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BUSINESS SEGMENT INFORMATION - Reconciliation of Revenue from Segments to Consolidated (Details) - USD ($)
$ in Millions
 3 Months Ended
Mar. 31, 2024
Mar. 31, 2023
Segment Reporting Information [Line Items]    
Total revenues $ 2,230 $ 2,357
Adjustments related to:    
Total revenues 2,230 2,357
Investment expenses 26 26
Operating Segments | Individual Retirement    
Segment Reporting Information [Line Items]    
Total revenues 766 588
Operating Segments | Group Retirement    
Segment Reporting Information [Line Items]    
Total revenues 292 237
Operating Segments | Investment Management and Research    
Segment Reporting Information [Line Items]    
Total revenues 1,093 1,009
Operating Segments | Protection Solutions    
Segment Reporting Information [Line Items]    
Total revenues 825 767
Operating Segments | Wealth Management    
Segment Reporting Information [Line Items]    
Total revenues 423 362
Operating Segments | Legacy    
Segment Reporting Information [Line Items]    
Total revenues 210 206
Corporate and Other    
Segment Reporting Information [Line Items]    
Total revenues 246 281
Eliminations    
Segment Reporting Information [Line Items]    
Total revenues (216) (180)
Eliminations | Investment Management and Other Fees    
Adjustments related to:    
Revenues 42 43
Eliminations | AB Holding    
Adjustments related to:    
Investment expenses 36 38
Eliminations | Wealth Management    
Adjustments related to:    
Expense related to distribution fees 200 175
Adjustments    
Adjustments related to:    
Variable annuity product features (319) (861)
Investment gains (losses), net (39) (87)
Other adjustments to segment revenues $ (1,051) $ 35