<SEC-DOCUMENT>0001414734-20-000006.txt : 20200506
<SEC-HEADER>0001414734-20-000006.hdr.sgml : 20200506
<ACCEPTANCE-DATETIME>20200506165456
ACCESSION NUMBER:		0001414734-20-000006
CONFORMED SUBMISSION TYPE:	PX14A6G
PUBLIC DOCUMENT COUNT:		2
FILED AS OF DATE:		20200506
DATE AS OF CHANGE:		20200506
EFFECTIVENESS DATE:		20200506

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			SOUTHWEST AIRLINES CO
		CENTRAL INDEX KEY:			0000092380
		STANDARD INDUSTRIAL CLASSIFICATION:	AIR TRANSPORTATION, SCHEDULED [4512]
		IRS NUMBER:				741563240
		STATE OF INCORPORATION:			TX
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		PX14A6G
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-07259
		FILM NUMBER:		20853363

	BUSINESS ADDRESS:	
		STREET 1:		2702 LOVE FIELD DR
		STREET 2:		P O BOX 36611
		CITY:			DALLAS
		STATE:			TX
		ZIP:			75235
		BUSINESS PHONE:		2147924000

	MAIL ADDRESS:	
		STREET 1:		PO BOX 36611
		CITY:			DALLAS
		STATE:			TX
		ZIP:			75235-1611

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	AIR SOUTHWEST CO
		DATE OF NAME CHANGE:	19760108

FILED BY:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			SEIU Pension Plans Master Trust
		CENTRAL INDEX KEY:			0001414734
		IRS NUMBER:				566680924
		STATE OF INCORPORATION:			DC
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		PX14A6G

	BUSINESS ADDRESS:	
		STREET 1:		1800 MASSACHUSETTS AVENUE, NW
		STREET 2:		SUITE 301
		CITY:			WASHINGTON
		STATE:			DC
		ZIP:			20036
		BUSINESS PHONE:		202-730-7542

	MAIL ADDRESS:	
		STREET 1:		1800 MASSACHUSETTS AVENUE, NW
		STREET 2:		SUITE 301
		CITY:			WASHINGTON
		STATE:			DC
		ZIP:			20036

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	SEIU Pension Plan Master Trust
		DATE OF NAME CHANGE:	20071010
</SEC-HEADER>
<DOCUMENT>
<TYPE>PX14A6G
<SEQUENCE>1
<FILENAME>seiu_swashltr.htm
<TEXT>

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   <TITLE>seiu_swashltr.htm - sixteen</TITLE>
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<a name="page_1"></a><a name="_bclPageBorder1"></a><DIV STYLE="PADDING-RIGHT: 0%; PADDING-LEFT: 0%">
<p align=center style="margin:0in;margin-bottom:.0001pt;text-align:center;"><b><font face="times new roman" lang=EN-US style="font-size:12.0pt;">SECURITIES &amp; EXCHANGE
COMMISSION</font></b></p>

<p align=center style="margin:0in;margin-bottom:.0001pt;text-align:center;"><b><font face="times new roman" lang=EN-US style="font-size:12.0pt;">WASHINGTON, D.C.&#160;&#160; 20549</font></b></p>

<p align=center style="margin:0in;margin-bottom:.0001pt;text-align:center;"><b><font face="times new roman" lang=EN-US style="font-size:12.0pt;">&nbsp;</font></b></p>

<p align=center style="margin:0in;margin-bottom:.0001pt;text-align:center;"><b><font face="times new roman" lang=EN-US style="font-size:12.0pt;">NOTICE OF EXEMPT SOLICITATION
(VOLUNTARY SUBMISSION)</font></b></p>

<p style="margin:0in;margin-bottom:.0001pt;"><b><font face="times new roman" lang=EN-US style="font-size:12.0pt;">&nbsp;</font></b></p>

<p style="margin:0in;margin-bottom:.0001pt;"><b><font face="times new roman" lang=EN-US style="font-size:12.0pt;">NAME OF
REGISTRANT:</font></b><font face="times new roman" lang=EN-US style="font-size:12.0pt;"> Southwest
Airlines Co.</font></p>

