<SEC-DOCUMENT>0001292814-17-000720.txt : 20170328
<SEC-HEADER>0001292814-17-000720.hdr.sgml : 20170328
<ACCEPTANCE-DATETIME>20170328165019
ACCESSION NUMBER:		0001292814-17-000720
CONFORMED SUBMISSION TYPE:	6-K
PUBLIC DOCUMENT COUNT:		2
CONFORMED PERIOD OF REPORT:	20170331
FILED AS OF DATE:		20170328
DATE AS OF CHANGE:		20170328

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			COCA COLA FEMSA SAB DE CV
		CENTRAL INDEX KEY:			0000910631
		STANDARD INDUSTRIAL CLASSIFICATION:	BOTTLED & CANNED SOFT DRINKS CARBONATED WATERS [2086]
		IRS NUMBER:				000000000
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		6-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-12260
		FILM NUMBER:		17719593

	BUSINESS ADDRESS:	
		STREET 1:		MARIO PANI #100, PISO 7
		STREET 2:		COL SANTA FE
		CITY:			CUAJIMALPA
		STATE:			O5
		ZIP:			DF 05348
		BUSINESS PHONE:		525515195120

	MAIL ADDRESS:	
		STREET 1:		MARIO PANI #100, PISO 7
		STREET 2:		COL SANTA FE
		CITY:			CUAJIMALPA
		STATE:			O5
		ZIP:			DF 05348

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	COCA COLA FEMSA SA DE CV
		DATE OF NAME CHANGE:	19930814
</SEC-HEADER>
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<TYPE>6-K
<SEQUENCE>1
<FILENAME>kof20170328_6k.htm
<DESCRIPTION>KOF20170328_6K
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<P style="MARGIN: 0in 0in 0pt"><FONT style="FONT-SIZE: 12pt" lang=EN-US face="'Times New Roman,serif'"></FONT>&nbsp;</P></DIV>

<P style="TEXT-ALIGN: center; MARGIN: 0in 0in 0pt" align=center><B><FONT style="FONT-SIZE: 13pt" lang=EN-US face="'Times New Roman,serif'">UNITED STATES</FONT></B></P>

<P style="TEXT-ALIGN: center; MARGIN: 0in 0in 0pt" align=center><B><FONT style="FONT-SIZE: 13pt" lang=EN-US face="'Times New Roman,serif'">SECURITIES AND EXCHANGE COMMISSION</FONT></B></P>

<P style="TEXT-ALIGN: center; MARGIN: 0in 0in 12pt"><B><FONT style="FONT-SIZE: 13pt" lang=EN-US face="'Times New Roman,serif'">Washington, D.C. 20549</FONT></B></P>

<P style="TEXT-ALIGN: center; MARGIN: 0in 0in 12pt"><B><FONT style="FONT-SIZE: 14pt" lang=EN-US face="'Times New Roman,serif'">FORM 6-K</FONT></B></P>

<P style="TEXT-ALIGN: center; MARGIN: 0in 0in 0pt"><B><FONT style="FONT-SIZE: 13pt" lang=EN-US face="'Times New Roman,serif'">REPORT OF FOREIGN PRIVATE ISSUER</FONT></B></P>

<P style="TEXT-ALIGN: center; MARGIN: 0in 0in 0pt"><B><FONT style="FONT-SIZE: 13pt" lang=EN-US face="'Times New Roman,serif'">PURSUANT TO RULE 13a-16 OR 15d-16 UNDER</FONT></B></P>

<P style="TEXT-ALIGN: center; MARGIN: 0in 0in 12pt"><B><FONT style="FONT-SIZE: 13pt" lang=EN-US face="'Times New Roman,serif'">THE SECURITIES EXCHANGE ACT OF 1934</FONT></B></P>

<P style="TEXT-ALIGN: center; MARGIN: 0in 0in 0pt" align=center><FONT style="FONT-SIZE: 12pt" lang=EN-US face="'Times New Roman,serif'">For the month of&nbsp;March 2017<BR>Commission File Number </FONT><FONT style="FONT-SIZE: 12pt" lang=EN-US face=Times,serif>1-12260</FONT></P>

<P style="MARGIN: 0in 0in 0pt"><FONT style="FONT-SIZE: 10pt" lang=EN-US face="'Times New Roman,serif'"></FONT>&nbsp;</P>

