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BUSINESS SEGMENT INFORMATION - Reconciliation of Revenue from Segments to Consolidated (Details) - USD ($)
$ in Millions
 12 Months Ended
Dec. 31, 2023
Dec. 31, 2022
Dec. 31, 2021
Segment Reporting Information [Line Items]      
Total revenues $ 10,528 $ 12,644 $ 7,614
Adjustments related to:      
Total revenues 10,528 12,644 7,614
Investment expenses 108 105 77
Operating Segments | Individual Retirement      
Segment Reporting Information [Line Items]      
Total revenues 2,643 2,028 1,989
Operating Segments | Group Retirement      
Segment Reporting Information [Line Items]      
Total revenues 1,021 1,158 1,371
Operating Segments | Investment Management and Research      
Segment Reporting Information [Line Items]      
Total revenues 4,117 4,105 4,430
Operating Segments | Protection Solutions      
Segment Reporting Information [Line Items]      
Total revenues 3,180 3,120 3,179
Operating Segments | Wealth Management      
Segment Reporting Information [Line Items]      
Total revenues 1,551 1,446 1,437
Operating Segments | Legacy      
Segment Reporting Information [Line Items]      
Total revenues 801 819 1,229
Corporate and Other      
Segment Reporting Information [Line Items]      
Total revenues 1,118 910 1,021
Eliminations      
Segment Reporting Information [Line Items]      
Total revenues (810) (760) (779)
Eliminations | Investment Management and Other Fees      
Adjustments related to:      
Revenues 160 134 126
Eliminations | AB Holding      
Adjustments related to:      
Investment expenses 140 110 96
Eliminations | Wealth Management      
Adjustments related to:      
Expense related to distribution fees 752 736 748
Adjustments      
Adjustments related to:      
Variable annuity product features (607) 2,193 1,115
Investment gains (losses), net (713) (945) (867)
Other adjustments to segment revenues $ (1,773) $ (1,430) $ (6,511)