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Goodwill and Other Intangible Assets
12 Months Ended
Dec. 31, 2020
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill and Other Intangible Assets Goodwill and Other Intangible Assets
The following summarizes the Company's goodwill by reportable segment:    
(in millions) North AmericaInternationalConsolidated
Balance as of December 31, 2018$576.7 $146.3 $723.0 
Goodwill resulting from acquisitions2.4 5.4 7.8 
Foreign currency translation adjustments and other2.8 (1.3)1.5 
Balance as of December 31, 2019$581.9 $150.4 $732.3 
Goodwill resulting from acquisition26.7 — 26.7 
Foreign currency translation adjustments and other1.7 5.6 7.3 
Balance as of December 31, 2020$610.3 $156.0 $766.3 

The following table summarizes information relating to the Company’s other intangible assets, net:
($ in millions)
December 31, 2020December 31, 2019
Useful
Lives
(Years)
Gross
Carrying
Amount
Accumulated
Amortization
Net
Carrying
Amount
Gross
Carrying
Amount
Accumulated
Amortization
Net
Carrying
Amount
Unamortized indefinite life intangible assets:
Trade names
$560.7 $560.7 $559.5 $559.5 
Amortized intangible assets:
Contractual distributor relationships
1585.7 44.5 41.2 85.5 38.7 46.8 
Technology and other
4-10
91.3 75.9 15.4 91.1 68.7 22.4 
Patents, other trademarks and other trade names
5-20
28.7 21.3 7.4 27.9 18.6 9.3 
Customer databases, relationships and reacquired rights
2-5
35.1 29.7 5.4 30.9 27.5 3.4 
Total
$801.5 $171.4 $630.1 $794.9 $153.5 $641.4 
 
Amortization expense relating to intangible assets for the Company was $17.5 million, $15.9 million and $15.3 million for the years ended December 31, 2020, 2019 and 2018, respectively, and is recorded in general, administrative and other expenses in the Company's Consolidated Statements of Income. No impairments of goodwill or other intangible assets have adjusted the gross carrying amount of these assets in any period.
Estimated annual amortization of intangible assets is expected to be as follows for the years ending December 31:
(in millions)
2021$20.0 
202214.2 
20238.2 
20246.6 
20256.5 
Thereafter13.9 
Total$69.4