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SIGNIFICANT ACCOUNTING POLICIES (Details) - USD ($)
$ in Millions
 3 Months Ended 9 Months Ended
Sep. 30, 2024
Sep. 30, 2023
Sep. 30, 2024
Sep. 30, 2023
Jun. 30, 2024
Dec. 31, 2023
Jun. 30, 2023
Dec. 31, 2022
Variable Interest Entity [Line Items]                
Investments $ 114,246   $ 114,246     $ 102,173    
Fixed maturities, at fair value using the fair value option [1] 1,700   1,700     1,654    
Notes issued by consolidated variable interest entities, at fair value using the fair value option [1] 1,744   1,744     1,559    
Unpaid outstanding balance and short-term borrowing 1,600   1,600     1,600    
Assets 298,989   298,989     276,814    
Liabilities 292,791   292,791     271,656    
Redeemable noncontrolling interest 1,223 [1],[2] $ 636 1,223 [1],[2] $ 636 $ 1,088 770 [1],[2] $ 531 $ 455
Increase (decrease) in other income 301 266 989 775        
Increase (decrease) in remeasurement of liability for future policy benefits (16) (49) (9) (46)        
Increase (decrease) in policyholders' benefit 663 693 2,007 2,107        
Increase (decrease) in income (loss) from continuing operation, before income taxes (14) 1,475 914 1,555        
Increase (decrease) in net income (loss) 26 1,135 808 2,232        
Assumption Updates                
Variable Interest Entity [Line Items]                
Increase (decrease) in other income 21 (9) 21 (9)        
Increase (decrease) in remeasurement of liability for future policy benefits 18 51 18 51        
Increase (decrease) in policyholders' benefit (8) (2) (8) (2)        
Increase (decrease) purchased market risk benefits (9) (53) (9) (53)        
Increase (decrease) in income (loss) from continuing operation, before income taxes 20 (5) 20 (5)        
Increase (decrease) in net income (loss) 16 $ (4) 16 $ (4)        
Variable Interest Entity, Primary Beneficiary | CLO Warehouse Debt                
Variable Interest Entity [Line Items]                
Investments 112   112     113    
Investment assets, special purpose entity 25   25          
Consolidated Limited Partnerships                
Variable Interest Entity [Line Items]                
Assets 3,300   3,300     1,800    
Consolidated Entity | AB-Sponsored Investment Funds                
Variable Interest Entity [Line Items]                
Assets 221   221     309    
Liabilities 4   4     10    
Redeemable noncontrolling interest 121   121     203    
Consolidated Entity, Excluding VIE | AB-Sponsored Investment Funds                
Variable Interest Entity [Line Items]                
Assets 57   57     121    
Liabilities 1   1     3    
Redeemable noncontrolling interest 6   6     7    
Non-consolidated Vairable Interest Entities                
Variable Interest Entity [Line Items]                
Investments 3,100   3,100     2,600    
Assets 343,000   343,000     268,600    
Variable interest entity, maximum loss exposure 3,100   3,100     2,600    
Unfunded commitments 1,200   1,200     1,300    
Non-consolidated Vairable Interest Entities | AB-Sponsored Investment Funds                
Variable Interest Entity [Line Items]                
Variable interest entity, maximum loss exposure 18   18     10    
Non-consolidated Vairable Interest Entities | AB-Sponsored Investment Funds                
Variable Interest Entity [Line Items]                
Assets $ 74,000   $ 74,000     $ 54,600    
[1] See Note 2 of the Notes to these Consolidated Financial Statements for details of balances with VIEs.
[2] See Note 15 of the Notes to these Consolidated Financial Statements for details of redeemable noncontrolling interest.