<DIV style="BORDER-BOTTOM: windowtext 1pt solid; BORDER-LEFT: medium none; PADDING-BOTTOM: 1pt; PADDING-LEFT: 0in; PADDING-RIGHT: 0in; MARGIN-LEFT: 9pt; BORDER-TOP: medium none; MARGIN-RIGHT: 9pt; BORDER-RIGHT: medium none; PADDING-TOP: 0in">

<P style="BORDER-BOTTOM: medium none; TEXT-ALIGN: center; BORDER-LEFT: medium none; PADDING-BOTTOM: 0in; MARGIN: 0in 0in 0pt; PADDING-LEFT: 0in; PADDING-RIGHT: 0in; BORDER-TOP: medium none; BORDER-RIGHT: medium none; PADDING-TOP: 0in" align=center><B><FONT style="FONT-SIZE: 12pt" lang=EN-US face=Times,serif>COCA-COLA FEMSA, S.A.B. de C.V.</FONT></B></P></DIV>

<P style="TEXT-ALIGN: center; MARGIN: 0in 0in 12pt" align=center><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">(Translation of registrant&#8217;s name into English)</FONT></P>

<DIV style="BORDER-BOTTOM: windowtext 1pt solid; BORDER-LEFT: medium none; PADDING-BOTTOM: 1pt; PADDING-LEFT: 0in; PADDING-RIGHT: 0in; MARGIN-LEFT: 9pt; BORDER-TOP: medium none; MARGIN-RIGHT: 9pt; BORDER-RIGHT: medium none; PADDING-TOP: 0in">

<P style="BORDER-BOTTOM: medium none; TEXT-ALIGN: center; BORDER-LEFT: medium none; PADDING-BOTTOM: 0in; MARGIN: 0in 0in 0pt; PADDING-LEFT: 0in; PADDING-RIGHT: 0in; BORDER-TOP: medium none; BORDER-RIGHT: medium none; PADDING-TOP: 0in" align=center><B><FONT style="FONT-SIZE: 12pt" lang=EN-US face="'Times New Roman,serif'">United Mexican States</FONT></B></P></DIV>

<P style="TEXT-ALIGN: center; MARGIN: 0in 0in 12pt" align=center><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">(Jurisdiction of incorporation or organization)</FONT></P>

<DIV style="BORDER-BOTTOM: windowtext 1pt solid; BORDER-LEFT: medium none; PADDING-BOTTOM: 0in; PADDING-LEFT: 0in; PADDING-RIGHT: 0in; MARGIN-LEFT: 9pt; BORDER-TOP: medium none; MARGIN-RIGHT: 9pt; BORDER-RIGHT: medium none; PADDING-TOP: 0in">

<P style="BORDER-BOTTOM: medium none; TEXT-ALIGN: center; BORDER-LEFT: medium none; PADDING-BOTTOM: 0in; MARGIN: 0in 0in 0pt; PADDING-LEFT: 0in; PADDING-RIGHT: 0in; BORDER-TOP: medium none; BORDER-RIGHT: medium none; PADDING-TOP: 0in" align=center><B><FONT style="FONT-SIZE: 12pt" lang=ES face=Times,serif>Calle Mario Pani No. 100,<BR>Santa Fe Cuajimalpa,<BR>Cuajimalpa de Morelos,<BR>05348, Ciudad de M&#195;&#169;xico,</FONT></B></P>

<P style="BORDER-BOTTOM: medium none; TEXT-ALIGN: center; BORDER-LEFT: medium none; PADDING-BOTTOM: 0in; MARGIN: 0in 0in 0pt; PADDING-LEFT: 0in; PADDING-RIGHT: 0in; BORDER-TOP: medium none; BORDER-RIGHT: medium none; PADDING-TOP: 0in" align=center><B><FONT style="FONT-SIZE: 12pt" lang=ES face=Times,serif>M&#233;xico</FONT></B></P></DIV>

<P style="TEXT-ALIGN: center; MARGIN: 0in 0in 12pt" align=center><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">(Address of principal executive offices)</FONT></P>

<P style="TEXT-INDENT: 0.5in; MARGIN: 0in 0in 8pt"><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.</FONT></P>

<P style="TEXT-ALIGN: center; MARGIN: 0in 0in 8pt" align=center><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">Form 20-F</FONT><U><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">&nbsp;X&nbsp;</FONT></U><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">&nbsp; Form 40-F </FONT><U><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">&nbsp;&nbsp;&nbsp;&nbsp;</FONT></U></P>