<p style="margin:0in;margin-bottom:.0001pt;"><b><font face="times new roman" lang=EN-US style="font-size:12.0pt;">NAME OF
PERSON RELYING ON EXEMPTION:</font></b><font face="times new roman" lang=EN-US style="font-size:12.0pt;">
SEIU Pension Plans Master Trust</font></p>

<p style="margin:0in;margin-bottom:.0001pt;"><b><font face="times new roman" lang=EN-US style="font-size:12.0pt;">ADDRESS
OF PERSON RELYING ON EXEMPTION:</font></b><font face="times new roman" lang=EN-US style="font-size:12.0pt;">
1800 Massachusetts Avenue, N.W.,&#160; Washington, D.C.&#160;&#160; 20036</font></p>

<p style="margin:0in;margin-bottom:.0001pt;"><b><font color=#1a1a1a face="times new roman" lang=EN-US style="font-size:12.0pt;">Written materials are submitted pursuant to Rule 14a-6(g)(1)
promulgated under the Securities Exchange Act of 1934:</font></b></p>

<p style="margin:0in;margin-bottom:.0001pt;"><b><font color=#1a1a1a face="times new roman" lang=EN-US style="font-size:12.0pt;">______________________________________________________________________________</font></b></p>

<p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">&nbsp;</font></p>

<p align=right style="margin:0in;margin-bottom:.0001pt;text-align:right;"><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">&nbsp;</font></p>

<p align=right style="margin:0in;margin-bottom:.0001pt;text-align:right;"><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160; May
4, 2020</font></p>

<p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">Arun
Ivatury</font></p>

<p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">Trustee,
SEIU Benefit Plans Master Trust</font></p>

<p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">SEIU
Master Trust </font></p>

<p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">1800
Massachusetts Avenue, NW</font></p>

<p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">Washington,
DC 20036&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160; </font></p>

<p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">&nbsp;</font></p>

<p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">&nbsp;</font></p>

<p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">&nbsp;</font></p>

<p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">Dear
Fellow Southwest Airlines Shareholder,</font></p>

<p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">&nbsp;</font></p>

<p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">At Southwest
Airlines Co&#8217;s (&#8220;Southwest&#8217;s&#8221;) annual shareholder meeting on May 21 , 2020, we
urge you to support comprehensive disclosure of Southwest&#8217;s lobbying by voting </font><b><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">FOR</font></b><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">
</font><b><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">Proposal #6, &#8220;Annual Report on Lobbying Activities&#8221;</font></b><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;"> (the &#8220;Proposal&#8221;).
The Proposal asks Southwest to disclose policies and procedures governing
lobbying, payments by Southwest used for direct or indirect lobbying as well as
grassroots lobbying communications, membership in and payments to tax-exempt
organizations that write and endorse model legislation, and the board and management&#8217;s
decision making process for making those payments. In our view, full disclosure
would:</font></p>

<p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">&nbsp;</font></p>

<p style="margin-bottom:0in;margin-left:.5in;margin-right:0in;margin-top:0in;text-indent:-.25in;"><font face=symbol lang=EN-US style="font-size:12.0pt;">&#183;</font><font face="times new roman" lang=EN-US style="font-size:7.0pt;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</font><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">Help to
safeguard Southwest&#8217;s reputation, given that Southwest has taken lobbying
positions inconsistent with passengers&#8217; interests and has contributed to an
organization whose activities are inconsistent with Southwest&#8217;s commitment to
diversity and inclusion;</font></p>

<p style="margin-bottom:0in;margin-left:.5in;margin-right:0in;margin-top:0in;text-indent:-.25in;"><font face=symbol lang=EN-US style="font-size:12.0pt;">&#183;</font><font face="times new roman" lang=EN-US style="font-size:7.0pt;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</font><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">Promote
greater alignment of lobbying activities with Southwest&#8217;s stated values and
long-term value creation; and</font></p>

<p style="margin-bottom:0in;margin-left:.5in;margin-right:0in;margin-top:0in;text-indent:-.25in;"><font face=symbol lang=EN-US style="font-size:12.0pt;">&#183;</font><font face="times new roman" lang=EN-US style="font-size:7.0pt;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</font><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">Not impose an
excessive administrative burden on Southwest</font></p>

