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CONSOLIDATED STATEMENTS OF OPERATIONS - USD ($)
shares in Thousands, $ in Thousands
 12 Months Ended
Jan. 31, 2021
Feb. 02, 2020
Feb. 03, 2019
Income Statement [Abstract]      
Net sales $ 7,146,264 $ 4,846,743 $ 3,532,837
Cost of goods sold 5,325,457 3,702,683 2,818,032
Gross profit 1,820,807 1,144,060 714,805
Operating expenses:      
Selling, general and administrative 1,397,969 969,890 589,507
Advertising and marketing 513,302 426,896 393,064
Total operating expenses 1,911,271 1,396,786 982,571
Loss from operations (90,464) (252,726) (267,766)
Interest (expense) income, net (2,022) 356 (124)
Loss before income tax provision (92,486) (252,370) (267,890)
Income tax provision 0 0 0
Net loss $ (92,486) $ (252,370) $ (267,890)
Net loss per share attributable to common Class A and Class B stockholders, basic and diluted (in dollars per share) $ (0.23) $ (0.63) $ (0.68)
Weighted average common shares used in computing net loss per share attributable to common Class A and Class B stockholders, basic and diluted (in shares) 407,240 398,256 393,000