<P style="TEXT-INDENT: 0.5in; MARGIN: 0in 0in 8pt"><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1) </FONT></P>

<P style="TEXT-ALIGN: center; TEXT-INDENT: 0in; MARGIN: 0in 0in 8pt" align=center><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">Yes</FONT><U><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">&nbsp;&nbsp;&nbsp;&nbsp;</FONT></U><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">No</FONT><U><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">&nbsp; X&nbsp;</FONT></U></P>

<P style="TEXT-INDENT: 0.5in; MARGIN: 0in 0in 8pt"><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7) </FONT></P>

<P style="TEXT-ALIGN: center; MARGIN: 0in 0in 8pt" align=center><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">Yes</FONT><U><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">&nbsp;&nbsp;&nbsp;&nbsp;</FONT></U><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">No</FONT><U><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">&nbsp; X&nbsp;</FONT></U></P>

<P style="TEXT-INDENT: 0.5in; MARGIN: 0in 0in 8pt"><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.</FONT></P>

<P style="TEXT-ALIGN: center; MARGIN: 0in 0in 8pt" align=center><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">Yes</FONT><U><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">&nbsp;&nbsp;&nbsp;&nbsp;</FONT></U><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">No</FONT><U><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">&nbsp; X&nbsp;</FONT></U></P>

<P style="TEXT-INDENT: 30pt; MARGIN: 0in 0in 8pt 6pt"><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">If "Yes" is marked, indicate below the file number assigned to the registrant in connection with</FONT></P>

<P style="TEXT-INDENT: 0pt; MARGIN: 0in 0in 0pt 0pt" align=center><FONT style="FONT-SIZE: 11pt" lang=EN-US face="'Times New Roman,serif'">Rule 12g3-2(b): 82-__.</FONT></P>

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<P style="TEXT-ALIGN: center; LINE-HEIGHT: 107%; MARGIN: 12pt 0in 8pt" align=center><FONT style="LINE-HEIGHT: 107%" face="arial narrow,sans-serif"><B><FONT style="FONT-SIZE: 16pt" lang=EN-US face="arial narrow,sans-serif"></FONT></B></FONT>&nbsp;</P>

<P style="TEXT-ALIGN: center; LINE-HEIGHT: 115%; MARGIN: 0in 0in 0in 0.5in" align=center><FONT style="LINE-HEIGHT: 115%"><B><FONT style="FONT-SIZE: 16pt" lang=EN-US face=Calibri,sans-serif>The Coca-Cola System welcomes AdeS&#174; as the newest member of </FONT></B></FONT></P>

<P style="TEXT-ALIGN: center; LINE-HEIGHT: 115%; MARGIN: 0in 0in 10pt 0.5in" align=center><FONT style="LINE-HEIGHT: 115%"><B><FONT style="FONT-SIZE: 16pt" lang=EN-US face=Calibri,sans-serif>its expanding ready-to-drink beverage portfolio</FONT></B></FONT></P>

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<LI style="TEXT-ALIGN: justify; LINE-HEIGHT: 107%; MARGIN: 0in 0in 8pt"><B><FONT style="FONT-SIZE: 11pt" lang=EN-US face=Calibri,sans-serif>The Coca-Cola System has finalized the acquisition of AdeS&#174; from Unilever</FONT></B>

<LI style="TEXT-ALIGN: justify; LINE-HEIGHT: 107%; MARGIN: 0in 0in 8pt"><B><FONT style="FONT-SIZE: 11pt" lang=EN-US face=Calibri,sans-serif>AdeS&#174; is a plant-based beverage currently sold in Mexico, Colombia, Brazil, Argentina, Chile, Uruguay, Paraguay, and Bolivia</FONT></B>

<LI style="TEXT-ALIGN: justify; LINE-HEIGHT: 107%; MARGIN: 0in 0in 8pt"><B><FONT style="FONT-SIZE: 11pt" lang=EN-US face=Calibri,sans-serif>The acquisition is the latest progress in ongoing efforts to expand our portfolio of high-quality, great tasting, and functional beverages for consumers</FONT></B> </LI></UL>

<P style="TEXT-ALIGN: justify; LINE-HEIGHT: 107%; MARGIN: 0in 0in 8pt 0.5in"><B><I><FONT style="FONT-SIZE: 11pt" lang=EN-US face="arial narrow,sans-serif"></FONT></I></B>&nbsp;</P>

