify; MARGIN: 0in 0pt 6pt 0in"><B><FONT style="FONT-SIZE: 12pt" lang=EN-US face="Times New Roman">CONFERENCE CALL INFORMATION</FONT></B></P>

   <P style="TEXT-ALIGN: justify; MARGIN: 0in 0in 6pt"><FONT style="LINE-HEIGHT: 12pt; FONT-SIZE: 10pt" lang=EN-US face="Times New Roman">We invite you to participate in the conference call to announce the transaction, which will be held on Friday, January 18, 2013, at 10:00 A.M. Eastern Time (09:00 A.M. Mexico City Time).</FONT></P>

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   <P style="TEXT-ALIGN: justify; MARGIN: 0in 0in 6pt"><FONT style="LINE-HEIGHT: 12pt; FONT-SIZE: 10pt" lang=EN-US face="Times New Roman">The speakers on this call will be:</FONT></P>

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   <P style="TEXT-ALIGN: justify; MARGIN: 0in 0in 6pt"><FONT style="LINE-HEIGHT: 12pt; FONT-SIZE: 10pt" lang=EN-US face="Times New Roman">Mr. Robert Dotson, Chief Executive Officer of Grupo Yoli;</FONT></P>

   <P style="TEXT-ALIGN: justify; MARGIN: 0in 0in 6pt"><FONT style="LINE-HEIGHT: 12pt; FONT-SIZE: 10pt" lang=EN-US face="Times New Roman">Mr. Carlos Salazar, Chief Executive Officer of Coca-Cola FEMSA; and</FONT></P>

   <P style="TEXT-ALIGN: justify; MARGIN: 0in 0in 6pt"><FONT style="LINE-HEIGHT: 12pt; FONT-SIZE: 10pt" lang=EN-US face="Times New Roman">Mr. Hector Trevi&#241;o, Chief Financial Officer of Coca-Cola FEMSA</FONT></P>

   <P style="TEXT-ALIGN: justify; MARGIN: 0in 0in 6pt"><FONT style="LINE-HEIGHT: 12pt; FONT-SIZE: 10pt" lang=EN-US face="Times New Roman"></FONT>&nbsp;</P>

   <P style="TEXT-ALIGN: left; MARGIN: 0in 0in 6pt"><FONT style="LINE-HEIGHT: 12pt; FONT-SIZE: 10pt" lang=EN-US face="Times New Roman">To participate in the conference call, please dial: Domestic U.S.: 866-356-4123 or International: 617-597-5393. We invite investors to listen to the live audio cast of the conference call on the Company&#8217;s website, </FONT><FONT style="LINE-HEIGHT: 12pt; FONT-SIZE: 10pt" lang=EN-US face="Times New Roman">www.coca-colafemsa.com</FONT><FONT style="LINE-HEIGHT: 12pt; FONT-SIZE: 10pt" lang=EN-US face="Times New Roman">.&nbsp;</FONT></P>

   <P style="MARGIN: 0in 0in 0pt" align=left><FONT style="FONT-SIZE: 10pt" lang=EN-US face="times new roman">If you are unable to participate live, an instant replay of the conference call will be available through January 24, 2013. To listen to the replay, please dial: Domestic U.S.: 888-286-8010 or International: 617-801-6888. Pass code: 63248069.</FONT></P>

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   <P style="TEXT-ALIGN: center; MARGIN: 0in 0in 0pt" align=center><FONT style="FONT-SIZE: 9pt" lang=EN-US face=wingdings>v v v</FONT></P>

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   <P style="TEXT-ALIGN: justify; MARGIN: 0in 0in 0pt"><FONT style="FONT-SIZE: 9pt" lang=EN-US face=wingdings></FONT>&nbsp;</P>

   <P style="TEXT-ALIGN: justify; MARGIN: 0in 0in 0pt"><FONT style="FONT-SIZE: 9pt" lang=EN-US face="Times New Roman">Coca-Cola FEMSA, S.A.B. de C.V. produces and distributes Coca-Cola, Fanta, Sprite, Del Valle, and other trademark beverages of The Coca-Cola Company in Mexico (a substantial part of central Mexico, including Mexico City, as well as southeast and northeast Mexico), Guatemala (Guatemala City and surrounding areas), Nicaragua (nationwide), Costa Rica (nationwide), Panama (nationwide), Colombia (most of the country), Venezuela (nationwide), Brazil (greater S&#227;o Paulo, Campi&#241;as, Santos, the state of Mato Grosso do Sul, part of the state of Goias, and part of the state of Minas Gerais), Argentina (federal capital of Buenos Aires and surrounding areas) and the Philippines (nationwide), along with bottled water, juices, teas, isotonics, beer, and other beverages in some of these territories. The Company has 60 bottling facilities and serves more than 2,500,000 retailers with more than 100,000 employees worldwide.</FONT></P>