<p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">&nbsp;</font></p>

<p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">The
airline industry&#8217;s reputation has suffered as a result of highly-publicized
incidents such as the forcible removal of a passenger from an overbooked United
flight. Only 12% of air travelers surveyed in 2017 said they believed airlines
viewed them as a valued customer, as opposed to just a piece of revenue.</font><sup><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">1</font></sup><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">
Reputation damage has been identified as one of the top risks facing the
industry.</font><sup><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">2</font></sup><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">
</font></p>

<p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">&nbsp;</font></p>

<p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">Reputation
can have real financial consequences. Estimates peg the value of corporate
reputation at over one-third of market capitalization</font><sup><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">3</font></sup><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">
and one researcher </font></p>




<p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">&nbsp;</font></p>


<a name="_bclFooter1"></a><DIV>


<p align=center style="margin:0in;margin-bottom:.0001pt;text-align:center;"><font face="century schoolbook" lang=EN-US style="font-size:10.5pt;">We are not
asking for authority to vote your proxy and no proxy cards will be accepted.
Please vote your proxy according to the instructions in Southwest&#8217;s proxy
statement.</font></p>


</DIV>

<hr align=left size=1 width="33%">
<div id=ftn1><font lang=EN-US>

</font><p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;vertical-align:super;">1</font><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;">&#160; </font><font color=blue face="century schoolbook" lang=EN-US style="font-size:10.0pt;">https://www.agilitypr.com/pr-news/public-relations/airline-reputation-update-consumers-feel-neither-loyal-valued/</font></p><font lang=EN-US>

</font></div>
<div id=ftn2><font lang=EN-US>

</font><p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;">&nbsp;</font></p><font lang=EN-US>

</font><p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;vertical-align:super;">2</font><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;">&#160; </font><font color=blue face="century schoolbook" lang=EN-US style="font-size:10.0pt;">https://riskandinsurance.com/7-critical-risks-facing-the-aviation-industry/</font></p><font lang=EN-US>

</font></div>
<div id=ftn3><font lang=EN-US>

</font><p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;">&nbsp;</font></p><font lang=EN-US>

</font><p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;vertical-align:super;">3</font><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;">&#160; &#8220;The 2018
U.K. Reputation Dividend Report,&#8221; at 1 (http://reputationdividend.com/files/6215/1939/6597/UK_2018_report_Final.pdf);
</font><font color=windowtext face="century schoolbook" lang=EN-US style="font-size:10.0pt;text-decoration:none;">https://mumbrella.com.au/new-research-finds-strong-corporate-reputation-helps-companies-weather-financial-storms-587354</font></p><font lang=EN-US>

</font></div>
</DIV><HR noshade align="center" width="100%" size=2><DIV STYLE="page-break-before: always">&nbsp;</DIV><a name="page_2"></a><a name="_bclPageBorder2"></a><DIV STYLE="PADDING-RIGHT: 0%; PADDING-LEFT: 0%">
<p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">concluded
that reputation drives between three and 7.5% of annual revenues.</font><sup><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">4</font></sup><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">
A 2016 study found that airline corporate reputation has a &#8220;significant influence&#8221;
on brand image, price, perceived service quality, and brand preference.</font><sup><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">5</font></sup><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">
According to the Reputation Institute, a one-point increase in overall
reputation score is correlated with a 2.6% increase in share value.</font><sup><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">6</font></sup><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">
A poor reputation can make it harder to attract the best employees.</font><sup><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">7</font></sup></p>

<p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">&nbsp;</font></p>

<p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">A
company&#8217;s reputation can be damaged by revelations that it advocates for legislative
or regulatory measures that are inconsistent with the company&#8217;s stated values
or positions or that are viewed as insufficiently public-regarding. Southwest asserts
that &#8220;</font><font color=black face="century schoolbook" lang=EN-US style="font-size:12.0pt;">doing
the right thing by our Employees and Customers is so&nbsp;inherent to who we
are as a Company.&#8221;</font><sup><font color=black face="century schoolbook" lang=EN-US style="font-size:12.0pt;">8</font></sup><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;"> Southwest claims that &#8220;</font><font color=black face="century schoolbook" lang=EN-US style="font-size:12.0pt;">[f]ostering an
environment that encourages diversity of ideas, knowledge and actions is paramount
to our operational excellence.&#8221;</font><sup><font color=black face="century schoolbook" lang=EN-US style="font-size:12.0pt;">9</font></sup></p>