<P style="TEXT-ALIGN: justify; LINE-HEIGHT: 10pt; MARGIN: 0in 0in 8pt"><FONT style="FONT-SIZE: 11pt" lang=EN-US face="arial narrow,sans-serif">Mexico City, Mexico</FONT></P>

<P style="TEXT-ALIGN: justify; LINE-HEIGHT: 10pt; MARGIN: 0in 0in 8pt"><FONT style="FONT-SIZE: 11pt" lang=EN-US face="arial narrow,sans-serif">March 28, 2017 </FONT></P>

<P style="LINE-HEIGHT: 115%; MARGIN: 0in 0in 10pt"><FONT style="FONT-SIZE: 11pt" lang=EN-US face="arial narrow,sans-serif">The Coca-Cola Company (NYSE: KO), together with its bottlers in Latin America, announced today the closing of the acquisition of Unilever&#8217;s (LN:ULVR)&nbsp; AdeS&#174; plant-based beverage business. The Coca-Cola Company is now the sole owner of the AdeS&#174; brand.</FONT></P>

<P style="LINE-HEIGHT: 115%; MARGIN: 0in 0in 10pt"><FONT style="FONT-SIZE: 11pt" lang=EN-US face="arial narrow,sans-serif">On June 1st, 2016, The Coca-Cola Company and Coca-Cola FEMSA, S.A.B. de C.V. (BMV: KOFL; NYSE: KOF) entered into an agreement with Unilever (LN: ULVR) to acquire the AdeS&#174; business. Other Coca-Cola bottlers joined to participate in the investment prior the closing of the transaction. </FONT></P>

<P style="LINE-HEIGHT: 115%; MARGIN: 0in 0in 10pt"><FONT style="FONT-SIZE: 11pt" lang=EN-US face="arial narrow,sans-serif">Bottlers participating in the transaction are as follows: Coca-Cola FEMSA, Arca Continental, Embotelladora Andina, Embonor, Corporacion Del Fuerte, Corporacion Rica, Bepensa, Embotelladora del Nayar, Embotelladora de Colima, Solar, Brasal, Bandeirantes, Sorocaba, Simoes, Uberlandia, CVI, Lee, and Monresa.&nbsp; Jugos del Valle S.A.P.I. de C.V., our joint venture with bottling partners in Mexico, also participated in the transaction.</FONT></P>

<P style="LINE-HEIGHT: 115%; MARGIN: 0in 0in 10pt"><FONT style="FONT-SIZE: 11pt" lang=EN-US face="arial narrow,sans-serif">Founded in 1988 in Argentina, AdeS&#174; is the leading soy-based beverage brand in Latin America. As the first major brand launched in the category, AdeS&#174; pioneered the development of the second largest global market for soy-based beverages. The AdeS&#174; brand currently has a presence in Brazil, Mexico, Argentina, Uruguay, Paraguay, Bolivia, Chile, and Colombia. </FONT></P>

<P style="LINE-HEIGHT: 115%; MARGIN: 0in 0in 10pt"><FONT style="FONT-SIZE: 11pt" lang=EN-US face="arial narrow,sans-serif">&#8220;We are excited to add AdeS&#174; to our expanding beverage portfolio in Latin America as it enables us to increase the number of nutritious and delicious products offered to our consumers. AdeS&#174; is a leading brand in the plant-based beverage category, which is growing rapidly and is of great interest to our customers and consumers across the markets that we serve,&#8221; said Alfredo Rivera, President, Latin America Group, The Coca-Cola Company.</FONT></P>

<P style="LINE-HEIGHT: 115%; MARGIN: 0in 0in 10pt"><FONT style="FONT-SIZE: 11pt" lang=EN-US face="arial narrow,sans-serif">&#8220;AdeS&#174; complements and enhances our total beverage portfolio offer, providing our consumers with a wider range of choices. Together with our partner, The Coca-Cola Company, we will leverage the leading position of the AdeS&#174; brand, integrating it into our robust route-to-market model to drive value and further innovation on this new beverage platform&#8221;, indicated the bottlers partners to the agreement. </FONT></P>