   <P style="TEXT-ALIGN: justify; MARGIN: 0in 0in 0pt"><FONT style="FONT-SIZE: 9pt" lang=EN-US face="Times New Roman"></FONT>&nbsp;</P>

   <P style="TEXT-ALIGN: justify; MARGIN: 0in 0.05pt 0pt 0in"><FONT style="FONT-SIZE: 9pt" lang=EN-US face="Times New Roman">Grupo Yoli produces and distributes </FONT><I><FONT style="FONT-SIZE: 9pt" lang=EN-US face="Times New Roman">Coca-Cola</FONT></I><FONT style="FONT-SIZE: 9pt" lang=EN-US face="Times New Roman">, </FONT><I><FONT style="FONT-SIZE: 9pt" lang=EN-US face="Times New Roman">Yoli</FONT></I><FONT style="FONT-SIZE: 9pt" lang=EN-US face="Times New Roman">, </FONT><I><FONT style="FONT-SIZE: 9pt" lang=EN-US face="Times New Roman">Fanta</FONT></I><FONT style="FONT-SIZE: 9pt" lang=EN-US face="Times New Roman">, </FONT><I><FONT style="FONT-SIZE: 9pt" lang=EN-US face="Times New Roman">Del Valle</FONT></I><FONT style="FONT-SIZE: 9pt" lang=EN-US face="Times New Roman">, and other trademark beverages of The Coca-Cola Company mainly in the state of Guerrero, as well as in parts of the state of Oaxaca. With its origins as a bottling business in 1918 in Taxco, Guerrero under the name of &#8220;La Vencedora&#8221;, Grupo Yoli was granted its first Coca-Cola bottling franchise in 1938 and currently operates 2 bottling facilities and 20 distribution centers, with close to 3,500 employees serving more than 69,000 clients.</FONT></P>

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   <TD style="BACKGROUND-COLOR: #ff0000" bgColor=#000000 width="20%" align=left><FONT><B><FONT style="FONT-FAMILY: Times New Roman; FONT-SIZE: 10pt" color=#ffffff>Ticker: KOF&nbsp;</FONT></B></FONT></TD>

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   <TD style="BACKGROUND-COLOR: #ff0000" bgColor=#000000 width="20%" align=left><FONT><B><FONT style="FONT-FAMILY: Times New Roman; FONT-SIZE: 10pt" color=#ffffff>Ratio of KOF L to KOF = 10:1&nbsp;</FONT></B></FONT></TD>

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   <TD style="BACKGROUND-COLOR: #ff0000" bgColor=#000000 width="20%" align=left><B><FONT style="FONT-FAMILY: Times New Roman; FONT-SIZE: 10pt" color=#ffffff>For Further Information:</FONT></B><FONT style="FONT-FAMILY: Times New Roman"></FONT><B><FONT style="FONT-FAMILY: Times New Roman; FONT-SIZE: 10pt" color=#ffffff>&nbsp;</FONT></B></TD>

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   <TD style="BACKGROUND-COLOR: #ff0000" width="20%" align=left><B><FONT style="FONT-FAMILY: Times New Roman; FONT-SIZE: 10pt" color=#ffffff>Investor Relations</FONT></B><FONT style="FONT-FAMILY: Times New Roman"></FONT><B><FONT style="FONT-FAMILY: Times New Roman; FONT-SIZE: 10pt" color=#ffffff>&nbsp;</FONT></B></TD>

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   <TD style="BACKGROUND-COLOR: #ff0000" bgColor=#000000 width="20%" align=left><FONT><B><FONT style="FONT-FAMILY: Times New Roman; FONT-SIZE: 10pt" color=#ffffff>Jos&#233; Castro&nbsp;</FONT></B></FONT></TD>