<p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">&nbsp;</font></p>

<p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">But Southwest&#8217;s
lobbying activities undercut those claims. Southwest is a member of Airlines
for America (&#8220;A4A&#8221;), an airline industry trade association. A4A has lobbied the
Department of Transportation to repeal a number of protections for passengers,
including the &#8220;tarmac rule,&#8221; which compensates passengers for long delays while
boarded.</font><sup><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">10</font></sup><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">
A4A also sued to invalidate a Massachusetts law requiring employers to provide
at least one hour of earned sick time for every 30 hours worked.</font><sup><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">11</font></sup><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">
While Southwest does disclose the amount of dues used by A4A for lobbying,</font><sup><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">12</font></sup><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">
it does not disclose its own state lobbying efforts. As well, it discloses a
payment of $50,000 to a 501(c)(4) organization, but does not identify the
organization.</font><sup><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">13</font></sup><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">
</font></p>

<p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">&nbsp;</font></p>

<p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">Most of
the disclosure touted by Southwest in its Statement in Opposition to the
Proposal is not responsive to the Proposal. Instead, it deals with the separate
topic of political contributions, which are used to support or oppose
candidates for office or ballot measures, by Southwest or its affiliated
political action committee. In our </font></p>




<p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">&nbsp;</font></p>


<a name="_bclFooter2"></a><DIV>


<p align=center style="margin:0in;margin-bottom:.0001pt;text-align:center;"><font face="century schoolbook" lang=EN-US style="font-size:10.5pt;">We are not
asking for authority to vote your proxy and no proxy cards will be accepted.
Please vote your proxy according to the instructions in Southwest&#8217;s proxy
statement.</font></p>


</DIV>

<hr align=left size=1 width="33%">
<div id=ftn4><font lang=EN-US>

</font><p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;vertical-align:super;">4</font><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;">&#160; <u>See</u> </font><font color=windowtext face="century schoolbook" lang=EN-US style="font-size:10.0pt;text-decoration:none;">https://instituteforpr.org/reputation/</font></p><font lang=EN-US>

</font></div>
<div id=ftn5><font lang=EN-US>

</font><p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;">&nbsp;</font></p><font lang=EN-US>

</font><p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;vertical-align:super;">5</font><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;">&#160; </font><font color=blue face="century schoolbook" lang=EN-US style="font-size:10.0pt;">https://www.researchgate.net/publication/311505434_A_Study_on_the_Impact_of_Airline_Corporate_Reputation_on_Brand_Loyalty</font></p><font lang=EN-US>

</font></div>
<div id=ftn6><font lang=EN-US>

</font><p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;">&nbsp;</font></p><font lang=EN-US>

</font><p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;vertical-align:super;">6</font><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;">&#160; </font><font color=windowtext face="century schoolbook" lang=EN-US style="font-size:10.0pt;text-decoration:none;">https://www.reputationinstitute.com/</font></p><font lang=EN-US>

</font></div>
<div id=ftn7><font lang=EN-US>

</font><p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;">&nbsp;</font></p><font lang=EN-US>

</font><p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;vertical-align:super;">7</font><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;">&#160; </font><font color=blue face="century schoolbook" lang=EN-US style="font-size:10.0pt;">https://www.cnbc.com/2019/05/16/facebook-has-struggled-to-recruit-since-cambridge-analytica-scandal.html</font></p><font lang=EN-US>

</font></div>
<div id=ftn8><font lang=EN-US>

</font><p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;">&nbsp;</font></p><font lang=EN-US>

</font><p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;vertical-align:super;">8</font><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;">&#160; </font><font color=blue face="century schoolbook" lang=EN-US style="font-size:10.0pt;">https://www.southwest.com/html/southwest-difference/southwest-citizenship/index.html?clk=GFOOTER-ABOUT-DIFFERENCE-SOUTHWEST-CARES</font></p><font lang=EN-US>

