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BUSINESS SEGMENT INFORMATION - Reconciliation of Revenue from Segments to Consolidated (Details) - USD ($)
$ in Millions
3 Months Ended 6 Months Ended
Jun. 30, 2024
Jun. 30, 2023
Jun. 30, 2024
Jun. 30, 2023
Segment Reporting Information [Line Items]        
Total revenues $ 3,510 $ 2,377 $ 5,740 $ 4,734
Adjustments related to:        
Total revenues 3,510 2,377 5,740 4,734
Investment expenses 33 29 59 54
Operating Segments | Individual Retirement        
Segment Reporting Information [Line Items]        
Total revenues 810 647 1,576 1,235
Operating Segments | Group Retirement        
Segment Reporting Information [Line Items]        
Total revenues 283 267 575 504
Operating Segments | Asset Management        
Segment Reporting Information [Line Items]        
Total revenues 1,051 1,000 2,144 2,009
Operating Segments | Protection Solutions        
Segment Reporting Information [Line Items]        
Total revenues 834 784 1,659 1,551
Operating Segments | Wealth Management        
Segment Reporting Information [Line Items]        
Total revenues 442 391 865 753
Operating Segments | Legacy        
Segment Reporting Information [Line Items]        
Total revenues 200 203 410 409
Corporate and Other        
Segment Reporting Information [Line Items]        
Total revenues 228 262 474 543
Eliminations        
Segment Reporting Information [Line Items]        
Total revenues (227) (218) (443) (398)
Eliminations | Investment Management and Other Fees        
Adjustments related to:        
Revenues (126) 37 (84) 80
Eliminations | AB Holding        
Adjustments related to:        
Investment expenses 37 31 73 69
Eliminations | Wealth Management        
Adjustments related to:        
Expense related to distribution fees 214 193 414 368
Adjustments        
Adjustments related to:        
Variable annuity product features (79) 65 (398) (796)
Investment gains (losses), net (16) (56) (55) (143)
Other adjustments to segment revenues $ (16) $ (968) $ (1,067) $ (933)