<P style="LINE-HEIGHT: 115%; MARGIN: 0in 0in 10pt"><FONT style="FONT-SIZE: 11pt" lang=EN-US face="arial narrow,sans-serif">AdeS&#174; will become part of the expanding beverage platforms of the Coca-Cola System in Latin America.&nbsp;&nbsp;&nbsp; Over the last few years, the Coca-Cola System has increased its presence in Latin America in juice/dairy/plant-based category cluster, as evident by the acquisition of key brands such as Jugos del Valle (multiple Latin America markets), Santa Clara (Mexico), Tonicorp (Ecuador), Estrella Azul (Panam&#225;), and Verde Campo (Brazil), among others. </FONT></P>

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   <P style="LINE-HEIGHT: 107%; MARGIN: 0in 0in 0pt"><FONT style="LINE-HEIGHT: 107%" face="arial narrow,sans-serif"><FONT style="FONT-SIZE: 7pt" lang=EN-US face="arial narrow,sans-serif">March 28, 2017</FONT></FONT><B><FONT><FONT style="LINE-HEIGHT: 107%" face="arial narrow,sans-serif"></FONT></FONT></B></P></DIV></TD>

   <TD style="BORDER-TOP: #000000 1px solid" vAlign=top width="50%" align=right>&nbsp;<B><FONT><FONT style="LINE-HEIGHT: 107%" face="arial narrow,sans-serif"><B><FONT style="FONT-SIZE: 9pt" lang=EN-US face="arial narrow,sans-serif">Page 1</FONT></B></FONT></FONT></B></TD></TR></TABLE></DIV>

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<P style="LINE-HEIGHT: normal; MARGIN: 0in 0in 8pt"><B><FONT style="FONT-SIZE: 11pt" lang=EN face="arial narrow,sans-serif">About The Coca-Cola Company: </FONT></B></P>

<P style="TEXT-ALIGN: justify; LINE-HEIGHT: 107%; MARGIN: 0in 0in 8pt"><FONT style="FONT-SIZE: 11pt" lang=EN-US face="arial narrow,sans-serif">The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and nearly 3,900 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our company's portfolio features 21 billion-dollar brands, 19 of which are available in reduced-, low- or no-calorie options. These brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates.</FONT></P>

<P style="LINE-HEIGHT: normal; MARGIN: 0in 0in 0pt"><B><FONT style="FONT-SIZE: 11pt" lang=EN-US face="arial narrow,sans-serif">For additional information or inquiries contact:</FONT></B></P>

<P style="TEXT-ALIGN: justify; LINE-HEIGHT: 115%; TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in"><FONT style="LINE-HEIGHT: 115%" color=#ef373e face=symbol><FONT style="FONT-SIZE: 10pt" lang=PT-BR color=#ef373e face=symbol>&#183;</FONT><FONT style="FONT-SIZE: 7pt" lang=PT-BR color=#ef373e face="times new roman">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </FONT></FONT><FONT style="LINE-HEIGHT: 115%" face="arial narrow,sans-serif"><FONT style="FONT-SIZE: 10pt" lang=PT-BR face="arial narrow,sans-serif">M&#243;nica Bret&#243;n | </FONT></FONT><FONT style="LINE-HEIGHT: 115%" color=windowtext face="arial narrow,sans-serif"><FONT style="FONT-SIZE: 10pt; TEXT-DECORATION: none" lang=PT-BR color=windowtext face="arial narrow,sans-serif">monicabreton@coca-cola.com</FONT></FONT><FONT style="LINE-HEIGHT: 115%" face="arial narrow,sans-serif"><FONT style="FONT-SIZE: 10pt" lang=PT-BR face="arial narrow,sans-serif"> | 5262-2418</FONT></FONT></P>

<P style="TEXT-ALIGN: justify; LINE-HEIGHT: 115%; TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in"><FONT style="LINE-HEIGHT: 115%" color=#ef373e face=symbol><FONT style="FONT-SIZE: 10pt" lang=ES-MX color=#ef373e face=symbol>&#183;</FONT><FONT style="FONT-SIZE: 7pt" lang=ES-MX color=#ef373e face="times new roman">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </FONT></FONT><FONT style="LINE-HEIGHT: 115%" face="arial narrow,sans-serif"><FONT style="FONT-SIZE: 10pt" lang=ES-MX face="arial narrow,sans-serif">Olga Reyes | </FONT></FONT><FONT style="LINE-HEIGHT: 115%" color=windowtext face="arial narrow,sans-serif"><FONT style="FONT-SIZE: 10pt; TEXT-DECORATION: none" lang=ES-MX color=windowtext face="arial narrow,sans-serif">olreyes@coca-cola.com</FONT></FONT><FONT style="LINE-HEIGHT: 115%" face="arial narrow,sans-serif"><FONT style="FONT-SIZE: 10pt" lang=ES-MX face="arial narrow,sans-serif"> | 50622993450</FONT></FONT></P>