</font></div>
<div id=ftn9><font lang=EN-US>

</font><p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;">&nbsp;</font></p><font lang=EN-US>

</font><p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;vertical-align:super;">9</font><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;">&#160; </font><font color=blue face="century schoolbook" lang=EN-US style="font-size:10.0pt;">https://www.southwest.com/html/southwest-difference/southwest-citizenship/</font><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;">
(Our Diversity &amp; Inclusion)</font></p><font lang=EN-US>

</font></div>
<div id=ftn10><font lang=EN-US>

</font><p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;">&nbsp;</font></p><font lang=EN-US>

</font><p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;vertical-align:super;">10</font><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;">&#160; </font><font color=blue face="century schoolbook" lang=EN-US style="font-size:10.0pt;">https://www.insidehook.com/article/travel/airlines-for-america-lobbyists</font></p><font lang=EN-US>

</font></div>
<div id=ftn11><font lang=EN-US>

</font><p style="margin:0in;margin-bottom:.0001pt;"><font face=Calibri,sans-serif lang=EN-US style="font-size:12.0pt;">&nbsp;</font></p><font lang=EN-US>

</font><p style="margin:0in;margin-bottom:.0001pt;"><font face=calibri,sans-serif lang=EN-US style="font-size:12.0pt;vertical-align:super;">11</font><font face=Calibri,sans-serif lang=EN-US style="font-size:12.0pt;">&#160;
</font><font color=blue face=Calibri,sans-serif lang=EN-US style="font-size:12.0pt;">https://www.courthousenews.com/airlines-call-out-massachusetts-sick-leave-law/</font></p><font lang=EN-US>

</font></div>
<div id=ftn12><font lang=EN-US>

</font><p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;">&nbsp;</font></p><font lang=EN-US>

</font><p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;vertical-align:super;">12</font><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;">&#160; 2018&#160;
Southwest One Report, at 88 (available at </font><font color=blue face="century schoolbook" lang=EN-US style="font-size:10.0pt;">https://southwestonereport.com/about-the-one-report/#section-report</font><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;">)</font></p><font lang=EN-US>

</font></div>
<div id=ftn13><font lang=EN-US>

</font><p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;">&nbsp;</font></p><font lang=EN-US>

</font><p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;vertical-align:super;">13</font><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;">&#160; 2018 Southwest One Report, at
88.</font></p><font lang=EN-US>

</font></div>
</DIV><HR noshade align="center" width="100%" size=2><DIV STYLE="page-break-before: always">&nbsp;</DIV><a name="page_3"></a><a name="_bclPageBorder3"></a><DIV STYLE="PADDING-RIGHT: 0%; PADDING-LEFT: 0%">
<p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">view,
comprehensive disclosure regarding recipients, payments and the decision making
process would enhance oversight of direct and indirect lobbying activities and
promote alignment with Southwest&#8217;s professed focus on &#8220;doing right&#8221; by its
customers.</font></p>

<p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">&nbsp;</font></p>

<p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">Southwest
is silent regarding its relationship with the American Legislative Exchange
Council (&#8220;ALEC&#8221;), a non-profit that drafts and promotes model legislation</font><sup><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">14</font></sup><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">
whose meetings Southwest has sponsored.</font><sup><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">15</font></sup><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">
ALEC&#8217;s activities are not aligned with Southwest&#8217;s stated commitment to
diversity and inclusion. It recently announced a partnership with Alliance
Defending Freedom,</font><sup><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">16</font></sup><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">
which opposes gay marriage and successfully sued to overturn Colorado&#8217;s
anti-discrimination law, representing a baker who refused to bake a cake for a
gay wedding.</font><sup><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">17</font></sup><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">
Attendees at ALEC meetings have been handed anti-gay materials with titles such
as &#8220;Top Ten Harms of Same-Sex Marriage&#8221; penned by the Family Research Council.</font><sup><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">18</font></sup><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">
Leading companies,
including Google, Comcast, Coca-Cola and Honeywell, have ended their
relationships with ALEC.</font><sup><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">19</font></sup><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">
</font></p>

