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SIGNIFICANT ACCOUNTING POLICIES - Variable Interest Entities (Details) - USD ($)
$ in Millions
Dec. 31, 2023
Dec. 31, 2022
Dec. 31, 2021
Dec. 31, 2020
Variable Interest Entity [Line Items]        
Investments $ 102,173 $ 93,097    
Fixed maturities, at fair value using the fair value option [1] 1,654 1,508    
Notes issued by consolidated variable interest entities, at fair value using the fair value option [1] 1,559 1,150    
Unpaid outstanding balance and short-term borrowing 1,600 1,400    
Assets 276,814 252,702    
Liabilities 271,656 249,106    
Redeemable noncontrolling interest 770 [1],[2] 455 [1],[2] $ 468 $ 143
Variable Interest Entity, Primary Beneficiary | CLO Warehouse Debt        
Variable Interest Entity [Line Items]        
Investments 113 85    
Investment assets, special purpose entity 23      
Consolidated Limited Partnerships        
Variable Interest Entity [Line Items]        
Assets 1,800 644    
Consolidated Entity | AB-Sponsored Investment Funds        
Variable Interest Entity [Line Items]        
Assets 309 581    
Liabilities 10 56    
Redeemable noncontrolling interest 203 369    
Consolidated Entity, Excluding VIE | AB-Sponsored Investment Funds        
Variable Interest Entity [Line Items]        
Assets 121 0    
Liabilities 3 0    
Redeemable noncontrolling interest 7 0    
Non-consolidated Vairable Interest Entities        
Variable Interest Entity [Line Items]        
Investments 2,600 2,400    
Assets 268,600 282,500    
Variable interest entity, maximum loss exposure 2,600 2,400    
Unfunded commitments 1,300 1,300    
Non-consolidated Vairable Interest Entities | AB-Sponsored Investment Funds        
Variable Interest Entity [Line Items]        
Variable interest entity, maximum loss exposure 10 6    
Non-consolidated Vairable Interest Entities | AB-Sponsored Investment Funds        
Variable Interest Entity [Line Items]        
Assets $ 54,600 $ 46,400    
[1] See Note 2 of the Notes to these Consolidated Financial Statements for details of balances with VIEs.
[2] See Note 24 of the Notes to these Consolidated Financial Statements for details of redeemable noncontrolling interest.