<P style="TEXT-ALIGN: justify; LINE-HEIGHT: 115%; TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in"><FONT style="LINE-HEIGHT: 115%" color=#ef373e face=symbol><FONT style="FONT-SIZE: 10pt" lang=EN-US color=#ef373e face=symbol>&#183;</FONT><FONT style="FONT-SIZE: 7pt" lang=EN-US color=#ef373e face="times new roman">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </FONT></FONT><FONT style="LINE-HEIGHT: 115%" face="arial narrow,sans-serif"><FONT style="FONT-SIZE: 10pt" lang=EN-US face="arial narrow,sans-serif">Kent Landers | </FONT></FONT><FONT style="LINE-HEIGHT: 115%" color=windowtext face="arial narrow,sans-serif"><FONT style="FONT-SIZE: 10pt; TEXT-DECORATION: none" lang=EN-US color=windowtext face="arial narrow,sans-serif">kelanders@coca-cola.com</FONT></FONT><FONT style="LINE-HEIGHT: 115%" face="arial narrow,sans-serif"><FONT style="FONT-SIZE: 10pt" lang=EN-US face="arial narrow,sans-serif"> | 404-676-2683</FONT></FONT></P>

<P style="TEXT-ALIGN: justify; LINE-HEIGHT: 107%; MARGIN: 0in 0in 0pt"><B><FONT style="FONT-SIZE: 11pt" lang=EN-US face="arial narrow,sans-serif"></FONT></B>&nbsp;</P>

<P style="TEXT-ALIGN: justify; LINE-HEIGHT: 107%; MARGIN: 0in 0in 0pt"><B><FONT style="FONT-SIZE: 11pt" lang=EN-US face="arial narrow,sans-serif">About Coca-Cola FEMSA: </FONT></B></P>

<P style="TEXT-ALIGN: justify; LINE-HEIGHT: normal; MARGIN: 12pt 0in 8pt"><FONT style="FONT-SIZE: 11pt" lang=EN-US face="arial narrow,sans-serif">Stock listing information: Mexican Stock Exchange, Ticker: KOFL | NYSE (ADR), Ticker: KOF | Ratio of KOF L to KOF = 10:1</FONT></P>

<P style="TEXT-ALIGN: justify; LINE-HEIGHT: normal; MARGIN: 0in 0in 8pt"><FONT style="FONT-SIZE: 11pt" lang=EN-US face="arial narrow,sans-serif">Coca-Cola FEMSA, S.A.B. de C.V. is the largest franchise bottler in the world by sales volume. The company produces and distributes trademark beverages of The Coca-Cola Company, offering a wide portfolio of 154 brands to more than 375 million consumers daily. With over 100 thousand employees, the company markets and sells approximately 4 billion unit cases through 2.8 million points of sale a year. Operating 66 manufacturing plants and 328 distribution centers, Coca-Cola FEMSA is committed to generating economic, social, and environmental value for all of its stakeholders across the value chain.&nbsp; The company is a member of the Dow Jones Sustainability Emerging Markets Index, FTSE4Good Emerging Index, and the Mexican Stock Exchange&#8217;s IPC and Social Responsibility and Sustainability Indices, among other indexes.&nbsp; Its operations encompass franchise territories in Mexico, Brazil, Colombia, Argentina, and Guatemala and, nationwide, in the Philippines, Venezuela, Nicaragua, Costa Rica, and Panama. For more information, please visit www.coca-colafemsa.com.</FONT></P>

<P style="TEXT-ALIGN: justify; LINE-HEIGHT: 107%; MARGIN: 0in 0in 0pt"><FONT style="LINE-HEIGHT: 107%" face="arial narrow,sans-serif"><B><FONT style="FONT-SIZE: 10pt" lang=EN-US face="arial narrow,sans-serif">For additional information or inquiries contact the Investor Relations team:</FONT></B></FONT></P>

