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BUSINESS SEGMENT INFORMATION - Reconciliation of Revenue from Segments to Consolidated (Details) - USD ($)
$ in Millions
 3 Months Ended 6 Months Ended
Jun. 30, 2023
Jun. 30, 2022
Jun. 30, 2023
Jun. 30, 2022
Segment Reporting Information [Line Items]        
Total revenues $ 2,377 $ 4,690 $ 4,734 $ 7,836
Adjustments related to:        
Other adjustments to segment revenues 2,377 4,690 4,734 7,836
Investment expenses 28 22 54 44
Interest expense 55 50 116 97
Operating Segments | Individual Retirement        
Segment Reporting Information [Line Items]        
Total revenues 647 471 1,235 978
Operating Segments | Group Retirement        
Segment Reporting Information [Line Items]        
Total revenues 267 298 504 633
Operating Segments | Investment Management and Research        
Segment Reporting Information [Line Items]        
Total revenues 1,000 1,003 2,009 2,138
Operating Segments | Protection Solutions        
Segment Reporting Information [Line Items]        
Total revenues 784 789 1,551 1,598
Operating Segments | Wealth Management        
Segment Reporting Information [Line Items]        
Total revenues 391 368 753 744
Operating Segments | Legacy        
Segment Reporting Information [Line Items]        
Total revenues 203 199 409 414
Corporate and Other        
Segment Reporting Information [Line Items]        
Total revenues 262 200 543 423
Adjustments related to:        
Interest expense 10 19 0 0
Adjustments        
Adjustments related to:        
Variable annuity product features 65 1,031 (796) 1,647
Investment gains (losses), net (56) (231) (143) (557)
Other adjustments to segment revenues (968) 758 (933) 213
Intersegment Eliminations        
Segment Reporting Information [Line Items]        
Total revenues (218) (196) (398) (395)
Intersegment Eliminations | AB Holding        
Adjustments related to:        
Investment expenses 31 69 27 54
Intersegment Eliminations | Investment Management and Other Fees        
Adjustments related to:        
Revenues (37) (80) (34) (67)
Intersegment Eliminations | Wealth Management        
Adjustments related to:        
Expense related to distribution fees $ 193 $ 368 $ 190 $ 383