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   <TD style="BACKGROUND-COLOR: #ff0000" bgColor=#000000 width="20%" align=left><FONT><B><FONT style="FONT-SIZE: 10pt" color=#ffffff face=arial><U><FONT style="FONT-FAMILY: Times New Roman">jose.castro@kof.com.mx</FONT></U></FONT></B></FONT></TD>

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   <TD style="BACKGROUND-COLOR: #ff0000" bgColor=#000000 width="20%" align=left><FONT><B><FONT style="FONT-FAMILY: Times New Roman; FONT-SIZE: 10pt" color=#ffffff>(5255) 5081-5120 / 5121&nbsp;</FONT></B></FONT></TD>

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   <TD style="BACKGROUND-COLOR: #ff0000" width="20%" align=left><FONT><B><FONT style="FONT-FAMILY: Times New Roman; FONT-SIZE: 10pt" color=#ffffff>&nbsp;</FONT></B></FONT></TD>

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   <TD style="BACKGROUND-COLOR: #ff0000" bgColor=#000000 width="20%" align=left><FONT><B><FONT style="FONT-FAMILY: Times New Roman; FONT-SIZE: 10pt" color=#ffffff>Roland Karig&nbsp;</FONT></B></FONT></TD>

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   <TD style="BACKGROUND-COLOR: #ff0000" bgColor=#000000 width="20%" align=left><FONT><B><FONT style="FONT-SIZE: 10pt" color=#ffffff face=arial><U><FONT style="FONT-FAMILY: Times New Roman">roland.karig@kof.com.mx</FONT></U></FONT></B></FONT></TD>

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   <TD style="BACKGROUND-COLOR: #ff0000" bgColor=#000000 width="20%" align=left><FONT><B><FONT style="FONT-FAMILY: Times New Roman; FONT-SIZE: 10pt" color=#ffffff>(5255) 5081-5186&nbsp;</FONT></B></FONT></TD>

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   <P><FONT><B><FONT style="FONT-FAMILY: Times New Roman; FONT-SIZE: 10pt" color=#ffffff>Carlos Uribe&nbsp;</FONT></B></FONT></P></TD>

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   <TD style="BACKGROUND-COLOR: #ff0000" bgColor=#000000 width="20%" align=left><FONT><B><FONT style="FONT-SIZE: 10pt" color=#ffffff face=arial><U><FONT style="FONT-FAMILY: Times New Roman">carlos.uribe@kof.com.mx</FONT></U></FONT></B></FONT></TD>

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   <TD style="BACKGROUND-COLOR: #ff0000" bgColor=#000000 width="20%" align=left><FONT><B><FONT style="FONT-SIZE: 10pt" color=#ffffff face=arial><U><FONT style="FONT-FAMILY: Times New Roman">www.coca-colafemsa.com</FONT></U></FONT></B></FONT></TD>

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   <TD style="BACKGROUND-COLOR: #ffffff" vAlign=top width="78%" colSpan=2 align=right><STRONG><FONT size=2><FONT color=#808080>Page&nbsp;<FONT style="FONT-SIZE: 10pt" lang=EN-US face="Times New Roman">2</FONT></FONT></FONT></STRONG><FONT> </FONT></TD></TR></TABLE></DIV>

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<P style="TEXT-INDENT: 0.5in; MARGIN-LEFT: 0in; MARGIN-RIGHT: 0in"><FONT style="FONT-SIZE: 11pt" lang=EN-US face=Times,serif>Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. </FONT></P>

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   <P style="MARGIN: 0in 0in 0pt"><FONT style="FONT-SIZE: 11pt" face="'Times New Roman,serif'">By:&nbsp;</FONT><U><FONT style="FONT-SIZE: 11pt" face="'Times New Roman,serif'">&nbsp;/s/ H&#233;ctor Trevi&#241;o Guti&#233;rrez&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </FONT></U></P></TD></TR>

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   <P style="MARGIN: 0in 0in 0pt 25.9pt"><FONT style="FONT-SIZE: 11pt" face="'Times New Roman,serif'">H&#233;ctor Trevi&#241;o Guti&#233;rrez</FONT></P>

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   <P style="MARGIN: 0in 0in 12pt"><FONT style="FONT-SIZE: 11pt" face="'Times New Roman,serif'">&nbsp;Date:&nbsp;January <FONT style="FONT-SIZE: 11pt" face="Times New Roman">18</FONT>, 2013</FONT></P></TD>

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