<P style="TEXT-ALIGN: justify; LINE-HEIGHT: 115%; TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in"><FONT style="LINE-HEIGHT: 115%" color=#ef373e face=symbol><FONT style="FONT-SIZE: 10pt" lang=PT-BR color=#ef373e face=symbol>&#183;</FONT><FONT style="FONT-SIZE: 7pt" lang=PT-BR color=#ef373e face="times new roman">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </FONT></FONT><FONT style="LINE-HEIGHT: 115%" face="arial narrow,sans-serif"><FONT style="FONT-SIZE: 10pt" lang=PT-BR face="arial narrow,sans-serif">Maria Dyla Castro | mariadyla.castro@kof.com.mx | (5255) 1519-5186</FONT></FONT></P>

<P style="TEXT-ALIGN: justify; LINE-HEIGHT: 115%; TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in"><FONT style="LINE-HEIGHT: 115%" color=#ef373e face=symbol><FONT style="FONT-SIZE: 10pt" lang=PT-BR color=#ef373e face=symbol>&#183;</FONT><FONT style="FONT-SIZE: 7pt" lang=PT-BR color=#ef373e face="times new roman">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </FONT></FONT><FONT style="LINE-HEIGHT: 115%" face="arial narrow,sans-serif"><FONT style="FONT-SIZE: 10pt" lang=PT-BR face="arial narrow,sans-serif">Jorge Collazo | jorge.collazo@kof.com.mx | (5255) 1519-5218</FONT></FONT></P>

<P style="TEXT-ALIGN: justify; LINE-HEIGHT: 115%; TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in"><FONT style="LINE-HEIGHT: 115%" color=#ef373e face=symbol><FONT style="FONT-SIZE: 10pt" lang=PT-BR color=#ef373e face=symbol>&#183;</FONT><FONT style="FONT-SIZE: 7pt" lang=PT-BR color=#ef373e face="times new roman">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </FONT></FONT><FONT style="LINE-HEIGHT: 115%" face="arial narrow,sans-serif"><FONT style="FONT-SIZE: 10pt" lang=PT-BR face="arial narrow,sans-serif">Tania Ram&#237;rez | tania.ramirez@kof.com.mx | (5255) 1519-5013</FONT></FONT></P>

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   <P style="LINE-HEIGHT: 107%; MARGIN: 0in 0in 0pt"><FONT style="LINE-HEIGHT: 107%" face="arial narrow,sans-serif"><FONT style="FONT-SIZE: 7pt" lang=EN-US face="arial narrow,sans-serif">March 28, 2017</FONT></FONT><B><FONT><FONT style="LINE-HEIGHT: 107%" face="arial narrow,sans-serif"></FONT></FONT></B></P></DIV></TD>

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<P style="TEXT-ALIGN: center; MARGIN: 0in 0in 0pt" align=center><B><FONT style="FONT-SIZE: 10pt" lang=EN-US face="'Times New Roman,serif'">SIGNATURES</FONT></B></P>

<P style="TEXT-INDENT: 0.5in; MARGIN-LEFT: 0in; MARGIN-RIGHT: 0in"><FONT style="FONT-SIZE: 11pt" lang=EN-US face=Times,serif>Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. </FONT></P>

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   <P style="MARGIN: 0in 0in 0pt"><B><FONT style="FONT-SIZE: 11pt" face="'Times New Roman,serif'">COCA-COLA FEMSA, S.A.B. DE C.V.</FONT></B><FONT style="FONT-SIZE: 11pt" face="'Times New Roman,serif'"> </FONT></P></TD></TR>

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   <P style="MARGIN: 0in 0in 0pt"><FONT style="FONT-SIZE: 11pt" face="'Times New Roman,serif'">By:&nbsp;</FONT><U><FONT style="FONT-SIZE: 11pt" face="'Times New Roman,serif'">&nbsp;/s/ H&#233;ctor Trevi&#241;o Guti&#233;rrez&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </FONT></U></P></TD></TR>

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   <P style="MARGIN: 0in 0in 0pt 25.9pt"><FONT style="FONT-SIZE: 11pt" face="'Times New Roman,serif'">H&#233;ctor Trevi&#241;o Guti&#233;rrez</FONT></P>

   <P style="MARGIN: 0in 0in 12pt 25.9pt"><FONT style="FONT-SIZE: 11pt" face="'Times New Roman,serif'">Chief Financial Officer</FONT></P></TD></TR>

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   <P style="MARGIN: 0in 0in 12pt"><FONT style="FONT-SIZE: 11pt" face="'Times New Roman,serif'">&nbsp;Date:&nbsp;March 28, 2017</FONT></P></TD>

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end
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