<p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">&nbsp;</font></p>

<p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">For the
reasons discussed above, we urge you to vote </font><b><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">FOR Item 6</font></b><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;"> on Southwest&#8217;s
proxy card. If you have any questions, please contact Renaye Manley via email
renaye.manley@seiu.org.</font></p>

<p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">&nbsp;</font></p>

<p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">&nbsp;</font></p>

<p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">&nbsp;</font></p>

<p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">Sincerely,</font></p>

<p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">&nbsp;</font></p>

<p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">&nbsp;</font></p>

<p style="margin:0in;margin-bottom:.0001pt;"><img height=42 id="Picture1" src="x20050613463200.jpg" width=212>&nbsp;</p>

<p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">&nbsp;</font></p>

<p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">Arun
Ivatury</font></p>

<p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">Trustee,
SEIU Benefit Plans Master Trust</font></p>

<p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">SEIU
Master Trust </font></p>

<p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:12.0pt;">&nbsp;</font></p>














































<a name="_bclFooter3"></a><DIV>


<p align=center style="margin:0in;margin-bottom:.0001pt;text-align:center;"><font face="century schoolbook" lang=EN-US style="font-size:10.5pt;">We are not
asking for authority to vote your proxy and no proxy cards will be accepted.
Please vote your proxy according to the instructions in Southwest&#8217;s proxy
statement.</font></p>


</DIV>

<hr align=left size=1 width="33%">
<div id=ftn14><font lang=EN-US>

</font><p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;vertical-align:super;">14</font><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;">&#160; www.usatoday.com/story/news/investigations/2019/04/03/alec-american-legislative-exchange-council-model-bills-republican-conservative-devos-gingrich/3162357002/</font></p><font lang=EN-US>

</font></div>
<div id=ftn15><font lang=EN-US>

</font><p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;">&nbsp;</font></p><font lang=EN-US>

</font><p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;vertical-align:super;">15</font><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;">&#160; </font><font color=blue face="century schoolbook" lang=EN-US style="font-size:10.0pt;">https://documented.net/2019/08/alec-2019-sponsors-southwest/</font></p><font lang=EN-US>

</font></div>
<div id=ftn16><font lang=EN-US>

</font><p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;">&nbsp;</font></p><font lang=EN-US>

</font><p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;vertical-align:super;">16</font><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;">&#160; </font><font color=blue face="century schoolbook" lang=EN-US style="font-size:10.0pt;">https://documented.net/2019/12/alec-national-chair-announces-partnership-with-anti-lgbtq-hate-group-alliance-defending-freedom/</font></p><font lang=EN-US>

</font></div>
<div id=ftn17><font lang=EN-US>

</font><p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;">&nbsp;</font></p><font lang=EN-US>

</font><p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;vertical-align:super;">17</font><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;">&#160; </font><font color=blue face="century schoolbook" lang=EN-US style="font-size:10.0pt;">https://www.thenation.com/article/archive/the-christian-legal-army-behind-masterpiece-cakeshop/</font><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;">;
</font><font color=blue face="century schoolbook" lang=EN-US style="font-size:10.0pt;">https://www.courant.com/hc-supreme-court-gay-marriage-0117-20150116-story.html</font></p><font lang=EN-US>

</font></div>
<div id=ftn18><font lang=EN-US>

</font><p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;">&nbsp;</font></p><font lang=EN-US>

</font><p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;vertical-align:super;">18</font><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;">&#160; </font><font color=blue face="century schoolbook" lang=EN-US style="font-size:10.0pt;">https://thinkprogress.org/photos-anti-lgbt-literature-widely-distributed-at-right-wing-alec-conference-163b4c912209/</font></p><font lang=EN-US>

</font></div>
<div id=ftn19><font lang=EN-US>

</font><p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;">&nbsp;</font></p><font lang=EN-US>

</font><p style="margin:0in;margin-bottom:.0001pt;"><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;vertical-align:super;">19</font><font face="century schoolbook" lang=EN-US style="font-size:10.0pt;">&#160; </font><font color=blue face="century schoolbook" lang=EN-US style="font-size:10.0pt;">https://sourcewatch.org/index.php?title=Corporations_that_Have_Cut_Ties_to_ALEC</font></p><font lang=EN-US>

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