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BUSINESS SEGMENT INFORMATION - Reconciliation of Revenue from Segments to Consolidated (Details) - USD ($) $ in Millions	12 Months Ended
	Dec. 31, 2024	Dec. 31, 2023	Dec. 31, 2022
Segment Reporting Information [Line Items]
Segment revenues	$ 14,990	$ 13,621	$ 12,826
Adjustments related to:
Total revenues	12,437	10,528	12,644
Investment expenses	129	108	105
Operating Segments | Individual Retirement
Segment Reporting Information [Line Items]
Segment revenues	3,656	2,913	2,279
Operating Segments | Group Retirement
Segment Reporting Information [Line Items]
Segment revenues	1,194	1,021	1,158
Operating Segments | Asset Management
Segment Reporting Information [Line Items]
Segment revenues	4,479	4,117	4,105
Operating Segments | Protection Solutions
Segment Reporting Information [Line Items]
Segment revenues	3,329	3,180	3,120
Operating Segments | Wealth Management
Segment Reporting Information [Line Items]
Segment revenues	1,796	1,551	1,446
Operating Segments | Legacy
Segment Reporting Information [Line Items]
Segment revenues	498	531	568
Corporate and Other
Segment Reporting Information [Line Items]
Segment revenues	944	1,118	910
Eliminations
Segment Reporting Information [Line Items]
Segment revenues	(906)	(810)	(760)
Eliminations | Investment Management and Other Fees
Segment Reporting Information [Line Items]
Segment revenues	166	160	134
Eliminations | AB Holding
Adjustments related to:
Investment expenses	144	140	110
Eliminations | Wealth Management
Adjustments related to:
Expense related to distribution fees	857	752	736
Adjustments
Adjustments related to:
Variable annuity product features, excluding change in MRBs	(2,589)	(2,414)	913
Investment gains (losses), net	(133)	(713)	(945)
Other adjustments to segment revenues	$ 169	$ 34	$ (150)

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